Fetch
- Company typePrivate
- Founded2023
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Fetch firmographics
Firmographics- Name
- Fetch
- Legal name
- Fetch Pet Health Pty Ltd
- Website
- https://fetchpet.com.au
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fetch industry classification
Industry- Product category
- Pet Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
- akta.pro secondary industry
- Accident & Supplemental (Non-Life) Insurance (FSAJAKAA)
Keywords
Where Fetch is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fetch business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Pet Insurance Premiums: Monthly subscription premiums charged to pet owners for accident and illness coverage. Premiums are risk-based, vary by pet age, breed, and location, and are subject to monthly review (prices can increase as pets age or as Fetch updates its risk models).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single plan, configurable coverage percentage and excess |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fetch product offering
Product offeringCore offering
Fetch provides a single comprehensive pet insurance plan (the Fetch Pet Plan) for dogs and cats in Australia, offering up to $30,000 in annual benefit with 80%, 90%, or 100% reimbursement and no sub-limits on covered conditions. The product is sold via a mobile app and website as a monthly subscription, with differentiated features including FetchPay (direct vet payments), Fast Claims pre-approval, in-app waiting period skipping, and 24/7 vet chat support. Pacific International Insurance underwrites the policies while Fetch acts as the insurance agent.
Product overview
Fetch is a digital-first pet insurance company offering a single unified product: the Fetch Pet Plan, a comprehensive insurance policy for dogs and cats. The offering is delivered through a proprietary mobile app that serves as the primary interface for policy management, claims submission, and customer support. Key differentiating features include FetchPay (direct vet payment capability), Fast Claims (pre-approval and waiting period waiver system), and 24/7 in-app veterinary support. The product is backed by Pacific International Insurance and holds an Australian Financial Services Licence. Fetch also provides pet care educational content through its platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Fetch Pet Plan Comprehensive pet insurance plan covering accidental injuries and illnesses for dogs and cats in Australia. Offers up to $30,000 annual benefit with 80%, 90%, or 100% reimbursement options, no sub-limits on covered conditions, and configurable excess. Underwritten by Pacific International Insurance, with Fetch acting as the insurance agent under AFSL 540762.
Quantifiable outcome
- Claims processed in ~15 minutes during business hours via FetchPay
- +3 more outcomes
Companies that use Fetch
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Fetch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fetch partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Pacific International Insurance Pty LtdcorePacific International Insurance (ABN 83 169 311 193, AFSL 523921) is the underwriter of Fetch's pet insurance plans. Fetch acts as the insurance agent (AFSL 540762) and Pacific International provides the actual insurance coverage and pays claims. Commission to Fetch is 25% of premium. Fetch designs the product, sets pricing, and manages claims on Pacific International's behalf.
- Vets (FetchPay Network)coreVeterinary clinics (e.g., Sydney Animal Hospital, referenced on Fetch's site) participate in the FetchPay network, enabling Fetch to pay vets directly for claims. Vets submit claims via the FetchPay Portal and receive payment from Fetch. Fetch also conducts pre-existing condition checks by contacting vets for medical records.
- Breeders (Authorised Distribution Partners)minorThe company references working with breeders as part of its distribution network. According to the FSG, Fetch may pay referral fees to third parties including breeders when referred to Fetch. The TMD confirms indirect distribution through authorised distribution partners.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fetch competitors and assessment
Company assessmentDirect peers
- Trupanion: Trupanion is a leading North American pet insurance company known for direct-to-vet payment (its VetDirect Pay capability) and a single comprehensive plan with no payout limits. Fetch's FetchPay and no-sub-limit positioning mirrors Trupanion's model closely.
- Petplan Australia: Petplan Australia is one of the largest and most established pet insurers in the Australian market, offering accident and illness cover for dogs and cats. It is a direct competitor to Fetch with similar product features (annual limits, reimbursement percentages) but a more traditional distribution model.
- Embrace Pet Insurance: Embrace is a US pet insurance company offering accident, illness, and wellness plans with a focus on customizable coverage and digital claims. It shares Fetch's emphasis on customer-friendly features like diminishing deductibles and direct vet payment options.
- Bow Wow Meow: Bow Wow Meow is an Australian pet insurance provider offering accident and illness cover for dogs and cats. It competes directly with Fetch in the same Australian market with comparable coverage structures and target customer segments.
- RSPCA Pet Insurance: RSPCA Pet Insurance is administered by PetSure and sold under the RSPCA brand, providing accident, illness, and routine care cover for Australian pets. It is a direct peer to Fetch with strong brand recognition and broad distribution through the RSPCA network.
Broad incumbents
- Lemonade Pet Insurance: Lemonade is a publicly-traded digital insurer that has expanded into pet insurance using its mobile-first platform and AI-driven claims. As a broader insurtech incumbent, Lemonade represents the type of scaled digital competitor Fetch could become or compete against.
- PetSure: PetSure is Australia's largest pet insurance administrator, managing policies on behalf of multiple brands including RSPCA, Guide Dogs, and others. Fetch competes for the same end customers that PetSure serves through its brand partners.
- HCF Pet Insurance: HCF Pet Insurance is offered by HCF, one of Australia's largest health insurers, providing accident and illness cover as part of its broader insurance portfolio. As an established incumbent with cross-sell capabilities, it competes with Fetch in the Australian pet insurance market.
Emerging players
- Knose: Knose is an Australian digital-first pet wellness and insurance startup offering subscription-based plans. As a fellow insurtech entrant in the Australian market, it competes with Fetch for digitally-native pet owners and shares the product-led growth orientation.
- Honey Pet Insurance: Honey is an Australian pet insurance startup offering accident and illness cover with a digital-first experience. As a fellow emerging Australian pet insurtech, it is comparable to Fetch in target customer and product-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fetch social profiles
Digital presenceFetch compliance and trust
Trust signalCompliance4 records
Fetch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fetch leadership team
Management profileNumber of profiles
Profiles3 records
Fetch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fetch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fetch
What does Fetch do?
Fetch provides a single comprehensive pet insurance plan (the Fetch Pet Plan) for dogs and cats in Australia, offering up to $30,000 in annual benefit with 80%, 90%, or 100% reimbursement and no sub-limits on covered conditions. The product is sold via a mobile app and website as a monthly subscription, with differentiated features including FetchPay (direct vet payments), Fast Claims pre-approval, in-app waiting period skipping, and 24/7 vet chat support. Pacific International Insurance underwrites the policies while Fetch acts as the insurance agent.
Is Fetch a public or private company?
Fetch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fetch founded?
Fetch was founded in 2023. It employs 11 to 50 people.
Where is Fetch based?
Fetch is headquartered in Sydney, Australia, in the Oceania region.
How does Fetch make money?
One revenue line is on record: pet Insurance Premiums.
Who are Fetch's main competitors?
Direct peers on record are Trupanion, Petplan Australia, Embrace Pet Insurance, Bow Wow Meow and RSPCA Pet Insurance. Broad incumbents are Lemonade Pet Insurance, PetSure and HCF Pet Insurance. Emerging players are Knose and Honey Pet Insurance.
Does Fetch have an API?
No public API is recorded for Fetch.
What industry is Fetch in?
Fetch's product category is Pet Insurance. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance, with a secondary code of FSAJAKAA, Accident & Supplemental (Non-Life) Insurance. Its NAICS code is 524126 and its SIC code is 6331.