Heartland Bank and Trust

What Heartland Bank and Trust does

Heartland Bank and Trust is a community-focused regional bank headquartered in Bloomington, Illinois, operating as a subsidiary of HBT Financial, Inc. (NASDAQ: HBT). Founded in 1920 by the Drake family and employing more than 800 people, the bank operates 86 branches across Illinois, eastern Iowa, and Missouri following its February 2026 merger with CNB Bank Shares. As of March 31, 2026, the bank reported approximately $6.7B in total assets, $4.6B in total loans, and $5.8B in total deposits. Heartland serves four primary customer segments: consumer, business, agricultural, and wealth management.

The bank's product set spans the full retail and commercial banking stack: personal and business checking and savings accounts, CDs, credit cards, mortgages, home equity lines, vehicle loans, commercial loans, SBA programs, agricultural loans, treasury management via the Business Connect platform, merchant services through a Fiserv partnership, and wealth management and fiduciary services including retirement plans. Its technology layer consists of standard mobile and online banking channels, the Business Connect treasury management platform, a 24/7 Fraud Center, and QuickBooks and Quicken integrations for small business customers. Revenue is generated primarily through net interest income on the loan portfolio, supplemented by banking fees, wealth management fees, and merchant services fees.

The business model is a relationship-based community banking model diversified across loan products, deposit franchises, and fee-based services. Go-to-market is branch-driven with cross-sell into commercial and agricultural lending, treasury management, and wealth management. The bank's competitive positioning was reinforced by its Forbes #1 ranking on America's Best Banks 2026, and recent strategic activity has centered on the $170.2M CNB Bank Shares merger, an $85M subordinated notes issuance, and leadership additions including the April 2026 appointment of Michael J. Morton to the board.

Name

Heartland Bank and Trust

Legal name

Heartland Bank and Trust Company

Website

https://hbtbank.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Heartland Bank and Trust is a community-focused regional bank headquartered in Bloomington, Illinois, operating 86 branches across Illinois, eastern Iowa, and Missouri, and serving consumer, business, agricultural, and wealth management customers as a subsidiary of HBT Financial (NASDAQ: HBT).

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

State Commercial Banks (6022), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Mutual Savings Banks & Mutual Thrifts (FSABAEAD)

akta.pro secondary industry

Corporate & Institutional Trust Services (FSAAANAB)

Keywords

• Community banking
• Commercial lending
• Agricultural lending
• Wealth management
• Treasury management

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Traditional banking revenue from spread between interest earned on loans and interest paid on deposits. As of December 31, 2025, had $3.5 billion in total loans and $4.4 billion in deposits.
2. Banking Fees and Service Charges: Fees from checking accounts, overdraft services, wire transfers, and other banking services
3. Wealth Management Services: Portfolio management, fiduciary services, estate planning, and business retirement plan services
4. Merchant Services: Payment processing fees from merchant services partnership with Fiserv

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Heartland Bank and Trust is a community bank providing personal banking (checking, savings, CDs, credit cards, mortgages, personal loans), business banking (business checking, treasury services, merchant services, commercial loans, SBA programs), agricultural services (farm loans, crop insurance, farmland management), and wealth management (financial planning, portfolio management, fiduciary services, business retirement plans) across 86 branches in Illinois, eastern Iowa, and Missouri.

Product overview

Heartland Bank and Trust operates as a community-focused regional bank offering a comprehensive suite of financial products through a platform-plus-service model. The core offerings include personal and business checking/savings accounts (Simply Savings, Super Money Market, Capital Money Market, Health Savings Accounts, CDs), credit cards (Visa Platinum, Platinum Rewards, Signature Rewards for consumers; Visa Business and Business Rewards for businesses), and mortgage/loan products (conventional mortgages, home equity loans/LOC, vehicle loans, secured and unsecured personal loans, commercial loans, SBA programs, agricultural loans). The treasury management platform Business Connect enables business cash management, while Merchant Services powered by Fiserv provides payment processing. Specialized agricultural services include crop insurance, farm management, farmland appraisals and sales, and seed plot results. Wealth management encompasses financial planning, portfolio management, fiduciary advisory services, and business retirement plans. Additional services include debit cards, overdraft protection, and Fraud Center for transaction monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Personal checking accounts designed for everyday expenses with features including online banking, debit cards, and digital account management.
• Simply Savings Account Basic savings account with $50 minimum opening deposit and tiered interest rates based on daily balance.
• Super Money Market Account Money market account requiring $2,500 minimum opening deposit with tiered interest rates for balances of $2,500 or more.
• Capital Money Market Account Premium money market account with $10,000 minimum opening deposit offering higher tiered interest rates for larger balances.
• Health Savings Account (HSA) Tax-advantaged savings account for qualified medical expenses with free HSA Visa Check Card and tax-free investment earnings.
• Certificates of Deposit (CDs) FDIC-insured fixed-term deposit accounts with terms from 3 months to 60 months and competitive interest rates.
• Visa Platinum Credit Card Entry-level consumer credit card with no annual fee, 1.99% introductory APR for 6 months, and travel accident insurance up to $1,000,000.
• Visa Platinum Rewards Credit Card Rewards consumer credit card earning 1 point per $1 spent with cash back and travel redemption options.
• Visa Signature Rewards Credit Card Premium consumer rewards card with $5,000 minimum credit limit and enhanced travel benefits including trip cancellation insurance and car rental discounts.
• Conventional Mortgage Loans Standard residential mortgage loans for purchasing primary residences, vacation homes, or retirement properties with competitive rates.
• Home Equity Loans Second mortgages using home equity as collateral with fixed interest rates and minimal closing costs.
• Home Equity Line of Credit (HELOC) Revolving line of credit secured by home equity with variable interest rates and no annual fees.
• Credit Builder Loan Loan program where borrowed amount is held in a Simply Savings Account as collateral while borrower builds credit through timely payments.
• Vehicle Loans Financing for new or used vehicles including cars, trucks, motorcycles, RVs, boats, and trailers with competitive rates.
• Secured Personal Loans

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• FiservcoreTechnology or IntegrationHeartland Bank partners with Fiserv to provide payment processing services including terminal, POS systems, mobile and internet-based payment solutions, customized gift cards, and 24/7/365 technical support. Fiserv relationship managers work directly with Heartland Bank merchants.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Old National Bancorp: Midwest-focused community and commercial bank with comparable retail, business, wealth, and agricultural banking offerings across overlapping Illinois, Iowa, and Indiana geographies. Closest direct competitor in size, product mix, and operating model.
• First Mid Bancshares: Illinois-based community bank with similar asset size, full-service branch network, and business banking plus wealth management offerings. Direct comparable in core geography and product breadth.
• First Busey Corporation: Illinois-headquartered community bank serving personal, business, and wealth management customers with comparable community-banking model and overlapping Midwest geographies. Closely analogous franchise in size and customer focus.
• Commerce Bancshares: Missouri-based regional bank offering personal, business, and wealth management services with significant branch footprint in markets overlapping Heartland's Missouri operations. Comparable in scale and product mix.
• Byline Bancorp: Chicago-based community bank focused on small and middle-market business lending with comparable deposit-gathering model and overlap into the Chicago MSA now served by Heartland post-CNB merger.
• Westamerica Bancorporation: California-based community bank of comparable asset size focused on deposit gathering, small-business banking, and treasury services. Useful peer for benchmarking capital efficiency and community-bank operating metrics despite different geography.

Broad incumbents

• Wintrust Financial: Larger Chicago-area regional bank and holding company with community banking subsidiaries across the Midwest. Overlaps geographically with Heartland's Illinois footprint but operates at materially greater scale and broader product breadth.
• Associated Banc-Corp: Midwest regional bank with branches across Wisconsin, Illinois, and Minnesota. Larger than Heartland but comparable in offering retail, commercial, wealth, and agricultural banking to overlapping customer bases.
• State Farm Bank: Bloomington, Illinois-headquartered banking subsidiary of State Farm that competes in the same home market and broader Midwest consumer and small-business deposit/lending market as Heartland, though anchored by insurance distribution.

Regional players

• Pinnacle Financial Partners: Tennessee-headquartered community and commercial bank with similar relationship-based banking model and wealth management build-out, but operating in a different geography. Useful comparable for community-bank growth playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• YouTubeyoutube.com/@HeartlandBankAndTrustCompany
• Facebookfacebook.com/heartlandbankandtrustcompany
• LinkedInlinkedin.com/company/heartland-bank-and-trust-company
• Instagraminstagram.com/hbtbank
• Xx.com/hbtbank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartland Bank and Trust