Kibus Petcare

What Kibus Petcare does

Kibus Petcare (legal entity KIBUS PETCARE SL) is a Spanish direct-to-consumer pet nutrition company that sells an automated smart cooking device for dogs, paired with a proprietary line of dehydrated food recipes and a companion mobile application. The flagship hardware is a household appliance that rehydrates and cooks veterinary-formulated recipes on demand, dispensing portion-controlled meals in under two minutes. Recipes are sold in three variants (chicken, fish, beef) using natural, human-grade ingredients without additives, by-products, or preservatives, dehydrated at low temperature to preserve nutrients. The business runs on a subscription model in which the device (standalone market value €299) is bundled at no incremental cost with monthly food deliveries tailored to the dog's weight, age, breed, and activity level. Pricing ranges from approximately €1.30/day for dogs under 5 kg to €2.65/day for dogs over 26 kg, with flexible pause and cancellation terms and a €10 device collection fee charged only upon permanent cancellation. The go-to-market is exclusively D2C online: customers complete a personalization questionnaire, receive a 2-week trial pack with the device, and convert to recurring monthly delivery. The company was founded in 2016 and is led by co-founders Albert Icart Martori (CEO), Albert Homs Basas (CFO), and Marta Arisa. Service is currently restricted to the Iberian Peninsula and the Balearic Islands, with stated intent to expand internationally following the August 2025 BeHappy Investments transaction and an October 2025 Keiretsu Forum round.

Name

Kibus Petcare

Legal name

KIBUS PETCARE SL

Website

https://kibuspetcare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kibus Petcare is a Spanish direct-to-consumer subscription company that sells an automated smart cooking device for dogs paired with proprietary dehydrated food recipes, serving health-conscious Spanish pet parents seeking fresh-cooked meals without daily preparation effort.

Ownership category

akta.pro rank

Product category

Smart Pet Food Systems

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Freeze-Dried & Dehydrated Pet Food (AFADAFAD)

akta.pro secondary industries

Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Veterinary & Therapeutic Pet Diets (Prescription) (AFADAFAH)

Keywords

• Smart pet feeding
• Dog food subscription
• Pet food appliances
• Fresh dog food
• Pet nutrition automation

Headquarters

HQ city

Igualada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Food Delivery: Monthly subscription delivering personalized quantities of proprietary dehydrated food recipes based on the dog's weight, age, breed, and activity level. Customers can pause, adjust recipes, or cancel at any time. Food does not require refrigeration.
2. Smart Cooking Device: The Kibus device (market value €299) is included with the subscription plan at no extra charge. Customers only pay €10 for device collection upon permanent subscription cancellation.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Kibus Petcare sells a smart cooking device for dogs paired with proprietary dehydrated food recipes delivered on a subscription basis. The automated robot rehydrates and cooks personalized portions at scheduled times, controlled via a companion mobile app. Customers in Spain receive an initial 2-week trial pack followed by monthly food deliveries tailored to the dog's weight, age, breed, and activity level.

Product overview

Kibus Petcare offers a smart pet nutrition system consisting of three integrated components: the Kibus Cooking Device (an automated household appliance that rehydrates and cooks personalized meals for dogs), Kibus Food Recipes (proprietary dehydrated food menus formulated by veterinary nutritionists, available in chicken, fish, and beef varieties), and a companion Mobile App for scheduling, remote activation, and nutritional monitoring. The offering operates on a subscription model where customers receive the device with an initial two-week food trial and subsequently receive monthly food deliveries tailored to their dog's weight, age, breed, and activity level.

Differentiator

Problem solved

Functional benefit

Products and services

• Kibus Cooking Device An automated smart cooking robot (household appliance) that rehydrates and cooks the company's proprietary dehydrated dog food recipes, dispensing the exact portion at the optimal temperature in under two minutes. The device is bundled at no extra cost with the Kibus food subscription (market value €299) and is managed via the companion mobile app.
• Kibus Food Recipes (Chicken, Fish, Beef menus) Dehydrated complete dog food recipes made with natural, human-grade ingredients (chicken, fish, beef) without additives, by-products, or preservatives, formulated by veterinary nutritionists and sold exclusively for use with the Kibus device under a monthly subscription model. Recipes include options for sensitive digestions and allergic dogs.
• Kibus Monthly Food Subscription A direct-to-consumer monthly subscription delivering personalized quantities of Kibus dehydrated food recipes to customers' homes across the Iberian Peninsula and Balearic Islands. Pricing ranges from €1.30/day for dogs under 5 kg to €2.65/day for dogs 26 kg or more, and includes the cooking device and mobile app.

Quantifiable outcome

• Prepares meals in under 2 minutes
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Farmer's Dog: The leading direct-to-consumer fresh, human-grade dog food subscription service in the US. Closely comparable to Kibus in value proposition (fresh, natural dog food), subscription GTM, and target persona of health-conscious pet parents.
• Ollie: US-based fresh dog food subscription delivering personalized, vet-formulated meals. Operates the same DTC subscription playbook Kibus uses, with personalized plans, and represents the category benchmark for international expansion.
• Butternut Box: UK-based fresh dog food subscription delivering pre-portioned, gently cooked meals. Closely mirrors Kibus's model with vet-formulated recipes, portion personalization, and DTC subscription mechanics in a European market Kibus could target.
• PetPlate: US DTC fresh dog food subscription with vet-formulated, gently cooked meals customized by breed, weight and allergies. Comparable end-market, subscription economics, and personalized nutrition positioning.
• KatKin: Fresh cat food subscription (now expanding to dogs) operating a vet-formulated DTC model in the UK. Direct comparison point for Kibus's subscription-driven, fresh-alternative-to-kibble positioning in Europe.

Broad incumbents

• Freshpet: US-listed fresh, refrigerated pet food brand sold through major retail. Represents the scaled, retail-distributed version of the fresh-pet-food category Kibus targets, and a credible threat if it expands its European DTC or automated feeding footprint.
• Nestlé Purina: World's largest pet food manufacturer with brands like Purina ONE, Pro Plan and Beneful. Dominates the kibble category Kibus attacks and has the resources to launch competing fresh/human-grade offerings or smart feeding solutions.
• Mars Petcare: Global pet care leader behind Royal Canin, Pedigree, Whiskas and others. Owns the incumbency, scale and veterinary-channel relationships that Kibus would have to displace or partner with to scale beyond Spain.

Regional players

• Dog Chef: Canadian fresh dog food subscription with vet-formulated, gently cooked meals. Operates a nearly identical DTC fresh-dog-food model in a different geography, providing a useful regional benchmark for Kibus's market entry economics.

Emerging players

• Petnet (now part of Petlibro): Smart pet feeding device companies focused on automated feeders with app connectivity. Comparable to Kibus's IoT/app-controlled feeding hardware layer, although without Kibus's integrated fresh-food recipe ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Kibuspetcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kibus Petcare