Geli
Geli provides an AI-backed energy storage software suite — covering financial modeling, asset performance optimization, edge intelligence, and real-time monitoring — for enterprise project developers and operators, and operates as a wholly-owned subsidiary of Qcells (Hanwha).
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Geli does
Geli (legally Growing Energy Labs Inc., d/b/a Geli Energy Software by Qcells) provides an AI-backed software suite for designing, automating, and operating energy storage systems. Founded in 2010 and developed in Silicon Valley, the company sells four integrated products spanning the asset lifecycle: Geli Predict (financial modeling for energy storage projects with "guaranteed" projections that account for real-world unpredictability), Geli GridBidder (asset performance optimization across grid services value streams), EdgeLynx (edge computing intelligence for distributed storage systems), and Geli Insight (real-time performance monitoring). Underlying models are trained on more than a decade of proprietary operational data collected since founding.
The company serves enterprise customers — specifically energy storage project developers and operators — through a direct enterprise field-sales motion, with quote-based pricing and CTAs ("Watch Demo" and "Model your Project") consistent with high-touch sales of mission-critical infrastructure software. Disclosed customers include Aspen, Main, Web, Catalyze, and Convergent. Revenue is generated through software licensing and subscription contracts (recurring model), though no public pricing is disclosed.
Geli was acquired by Qcells (a subsidiary of Hanwha) and now operates as a wholly-owned subsidiary within the Hanwha/Qcells corporate structure, with Hanwha providing financial backing and Qcells holding the copyright on Geli's web properties as of 2025. The company maintains a small headcount of 11–50 employees and is led by CEO Dan Loflin. Total disclosed equity funding prior to acquisition was approximately $16.5 million across rounds from 2013 to 2018, with notable participation from Shell Ventures, Southern Cross Venture Partners, and Plug and Play.
Geli firmographics
Firmographics- Name
- Geli
- Legal name
- Growing Energy Labs Inc.
- Website
- https://geli.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geli provides an AI-backed energy storage software suite — covering financial modeling, asset performance optimization, edge intelligence, and real-time monitoring — for enterprise project developers and operators, and operates as a wholly-owned subsidiary of Qcells (Hanwha).
- Ownership category
- akta.pro rank
Geli industry classification
Industry- Product category
- Energy Storage Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Geli is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geli business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses and Subscriptions: Geli generates revenue through software licensing of their AI-backed energy storage software suite (Predict, GridBidder, EdgeLynx, Insight). The company serves enterprise customers with end-to-end software solutions for design-to-runtime operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Geli product offering
Product offeringCore offering
Geli provides an AI-backed software suite for designing, automating, and managing energy storage systems. The platform spans the full lifecycle from project design and financial modeling (Geli Predict) through asset performance optimization (Geli GridBidder), edge intelligence for distributed assets (EdgeLynx), and real-time performance monitoring (Geli Insight). It is sold to enterprise energy storage project developers and operators.
Product overview
Geli offers a unified AI-backed software suite for energy storage project modeling and operation. The platform comprises four integrated products: Geli Predict provides realistic financial modeling; Geli GridBidder optimizes asset performance across grid services; EdgeLynx delivers intelligence at the edge for distributed systems; and Geli Insight enables real-time performance monitoring. Together, these products span the full lifecycle from design through runtime operation of energy storage systems.
Differentiator
Problem solved
Functional benefit
Brands
- Geli Predict: Realistic financial modeling software for energy storage projects
- Geli GridBidder
- EdgeLynx
- Geli Insight
Products and services
- Geli Predict AI-backed financial modeling software providing realistic financial projections for energy storage projects, accounting for real-world unpredictability to maximize returns. Targeted at energy storage project developers and operators.
- Geli GridBidder Asset performance optimization software designed to maximize returns across grid services value streams for energy storage deployments. Targeted at operators seeking grid services revenue capture.
- EdgeLynx Edge computing solution providing intelligence at the edge for distributed energy storage systems, enabling real-time control and optimization. Targeted at operators with geographically distributed storage assets.
- Geli Insight Real-time performance monitoring platform for energy storage assets, providing visibility into operational metrics and system health. Targeted at energy storage operators and asset managers.
Quantifiable outcome
- Financial projections guaranteed for reliability
Companies that use Geli
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Geli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Geli partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Geli competitors and assessment
Company assessmentDirect peers
- Stem Inc. Stem provides AI-driven energy storage optimization and asset management software for commercial and industrial customers. Directly comparable to Geli in applying AI to maximize storage asset ROI across value streams.
- Fluence: Fluence is a global energy storage products and services provider, with its Fluence Mosaic platform offering AI-based asset optimization. Competes directly with Geli's GridBidder and Insight products in the utility-scale and C&I storage space.
- AutoGrid: AutoGrid (now part of Schneider Electric) provides AI-powered energy data analytics and optimization for distributed energy resources. Directly comparable to Geli's predictive analytics and grid-services optimization capabilities.
- Energy Toolbase: Energy Toolbase is a software platform for modeling, controlling, and monitoring solar and storage projects. Closely comparable to Geli Predict (financial modeling) and Insight (monitoring) products in the developer/operator workflow.
- GridPoint: GridPoint provides energy management software that optimizes distributed energy resources including storage. Direct competitor targeting similar enterprise customers with comparable monitoring and optimization capabilities.
Broad incumbents
- Tesla Energy (Autobidder / Megapack): Tesla's energy business bundles the Autobidder platform for real-time energy trading and Megapack storage hardware. A broad incumbent with overlapping AI-driven storage optimization software, competing across Geli's full design-to-runtime stack.
- Schneider Electric (EcoStruxure / DERMS): Schneider Electric offers EcoStruxure and DERMS platforms that include storage and DER optimization. A broad incumbent in energy management software, with adjacent—rather than specialized—coverage of Geli's niche.
- Siemens (Gridscale X / PSS): Siemens provides grid and storage software through its Gridscale X and Power System Simulator offerings. A broad industrial incumbent with energy storage-relevant software capabilities, but not specialized in Geli's design-to-runtime storage focus.
Emerging players
- Camus Energy: Camus Energy is an emerging DERMS and grid orchestration software provider for utilities and developers. Emerging player with partial overlap in distributed energy storage orchestration and edge intelligence—comparable to Geli's EdgeLynx and GridBidder.
- Nuvve: Nuvve provides V2G and stationary storage optimization software with a focus on grid services revenue. Emerging player overlapping with Geli's grid-bidding and asset optimization value streams for storage operators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Geli social profiles
Digital presenceGeli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geli leadership team
Management profileNumber of profiles
Profiles1 record
Geli funding detail
Funding detailFunding overview
Funding rounds7 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geli
What does Geli do?
Geli provides an AI-backed software suite for designing, automating, and managing energy storage systems. The platform spans the full lifecycle from project design and financial modeling (Geli Predict) through asset performance optimization (Geli GridBidder), edge intelligence for distributed assets (EdgeLynx), and real-time performance monitoring (Geli Insight). It is sold to enterprise energy storage project developers and operators.
Is Geli a public or private company?
Geli is a private company. It is classified as corporate owned and is currently operating.
When was Geli founded?
Geli was founded in 2010. It employs 11 to 50 people.
Where is Geli based?
Geli is headquartered in San Francisco, United States, in the North America region.
How does Geli make money?
One revenue line is on record: software Licenses and Subscriptions.
Who are Geli's main competitors?
Direct peers on record are Stem Inc., Fluence, AutoGrid, Energy Toolbase and GridPoint. Broad incumbents are Tesla Energy (Autobidder / Megapack), Schneider Electric (EcoStruxure / DERMS) and Siemens (Gridscale X / PSS). Emerging players are Camus Energy and Nuvve.
Does Geli have an API?
No public API is recorded for Geli.
What industry is Geli in?
Geli's product category is Energy Storage Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132 and its SIC code is 7372.