Juuri Partners
Juuri Partners is a Helsinki-based private equity firm managing ~€200M across two funds, providing active minority equity, debt financing, and strategic support to established Finnish SMEs (€5–150M revenue) while founders retain majority ownership.
- Company typePrivate
- Founded2015
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Juuri Partners does
Juuri Partners is a Helsinki-based Finnish private equity firm founded in 2015 that manages two closed-end private equity funds—Juuri Fund I Ky (€80M) and Juuri Rahasto II Ky (€110M)—with combined committed capital of approximately €200M sourced from Finnish and international institutional investors. The firm pursues an active minority investment strategy targeting established and profitable Finnish SMEs with net sales of €5–150M, deploying a bundled offering that combines minority equity, debt financing, and strategic business support while allowing entrepreneurs and founders to retain majority ownership. The portfolio currently spans roughly 14 active companies across diverse verticals including aviation SaaS (QOCO Systems), healthcare IT (Mediconsult), food service franchising (Nordic Bites Group—Subway master franchisee for Finland, Sweden, Denmark, and Norway), geotechnical services (Taratest), digital recruitment (Jobilla), financial automation (Aico), rock aggregate processing (Kamrock), and pet health (Alvar Pet), with completed exits including Vitality and Group (sold to Swedish listed Midsona AB), Finelcomp (sold to Swedish KAMIC Group), and Destaclean (2026).
Juuri Partners monetizes via traditional private equity fund economics: recurring management fees on committed capital plus carried interest on successful portfolio exits. Fund I achieved an average 18% annual topline growth across portfolio companies during its 2015–2019 investment period, with 13 investments completed. The firm differentiates through its equity-plus-debt-plus-advisory structure, focus on ownership transitions (generational successions, MBOs, corporate acquisitions), ESG alignment as a UN PRI signatory since June 2022, and a 12-person team with partners specialized across industrial, healthcare, digital, and technology verticals. Distribution is entirely direct and relationship-based, with deal flow sourced through entrepreneur networks, advisor referrals, and existing portfolio company connections rather than intermediated channels.
Juuri Partners firmographics
Firmographics- Name
- Juuri Partners
- Legal name
- Juuri Partners Oy
- Website
- https://juuripartners.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Juuri Partners is a Helsinki-based private equity firm managing ~€200M across two funds, providing active minority equity, debt financing, and strategic support to established Finnish SMEs (€5–150M revenue) while founders retain majority ownership.
- Ownership category
- akta.pro rank
Juuri Partners industry classification
Industry- Product category
- Private Equity Fund Management
- NAICS
- Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Micro-PE / Lower Middle Market ETA Funds (FSANALAG)
- akta.pro secondary industry
- SME Term Loans & Growth Capital (FSAKAGAB)
Keywords
Where Juuri Partners is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Juuri Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Private Equity Fund Management: Manages private equity funds Juuri Rahasto I Ky and Juuri Rahasto II Ky, providing financing to established and profitable SMEs in Finland. Revenue derives from management fees on committed capital and carried interest from successful portfolio company exits.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Juuri Partners product offering
Product offeringCore offering
Juuri Partners manages two private equity funds (Juuri Rahasto I Ky at EUR 80 million and Juuri Rahasto II Ky at EUR 110 million, totaling over EUR 200 million) that provide financing to established and profitable small and medium-sized enterprises in Finland. The firm's offering combines active minority equity investment, debt financing, and strategic business support, enabling entrepreneurs and owners to remain majority owners while accessing growth capital, ownership transition support (generational successions, MBOs), and operational expertise. The firm enables changes of generation, ownership reorganizations, and management-led corporate acquisitions through flexible financing structures.
Product overview
Juuri Partners is a Finnish private equity company that manages investment funds (Juuri Fund I and II) totaling approximately EUR 200 million, offering financing to established and profitable SMEs in Finland. The company's investment model combines active minority investment, debt financing, and strategic business support. Juuri Partners' portfolio consists of 14 portfolio companies across diverse sectors including aviation SaaS (QOCO Systems), healthcare IT (Mediconsult Saga), digital recruitment (Jobilla), financial automation (Aico), geotechnical services (Taratest), rock aggregate processing (Kamrock), and food service (Nordic Bites Group/Subway franchise). The portfolio companies operate independently while benefiting from Juuri's strategic guidance and growth financing.
Differentiator
Problem solved
Functional benefit
Products and services
- Juuri Private Equity Investment Services Private equity fund management service offering active minority equity investment, debt financing, and strategic business support to established and profitable SMEs in Finland. Entrepreneurs and owners remain majority owners while accessing growth capital, ownership transition support (generational successions, management buyouts), and the team's expertise and networks. The service is delivered through two closed private equity funds (Juuri Rahasto I Ky and Juuri Rahasto II Ky) totaling over EUR 200 million in committed capital from Finnish and international institutional investors.
Quantifiable outcome
- Average 18% annual topline growth of portfolio companies during Fund I investment period
- +2 more outcomes
Companies that use Juuri Partners
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Juuri Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Juuri Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QOCO SystemsminorJuuri Partners made a minority investment in QOCO Systems in June 2024, supporting the aviation SaaS company's international growth and product development with investment of several million euros. The partnership focuses on talent recruitment and expansion into new markets.
Scale indicators7 records
Juuri Partners competitors and assessment
Company assessmentEmerging players
- Standout Capital: Nordic venture/private equity investor with focus on Nordic tech-enabled growth companies, overlapping with Juuri's investments in companies like QOCO Systems, Jobilla, and Kiho.
Direct peers
- Vaaka Partners: Finnish lower middle market private equity firm investing in established SMEs, with comparable ticket sizes and active ownership/value creation approach.
- Intera Partners: Finnish private equity firm focused on SME buyouts and growth investments in Finland, operating with similar fund structures and institutional LP base.
- Bocap: Finnish private equity firm focused on SME investments and ownership transitions, with a comparable mission of supporting Finnish entrepreneurs and growth companies.
- Sentica Partners: Finnish private equity firm focused on SME buyouts and growth capital in Finland, with a similar target company size range and active ownership model as Juuri Partners.
- Sponsor Capital: Finnish PE investor focused on lower middle market companies, with comparable target sizes and active ownership model in the Finnish SME segment.
- Korona Invest: Finnish investment company providing growth capital to SMEs and mid-sized companies, with overlapping target segment in Finnish private companies.
- Verso Capital: Nordic lower middle market private equity firm with comparable focus on SME buyouts and growth capital in the Nordic region.
Broad incumbents
- CapMan: One of the largest Nordic private equity firms with broad coverage including buyouts, growth capital, and real estate. Larger and more diversified than Juuri but operates in overlapping Nordic SME/mid-market space.
Regional players
- Eqvitec Partners: Nordic technology-focused growth investor with similar SME growth equity positioning but broader Nordic/European geographic mandate.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Juuri Partners social profiles
Digital presenceJuuri Partners compliance and trust
Trust signalCompliance3 records
Juuri Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Juuri Partners leadership team
Management profileNumber of profiles
Profiles13 records
Juuri Partners subsidiaries and ownership
Company hierarchySubsidiaries7 records
Juuri Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Juuri Partners M&A and investment
M&A and investmentM&A
Investments22 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Juuri Partners
What does Juuri Partners do?
Juuri Partners manages two private equity funds (Juuri Rahasto I Ky at EUR 80 million and Juuri Rahasto II Ky at EUR 110 million, totaling over EUR 200 million) that provide financing to established and profitable small and medium-sized enterprises in Finland. The firm's offering combines active minority equity investment, debt financing, and strategic business support, enabling entrepreneurs and owners to remain majority owners while accessing growth capital, ownership transition support (generational successions, MBOs), and operational expertise. The firm enables changes of generation, ownership reorganizations, and management-led corporate acquisitions through flexible financing structures.
Is Juuri Partners a public or private company?
Juuri Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Juuri Partners founded?
Juuri Partners was founded in 2015. It employs 11 to 50 people.
Where is Juuri Partners based?
Juuri Partners is headquartered in Helsinki, Finland, in the Europe region.
How does Juuri Partners make money?
One revenue line is on record: private Equity Fund Management.
Who are Juuri Partners's main competitors?
Standout Capital is listed as an emerging player. Direct peers are Vaaka Partners, Intera Partners, Bocap, Sentica Partners, Sponsor Capital, Korona Invest and Verso Capital. CapMan is listed as a broad incumbent. Eqvitec Partners is listed as a regional player.
Does Juuri Partners have an API?
No public API is recorded for Juuri Partners.
What industry is Juuri Partners in?
Juuri Partners's product category is Private Equity Fund Management. Its primary akta.pro industry code is FSANALAG, Micro-PE / Lower Middle Market ETA Funds, with a secondary code of FSAKAGAB, SME Term Loans & Growth Capital. Its NAICS code is 5259 and its SIC code is 6199.