FLYR
FLYR is a technology company that uses AI to help airlines and hospitality businesses.
- Company typePrivate
- Founded2013
- HeadquartersSanta Monica, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What FLYR does
FLYR is a technology company that offers AI-enabled solutions that help airlines, cargo, and hospitality businesses improve their revenue performance. Its revenue management platform improves performance and modernizes the e-commerce experience through accurate forecasting, automation, and analytics.
FLYR firmographics
Firmographics- Name
- FLYR
- Legal name
- FLYR, INC.
- Website
- https://flyr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- FLYR is a technology company that uses AI to help airlines and hospitality businesses.
- Ownership category
- akta.pro rank
FLYR industry classification
Industry- Product category
- Travel Technology / Airline Retailing Software
- akta.pro primary industry
- Airline Revenue Management & Dynamic Pricing Systems (THALAOAA)
- akta.pro secondary industries
- Airline Retailing & Offer/Order Management (NDC/ONE Order) (THALABAB), Airline Direct Booking Engines (IBEs) (THALADAC)
Keywords
Where FLYR is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
FLYR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licensing: FLYR operates as a SaaS company providing its Revenue Operating System and Offer & Order platform to airlines on a subscription basis. The platform is described as cloud-native and delivered as a service, suggesting recurring subscription revenue from enterprise airline customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
FLYR product offering
Product offeringCore offering
FLYR develops and sells an AI-powered, cloud-native SaaS platform that enables airlines to modernize retailing through a native Offer & Order framework, replacing legacy Passenger Service Systems (PSS) with dynamic offer management, order management, and delivery capabilities. The platform uses deep learning for demand forecasting, dynamic pricing, and ancillary revenue optimization, with a Legacy Translator that bridges modern retailing to existing GDS and PNR systems. FLYR also operates a parallel FLYR Hospitality division delivering AI-driven revenue management and commercial intelligence for hotel groups.
Product overview
FLYR is a travel technology company offering two primary product lines: (1) the FLYR Offer & Order Platform — a modular airline retailing system comprising the Offer Suite (dynamic offer management and optimization), Order Suite (end-to-end order management), and Deliver Suite (order-based delivery), supported by the Legacy Translator module, Shopping Cart, Marketplace, Dynamic Offers, Seamless Servicing, and Cross-Airline Retailing solutions; and (2) the FLYR Hospitality Commercial Optimization Platform — an AI-first revenue management and business intelligence system for hotel groups, integrated with property management systems such as Shiji Daylight PMS. FLYR also offers the Revenue Operating System (ROS) leveraging deep learning for airline demand forecasting and pricing optimization. The company has built its portfolio through both organic development and strategic acquisitions including Pribas (offer/order/inventory management, 2022), Newshore (airline e-commerce, 2022), Faredirect (ancillary revenue management, 2021), and xCheck (airfare marketing, 2021), all integrated into the unified platform. The overall architecture is cloud-native, open, and modular — designed to integrate with legacy airline systems (PSS, GDS) via the Legacy Translator while enabling modern Offer & Order retailing aligned with IATA NDC and ONE Order standards.
Differentiator
Problem solved
Functional benefit
Brands
- FLYR Hospitality: AI-first revenue management and commercial intelligence platform for the hospitality industry, serving hotel groups including Preferred Hotels & Resorts and Global Hotel Alliance with demand forecasting, automated pricing optimization, and business intelligence capabilities.
Products and services
- FLYR Offer & Order Platform Cloud-native SaaS platform that enables airlines to create, manage, and distribute dynamic offers and handle end-to-end order management across all channels. Built on IATA's Offer & Order framework (NDC/ONE Order standards), the platform replaces static airline tickets with dynamic orders, enabling personalized, real-time retail experiences and modernizing retail without a full PSS replacement.
- Revenue Operating System (ROS) AI-powered revenue management platform that leverages deep learning to provide ultra-accurate demand forecasting and automated pricing optimization for airlines. Supports ancillary revenue management, digital marketing, offer management, and e-commerce within a unified commercial platform, delivering an estimated 5-7% revenue uplift.
- FLYR Hospitality Commercial Optimization Platform
Quantifiable outcome
- Deep learning platform increases airline revenues by 5-7%
- +3 more outcomes
Companies that use FLYR
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
FLYR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature8 records
FLYR partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- Global Hotel Alliance (GHA)flagshipFLYR Hospitality was selected as preferred provider of revenue management and business intelligence for Global Hotel Alliance's member brands, covering more than 50 brands and 1,000 hotels across 100 countries. FLYR's AI-powered platform offers demand forecasting, automated pricing, and inventory management tools with connectivity to GHA's DISCOVERY loyalty programme. Described as a landmark agreement delivering commercial advantages to independent hotel operators.
- Preferred Hotels & ResortsflagshipFLYR Hospitality formed a partnership with Preferred Hotels & Resorts as the exclusive provider of revenue management and business intelligence solutions for the hotel group's global portfolio of over 625 luxury properties across more than 80 countries. The partnership is part of Preferred's Alliance Partner Program designed to help member properties maximize revenue per available room.
- ShijicoreShiji integrated FLYR Hospitality's commercial optimization platform with its Daylight property management system. The integration enables hotel operators to automate pricing, receive real-time forecasts, and analyze performance metrics without switching systems. FLYR's AI-generated recommendations operate through Shiji's cloud-based architecture for portfolio-scale deployment.
- Riyadh AirflagshipFLYR deployed over 200 team members to support Riyadh Air's launch as the world's first full-service airline operating without legacy technologies. FLYR's Offer & Order platform serves as the backbone of Riyadh Air's commercial operations, enabling dynamic product offerings, shopping cart functionality, and modern retailing capabilities. The partnership is foundational to Saudi Arabia's Vision 2030 tourism transformation.
- Roam AroundcoreFLYR invested in Roam Around and entered a strategic partnership to deliver Enterprise AI Concierge capabilities. The partnership empowers airlines and hotels to deliver bespoke itineraries throughout a traveler's search and shopping journey, including flights, accommodations, tours, activities, and dining. Airlines gain access to passenger information to create personalized travel planning experiences.
- IBM ConsultingcoreIBM Consulting and FLYR collaborate to offer seamless, personalized airline retailing experiences. IBM brings world-class transition and systems integration expertise while FLYR provides foundational airline retailing technologies. The partnership creates pathways for airline clients from legacy systems to modern Offer and Order Management Systems. IBM Consulting orchestrates complex transitions while FLYR powers software orchestration between vendors.
- Azul AirlinescoreFLYR partnered with Azul on revenue optimization initiatives, leveraging FLYR's cutting-edge technology to improve profitability, optimize workflow, and provide more personalized offerings to travelers. The Revenue Operating System provides comprehensive data management, pricing, and forecasting capabilities for ancillaries and fare bundles.
- LOT Polish AirlinescoreLOT Polish Airlines formed a strategic alliance with FLYR to amplify commercial-wide performance. FLYR's AI-based platform is deployed across LOT's commercial technology operations, enabling optimization across ancillary revenue management, digital marketing, offer management, and e-commerce. FLYR's Krakow office provides on-the-ground support for LOT as an EMEA customer.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
FLYR competitors and assessment
Company assessmentDirect peers
- PROS: PROS provides AI-driven pricing, revenue management, and offer optimization for airlines and other industries. It is one of the named competitors alongside FLYR in the airline route profitability software market and directly overlaps FLYR's revenue management and dynamic pricing proposition.
- Accelya: Accelya offers FLX Dynamic Pricing and offer management solutions for airlines, positioning it as a direct competitor in AI-driven fare optimization alongside FLYR. The overlap with FLYR's Dynamic Offers and Revenue Operating System is highly material.
- IDeaS (SAS): IDeaS is a leading hospitality-focused revenue management software provider and the most direct competitor to FLYR Hospitality's commercial optimization platform. Both target hotel groups with AI-driven demand forecasting and automated pricing at portfolio scale.
- Duetto: Duetto provides SaaS revenue strategy and pricing optimization for hotels and is a direct competitor to FLYR Hospitality in the independent and group hotel RM segment. Both platforms compete for flagship deals with hotel alliances like GHA and Preferred Hotels.
Broad incumbents
- Amadeus: Amadeus operates the Altéa Passenger Service System and broad airline IT/GDS distribution, with both investor history (early FLYR backer) and competitor status in route profitability software. Its end-to-end PSS footprint and global GDS reach make it the most strategically significant incumbent to FLYR's modern retailing platform.
- Sabre: Sabre is a major airline IT and distribution incumbent whose SabreMosaic platform competes with FLYR in AI-powered fare optimization and retailing. Like Amadeus, it controls the legacy PSS/GDS layer that FLYR's Legacy Translator bridges to.
- Lufthansa Systems: Lufthansa Systems is a named competitor in airline route profitability software. As the IT arm of the Lufthansa Group, it provides PSS and revenue management solutions that overlap directly with FLYR's Offer & Order and ROS platforms.
- Travelport: Travelport is a global GDS and travel commerce platform, comparable as a broad incumbent in airline distribution. Its modern retailing initiatives place it in competitive overlap with FLYR's Offer & Order platform, and FLYR's new CCO Andy Kidd previously held leadership there.
- RateGain: RateGain is a broad travel and hospitality technology provider offering revenue management, distribution, and digital experience solutions. As a publicly listed incumbent with global reach, it competes with both FLYR's airline retailing capabilities and its expanding hospitality platform.
Emerging players
- Atomize: Atomize is an AI-powered revenue management software vendor for hotels, competing with FLYR Hospitality in dynamic pricing and demand forecasting. Its cloud-native RMS overlaps meaningfully with FLYR's hospitality value proposition, particularly for independent and boutique properties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FLYR social profiles
Digital presenceFLYR financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLYR leadership team
Management profileNumber of profiles
Profiles12 records
FLYR subsidiaries and ownership
Company hierarchySubsidiaries5 records
FLYR funding detail
Funding detailFunding overview
Funding rounds12 records
Investors34 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLYR M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLYR
What does FLYR do?
FLYR develops and sells an AI-powered, cloud-native SaaS platform that enables airlines to modernize retailing through a native Offer & Order framework, replacing legacy Passenger Service Systems (PSS) with dynamic offer management, order management, and delivery capabilities. The platform uses deep learning for demand forecasting, dynamic pricing, and ancillary revenue optimization, with a Legacy Translator that bridges modern retailing to existing GDS and PNR systems. FLYR also operates a parallel FLYR Hospitality division delivering AI-driven revenue management and commercial intelligence for hotel groups.
Is FLYR a public or private company?
FLYR is a private company. It is classified as venture growth investor backed and is currently operating.
When was FLYR founded?
FLYR was founded in 2013. It employs 501 to 1,000 people.
Where is FLYR based?
FLYR is headquartered in Santa Monica, United States, in the North America region.
How does FLYR make money?
One revenue line is on record: saaS Subscription Licensing.
Who are FLYR's main competitors?
Direct peers on record are PROS, Accelya, IDeaS (SAS) and Duetto. Broad incumbents are Amadeus, Sabre, Lufthansa Systems, Travelport and RateGain. Atomize is listed as an emerging player.
Does FLYR have an API?
Yes. FLYR offers open APIs designed for autonomy and AI-ready interactions, supporting agentic travel systems. APIs support iteration without context resets, real-time exposure of options, conditions, and outcomes, and seamless movement between shopping and servicing including pricing, holding, changing, and repricing within the same commercial object. Built on IATA's NDC and ONE Order standards, enabling dynamic content, order management, and offer distribution across channels.
What industry is FLYR in?
FLYR's product category is Travel Technology / Airline Retailing Software. Its primary akta.pro industry code is THALAOAA, Airline Revenue Management & Dynamic Pricing Systems, with a secondary code of THALABAB, Airline Retailing & Offer/Order Management (NDC/ONE Order).