Oxalis games
Oxalis Games is a UK-based indie studio developing handcrafted premium cozy games for PC, led by CEO Gina Nelson. Its flagship Moonfrost and second title Tiny Dwellings target individual PC gamers via Steam and Epic Games Store.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Oxalis games does
Oxalis Games Ltd. is a UK-based independent game development studio founded in 2020 and headquartered in London, building premium, handcrafted cozy games for PC. Its flagship title, Moonfrost, is a pixel-art life-simulation RPG that combines farming, fishing, crafting, Sims-style build mode, village restoration, and a narrative centered on a mysterious second moon whose meteor storms are harnessed through Frost Hunter abilities. A second title, Tiny Dwellings, extends the studio's cozy life-simulation footprint. The studio's founding team draws from Epic, Mediatonic, Unity, NaturalMotion, Sumo, and Ubisoft, supporting its positioning around craftsmanship, emotionally resonant storytelling, and handcrafted art and music.
The company originally launched with a Web3 / NFT-based social-simulation model and raised a $4.5M seed round in June 2022 led by Blocore, with Supercell (its first Web3 investment), Pantera Capital, Animoca Brands, and Griffin Gaming Partners participating. In January 2026 the studio announced a strategic pivot, abandoning the Web3 / NFT approach in favor of a traditional premium gaming experience on Steam and Epic Games Store, citing community feedback that cozy-game players prefer progression systems over NFT mechanics. A $2M round in October 2024 co-led by L1D and Arete Capital, with Merit Circle, Selini Capital, EthLizards, and W3GG DAO participating, extended runway into the new premium direction.
The business model is a one-time-purchase premium model distributed globally through Steam (primary, with wishlist campaigns for both titles) and Epic Games Store (secondary). Go-to-market is product-led and community-driven, leveraging a 150,000-member Moonfrost community, closed alpha testing (up to 11,000 participants in the Farm Royale competitive mode), Steam wishlist funnels, newsletter capture, and event presence at MCM Comic Con London. Leadership is now concentrated under sole CEO Gina Nelson after co-founder Ric Moore stepped down in July 2024 and was removed as a director in December 2025.
Oxalis games firmographics
Firmographics- Name
- Oxalis games
- Legal name
- Oxalis Games Ltd.
- Website
- https://oxalis.games
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oxalis Games is a UK-based indie studio developing handcrafted premium cozy games for PC, led by CEO Gina Nelson. Its flagship Moonfrost and second title Tiny Dwellings target individual PC gamers via Steam and Epic Games Store.
- Ownership category
- akta.pro rank
Oxalis games industry classification
Industry- Product category
- Indie Video Games (Cozy Life-Simulation RPGs)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AAA & Premium Game Studios (PC/Console) (MPAFAAAA)
Keywords
Where Oxalis games is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Oxalis games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Game Sales: One-time purchase model for Moonfrost on Steam and Epic Games Store. Company pivoted away from Web3/NFT monetization to focus on premium handcrafted gaming experience.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Oxalis games product offering
Product offeringCore offering
Oxalis Games is an independent indie studio that develops and sells premium handcrafted video games for PC. Its flagship title Moonfrost is a pixel art life-simulation RPG combining farming, fishing, crafting, Sims-style building, and village restoration with a fantasy narrative; the studio is also developing Tiny Dwellings, a separate cozy life simulation game. Both titles are being released as one-time premium purchases on Steam and Epic Games Store.
Product overview
Oxalis Games is an indie studio developing two game titles: Moonfrost, a pixel art life-simulation RPG with farming, fishing, crafting, and building mechanics combining elements from Stardew Valley, Animal Crossing, and The Sims; and Tiny Dwellings, a separate cozy life simulation game. Both titles are premium-focused and Steam-first, with plans to launch on Steam and Epic Games Store.
Differentiator
Problem solved
Functional benefit
Brands
- Moonfrost: A cozy pixel art life-simulation RPG featuring farming, fishing, crafting, and village restoration, combining elements from Stardew Valley, Animal Crossing, and The Sims.
- Tiny Dwellings
Products and services
- Moonfrost
Companies that use Oxalis games
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Oxalis games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Oxalis games partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Oxalis games competitors and assessment
Company assessmentDirect peers
- Thunder Lotus Games: Independent developer of premium cozy titles such as Spiritfarer and Jotun. Same product category, premium Steam-first model, and similar team size.
- Spry Fox: Developer of Cozy Grove, a handcrafted cozy life-sim on Steam and Apple Arcade. Direct overlap in target audience and premium distribution approach.
- ConcernedApe: Solo developer of Stardew Valley, the genre-defining cozy farming RPG that Oxalis explicitly cites as a Moonfrost reference point. Direct product overlap and same target audience.
- Chucklefish: UK-based indie publisher and developer of cozy farming and sandbox games, including publishing Stardew Valley. Closely comparable studio in size, geography, and game genre focus.
- Monomi Park: Developer of Slime Rancher, a premium cozy life-simulation title on PC/console. Highly comparable in product category, monetization model, and target audience.
- Stray Fawn Studio: Developer of Niche, a cozy simulation/strategy game, and small indie studio with overlapping cozy gameplay focus. Comparable in product offering and studio size.
Broad incumbents
- Devolver Digital: Major indie publisher with multiple premium cozy and simulation titles in its catalog (e.g., Cult of the Lamb). A potential publishing partner and broader incumbent in Oxalis's space.
- Marvelous Inc. Japanese publisher-developer behind the Story of Seasons / Harvest Moon franchise, a direct cozy farming competitor. Larger incumbent in the same niche with established IP.
Others
- Supercell: Existing Oxalis investor and major mobile gaming studio (Clash of Clans, Hay Day). Comparable in business model and creator-economy expertise; relevant as strategic partner given prior investment.
- Animoca Brands: Existing Oxalis seed investor and major Web3 gaming investor. Comparable as gaming operator and ecosystem enabler; relevant given shared history and prior funding participation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Oxalis games social profiles
Digital presenceOxalis games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxalis games leadership team
Management profileNumber of profiles
Profiles1 record
Oxalis games funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxalis games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxalis games
What does Oxalis games do?
Oxalis Games is an independent indie studio that develops and sells premium handcrafted video games for PC. Its flagship title Moonfrost is a pixel art life-simulation RPG combining farming, fishing, crafting, Sims-style building, and village restoration with a fantasy narrative; the studio is also developing Tiny Dwellings, a separate cozy life simulation game. Both titles are being released as one-time premium purchases on Steam and Epic Games Store.
Is Oxalis games a public or private company?
Oxalis games is a private company. It is classified as venture growth investor backed and is currently operating.
When was Oxalis games founded?
Oxalis games was founded in 2020. It employs 11 to 50 people.
Where is Oxalis games based?
Oxalis games is headquartered in London, United Kingdom, in the Europe region.
How does Oxalis games make money?
One revenue line is on record: premium Game Sales.
Who are Oxalis games's main competitors?
Direct peers on record are Thunder Lotus Games, Spry Fox, ConcernedApe, Chucklefish, Monomi Park and Stray Fawn Studio. Broad incumbents are Devolver Digital and Marvelous Inc.. Others are Supercell and Animoca Brands.
Does Oxalis games have an API?
No public API is recorded for Oxalis games.
What industry is Oxalis games in?
Oxalis games's product category is Indie Video Games (Cozy Life-Simulation RPGs). Its primary akta.pro industry code is MPAFAAAA, AAA & Premium Game Studios (PC/Console). Its NAICS code is 5132 and its SIC code is 7372.