The Moms Co.
The Moms Co. is an Indian direct-to-consumer brand selling toxin-free, clinically tested baby care (wipes, wash, shampoo, lotion, creams) and a single mom-care product (under-eye cream) through its own Shopify storefront, targeting safety-conscious parents of infants and young children in India.
- Company typePrivate
- Founded2016
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Moms Co. does
The Moms Co. is an Indian direct-to-consumer baby and mom care brand founded in 2016 and headquartered in Gurgaon, operating under the legal entity Visage Lines Personal Care Pvt Ltd. The company sells toxin-free, clinically tested personal care products — including baby wipes, baby wash, shampoo, lotion, face cream, diaper rash cream, and a single mom-care SKU (under-eye cream) — through its Shopify-powered e-commerce storefront themomsco.com. Products are positioned as free from parabens, sulphates, alcohol, silicones, mineral oils, and artificial fragrances, formulated with natural ingredients (organic chamomile oil, shea butter, cocoa butter, calendula oil, avocado oil, aloe vera) and pH-balanced at 5.5. The brand claims 70+ lakh (7+ million) cumulative users and competes in the mass-premium segment of India's baby care market against players like FirstCry and Mamaearth.
The business model is direct-to-consumer with one-time transactional purchases (no subscription publicly disclosed), priced at Rs. 152–Rs. 899 per SKU with bundle discounts of up to 25%. The brand ships pan-India with tiered shipping fees (free above Rs. 299) and is marketed through its own website, Facebook, Instagram, email newsletters, and parent-testimonial-led content. The company was acquired by Mumbai-based beauty conglomerate Good Glamm Group in 2021 as part of an aggressive D2C roll-up strategy backed by Accel, Prosus Ventures, and Bessemer Venture Partners. Following Good Glamm's financial collapse in 2025, The Moms Co. was listed for individual sale alongside other portfolio brands (Sirona, ScoopWhoop, Organic Harvest, POPxo) as lenders enforced charges on the group's assets. The company has 51–100 employees and had raised approximately $9M in disclosed funding across 2017–2020 rounds led by DSG Consumer Partners and Saama (with Zed Capital participating in 2020). Founders Malika Datt Sadani (CEO & co-founder) and Mohit Sadaani (co-founder) continue to lead the brand.
The Moms Co. firmographics
Firmographics- Name
- The Moms Co.
- Legal name
- Visage Lines Personal Care Pvt Ltd
- Website
- https://themomsco.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Moms Co. is an Indian direct-to-consumer brand selling toxin-free, clinically tested baby care (wipes, wash, shampoo, lotion, creams) and a single mom-care product (under-eye cream) through its own Shopify storefront, targeting safety-conscious parents of infants and young children in India.
- Ownership category
- akta.pro rank
The Moms Co. industry classification
Industry- Product category
- Baby Personal Care Products
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)
- akta.pro secondary industry
- Baby Bath & Cleansing (CRABAJAA)
Keywords
Where The Moms Co. is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
The Moms Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Product Sales (Direct-to-Consumer): The Moms Co. generates revenue through the direct sale of baby care and mom care products via its e-commerce website themomsco.com. Products span categories including baby wipes, baby wash, shampoo, lotion, face cream, and diaper rash cream. The brand sells individual products as well as combo/bundle packs. Revenue is one-time transaction-based with no subscription component publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Baby Care Products — priced from Rs. 152 to Rs. 899 |
| Unit Pricing | Pay-as-you-go | Combo/Bundle Products |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
The Moms Co. product offering
Product offeringCore offering
The Moms Co. develops and sells natural, clinically tested, toxin-free personal care products for babies and mothers — including baby wash, shampoo, lotion, face cream, diaper rash cream, baby wipes, and a mom-care under-eye cream. Products are pH 5.5 balanced, free from parabens, sulphates, alcohol, silicones, mineral oils, and artificial fragrances, and are sold directly to consumers through the brand's own e-commerce storefront.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Baby Wash (200ml) Natural, toxin-free, pH 5.5 balanced baby wash for daily bathing of infants and toddlers, free from parabens, sulphates, alcohol, silicones, mineral oils, and artificial fragrances; clinically tested for safety.
- Natural Baby Shampoo (200ml) Natural, toxin-free baby shampoo for gentle scalp cleansing and haircare of infants and toddlers; priced at Rs. 399 (Rs. 359 on promotion), free from parabens, sulphates, alcohol, silicones, mineral oils, and artificial fragrances.
- Natural Baby Lotion (200ml) Natural, toxin-free baby lotion for moisturising baby skin; priced at Rs. 399 (Rs. 359 on promotion), free from parabens, sulphates, alcohol, silicones, mineral oils, and artificial fragrances, and made with natural ingredients including shea and cocoa butters.
- Natural Baby Face Cream (50gm) Natural, toxin-free baby face cream formulated for sensitive baby facial skin; priced at Rs. 249 (Rs. 224 on promotion), free from parabens, sulphates, alcohol, silicones, mineral oils, and artificial fragrances.
- Diaper Rash Cream Toxin-free diaper rash cream for treating and preventing diaper rash in infants; priced at Rs. 169 (Rs. 152 on promotion) for 25gm and Rs. 338 (Rs. 299 on promotion) for Pack of 2, free from parabens, sulphates, alcohol, silicones, mineral oils, and artificial fragrances.
- All Day Baby Wipes Baby wipes enriched with Aloe Vera, Vitamin E, and Hydrogenated Castor Oil with 99% water content; alcohol-free, paraben-free, sulphate-free, silicone-free, and mineral oil-free, with 72 pulls per packet. Sold in Pack of 1, 2, 4 and 8 configurations.
- Natural Vita Rich Under Eye Cream (15gm) Natural, toxin-rich under-eye cream for mothers targeting postpartum dark circles, puffiness, and fine lines; priced at Rs. 359 for 15gm, positioned as the brand's only mom-care SKU alongside its baby range.
- Baby Daily Duo (Baby Wash + Baby Shampoo combo) Combo bundle pairing Natural Baby Wash with Natural Baby Shampoo at Rs. 639 (20% off versus the individual sum of Rs. 798).
- Baby Bath Ritual (Baby Wash + Baby Shampoo + Baby Lotion combo) Combo bundle pairing Natural Baby Wash, Natural Baby Shampoo, and Natural Baby Lotion at Rs. 899 (25% off versus the individual sum of Rs. 1,197).
- Baby Skin Care Pack (Baby Face Cream + Baby Lotion combo) Combo bundle pairing Natural Baby Face Cream and Natural Baby Lotion at Rs. 550 (15% off versus the individual sum of Rs. 648).
- Diaper Rash Protection Pack (Diaper Rash Cream x 2 combo)
Companies that use The Moms Co.
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
The Moms Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Moms Co. partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Moms Co. competitors and assessment
Company assessmentDirect peers
- Mamaearth (Honasa Consumer): Honasa Consumer's flagship brand, India's largest toxin-free baby and mom care DTC brand. Directly competes with The Moms Co. in the same natural, clinically tested, premium baby care category across similar SKUs (wipes, wash, lotion, rash cream) and serves the same urban, safety-conscious Indian mother segment.
- FirstCry (Brainbees Solutions): India's leading baby and kids products retailer with 1,000+ offline stores plus a large online marketplace. Competes with The Moms Co. in baby wipes, skincare, and bath categories, and has its own private-label lines that directly overlap with The Moms Co.'s product set.
Broad incumbents
- Himalaya Baby Care: Established Indian herbal wellness brand with a large baby care portfolio (lotions, washes, oils, wipes). Competes in the natural/herbal baby care segment where The Moms Co. also plays, but with broader distribution across chemists, supermarkets, and online.
- Sebamed Baby: German dermatological brand with a strong pH-balanced baby care range. Comparable to The Moms Co. on pH 5.5 / clinically tested positioning and target segment (sensitive-skin babies), with wider offline presence in Indian pharmacies and baby stores.
- Cetaphil Baby: Galderma's sensitive-skin baby care line with washes, lotions, and creams. Overlaps with The Moms Co. on dermatologist-tested, gentle-formulation positioning aimed at parents of sensitive-skinned infants.
- Johnson's Baby (J&J): Legacy mass-market baby care leader in India across washes, lotions, and oils. Sets the mainstream price benchmark against which The Moms Co. positions itself as a premium, toxin-free alternative.
- Chicco: Italian baby care brand with washes, lotions, and creams for infants in the mid-premium tier. Competes for the same safety-conscious urban Indian parent segment that The Moms Co. targets.
- Mothercare: UK heritage baby and maternity retailer with own-brand skincare and bath products. Competes in the urban Indian premium baby toiletries category and shares a focus on the mother-and-baby customer journey.
Emerging players
- Organic Harvest: Former Good Glamm Group sister brand focused on organic personal care, including baby and maternity-adjacent categories. Closely comparable in origin (Indian DTC, natural formulations, previously under same parent), pricing tier, and target consumer.
- Mustela: French natural-origin baby skincare brand entering the Indian market with premium, plant-based formulations. Comparable to The Moms Co. on natural-ingredient positioning and premium pricing for new mothers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
The Moms Co. social profiles
Digital presenceThe Moms Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Moms Co. leadership team
Management profileNumber of profiles
Profiles2 records
The Moms Co. funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Moms Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Moms Co.
What does The Moms Co. do?
The Moms Co. develops and sells natural, clinically tested, toxin-free personal care products for babies and mothers — including baby wash, shampoo, lotion, face cream, diaper rash cream, baby wipes, and a mom-care under-eye cream. Products are pH 5.5 balanced, free from parabens, sulphates, alcohol, silicones, mineral oils, and artificial fragrances, and are sold directly to consumers through the brand's own e-commerce storefront.
Is The Moms Co. a public or private company?
The Moms Co. is a private company. It is classified as corporate owned and is currently operating.
When was The Moms Co. founded?
The Moms Co. was founded in 2016. It employs 51 to 100 people.
Where is The Moms Co. based?
The Moms Co. is headquartered in Gurugram, India, in the Asia region.
How does The Moms Co. make money?
One revenue line is on record: product Sales (Direct-to-Consumer).
Who are The Moms Co.'s main competitors?
Direct peers on record are Mamaearth (Honasa Consumer) and FirstCry (Brainbees Solutions). Broad incumbents are Himalaya Baby Care, Sebamed Baby, Cetaphil Baby, Johnson's Baby (J&J), Chicco and Mothercare. Emerging players are Organic Harvest and Mustela.
Does The Moms Co. have an API?
No public API is recorded for The Moms Co..
What industry is The Moms Co. in?
The Moms Co.'s product category is Baby Personal Care Products. Its primary akta.pro industry code is CRABAJAB, Baby Skincare (Lotions, Creams, Oils), with a secondary code of CRABAJAA, Baby Bath & Cleansing. Its NAICS code is 456 and its SIC code is 2844.