IDAGIO
IDAGIO is a Berlin-based classical music streaming service offering 2+ million licensed tracks with domain-specific search by work, movement, composer, and performer, lossless FLAC audio, and exclusive concert video, serving global classical music enthusiasts via subscription tiers across 190+ countries.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What IDAGIO does
IDAGIO is a Berlin-based, privately held streaming service purpose-built for classical music, founded in 2015 and operating with a team of 80+ experts. The platform delivers on-demand access to a licensed catalogue of over 2 million classical tracks sourced from major labels including Decca, Deutsche Grammophon, Warner Classics Erato, Sony Classical, ECM, and harmonia mundi, complemented by exclusive concert video content from venues such as Vienna State Opera, Concertgebouw Amsterdam, and Pierre Boulez Saal. Its core technical differentiator is a domain-specialized search engine that allows users to query by work, movement, composer, performer, or ensemble — enabling comparison across multiple recordings of the same piece, a capability generalist streaming services do not offer. Premium subscribers receive lossless CD-quality FLAC audio (16bit 44.1kHz), offline playback, unlimited personal collections, and integration with high-end audio ecosystems including Sonos, Burmester, and Bluesound/BluOS, as well as Apple CarPlay, Android Auto, and Apple TV.
The product surface extends beyond audio streaming. IDAGIO Concerts provides a video tier with live and recorded opera, concert, and competition content, while IDAGIO Interactive offers educational courses taught by prominent classical musicians such as Sir András Schiff. Distribution is multi-surface — native apps on iOS, Android, Windows, Mac, web (app.idagio.com), and Apple TV — and the service is available in over 190 countries with localized pricing. Marketing is content-led, centered on the IDAGIO Magazine editorial property, a weekly Friday email newsletter, and active social media presence on Facebook, Twitter, and Instagram, supplemented by gift card promotions and a 50% student discount program.
IDAGIO monetizes exclusively via subscription. The funnel begins with a free ad-supported tier offering limited catalogue access and a six-item collection cap, with a 14-day free trial available on all paid tiers. Premium Audio is priced at $9.99/month on annual billing ($119.88/year) or $12.99/month monthly, and Premium Audio + Video at $16.67/month on annual billing ($199.00/year) or $29.99/month monthly. The company emphasizes a fair artist payout model as part of its value proposition to both consumers and rights holders. The platform has accumulated 1.6-2.5 million app downloads and received a 4.0/5 "Excellent" rating from PCMag, positioning it as the leading specialized classical music streaming service globally.
IDAGIO firmographics
Firmographics- Name
- IDAGIO
- Legal name
- IDAGIO
- Website
- https://idagio.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- IDAGIO is a Berlin-based classical music streaming service offering 2+ million licensed tracks with domain-specific search by work, movement, composer, and performer, lossless FLAC audio, and exclusive concert video, serving global classical music enthusiasts via subscription tiers across 190+ countries.
- Ownership category
- akta.pro rank
IDAGIO industry classification
Industry- Product category
- Classical Music Streaming
- NAICS
- Record Production and Distribution (51225), Broadcasting and Content Providers (516), Sound Recording Industries (5122)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- On-Demand Music Streaming (Interactive) (MPAIACAA)
- akta.pro secondary industries
- Music & Audio Streaming Platforms (BPAMAJAC), On-Demand Music Streaming Platforms (MPAIADAA), HiFi/Immersive & Premium Audio Streaming (MPAIACAD), Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels) (MPABAHAL), Music Education & Practice Software (Ear training, tutors, metronome tools) (MPAIAIAJ)
Keywords
Where IDAGIO is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
IDAGIO business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Subscription Revenue - Premium Audio: Monthly and annual subscription for ad-free on-demand listening with lossless audio quality, offline playback, and unlimited collection. Premium tier includes access to lossless FLAC audio and premium features.
- Subscription Revenue - Premium Audio + Video: Premium tier including all audio benefits plus access to all IDAGIO Concerts video content. This is the highest tier subscription offering exclusive video content.
- Student Subscription Discount: 50% discount on all subscription tiers for verified students, providing affordable access to classical music streaming.
- Gift Cards: Prepaid gift cards for Audio only or Audio+Video subscriptions, valid on all devices with no auto-renewal. Sold through website with PayPal and credit card payment options.
- Free Tier (Freemium): Free tier with limited features including access to complete catalogue (limited listening), mood player, Bluetooth/AirPlay/Chromecast, MP3/AAC quality audio, and 6-item collection limit. Serves as acquisition funnel for premium conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with limited features and advertising |
| Subscription | Monthly | Premium Audio - lossless streaming with full features |
| Subscription | Monthly | Premium Audio + Video - all audio benefits plus concert videos |
| Subscription | Monthly | Basic tier (App Store only) with standard audio quality |
| Subscription | Monthly | Student discount - 50% off all paid tiers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
IDAGIO product offering
Product offeringCore offering
IDAGIO operates a subscription-based streaming platform purpose-built for classical music, offering over 2 million licensed tracks from major classical labels (Decca, Deutsche Grammophon, Warner Classics, Sony Classical, ECM, harmonia mundi). The service provides classical-specific search by composer/work/movement/performer, lossless FLAC audio, expert-curated playlists, exclusive concert videos, and educational courses, accessible via web, mobile, desktop, and integrated audio/automotive platforms across 190+ countries.
Product overview
IDAGIO is a specialized classical music streaming platform offering over 2 million tracks across multiple subscription tiers: IDAGIO Free (ad-supported with limited features), IDAGIO Basic Audio (on-demand with high-quality audio), IDAGIO Premium Audio (lossless CD-quality FLAC streaming), and IDAGIO Premium Audio + Video (combining Premium Audio with unlimited access to IDAGIO Concerts). The ecosystem includes IDAGIO Interactive for educational courses, plus mobile apps (iOS/Android), desktop apps (Windows/Mac), web player, and tvOS app for Apple TV. The platform integrates with major audio equipment brands (Sonos, Bluesound, Burmester) and automotive platforms (Apple CarPlay, Android Auto), and is available in English, German, French, and Spanish.
Differentiator
Problem solved
Functional benefit
Brands
- IDAGIO Concerts: Video streaming platform for classical music concerts and live performances.
- IDAGIO Interactive
Products and services
- IDAGIO Streaming Service The flagship subscription-based classical music streaming service for individual classical music enthusiasts and students worldwide, offering on-demand ad-free listening, expert-curated playlists, offline playback, and high-quality audio.
- IDAGIO Concerts
Quantifiable outcome
- Available in over 190 countries with subscribers streaming classical music
- +1 more outcomes
Companies that use IDAGIO
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
IDAGIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Feature6 records
IDAGIO partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- DeccacoreMajor classical music label partnership providing access to Decca's classical catalog within IDAGIO's streaming platform. Decca recordings are featured prominently in IDAGIO's catalog and editorial content.
- Deutsche GrammophoncoreMajor classical music label partnership providing access to Deutsche Grammophon's extensive classical catalog on IDAGIO's streaming platform.
- Warner Classics EratocoreClassical music label partnership providing access to Warner Classics and Erato recordings on IDAGIO's streaming platform.
- Sony ClassicalcoreClassical music label partnership providing access to Sony Classical recordings on IDAGIO's streaming platform.
- ECMmajorClassical and jazz label partnership providing ECM's catalog to IDAGIO subscribers.
- harmonia mundimajorIndependent classical label partnership providing harmonia mundi's catalog of classical recordings to IDAGIO.
- SonoscoreIntegration allowing IDAGIO to be available as a music service within Sonos app. Subscribers can access featured new releases, exclusive content, expert playlists, and personal collection through Sonos ecosystem with lossless streaming support.
- Bluesound/BluOSmajorIntegration allowing IDAGIO to be added as a music service within BluOS app, enabling subscribers to stream directly within the BluOS ecosystem on Bluesound devices.
- Apple CarPlaymajorIntegration enabling IDAGIO to be accessible through Apple CarPlay dashboard system, allowing drivers to control classical music streaming from car's built-in display.
- Android AutomajorIntegration enabling IDAGIO access through Android Auto dashboard interface for in-car classical music streaming.
- iMusician DigitalminorIndependent music distributor enabling classical musicians and ensembles to distribute their recordings to IDAGIO. Musicians can specify IDAGIO as a delivery target through iMusician.
- Independent DigitalminorIndependent music distributor for classical music distribution to IDAGIO platform.
- Plattenfirma-to-go.deminorIndependent distributor enabling classical musicians to distribute music to IDAGIO.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
IDAGIO competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
IDAGIO social profiles
Digital presenceIDAGIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
IDAGIO leadership team
Management profileNumber of profiles
Profiles3 records
IDAGIO funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IDAGIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IDAGIO
What does IDAGIO do?
IDAGIO operates a subscription-based streaming platform purpose-built for classical music, offering over 2 million licensed tracks from major classical labels (Decca, Deutsche Grammophon, Warner Classics, Sony Classical, ECM, harmonia mundi). The service provides classical-specific search by composer/work/movement/performer, lossless FLAC audio, expert-curated playlists, exclusive concert videos, and educational courses, accessible via web, mobile, desktop, and integrated audio/automotive platforms across 190+ countries.
Is IDAGIO a public or private company?
IDAGIO is a private company. It is classified as venture growth investor backed and is currently operating.
When was IDAGIO founded?
IDAGIO was founded in 2015. It employs 51 to 100 people.
Where is IDAGIO based?
IDAGIO is headquartered in Berlin, Germany, in the Europe region.
How does IDAGIO make money?
Five revenue lines are on record. Subscription Revenue - Premium Audio is the primary driver. The others are subscription Revenue - Premium Audio + Video, student Subscription Discount, gift Cards and free Tier (Freemium).
Does IDAGIO have an API?
No public API is recorded for IDAGIO.
What industry is IDAGIO in?
IDAGIO's product category is Classical Music Streaming. Its primary akta.pro industry code is MPAIACAA, On-Demand Music Streaming (Interactive), with a secondary code of BPAMAJAC, Music & Audio Streaming Platforms. Its NAICS code is 51225 and its SIC code is 3652.