Heartland Bank and Trust
Heartland Bank and Trust is a community-focused regional bank headquartered in Bloomington, Illinois, operating 86 branches across Illinois, eastern Iowa, and Missouri, and serving consumer, business, agricultural, and wealth management customers as a subsidiary of HBT Financial (NASDAQ: HBT).
- Company typePrivate
- Founded1920
- HeadquartersBloomington, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Heartland Bank and Trust does
Heartland Bank and Trust is a community-focused regional bank headquartered in Bloomington, Illinois, operating as a subsidiary of HBT Financial, Inc. (NASDAQ: HBT). Founded in 1920 by the Drake family and employing more than 800 people, the bank operates 86 branches across Illinois, eastern Iowa, and Missouri following its February 2026 merger with CNB Bank Shares. As of March 31, 2026, the bank reported approximately $6.7B in total assets, $4.6B in total loans, and $5.8B in total deposits. Heartland serves four primary customer segments: consumer, business, agricultural, and wealth management.
The bank's product set spans the full retail and commercial banking stack: personal and business checking and savings accounts, CDs, credit cards, mortgages, home equity lines, vehicle loans, commercial loans, SBA programs, agricultural loans, treasury management via the Business Connect platform, merchant services through a Fiserv partnership, and wealth management and fiduciary services including retirement plans. Its technology layer consists of standard mobile and online banking channels, the Business Connect treasury management platform, a 24/7 Fraud Center, and QuickBooks and Quicken integrations for small business customers. Revenue is generated primarily through net interest income on the loan portfolio, supplemented by banking fees, wealth management fees, and merchant services fees.
The business model is a relationship-based community banking model diversified across loan products, deposit franchises, and fee-based services. Go-to-market is branch-driven with cross-sell into commercial and agricultural lending, treasury management, and wealth management. The bank's competitive positioning was reinforced by its Forbes #1 ranking on America's Best Banks 2026, and recent strategic activity has centered on the $170.2M CNB Bank Shares merger, an $85M subordinated notes issuance, and leadership additions including the April 2026 appointment of Michael J. Morton to the board.
Heartland Bank and Trust firmographics
Firmographics- Name
- Heartland Bank and Trust
- Legal name
- Heartland Bank and Trust Company
- Website
- https://hbtbank.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Heartland Bank and Trust is a community-focused regional bank headquartered in Bloomington, Illinois, operating 86 branches across Illinois, eastern Iowa, and Missouri, and serving consumer, business, agricultural, and wealth management customers as a subsidiary of HBT Financial (NASDAQ: HBT).
- Ownership category
- akta.pro rank
Heartland Bank and Trust industry classification
Industry- Product category
- Community Banking
- NAICS
- Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940), Finance and Insurance (52)
- SIC
- State Commercial Banks (6022), Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Mutual Savings Banks & Mutual Thrifts (FSABAEAD)
- akta.pro secondary industry
- Corporate & Institutional Trust Services (FSAAANAB)
Keywords
Where Heartland Bank and Trust is headquartered
LocationHeadquarters
- HQ city
- Bloomington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heartland Bank and Trust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Net Interest Income: Traditional banking revenue from spread between interest earned on loans and interest paid on deposits. As of December 31, 2025, had $3.5 billion in total loans and $4.4 billion in deposits.
- Banking Fees and Service Charges: Fees from checking accounts, overdraft services, wire transfers, and other banking services
- Wealth Management Services: Portfolio management, fiduciary services, estate planning, and business retirement plan services
- Merchant Services: Payment processing fees from merchant services partnership with Fiserv
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Certificates of Deposit - Special Terms |
| Subscription | Multi-year contract | Certificates of Deposit - Standard Terms |
| Subscription | Monthly | Capital Money Market Account |
| Subscription | Monthly | Simply Savings Account |
| Subscription | Monthly | Simply Business Checking |
| Subscription | Monthly | Business Checking with Interest |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Heartland Bank and Trust product offering
Product offeringCore offering
Heartland Bank and Trust is a community bank providing personal banking (checking, savings, CDs, credit cards, mortgages, personal loans), business banking (business checking, treasury services, merchant services, commercial loans, SBA programs), agricultural services (farm loans, crop insurance, farmland management), and wealth management (financial planning, portfolio management, fiduciary services, business retirement plans) across 86 branches in Illinois, eastern Iowa, and Missouri.
Product overview
Heartland Bank and Trust operates as a community-focused regional bank offering a comprehensive suite of financial products through a platform-plus-service model. The core offerings include personal and business checking/savings accounts (Simply Savings, Super Money Market, Capital Money Market, Health Savings Accounts, CDs), credit cards (Visa Platinum, Platinum Rewards, Signature Rewards for consumers; Visa Business and Business Rewards for businesses), and mortgage/loan products (conventional mortgages, home equity loans/LOC, vehicle loans, secured and unsecured personal loans, commercial loans, SBA programs, agricultural loans). The treasury management platform Business Connect enables business cash management, while Merchant Services powered by Fiserv provides payment processing. Specialized agricultural services include crop insurance, farm management, farmland appraisals and sales, and seed plot results. Wealth management encompasses financial planning, portfolio management, fiduciary advisory services, and business retirement plans. Additional services include debit cards, overdraft protection, and Fraud Center for transaction monitoring.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Personal checking accounts designed for everyday expenses with features including online banking, debit cards, and digital account management.
- Simply Savings Account Basic savings account with $50 minimum opening deposit and tiered interest rates based on daily balance.
- Super Money Market Account Money market account requiring $2,500 minimum opening deposit with tiered interest rates for balances of $2,500 or more.
- Capital Money Market Account Premium money market account with $10,000 minimum opening deposit offering higher tiered interest rates for larger balances.
- Health Savings Account (HSA) Tax-advantaged savings account for qualified medical expenses with free HSA Visa Check Card and tax-free investment earnings.
- Certificates of Deposit (CDs) FDIC-insured fixed-term deposit accounts with terms from 3 months to 60 months and competitive interest rates.
- Visa Platinum Credit Card Entry-level consumer credit card with no annual fee, 1.99% introductory APR for 6 months, and travel accident insurance up to $1,000,000.
- Visa Platinum Rewards Credit Card Rewards consumer credit card earning 1 point per $1 spent with cash back and travel redemption options.
- Visa Signature Rewards Credit Card Premium consumer rewards card with $5,000 minimum credit limit and enhanced travel benefits including trip cancellation insurance and car rental discounts.
- Conventional Mortgage Loans Standard residential mortgage loans for purchasing primary residences, vacation homes, or retirement properties with competitive rates.
- Home Equity Loans Second mortgages using home equity as collateral with fixed interest rates and minimal closing costs.
- Home Equity Line of Credit (HELOC) Revolving line of credit secured by home equity with variable interest rates and no annual fees.
- Credit Builder Loan Loan program where borrowed amount is held in a Simply Savings Account as collateral while borrower builds credit through timely payments.
- Vehicle Loans Financing for new or used vehicles including cars, trucks, motorcycles, RVs, boats, and trailers with competitive rates.
- Secured Personal Loans
Companies that use Heartland Bank and Trust
Customer profileSegments4 records
Ideal customer profiles4 records
Heartland Bank and Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature3 records
Heartland Bank and Trust partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FiservcoreHeartland Bank partners with Fiserv to provide payment processing services including terminal, POS systems, mobile and internet-based payment solutions, customized gift cards, and 24/7/365 technical support. Fiserv relationship managers work directly with Heartland Bank merchants.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Heartland Bank and Trust competitors and assessment
Company assessmentDirect peers
- Old National Bancorp: Midwest-focused community and commercial bank with comparable retail, business, wealth, and agricultural banking offerings across overlapping Illinois, Iowa, and Indiana geographies. Closest direct competitor in size, product mix, and operating model.
- First Mid Bancshares: Illinois-based community bank with similar asset size, full-service branch network, and business banking plus wealth management offerings. Direct comparable in core geography and product breadth.
- First Busey Corporation: Illinois-headquartered community bank serving personal, business, and wealth management customers with comparable community-banking model and overlapping Midwest geographies. Closely analogous franchise in size and customer focus.
- Commerce Bancshares: Missouri-based regional bank offering personal, business, and wealth management services with significant branch footprint in markets overlapping Heartland's Missouri operations. Comparable in scale and product mix.
- Byline Bancorp: Chicago-based community bank focused on small and middle-market business lending with comparable deposit-gathering model and overlap into the Chicago MSA now served by Heartland post-CNB merger.
- Westamerica Bancorporation: California-based community bank of comparable asset size focused on deposit gathering, small-business banking, and treasury services. Useful peer for benchmarking capital efficiency and community-bank operating metrics despite different geography.
Broad incumbents
- Wintrust Financial: Larger Chicago-area regional bank and holding company with community banking subsidiaries across the Midwest. Overlaps geographically with Heartland's Illinois footprint but operates at materially greater scale and broader product breadth.
- Associated Banc-Corp: Midwest regional bank with branches across Wisconsin, Illinois, and Minnesota. Larger than Heartland but comparable in offering retail, commercial, wealth, and agricultural banking to overlapping customer bases.
- State Farm Bank: Bloomington, Illinois-headquartered banking subsidiary of State Farm that competes in the same home market and broader Midwest consumer and small-business deposit/lending market as Heartland, though anchored by insurance distribution.
Regional players
- Pinnacle Financial Partners: Tennessee-headquartered community and commercial bank with similar relationship-based banking model and wealth management build-out, but operating in a different geography. Useful comparable for community-bank growth playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Heartland Bank and Trust social profiles
Digital presenceHeartland Bank and Trust compliance and trust
Trust signalCompliance2 records
Heartland Bank and Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Bank and Trust leadership team
Management profileNumber of profiles
Profiles7 records
Heartland Bank and Trust subsidiaries and ownership
Company hierarchySubsidiaries1 record
Heartland Bank and Trust funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Bank and Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Bank and Trust
What does Heartland Bank and Trust do?
Heartland Bank and Trust is a community bank providing personal banking (checking, savings, CDs, credit cards, mortgages, personal loans), business banking (business checking, treasury services, merchant services, commercial loans, SBA programs), agricultural services (farm loans, crop insurance, farmland management), and wealth management (financial planning, portfolio management, fiduciary services, business retirement plans) across 86 branches in Illinois, eastern Iowa, and Missouri.
Is Heartland Bank and Trust a public or private company?
Heartland Bank and Trust is a private company. It is classified as corporate owned and is currently operating.
When was Heartland Bank and Trust founded?
Heartland Bank and Trust was founded in 1920. It employs 501 to 1,000 people.
Where is Heartland Bank and Trust based?
Heartland Bank and Trust is headquartered in Bloomington, United States, in the North America region.
How does Heartland Bank and Trust make money?
Four revenue lines are on record. Net Interest Income is the primary driver. The others are banking Fees and Service Charges, wealth Management Services and merchant Services.
Who are Heartland Bank and Trust's main competitors?
Direct peers on record are Old National Bancorp, First Mid Bancshares, First Busey Corporation, Commerce Bancshares, Byline Bancorp and Westamerica Bancorporation. Broad incumbents are Wintrust Financial, Associated Banc-Corp and State Farm Bank. Pinnacle Financial Partners is listed as a regional player.
Does Heartland Bank and Trust have an API?
No public API is recorded for Heartland Bank and Trust.
What industry is Heartland Bank and Trust in?
Heartland Bank and Trust's product category is Community Banking. Its primary akta.pro industry code is FSABAEAD, Mutual Savings Banks & Mutual Thrifts, with a secondary code of FSAAANAB, Corporate & Institutional Trust Services. Its NAICS code is 5221 and its SIC code is 6022.