Mrs Wordsmith
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Mrs Wordsmith firmographics
Firmographics- Name
- Mrs Wordsmith
- Legal name
- Mrs. Wordsmith Group Limited
- Website
- https://mrswordsmith.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mrs Wordsmith industry classification
Industry- Product category
- Children's Educational Technology (EdTech)
- NAICS
- Software Publishers (5132), Language Schools (611630), Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Prepackaged Software (7372), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Literacy & Reading Intervention Technology (EDAJAMAF)
- akta.pro secondary industries
- AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC), Language Content Libraries & Digital Readers (Leveled Readers, Graded Content) (EDAFAOAM), Writing, Grammar, Spelling & Composition Tools (EDAFAOAE), Early Literacy & Pre-Reading Learning Tools (EDAFAOAO)
Keywords
Where Mrs Wordsmith is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mrs Wordsmith business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- App Subscriptions (Word Tag, Readiculous): Subscription-based access to mobile vocabulary games. Word Tag offers subscription with free trial period. Includes in-app purchases for Word Packs. The Storyteller's Card Game bundle includes 3 months free of Word Tag Video Game as promotional offer.
- WordLore Legends Subscriptions: Monthly or annual subscription RPG game focused on speaking, listening, and oracy skills. Monthly at $9.99/month, annual at $6.99/month ($83.99 billed annually) with 7-day free trial.
- Physical Products (Books, Card Games): One-time purchases of physical products including Readiculous decodable readers, My Epic Life word books, Storyteller's Illustrated Dictionary, Vocabularious card game, Blah Blah Blah phonics game, and themed workbooks. Prices range from $15.99 to $49.99 for individual products; bundles available at $80.99-$94.96.
- Digital Products (Printables, PDFs): Downloadable and printable products including sight word sticker books, spelling practice worksheets, reading comprehension vocabulary packs, and The Great American Story digital product (currently offered free).
- School/Institutional Licensing: School accounts with dashboards for teachers, integration with LMS/SIS systems, and rostering capabilities via Edlink, Clever, ClassLink, and Wonde. 30+ safe integrations for schools including Google Classroom.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | WordLore Legends Monthly subscription for speaking & listening RPG |
| Subscription | Annual | WordLore Legends Annual subscription - 30% savings vs monthly |
| Unit Pricing | Pay-as-you-go | Readiculous Readers Stage 1 - Set of 12 paperback decodable readers |
| Unit Pricing | Pay-as-you-go | Storyteller's Card Game with 3 months free Word Tag |
| Unit Pricing | Pay-as-you-go | My Epic Life Word Book - 1000 illustrated words |
| Unit Pricing | Pay-as-you-go | See It! Stick It! Volumes 1 & 2 Bundle - 200 sight words |
| Unit Pricing | Pay-as-you-go | See It! Stick It! All Volumes Bundle - 400 sight words |
| Unit Pricing | Pay-as-you-go | Epic Life Bundle - Both Epic Life books combined |
| Unit Pricing | Pay-as-you-go | Family Master Bundle - Four bestselling releases |
| Unit Pricing | Pay-as-you-go | Grade-level English workbooks (Gargantuan/Colossal/Monumental series) |
| Freemium | Pay-as-you-go | The Great American Story - 250 vocabulary lessons |
| Freemium | Monthly | Word Tag App Subscription |
| Unit Pricing | Pay-as-you-go | Narrative Journey Teacher Toolkit |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Mrs Wordsmith product offering
Product offeringCore offering
Mrs Wordsmith builds and sells AI-powered literacy and vocabulary learning products for children ages 3-13, including subscription mobile and online games (Word Tag, WordLore Legends, Words of Power), phonics reading programs (Readiculous), card games, illustrated books, workbooks, and a teacher dashboard integrated with school LMS/SIS systems. The offering combines a proprietary cast of characters designed by Hollywood illustrator Craig Kellman with science-of-reading-aligned pedagogy and AI features such as voice-based conversational learning and an AI Game Master.
Product overview
Mrs Wordsmith is an award-winning educational technology company offering a multi-product portfolio focused on literacy and language learning for children ages 3-15. The portfolio comprises physical products (books, card games, workbooks), digital products (printable worksheets, PDFs), and software applications (mobile apps, online games). Core product brands include Word Tag (vocabulary learning app), WordLore Legends (AI-powered RPG for speaking & listening), Words of Power (Roblox game), Readiculous (phonics readers and game), Storytellers (creative writing series), Epic Words (life skills vocabulary), and Foolproof Spelling (phonics and spelling workbooks). The company integrates with school systems via Edlink, Wonde, Clever, and ClassLink for classroom use, and offers products across multiple age groups from preschool through middle school, covering topics including alphabet, phonics, spelling, vocabulary, reading, writing, grammar, and social-emotional learning.
Differentiator
Problem solved
Functional benefit
Brands
- Word Tag: Vocabulary learning mobile app rated 4.8 stars, designed for children ages 7-13 to learn up to 1,460 words annually through mini-games using spaced repetition
- Readiculous
- Words of Power
- Storytellers
- Foolproof Spelling
- Epic Words
- WordLore Legends
- My Epic Life
Products and services
- Word Tag
Quantifiable outcome
- Children can learn up to 1,460 words annually with just 20 minutes of daily play in Word Tag
- +3 more outcomes
Companies that use Mrs Wordsmith
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Mrs Wordsmith technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature5 records
Mrs Wordsmith partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
Mrs Wordsmith competitors and assessment
Company assessmentBroad incumbents
- Duolingo: Public language-learning giant offering gamified vocabulary and reading practice across many languages. Direct overlap in vocabulary gamification for English, though Duolingo targets a broader (often adult) audience and multiple languages.
- IXL Learning: Broad K-12 adaptive learning platform covering math, ELA, science, and social studies with strong school-district penetration. Overlaps with Mrs Wordsmith's teacher dashboard and curriculum-aligned vocabulary but is much wider in scope.
- Lexia Learning (Cambium Learning): Established K-12 reading intervention platform with strong school-district footprint. Comparable in literacy intervention focus and institutional sales motion; much larger and more entrenched in US schools.
Direct peers
- ABCmouse (Age of Learning): Comprehensive early-literacy and reading platform for ages 2–8, with curriculum-aligned content and a subscription model. Closest direct competitor in age range, learning format, and school/home channel mix.
- Reading Eggs (Blake eLearning): Subscription reading program for ages 2–13 covering phonics, vocabulary, and comprehension through gamified lessons. Directly comparable product breadth, target age, and self-serve parent/teacher GTM.
- Khan Academy Kids: Free, nonprofit-backed early-literacy app for ages 2–8 covering reading, vocabulary, and writing. Comparable audience and free-with-premium model; price pressure from a free alternative is a direct threat.
- HOMER (by Early Learning Academies): Personalized early-learning program for ages 2–8 covering reading, math, and creativity via an adaptive app. Strong direct overlap with Mrs Wordsmith's Word Tag and Readiculous in age range and subscription model.
- Starfall Education: Long-standing phonics and early-literacy platform for preschool through grade 3, widely used in US classrooms. Closest peer on phonics-first methodology and teacher/parent co-adoption.
- Hooked on Phonics: Phonics-based reading program with physical workbooks, games, and digital apps for ages 3–8. Direct overlap with Mrs Wordsmith's Foolproof Phonics and Readiculous Readers in methodology and product format.
Emerging players
- Speak (AI language tutor): AI-driven conversational language tutor focused on speaking practice. Comparable AI-first, voice-driven learning approach to WordLore Legends and Ask Armie, though targeted at adult English learners in Korea/global markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mrs Wordsmith social profiles
Digital presenceMrs Wordsmith compliance and trust
Trust signalCompliance15 records
Mrs Wordsmith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mrs Wordsmith leadership team
Management profileNumber of profiles
Profiles2 records
Mrs Wordsmith funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mrs Wordsmith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mrs Wordsmith
What does Mrs Wordsmith do?
Mrs Wordsmith builds and sells AI-powered literacy and vocabulary learning products for children ages 3-13, including subscription mobile and online games (Word Tag, WordLore Legends, Words of Power), phonics reading programs (Readiculous), card games, illustrated books, workbooks, and a teacher dashboard integrated with school LMS/SIS systems. The offering combines a proprietary cast of characters designed by Hollywood illustrator Craig Kellman with science-of-reading-aligned pedagogy and AI features such as voice-based conversational learning and an AI Game Master.
Is Mrs Wordsmith a public or private company?
Mrs Wordsmith is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mrs Wordsmith founded?
Mrs Wordsmith was founded in 2015. It employs 11 to 50 people.
Where is Mrs Wordsmith based?
Mrs Wordsmith is headquartered in London, United Kingdom, in the Europe region.
How does Mrs Wordsmith make money?
Five revenue lines are on record. App Subscriptions (Word Tag, Readiculous) is the primary driver. The others are wordLore Legends Subscriptions, physical Products (Books, Card Games), digital Products (Printables, PDFs) and school/Institutional Licensing.
Who are Mrs Wordsmith's main competitors?
Broad incumbents on record are Duolingo, IXL Learning and Lexia Learning (Cambium Learning). Direct peers are ABCmouse (Age of Learning), Reading Eggs (Blake eLearning), Khan Academy Kids, HOMER (by Early Learning Academies), Starfall Education and Hooked on Phonics. Speak (AI language tutor) is listed as an emerging player.
Does Mrs Wordsmith have an API?
No public API is recorded for Mrs Wordsmith.
What industry is Mrs Wordsmith in?
Mrs Wordsmith's product category is Children's Educational Technology (EdTech). Its primary akta.pro industry code is EDAJAMAF, Literacy & Reading Intervention Technology, with a secondary code of EDAFAOAC, AI-Powered Language Tutors, Chatbots & Speaking Practice Tools. Its NAICS code is 5132 and its SIC code is 7372.