What POPin does

POPin, operated by Colorado-based MG Advisory, LLC and headquartered in Denver, provides an anonymous, real-time crowdsourcing platform that enables organizational leaders to have structured conversations with their teams. The product unifies four feature modules — Crowdsource (open-ended questions), Survey (multiple choice, yes/no, stack ranking, 1-5 scale with interactive comments), Live (real-time meeting polling), and Prioritize (group evaluation and decision-making) — under a multi-tenant cloud architecture hosted on AWS with native SAML2 SSO for enterprise customers. A new AI Insights feature adds synthesized analysis of collected responses. The platform is delivered through web and mobile applications and targets enterprise organizations seeking to improve employee engagement, change management, leadership development, and innovation culture, alongside individual creators in a self-serve motion.

POPin generates revenue through two recurring subscription tiers: a self-serve Single Creator plan at $220/month with unlimited sessions and participants, and an Enterprise plan starting at $2,240/month that adds unlimited Creator accounts, Enterprise Dashboard and Controls, SAML2 SSO, and technical SSO support. Enterprise contracts are annual with discounts, while Single Creator subscriptions auto-renew month-to-month. The company sells directly via its website with a free-trial signup, Calendly-based demos, and case-study-driven content marketing, and it extends reach through a strategic alliance with Patrick Lencioni's Table Group via a sister consulting company, People Before Things, which embeds POPin in organizational health engagements.

The company was founded in 2014 and operates with 11-50 employees. It has raised approximately $13.2 million across two disclosed rounds (a $6M round in November 2015 led by Nexus Venture Partners and a $7.2M round in April 2018). The legal entity behind POPin is MG Advisory, LLC, with Sosheel Samuel serving as Managing Partner and Chris Laping as Co-Founder and CEO. Customer references include HP, Experian, SCL Health, Lionsgate, Black & Veatch, BlackLine, Red Robin, UPenn, USC, UCLA, EF, Cardinal Group, and Point B, with the company stating that more than 12,000 organizations have used the platform.

Name

POPin

Legal name

MG Advisory, LLC

Website

https://trypopin.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

POPin provides an anonymous, real-time crowdsourcing platform that enables enterprise and mid-market organizations to run honest employee conversations, surveys, live polls, and prioritization exercises. It sells via a $220/month self-serve tier and an enterprise tier starting at $2,240/month.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Licensing: POPin generates revenue through subscription licensing with two primary tiers: Single Creator ($220/month) and Enterprise (starting at $2,240/month). Subscriptions auto-renew month-to-month after initial term unless cancelled. Annual subscription discounts available for Enterprise tier.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

POPin provides an anonymous, crowdsourcing software platform that enables organizational leaders to have real-time conversations with their teams through open-ended questions, surveys, live polling, and group prioritization. The platform is offered via two subscription tiers: Single Creator ($220/month) for individual users and Enterprise (starting at $2,240/month) for organizations requiring unlimited accounts, enterprise controls, and Single Sign On. POPin also offers Organizational Health Consulting services through its sister company People Before Things to support change management and leadership development alongside the platform.

Product overview

POPin is an anonymous, crowdsourcing platform providing a unified product with multiple integrated modules. The core POPin Platform enables leaders to facilitate honest conversations with teams through four primary features: Crowdsource (open-ended real-time questions), Survey (traditional question types with interactive comments), Live (real-time meeting polling), and Prioritize (group evaluation and prioritization). The platform is offered via two pricing tiers—Single Creator ($220/month) for individual users and Enterprise ($2,240+/month) for organizations requiring unlimited accounts and SSO. A new AI Insights feature provides synthesized analysis of responses. The company also offers Org Health Consulting services through its sister company People Before Things to support organizational change and leadership development alongside the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• POPin Platform An anonymous, crowdsourcing platform that enables leaders to have real-time conversations with their teams through open-ended questions, surveys, live polling, and group prioritization features. Designed for HR leaders, change-makers, and organizational leaders seeking to improve employee engagement, organizational health, and team communication.
• Org Health Consulting Organizational health consulting services supporting POPin platform implementation with change management and leadership development. Delivered via People Before Things, applying Patrick Lencioni's Table Group methodologies to help clients achieve organizational health using POPin as the technology platform.

Quantifiable outcome

• HP improved employee engagement by 16 percentage points using POPin in conjunction with traditional survey tools

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• People Before ThingscoreStrategic or Co-development PartnerPOPin delivers organizational health consulting services through People Before Things, a CAPA Pro Affiliate of Patrick Lencioni's Table Group. People Before Things receives exclusive professional development, tools and training from Pat Lencioni's team to help clients achieve organizational health using POPin as the technology platform.
• Patrick Lencioni's Table GroupflagshipStrategic or Co-development PartnerTable Group, founded by Patrick Lencioni (author of 'The Five Dysfunctions of a Team'), provides ongoing exclusive professional development, tools and training to People Before Things (POPin's sister consulting company) as a CAPA Pro Affiliate. POPin integrates with Table Group's organizational health methodologies.
• Amazon Web Services (AWS)coreTechnology or IntegrationPOPin's physical infrastructure is hosted and managed within Amazon's secure data centers using AWS technology. AWS provides the underlying cloud infrastructure including data storage, with Amazon maintaining ISO 27001, SOC 1/2, PCI Level 1, FISMA Moderate, and Sarbanes-Oxley compliance certifications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/popin
• LinkedInlinkedin.com/company/popinnow

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POPin