University of Northern Iowa
- Company typePrivate
- Founded1876
- HeadquartersCedar Falls, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
University of Northern Iowa firmographics
Firmographics- Name
- University of Northern Iowa
- Legal name
- University of Northern Iowa
- Website
- https://uni.edu
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
University of Northern Iowa industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Junior Colleges (6112), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Community Colleges (2-Year, Degree/Transfer) (EDAHALAC)
- akta.pro secondary industry
- Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)
Keywords
Where University of Northern Iowa is headquartered
LocationHeadquarters
- HQ city
- Cedar Falls
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
University of Northern Iowa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Tuition and fees: Primary recurring revenue stream, billed per semester across undergraduate, graduate, and online programs. Differential pricing exists for in-state, out-of-state, international, and 'neighboring state' (out-of-state bordering states) residents. Link to Tuition and Fees published via the Office of the Registrar.
- Federal and state financial aid (Title IV, TEACH Grant, state grants): UNI participates in federal student aid programs including TEACH Grants (for high-need teaching fields), Pell Grants, Subsidized Stafford Loans, and Iowa state grant assistance, plus Return of Title IV policies for withdrawals.
- UNI Foundation donations and alumni giving: Philanthropic revenue channeled through the UNI Foundation and UNI Alumni Association, supporting scholarships (e.g., COE Dean's Graduate Scholarships), endowed programs, and the Give to UNI campaign.
- Athletics and event revenue (Missouri Valley Conference, NCAA tournament): Revenue from NCAA tournament participation (2026 berth after MVC/Arch Madness championship win), athletic ticket sales, tailgating operations, and UNI Catering/UNI Athletics beverage service for university-sponsored events under UNI Policy 13.18.
- Licensed sale of alcoholic beverages at UNI events: Per Policy 13.18, sale and service of alcoholic beverages on UNI property is operated exclusively by UNI Catering or UNI Athletics and is subject to Iowa law, with Charity Beer and Wine Auction Permits available for fundraising events. State funds cannot be used for alcoholic beverage purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-state undergraduate tuition |
| Subscription | Annual | Neighboring-state undergraduate tuition |
| Subscription | Annual | Out-of-state and international undergraduate tuition |
| Subscription | Annual | Online graduate program tuition (e.g., Early Childhood Education MAE) |
| Subscription | Annual | Early Childhood Education Online Transfer BA tuition |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
University of Northern Iowa product offering
Product offeringCore offering
The University of Northern Iowa is a public state university offering 160+ undergraduate majors, minors, and certificates plus a broad portfolio of graduate degrees (MAE, MAT, MBA, MAcc, MSW, EdD, EdS, ASC, MS) delivered on its Cedar Falls campus and via fully-online cohorts. The university sells tuition-driven academic programs through named colleges (Business, Education, Humanities/Arts/Sciences, Social/Behavioral Sciences), supplements them with NCAA Division I athletics, and operates support services including Rod Library, Honors Program, Online & Distance Education, and Study Abroad.
Product overview
The University of Northern Iowa operates a platform-plus-modules architecture: the core University of Northern Iowa brand anchors a portfolio of academic colleges and student service units. The core offering is in-person and online undergraduate and graduate education delivered across named academic modules including the UNI College of Business (AACSB-accredited) and the UNI College of Education. Service modules supplement academics: UNI Online & Distance Education extends the platform fully online via Blackboard and Zoom; the UNI Honors Program offers an enriched academic track; UNI Panthers Athletics provides NCAA Division I competition; Rod Library provides research and learning resources; and UNI Study Abroad delivers global experiential learning.
Differentiator
Problem solved
Functional benefit
Brands
- UNI Panthers: Intercollegiate athletics brand of the University of Northern Iowa, competing in the Missouri Valley Conference.
- InsideUNI
Quantifiable outcome
- 98% graduate success rate
- +7 more outcomes
Companies that use University of Northern Iowa
Customer profileSegments7 records
Ideal customer profiles4 records
University of Northern Iowa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
University of Northern Iowa partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
University of Northern Iowa competitors and assessment
Company assessmentDirect peers
- Iowa State University: In-state public university in the Iowa Board of Regents system; directly comparable on governance, in-state tuition tier, and overlapping academic programs in education, business, and STEM. Competes head-to-head for Iowa high-school and transfer students.
- Illinois State University: Regional comprehensive public university with similar Carnegie classification, 15:1-class student-to-faculty positioning, and NCAA Division I athletics. Competes for Illinois border-state and Midwest students.
- University of Iowa: The flagship Iowa Board of Regents institution, also a peer public university in the same state system. Overlaps with UNI on undergraduate recruitment, online programs, and education licensure pathways; offers a more research-intensive portfolio.
- Missouri State University: Regional public university of similar size with an AACSB-accredited business school, NCAA Division I athletics, and a large online program catalog. Comparable on academic breadth and tuition positioning.
- University of Northern Colorado: Mid-size regional public university with comparable enrollment scale, education-college focus, and online degree portfolio. Comparable in teacher-preparation and licensure-stack positioning.
- Western Illinois University: Regional Midwestern public university facing similar demographic and enrollment headwinds, with overlapping education and online programs. Useful benchmark on small-regional public-university economics.
- University of Wisconsin-Whitewater: Comparable regional public university in the UW System with similar enrollment scale, online program mix, and a strong education and business portfolio. Direct competitor for neighboring-state tuition-eligible students.
Broad incumbents
- Western Governors University: Competency-based, low-cost online university with strong education and business portfolios. Directly comparable to UNI's online licensure and stackable certificate strategy, and a structural pricing benchmark.
- Southern New Hampshire University: A scaled national online higher-education leader. Compares to UNI's online program ambitions: SNHU defines the upper bound of price-elastic, employer-partnered online enrollment that UNI must compete against.
Emerging players
- Purdue University Global: Public-university-system-owned online arm with a heavy focus on working adults, similar to UNI Online & Distance Education. Competes for the same non-traditional undergraduate and graduate segments, including career-changers in education and business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
University of Northern Iowa social profiles
Digital presenceUniversity of Northern Iowa compliance and trust
Trust signalCompliance5 records
University of Northern Iowa financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Northern Iowa leadership team
Management profileNumber of profiles
Profiles10 records
University of Northern Iowa funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Northern Iowa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Northern Iowa
What does University of Northern Iowa do?
The University of Northern Iowa is a public state university offering 160+ undergraduate majors, minors, and certificates plus a broad portfolio of graduate degrees (MAE, MAT, MBA, MAcc, MSW, EdD, EdS, ASC, MS) delivered on its Cedar Falls campus and via fully-online cohorts. The university sells tuition-driven academic programs through named colleges (Business, Education, Humanities/Arts/Sciences, Social/Behavioral Sciences), supplements them with NCAA Division I athletics, and operates support services including Rod Library, Honors Program, Online & Distance Education, and Study Abroad.
Is University of Northern Iowa a public or private company?
University of Northern Iowa is a private company. It is classified as state government owned and is currently operating.
When was University of Northern Iowa founded?
University of Northern Iowa was founded in 1876. It employs 1,001 to 5,000 people.
Where is University of Northern Iowa based?
University of Northern Iowa is headquartered in Cedar Falls, United States, in the North America region.
How does University of Northern Iowa make money?
Five revenue lines are on record. Tuition and fees are the primary driver. The others are federal and state financial aid (Title IV, TEACH Grant, state grants), UNI Foundation donations and alumni giving, athletics and event revenue (Missouri Valley Conference, NCAA tournament) and licensed sale of alcoholic beverages at UNI events.
Who are University of Northern Iowa's main competitors?
Direct peers on record are Iowa State University, Illinois State University, University of Iowa, Missouri State University, University of Northern Colorado, Western Illinois University and University of Wisconsin-Whitewater. Broad incumbents are Western Governors University and Southern New Hampshire University. Purdue University Global is listed as an emerging player.
Does University of Northern Iowa have an API?
No public API is recorded for University of Northern Iowa.
What industry is University of Northern Iowa in?
University of Northern Iowa's product category is Higher Education. Its primary akta.pro industry code is EDAHALAC, Online Community Colleges (2-Year, Degree/Transfer), with a secondary code of EDAHALAB, Online Divisions of Traditional Universities (Hybrid/Extension). Its NAICS code is 6113 and its SIC code is 8200.