FBT

What FBT does

FBT (Football Factory Thailand Sporting Goods Co., Ltd.) is a Thai privately held manufacturer and distributor of sports equipment and apparel, founded in 1950 by Kamol Chokpaiboonkit in Bangkok. The company operates a vertically integrated model with ISO 9001:2015 and SMETA 4 PILLAR certified production facilities, manufacturing hand-stitched leather footballs, heat-pressed balls, PU/PVC training balls, hand-crafted boxing gloves and equipment, sportswear, footwear, sports poles, and pétanque balls under its FBT and La Franc sub-brands. Manufacturing capacity reaches approximately 12,000 balls per day and over 400 boxing pieces per day, with 70% of ball production exported globally.

The company's revenue model combines OEM/custom manufacturing, direct retail through 7 FBT Sport Complex & Shops stores in Bangkok, third-party distribution via department stores and sports shops nationwide, online sales through fbtsports.com, and 13 overseas agents covering ASEAN, Europe, and Australia. Distribution partnerships with international brands including MIKASA, Tecnifibre, Livepro/Liveup, Safe Jaws, ACME, and Marathon broaden the assortment in its retail network. FBT serves four primary customer segments: professional and amateur athletes across all sports levels, educational institutions requiring durable PE equipment, fitness and recreational users, and sports event organizers. International federation certifications from FIFA, FIVB, FIBA, IHF, and the International Pétanque Federation support its positioning as a competition-grade supplier.

Beyond core manufacturing, FBT has expanded into services and venues, operating 2 fitness centers with personal training, yoga, and pilates, and large-scale community sports parks at Lat Krabang and Nong Chok. The company emphasizes a best-value pricing strategy, sustainable manufacturing through solar energy and bio-economy initiatives, and a 70+ year heritage as Thailand's first comprehensive sports equipment brand.

Name

FBT

Legal name

บริษัท โรงงานฟุตบอลล์ไทย สปอร์ตติ้งกู๊ดส์ จำกัด

Website

https://fbtsports.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

FBT is a Thai privately held manufacturer and distributor founded in 1950, producing sports balls, boxing equipment, sportswear, footwear, and pétanque balls. It serves athletes, schools, fitness users, and sports federations across Thailand and 13 overseas markets via 7 retail stores and international agents.

Ownership category

akta.pro rank

Product category

Sports Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI), Team Sports Equipment & Apparel Distribution (CRAOAJAA), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Sports equipment manufacturing
• Sports balls production
• Boxing equipment
• Sportswear apparel
• Petanque balls

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Sports Equipment Manufacturing & Sales: FBT manufactures and distributes sports equipment and apparel covering 40+ sports types. Revenue generated from direct sales through company retail stores, department stores, sports shops, and international export markets.
2. Custom/OEM Manufacturing: Provides custom sportswear and equipment manufacturing services under OEM arrangements, including branded products for international clients and private label production.
3. Retail Operations: Operates 7 FBT Sport Complex & Shops retail locations and 2 fitness centers, generating revenue from direct retail sales of sports equipment, apparel, and fitness services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FBT manufactures and distributes a comprehensive range of sports equipment and apparel covering more than 40 sports types, including hand-stitched and heat-pressed balls (football, basketball, volleyball, handball, rugby, American football), boxing equipment (gloves, headgear, rings), sportswear, footwear, and La Franc pétanque balls. The company sells through 7 company-owned retail stores, department stores, sports shops, online channels, and 13 overseas export agents.

Product overview

FBT (โรงงานฟุตบอลล์ไทย สปอร์ตติ้งกู๊ดส์) is a Thai sports equipment and apparel company founded in 1950, operating both manufacturing and distribution businesses. The company offers a comprehensive portfolio of sports products organized into two main categories: FBT Sportwear (เสื้อผ้า FBT) for sports apparel and FBT Equipment (อุปกรณ์ FBT) covering sports equipment. The manufacturing operations include specialized divisions for balls (producing football, basketball, volleyball, handball, rugby, and American football), boxing equipment, pétanque (under the La Franc sub-brand), garments, footwear, and sports poles. FBT also operates retail stores, fitness centers, and sports parks as part of its service offerings. The product range covers more than 40 types of sports with exports to ASEAN countries, Europe, and Australia.

Differentiator

Problem solved

Functional benefit

Brands

• La Franc (ลาฟรองซ์): Pétanque balls manufactured by FBT, certified for international competition use
• FBT Sport Complex
• FBT Sport Park

Products and services

• FBT Sportwear Thai sportswear brand offering sports apparel designed for movement, comfort, and breathability for athletes and recreational users at all levels. Manufactured by FBT's garment division producing sportswear for amateur to professional athletes.
• FBT Equipment Comprehensive sports equipment line covering more than 28 types of sports including team sports, racket sports, combat sports, water sports, track and field, and fitness equipment for athletes and recreational users.
• FBT Balls Ball manufacturing division producing football, basketball, volleyball, handball, rugby, American football, and pickleball balls in rubber, artificial leather, and genuine leather. Certified by FIFA, FIVB, FIBA, and IHF for international competition. Production capacity of 12,000 balls per day with 70% exported globally.
• FBT Boxing Equipment Boxing equipment division producing boxing gloves (นวม), training headgear, focus pads (เป้าล่อ), heavy bags (กระสอบทราย), boxing rings, and boxing shoes with hand-crafted manufacturing. Capacity exceeds 400 pieces per day. Used in national-level and international competitions including the 2025 Youth Muay Thai World Championship.
• La Franc (ลาฟร็องซ์) Pétanque Balls Pétanque balls manufactured from medium carbon steel, hardened and hard-chrome plated for durability and rust resistance. Certified by the International Pétanque Federation for international competition use, produced for both competition and amateur levels.
• FBT Fitness Centers Two fitness facilities at FBT Sport Complex and Lat Krabang offering affordable gym services with professional trainers, personal training, yoga, pilates, aerobic studios, and children's play areas.
• FBT Sport Parks Large comprehensive sports fields in suburban areas including FBT Sport Park in Lat Krabang district and Suan Kamol in Nong Chok district, supporting community sports development.
• FBT Garment Division (OEM Manufacturing) Sportswear manufacturing base under the FBT brand producing custom sportswear and OEM-manufactured apparel for international clients and private label production.
• FBT Shoe Division Sports shoe manufacturing producing cleated shoes, boxing shoes, and canvas fashion shoes.
• FBT Table Tennis, Poles & Basket Rims Division Manufacturing sports poles for badminton, volleyball, basketball and other sports, along with ping pong tables and basket rims.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MIKASAcoreChannel Partner/ Reseller/ DistributorJapanese world-renowned volleyball ball brand distributed by FBT in Thailand. Mikasa is known for volleyball excellence and has been trusted in international competitions for many years.
• Livepro / LiveupcoreChannel Partner/ Reseller/ DistributorComprehensive fitness equipment brand with good quality and accessible prices, suitable for all exercise needs both in gyms and at home.
• Safe JawsminorChannel Partner/ Reseller/ DistributorHigh-quality sports mouth guard brand that effectively protects teeth and jaw for all sports requiring safety equipment.
• TecnifibrecoreChannel Partner/ Reseller/ DistributorFrench sports equipment brand specializing in tennis rackets and strings, professional quality trusted by athletes worldwide.
• ACMEminorChannel Partner/ Reseller/ DistributorWorld-class whistle brand with clear loud sound meeting standards, reliable for all types of competition and training, used by referees and coaches.
• MarathonminorChannel Partner/ Reseller/ DistributorThai takraw ball brand of excellent quality, durable and standard-compliant, suitable for training and competition at all levels.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Molten Corporation: Japanese manufacturer of competition-grade balls (basketball, volleyball, handball, soccer) supplying leagues worldwide. Directly comparable to FBT's ball division in product mix, federation certifications, and global sports-equipment OEM positioning.
• Mikasa Corporation: Japanese volleyball and team-sport ball manufacturer, official FIVB partner and the dominant volleyball ball brand globally. Comparable in federation certifications, manufacturing focus, and ball category breadth, and is also an FBT distribution partner in Thailand.
• Select Sport: Danish sports ball and team equipment manufacturer with FIFA and UEFA-certified footballs and strong European distribution. Closely comparable to FBT's certified ball manufacturing, multi-sport product range, and export-oriented business model.
• Grand Sport Group: Thai sportswear and team-uniform manufacturer serving Asian institutional and team-sport customers. Closest direct domestic peer to FBT in geography, OEM/private-label sportswear manufacturing, and team-sport equipment supply.

Broad incumbents

• Wilson Sporting Goods: US-headquartered global sports equipment leader across balls, rackets, and team gear with deep athlete endorsements. Overlaps with FBT in team-sport balls and equipment but operates at much larger scale and brand recognition globally.
• Spalding: US ball and sports equipment manufacturer with strong basketball heritage and global retail distribution. Comparable manufacturing-led ball business model but at significantly larger scale and brand awareness.
• Decathlon: French global sports retailer and private-label manufacturer with vertically integrated design-to-store model. Directly comparable to FBT in multi-sport equipment breadth and own-brand manufacturing, but operates at vastly larger scale across multiple continents.
• Adidas: Global sportswear and equipment giant with deep football, boxing, and team-sport category presence. Competitor for share of Thai sportswear consumer spend and global institutional/team-sport contracts that FBT also targets.

Emerging players

• Kempa (Kempa Sport): German handball and team-handball equipment specialist, official partner of multiple European handball federations. Comparable in team-sport equipment focus and federation-aligned marketing, but with stronger European roots than FBT.

Regional players

• FBT Sport Complex peers: Fitness First Thailand / Virgin Active Thailand: International fitness-center chains operating in Thailand, comparable to FBT's 2 owned fitness centers as service-line competitors. Not directly comparable on equipment manufacturing but relevant for FBT's retail-and-fitness vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fbtsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FBT