Arugga AI Farming

What Arugga AI Farming does

Arugga AI Farming, founded in 2017 in Even Yehuda, Israel, builds AI-powered autonomous robots for commercial greenhouse vegetable farming, with core products Polly+ (second-generation pollination robot) and Louie (plant-lowering robot). The robots use NVIDIA Jetson Xavier NX edge computing, computer vision built on the NVIDIA Metropolis platform with a fine-tuned YoloV4 model via the TAO toolkit, and proprietary air-pressure mechanisms that replicate bumblebee buzz pollination. The platform continuously collects flower-level structured data and, via a ViewNetic partnership, supports pest and disease detection, feeding a real-time data dashboard used for yield prediction and crop uniformity monitoring.

The company serves large commercial greenhouse operators growing tomatoes and cucumbers, selling under a monthly per-hectare robot leasing model that creates recurring revenue. Distribution combines direct enterprise sales with regional sales managers in Europe and an exclusive distribution agreement with Biobest Group for USA and Canada. As of September 2025, 60 pollination robots are commercially deployed across Australia, Finland, Netherlands, USA, and Canada, with named customers including Costa Group, Harvest House, Thanet Earth, FoodVentures, Agrifutura Oy, and Lans Greenhouse. The company has raised $6.3 million in disclosed funding, led by a $4 million pre-Series A from Cresson Management in 2021, and was actively raising additional capital.

Reported customer outcomes include 2-5% yield improvement versus bumblebee pollination, up to 20% versus manual pollination in bee-restricted markets like Australia, and labor cost reductions addressing the 30-50% of operational costs greenhouse operators spend on labor. The robots also enable pollination under conditions where bees cannot operate (closed screens, LED lighting, winter darkness), supporting energy savings in winter production.

Name

Arugga AI Farming

Legal name

Arugga A.I Farming Ltd.

Website

https://arugga.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Arugga AI Farming builds AI-powered autonomous robots for commercial greenhouse vegetable farming, offering the Polly+ pollination robot and Louie plant-lowering robot, leased per hectare to large tomato and cucumber growers across Australia, Europe, and North America.

Ownership category

akta.pro rank

Product category

Greenhouse Robotics & Automation

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)

akta.pro secondary industries

Autonomous Spraying & Crop-Care Robots (Targeted application, spot spraying) (AFAAAGAE), Robotic Weeding & Mechanical Cultivation Systems (AFAAAGAB), Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements) (AFAAAGAI), Agricultural & Field Robotics (HDAAAIAD)

Keywords

• Greenhouse robotics
• Autonomous pollination robots
• Plant lowering automation
• Precision agriculture AI
• Greenhouse crop monitoring

Headquarters

HQ city

Even Yehuda

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Robot Leasing: Growers lease Arugga's robots, paying a monthly fee per hectare of coverage. The leasing model provides recurring revenue and aligns costs with grower benefits (yield improvement).
2. Fleet Management Services: One operator can manage a fleet of up to 20 robots, enabling efficient service delivery at scale. Additional data services and monitoring capabilities bundled with robot deployment.
3. Distribution Partnership Revenue: Biobest investment and exclusive distribution agreement for USA and Canada provides channel revenue through partner network. Biobest distributes pollination robots as part of their biological control and pollination portfolio.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Arugga AI Farming develops and leases autonomous AI-powered robots for commercial greenhouses. Its core products are Polly+, a second-generation pollination robot that uses computer vision and air-pressure pulses to replicate bumblebee buzz pollination, and Louie, an autonomous plant-lowering robot for tomato and cucumber operations. Robots are leased to commercial greenhouse operators on a per-hectare monthly subscription and include onboard AI, edge computing, and real-time data dashboards.

Product overview

Arugga AI Farming is a greenhouse robotics company offering a multi-purpose autonomous robotic platform for greenhouse automation. The core product portfolio includes Polly+, an AI-powered pollination robot that replicates bumblebee buzz pollination, and Louie, a plant-lowering robot for tomatoes and cucumbers. These robots operate on a shared autonomous platform that collects real-time plant data while performing labor-intensive tasks. The platform is modular and expandable, with add-on capabilities including pest and disease detection (via ViewNetic integration) and a real-time data dashboard providing actionable insights. Growers lease robots on a per-hectare monthly basis, with one operator capable of managing fleets of up to 20 robots.

Differentiator

Problem solved

Functional benefit

Brands

• Polly+: Second-generation autonomous pollination robot that replicates buzz pollination, twice as fast as its predecessor, with advanced data collection capabilities including flower-level insights and real-time plant health monitoring.
• Louie

Products and services

• Polly+ Pollination Robot Second-generation autonomous pollination robot that uses AI computer vision and air-pressure pulses to replicate bumblebee buzz pollination in tomato and cucumber greenhouses. One robot covers one full hectare; operates 24/7 including under LED lighting and closed screens.
• Louie Plant-Lowering Robot Autonomous plant-lowering robot for tomato and cucumber greenhouses. Handles plants up to 10kg, achieves 300 plants per hour, with 2 robots covering 1 hectare. Includes plant count and weight features supporting yield prediction.

Quantifiable outcome

• 2-5% yield increase vs bumblebee pollination
• +6 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Delphy Improvement CentreminorStrategic or Co-development Partner · 13 October 2025Dutch research facility conducting comparative trials of Polly+ pollination robot against bumblebee pollination in energy-saving greenhouse setups with closed screens. Part of Kas als Energiebron (Greenhouse as an Energy Source) program.
• ViewNeticcoreTechnology or Integration · 13 June 2023Commercial collaboration agreement to integrate ViewNetic's advanced pest, beneficials, and disease detection solutions into Arugga's robotic platform. ViewNetic uses camera vision-based solution focusing on bottom of leaves where most pests live. Joint trials conducted in Israel and at Agrifutura greenhouse in Finland. Launch of joint solution coincided with plant-lowering robot launch.
• SVG Ventures|THRIVEminorGTM or Marketing Partner · 6 April 2023Arugga was selected for SVG Ventures|THRIVE's ninth cohort of global agrifood tech accelerator program. Three-month program in Silicon Valley providing mentorship, investment, and networking resources to support global growth.
• SVG Ventures|THRIVEminorGTM or Marketing Partner · 19 October 2022Arugga was selected as one of 10 finalists for SVG Ventures|THRIVE's 2022 Global Impact Challenge, a competition highlighting innovative agrifood startups focused on a net-zero future for agriculture.
• Biobest GroupcoreChannel Partner/ Reseller/ Distributor · 3 June 2021Biobest invested in Arugga's financing round and signed an exclusive distribution agreement for USA and Canada. Biobest is a major provider of biological control and pollination solutions to greenhouse growers worldwide. Both companies refer to the broader transformation of greenhouse horticulture and how rapid digitalisation will go hand in hand with major sustainability gains.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• FarmDroid: Danish maker of autonomous weeding and seeding robots for sugar beets and other row crops. Comparable as a small European company selling autonomous ground robots to commercial farmers with a hardware-plus-service model.
• Dogtooth Technologies: UK-based developer of autonomous strawberry-picking robots for greenhouses and polytunnels. Closest analog to Arugga in terms of form factor (small autonomous ground robots with computer vision), business model (RaaS to growers), and target customer profile (commercial protected agriculture).
• Octinion: Belgian ag-robotics company that developed an autonomous strawberry-picking robot. Directly comparable to Arugga as a small European startup commercializing AI-powered ground robots for high-value greenhouse crops, serving similar enterprise growers.
• Advanced Farm Technologies: US-based developer of robotic strawberry harvesters and other agricultural robotics. Comparable to Arugga as a venture-backed startup commercializing computer-vision autonomous robots for specialty crops in protected agriculture environments.
• Naio Technologies: French agricultural robotics company developing autonomous weeding and hoeing robots for open-field and specialty crops. Adjacent peer — comparable in deploying AI-driven autonomous ground robots into commercial farming operations with a RaaS / per-hectare model.
• Small Robot Company: UK ag-robotics startup building a fleet of small AI-powered field robots (Tom, Dick, Harry) for arable farming. Comparable to Arugga in vision (per-plant AI, swarm robotics, RaaS) and stage, though focused on broad-acre crops rather than greenhouses.
• Iron Ox: US indoor farming company using autonomous robots and AI for greenhouse/vertical farming operations. Comparable as an automation-first approach to controlled-environment agriculture, with similar computer vision and data-driven crop monitoring stack.

Direct peers

• Biobest Group: Global leader in biological pollination and pest control for greenhouse growers; Arugga's exclusive North American distribution partner and an investor. Both companies sell pollination and crop-monitoring solutions to the same commercial tomato and cucumber greenhouse customers, with overlapping value propositions.
• Koppert Biological Systems: Dominant supplier of bumblebee hives (Natupol) and biological crop protection to greenhouse growers worldwide. Direct competitor to Arugga's robotic pollination — both serve the same pollination use case for greenhouse tomatoes, with Koppert currently the incumbent Arugga is displacing.

Broad incumbents

• Lely: Netherlands-based global leader in dairy and livestock robotics (Astronaut milking robots, etc.) and a broader agricultural automation incumbent. Comparable as an established European ag-robotics player with deep greenhouse-region distribution; Arugga sits in an adjacent agricultural-automation niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arugga AI Farming