Graze
Graze is a no-code platform for building, publishing, and monetizing custom feeds on Bluesky's ATProto, serving curators, brands, developers, and advertisers through a visual editor, ML-powered moderation, and a 70/30 advertising marketplace.
- Company typePrivate
- Founded2024
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Graze does
Graze (legal entity: Graze Social PBC) is a no-code platform for building, publishing, and monetizing custom feeds on Bluesky's open AT Protocol (ATProto). Founded in 2024 and incorporated in Delaware as a public benefit corporation, the company is headquartered in Portland, Oregon and operates with a 1–10 person team. Its core product, the Graze Feed Builder Platform, provides a visual editor that lets non-engineers assemble feed logic from reusable Custom Nodes, including rule-based filters and a broad set of ML classifiers for content moderation, sentiment, language detection, and NSFW image screening. Developer-facing infrastructure includes Contrails (real-time WebSocket streams filtered to a specific feed's algorithm) and Turbostream (hydrated real-time post streams built on Bluesky's Jetstream).
Graze serves four primary customer segments: feed curators (individuals and creators who build topical feeds), brands and publishers (media organizations seeking direct audience reach), developers (technical users consuming API and streaming infrastructure), and advertisers (sponsors seeking contextually relevant placements in opt-in feeds). The company makes money through two principal streams: an advertising marketplace in which Graze takes a 30% platform fee on sponsored content campaigns (minimum $25 per transaction, 70% paid to feed curators) and subscription-based services with recurring billing. GTM is product-led and community-led, with a self-serve web platform, a freemium tier, an active Discord community of thousands of curators, and a newsletter/blog marketing channel; enterprise adoption is organic through showcase customers such as SF Standard and Bandcamp.
The company's strategic positioning is an ethical, decentralized alternative to centralized algorithmic feeds on Twitter/X, Facebook, and Reddit. As of April 2025, Graze had raised $1 million in pre-seed funding from Betaworks, Salesforce Ventures, Apertu Capital, Factorial, and SKYSEED, with reported platform scale of 6,500+ active feeds, 11M users served, 38B posts processed, and 1.6M+ monetized pageviews per day.
Graze firmographics
Firmographics- Name
- Graze
- Legal name
- Graze Social PBC
- Website
- https://graze.social
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Graze is a no-code platform for building, publishing, and monetizing custom feeds on Bluesky's ATProto, serving curators, brands, developers, and advertisers through a visual editor, ML-powered moderation, and a 70/30 advertising marketplace.
- Ownership category
- akta.pro rank
Where Graze is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Graze business model
Business model- GTM type
- B2C
- Offering type
- Software
Revenue model
- Advertising Marketplace: Sponsored content platform where advertisers pay to promote posts in curated feeds. Graze charges a 30% platform fee, with 70% going to feed curators. Minimum transaction spend is $25.00 USD. Payment to curators made on rolling 30-day basis.
- Subscription Services: Subscription-based paid services for users, with automatic recurring billing on subscription billing date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier for basic feed building |
| Transaction based/ take rate | Pay-as-you-go | Sponsored Content - Curator Revenue Share |
| Subscription | Monthly | Subscription Services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Graze product offering
Product offeringCore offering
No source data was provided in the input describing Graze's core offerings.
Product overview
Graze is a technology platform providing a no-code feed builder for Bluesky's AT Protocol, positioned as an ethical alternative to centralized social media algorithms. The core product is the Graze Feed Builder Platform, which enables anyone to create custom feeds without code. The platform operates through two complementary systems: the Graze Marketplace for feed discovery and community engagement, and the Graze Advertising Marketplace for monetizing feeds through sponsored content. Developer-oriented add-ons include Custom Nodes (reusable feed logic components), Contrails (real-time WebSocket filtered streams), and Turbostream (hydrated real-time data service), all built on Bluesky's Jetstream infrastructure. The platform serves four distinct segments: Feed Curators (content creators), Brands & Publishers (audience reach), Developers (API access), and Advertisers (sponsored content).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 1.6M+ monetized pageviews per day and 400K+ monetized readers
- +2 more outcomes
Companies that use Graze
Customer profileNamed customers4 records
Segments4 records
Graze technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature6 records
Graze partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bluesky (AT Protocol)coreGraze builds on ATProto, the open protocol underlying Bluesky. Graze accesses Bluesky's firehose and API to enable custom feed creation and monetization for Bluesky users.
- StripecoreThird-party payment processor used for collecting subscription fees, advertising payments, and curator payouts within the Graze platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Graze competitors and assessment
Company assessmentBroad incumbents
- Buffer: Established social media management platform with advertising/scheduling tools; comparable GTM motion to Graze's self-serve creator platform, though focused on centralized networks.
- Hootsuite: Large incumbent in social media management; relevant comparable for the broader social tooling/advertising marketplace category Graze operates in.
- Tweetdeck (X): Custom feed/dashboard product from a major centralized social network; conceptual competitor in the 'custom feed viewer' category that Graze enables for Bluesky.
Emerging players
- Patreon: Direct creator monetization platform already integrated with Graze for subscriber-only feeds; comparable business model and target audience of independent creators.
- Substack: Creator monetization platform with subscription/newsletter model; comparable to Graze's curation-to-monetization flywheel and ethical-creator positioning.
- Typefully: Social scheduling and analytics tool for X/Twitter and Bluesky creators; partial overlap with Graze's creator tooling and analytics surface.
- Farcaster (Warpcast): Competing decentralized social protocol with its own feed/monetization ecosystem; alternative platform Graze could potentially expand to if it generalizes beyond ATProto.
Direct peers
- Bluesky: The underlying social network Graze builds on; Bluesky offers its own feed creation tools and could compete directly with Graze's marketplace if it expands monetization features.
- Skyfeed: Third-party Bluesky feed viewer/builder that competes with Graze's core feed creation use case for technical users comfortable with code.
- Clearsky: Analytics and tooling layer for Bluesky; overlaps with Graze's data/insight value proposition for power users analyzing the network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Graze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Graze leadership team
Management profileNumber of profiles
Graze funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Graze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Graze
What does Graze do?
No source data was provided in the input describing Graze's core offerings.
Is Graze a public or private company?
Graze is a private company. It is classified as unknown and is currently operating.
When was Graze founded?
Graze was founded in 2024. It employs 1 to 10 people.
Where is Graze based?
Graze is headquartered in Portland, United States, in the North America region.
How does Graze make money?
Two revenue lines are on record. Advertising Marketplace is the primary driver. The others are subscription Services.
Who are Graze's main competitors?
Broad incumbents on record are Buffer, Hootsuite and Tweetdeck (X). Emerging players are Patreon, Substack, Typefully and Farcaster (Warpcast). Direct peers are Bluesky, Skyfeed and Clearsky.
Does Graze have an API?
Yes. Graze offers multiple API endpoints for developers: (1) Privacy Compliance Endpoints API for data removal requests (POST /request-removal, POST /request-stats), (2) Contrails WebSocket API for real-time filtered Bluesky feeds via WebSocket (wss://api.graze.social/app/contrail), and (3) Turbostream WebSocket API for hydrated real-time Bluesky post streams (wss://api.graze.social/app/api/v1/turbostream/turbostream). Additional endpoints include Editor Documentation API and Custom Node API for building custom feed logic with parameters. Developer documentation is at www.graze.social/docs/intro.