bonify
Bonify (Forteil GmbH) is a Berlin-based consumer fintech founded in 2015 that gives 3.3M+ German users free digital access to their SCHUFA and Creditreform Boniversum credit data, paired with FinFitness scoring, Open Banking-verified rental reports, and affiliate-driven financial product offers.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What bonify does
bonify (legal entity Forteil GmbH) is a Berlin-based consumer fintech founded in 2015 that gives German consumers free digital access to their SCHUFA credit data and a suite of personal finance management tools. The platform integrates directly with Germany's two largest credit bureaus — SCHUFA and Creditreform Boniversum — via official data partnerships, allowing registered users to view their original credit score, individual entries, 12-month data request history, and to receive alerts within 24 hours of new negative entries. On top of this bureau data, bonify layers a proprietary FinFitness score that synthesizes household surplus, bounced direct debits, savings, and employment status into a single financial health number, alongside an automated Finanzmanager that delivers personalized tips to improve creditworthiness.
The product surface extends beyond credit monitoring into a transactive consumer utility: Mieterauskunft rental reports (€14.99 via Boniversum, €29.99 via SCHUFA) use Open Banking connectivity to verify income and last-three-months rent payment history for tenants applying for apartments; Sparradar surfaces savings opportunities across contracts; Kreditcheck and PreCheck offer credit pre-qualification; and VertragWallet stores contracts with switching alerts. Distribution is fully digital and product-led — bonify.de plus native iOS and Android apps — supported by an Academy content library, SEO on credit and renting keywords, and earned media coverage in major German TV (ProSieben, Kabel Eins) and business press (WirtschaftsWoche, Focus Online, Handelsblatt, Business Insider). The company is TÜV Saar certified, GDD certified for data protection, and operates under SSL encryption on German servers.
Monetization is freemium: the core SCHUFA data access, FinFitness, and Finanzmanager are free, with revenue generated from one-time paid rental reports, an emerging subscription tier ('bonify Abos'), and affiliate/referral commissions on financial product offers (loans, credit cards, bank accounts, DSL, electricity, gas, insurance) matched to the user's credit profile. The company has raised venture funding across four rounds from 2015 to 2019 (notably with Experian Ventures, Ribbit Capital, Mosaic Ventures, DN Capital, Mouro Capital, and Index Ventures), is founder-led by CEO and co-founder Gamal Moukabary alongside co-founder Andreas Bermig, and serves a long-tail base of 3.3 million+ registered users in Germany with a lean 11-50 person team drawn from 24 nationalities.
bonify firmographics
Firmographics- Name
- bonify
- Legal name
- Forteil GmbH
- Website
- https://bonify.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bonify (Forteil GmbH) is a Berlin-based consumer fintech founded in 2015 that gives 3.3M+ German users free digital access to their SCHUFA and Creditreform Boniversum credit data, paired with FinFitness scoring, Open Banking-verified rental reports, and affiliate-driven financial product offers.
- Ownership category
- akta.pro rank
bonify industry classification
Industry- Product category
- Consumer Credit Monitoring
- NAICS
- Depository Credit Intermediation (5221), Software Publishers (513210)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Loan Brokers (6163)
- akta.pro primary industry
- Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB)
- akta.pro secondary industry
- Risk, Fraud & Transaction Monitoring (Behavioral, Velocity, Controls) (FSAGAAAK)
Keywords
Where bonify is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
bonify business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Rental Reports: Paid digital documents for renters to present to landlords. Mieterauskunft with SCHUFA-BonitätsCheck priced at €29.99 and with Boniversum at €14.99. Revenue is transaction-based per document download.
- Affiliate/Referral Commissions: Bonify displays personalized financial product offers (loans, credit cards, bank accounts, DSL, electricity, gas) based on user's FinFitness and credit score. Earns commissions when users click through or apply for products.
- Core Free Service: Free SCHUFA data viewing, score checking, and financial management tools drive user acquisition. Basic service at no cost to user; monetization through upsells and referral offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with SCHUFA data access and financial tools |
| One time/ perpetual license | Pay-as-you-go | Mieterauskunft with SCHUFA-BonitätsCheck |
| One time/ perpetual license | Pay-as-you-go | Mieterauskunft with Boniversum (budget option) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
bonify product offering
Product offeringCore offering
bonify is a Berlin-based consumer fintech platform that provides German consumers free access to their original SCHUFA credit data, a proprietary FinFitness financial health score, and monitoring tools that notify users of negative credit entries within 24 hours. The platform monetizes through paid digital tenant verification reports (Mieterauskunft) priced at €14.99-€29.99 that use Open Banking to confirm income and rental payment history, alongside affiliate commissions from matched financial product offers.
Product overview
bonify is a consumer-facing financial management platform that provides free access to SCHUFA credit data and paid verification services. The core product consists of the SCHUFA Dateneinblick (free credit data access with notifications for negative entries), FinFitness (personal financial fitness scoring), and Finanzmanager (financial tracking and improvement tips). Premium offerings include the Mieterauskunft tenant verification documents (€29.99 with SCHUFA, €14.99 with Boniversum) that use Open Banking data for automated rent payment and income verification. Additional tools include Sparradar (contract savings discovery), various credit check products (Kreditcheck, PreCheck, FinFitness Kredit), and a mobile app. The platform integrates with SCHUFA and Creditreform Boniversum for credit data and uses Open Banking for account verification. Founded in 2015 and headquartered in Berlin with over 3.3 million users.
Differentiator
Problem solved
Functional benefit
Brands
- FinFitness: Financial fitness assessment tool that evaluates users' overall financial health including household surplus, returned direct debits, savings, employment status, and provides a comprehensive FinFitness score.
- Finanzmanager
- Mieterauskunft
- Sparradar
- Kreditcheck
- PreCheck
- VertragWallet
Products and services
- SCHUFA Dateneinblick Free access to original SCHUFA credit data including score, entries, and data request history. Enables German consumers to monitor their creditworthiness, receive 24-hour notifications of negative entries, and view who queried their SCHUFA data in the last 12 months.
- FinFitness Proprietary personal financial fitness score that evaluates how banks and companies assess the user's creditworthiness beyond the SCHUFA score. Analyzes household surplus, bounced payments, savings, employment status, and overall financial health into a single FinFitness number for German consumers.
- Finanzmanager Financial management tool for German consumers that analyzes the user's financial situation and provides personalized tips to improve creditworthiness. Includes FinFitness tracking and contract management features.
- Mieterauskunft mit SCHUFA-BonitätsCheck Digital tenant verification document priced at €29.99 for renters to present to landlords. Contains personal data, SCHUFA credit check, income verification, employer confirmation, and rent payment history from the last 3 months. Uses Open Banking data for automated verification.
- Mieterauskunft mit Boniversum Budget alternative tenant verification document in partnership with Boniversum, priced at €14.99. Provides similar verification as the SCHUFA version but confirms creditworthiness through Boniversum instead.
- bonify App (iOS/Android) Native mobile application for iOS and Android that provides full access to SCHUFA data viewing, FinFitness tracking, financial management, and credit checking features for German consumers on mobile devices.
- bonify Kreditcheck Credit check service for German consumers that analyzes creditworthiness and matches users with suitable loan offers based on their financial profile and credit standing.
- bonify PreCheck Pre-qualification check for loans that allows German consumers to see potential loan offers without impacting their credit score, using rate inquiry rather than hard credit inquiry.
Quantifiable outcome
- Over 3.3 million users have registered on the platform
- +2 more outcomes
Companies that use bonify
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
bonify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
bonify partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SCHUFAcoreSCHUFA is the primary data partner providing bonify users access to their original credit score, entries, and the new transparent SCHUFA-Score. Bonify is an official SCHUFA partner displaying the original score to consumers for free. Users can identify via SCHUFA's eID system and view the same score that banks and companies see.
- Creditreform BoniversumcoreCreditreform Boniversum (Germany's second largest credit bureau) provides bonify users access to their credit data and Bonitätsindex. Bonify receives data from Boniversum for users to view their credit information and provides the cheaper €14.99 rental report option with Boniversum credit check.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
bonify competitors and assessment
Company assessmentDirect peers
- ClearScore: UK-founded consumer credit platform offering free credit scores and reports with affiliate/lead-gen monetization. Closest direct international analogue to bonify's model.
- Credit Karma: US consumer credit-score and financial-product recommendation platform; pioneer of the free-score-plus-affiliate model bonify replicates in Germany.
- Smava: Berlin-based German credit comparison and lead-generation platform connecting consumers with loan offers; competes directly for bonify's lead-gen revenue stream.
- Finanzcheck.de: German credit comparison platform owned by Scout24; competes with bonify for credit-product lead generation and pre-qualification flows.
- Credit Sesame: US consumer credit-monitoring and financial-product recommendation platform; similar free-score-plus-monetized-adjacent-services model.
- NerdWallet: US consumer finance content and comparison platform earning affiliate commissions from credit cards, loans, and banking products; overlaps with bonify's content + lead-gen funnel.
Broad incumbents
- Check24: Germany's largest price-comparison portal covering insurance, banking, telecom, and credit; a much broader incumbent with overlapping lead-gen economics on financial products.
- Verivox: German price-comparison platform for energy, telecom, insurance, and financial products; competes for the same comparison/affiliate monetization bonify relies on.
- LendingTree: US-listed loan comparison marketplace with affiliate/lead-gen economics; broadly comparable in business model though at much larger scale and US-focused.
Regional players
- Auxmoney: Germany's largest P2P consumer lending platform; competes for the same German credit-seeking consumer and lender-affiliate pool.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
bonify social profiles
Digital presencebonify compliance and trust
Trust signalCompliance2 records
bonify financial estimates
Financial estimateRevenue estimate
Valuation estimate
bonify leadership team
Management profileNumber of profiles
Profiles2 records
bonify funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bonify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bonify
What does bonify do?
bonify is a Berlin-based consumer fintech platform that provides German consumers free access to their original SCHUFA credit data, a proprietary FinFitness financial health score, and monitoring tools that notify users of negative credit entries within 24 hours. The platform monetizes through paid digital tenant verification reports (Mieterauskunft) priced at €14.99-€29.99 that use Open Banking to confirm income and rental payment history, alongside affiliate commissions from matched financial product offers.
Is bonify a public or private company?
bonify is a private company. It is classified as venture growth investor backed and is currently operating.
When was bonify founded?
bonify was founded in 2015. It employs 11 to 50 people.
Where is bonify based?
bonify is headquartered in Berlin, Germany, in the Europe region.
How does bonify make money?
Three revenue lines are on record. Premium Rental Reports are the primary driver. The others are affiliate/Referral Commissions and core Free Service.
Who are bonify's main competitors?
Direct peers on record are ClearScore, Credit Karma, Smava, Finanzcheck.de, Credit Sesame and NerdWallet. Broad incumbents are Check24, Verivox and LendingTree. Auxmoney is listed as a regional player.
Does bonify have an API?
No public API is recorded for bonify.
What industry is bonify in?
bonify's product category is Consumer Credit Monitoring. Its primary akta.pro industry code is FSAGACAB, Account Verification & Ownership (AVS/AOV, micro-deposits, auth), with a secondary code of FSAGAAAK, Risk, Fraud & Transaction Monitoring (Behavioral, Velocity, Controls). Its NAICS code is 5221 and its SIC code is 6211.