Virridy
Virridy operates an IoT water quality sensor business (Lume, $200/month subscription) and a carbon credit platform that finances water, irrigation, and watershed projects, serving U.S. water utilities, African development partners, and major carbon offtakers across 9 countries.
- Company typePrivate
- Founded2007
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Virridy does
Virridy (Boulder, CO; founded 2012, originally as SweetSense) provides low-cost remote IoT monitoring and carbon finance solutions for water, energy, and environmental projects in global development and U.S. utility markets. The company operates through two integrated product lines: the Lume continuous water quality sensor and the Water for Carbon (Virridy Carbon) credit platform.
The Lume sensor is the first single-unit fluorimetric device for continuous microbial contamination monitoring, using tryptophan-like fluorescence (TLF) for E. coli detection (75%+ accuracy, >94% categorical accuracy), with two additional optical modes for chlorophyll-a and FDOM. It combines satellite connectivity with cellular backup, a 1-year battery, and on-device ML for adaptive contamination detection (covered by US Patents 11,506,606 B2 and 11,507,861 B2). The HECTOR system and DRIP platform extend the same IoT architecture to institutional water supply verification and East African drought resilience. Virridy's ML models fuse sensor streams with satellite remote sensing and hydrological data to quantify contamination and verify carbon credit outcomes. Supporting platforms include the HECTOR IoT monitoring system and the DRIP drought resilience platform.
The business model rests on two revenue streams: a $200/month per-site Lume subscription (minimum 10-unit, 12-month contracts to water utilities and municipalities) and carbon credit generation from water treatment, precision irrigation, and watershed restoration programs, monetized through offtake contracts (with $17M+ executed through 2031 across PetroChina, Louis Dreyfus, and Mortenson) under Gold Standard, Verra, and Regen Registry certifications. Go-to-market combines direct enterprise field sales (led by Chief Strategy Officer Alex Johnson) with implementing-partner channels (Millennium Water Alliance, Helvetas, LifeStraw, Water Mission, Asili, Amazi Water, Netafim). Operations span 9 countries with 10 active projects delivering water services and verified carbon credits.
Virridy firmographics
Firmographics- Name
- Virridy
- Legal name
- Virridy LLC
- Website
- https://virridy.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Virridy operates an IoT water quality sensor business (Lume, $200/month subscription) and a carbon credit platform that finances water, irrigation, and watershed projects, serving U.S. water utilities, African development partners, and major carbon offtakers across 9 countries.
- Ownership category
- akta.pro rank
Virridy industry classification
Industry- Product category
- Water Quality Monitoring Technology
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Water Supply and Irrigation Systems (221310)
- SIC
- Laboratory Analytical Instruments (3826), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK)
- akta.pro secondary industries
- Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC), Water Quality Monitoring (Surface Water, Stormwater, Drinking Water) (EUAHACAC)
Keywords
Where Virridy is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Virridy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Lume Sensor Hardware/Subscription: Recurring subscription model for Lume sensor hardware at $200/month per site. Includes device lease, connectivity, cloud dashboard, API, fleet monitoring, firmware updates, and onboarding support. Minimum 10+ units, 12-month contract. COGS approximately $1,200 per unit, generating 2x margin on minimum contract.
- Carbon Credit Generation and Sales: Design and scale drinking water treatment, precision irrigation, and watershed restoration programs that generate carbon credits. Credits certified under Gold Standard, Verra, and Regen Registry. Revenue from credit sales sustains and expands clean water services. $17M+ in executed offtake contracts through 2031. Cost to first issuance: $45K-$80K, 2-3 year timeline.
- Digital MRV Services: Digital Monitoring, Reporting and Verification (DMRV) services using IoT sensors to quantify water and climate benefits. Approved by Gold Standard under Pilot 14 DMRV Programme. Replaces manual water sampling with continuous sensor verification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lume Sensor Subscription - $200/month per site |
| Outcome Based/ Performance | Multi-year contract | Carbon Credit Project Development |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Virridy product offering
Product offeringCore offering
Virridy provides IoT-based continuous water quality monitoring sensors (Lume) and develops carbon credit programs that finance clean water access, precision irrigation, and watershed restoration projects globally. The company combines patented fluorescence sensor technology with machine learning analytics to deliver real-time contamination detection and verifiable environmental impact measurement for utilities, municipalities, governments, and international development organizations.
Product overview
Virridy offers a dual-product portfolio centered on water quality technology and carbon finance. The core Lume sensor (https://www.thelume.ai) provides continuous in-situ water quality monitoring with ML-powered contamination detection, while the Virridy Carbon platform (https://www.virridycarbon.com) generates and manages carbon credits from water access, irrigation improvement, and watershed restoration programs. These products reinforce each other: the Lume provides verified measurement that carbon markets demand, while carbon revenue funds sensor deployments. Supporting platforms include the HECTOR IoT monitoring system and the DRIP drought resilience platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Lume Water Quality Sensor First single-unit fluorimetric sensor for continuous microbial contamination monitoring. Three optical measurement modes: TLF for E. coli detection (280/350nm), Chlorophyll-a for algae (470/680nm), and FDOM for dissolved organics (365/480nm). Features integrated power, cellular/satellite connectivity, 1-year battery life, no calibration required. Achieves 75%+ accuracy and >94% categorical accuracy. Sold as subscription at $200/month per site with minimum 10-unit, 12-month contracts to water utilities, municipalities, and government agencies.
- Water for Carbon (Virridy Carbon) Carbon finance programs that generate verified carbon credits from drinking water treatment, precision irrigation, and watershed restoration. Programs use IoT sensors and scientific rigor to verify emissions reductions, certified under Gold Standard, Verra (VCS VM0042), and Regen Registry. Generates credits priced at $5-$10/tCO2e with 2-3 year timeline to first issuance. Includes exclusive global partnership with Netafim for irrigation carbon credits across 1,000+ hectares in Turkey. $17M+ in executed offtake contracts through 2031 including PetroChina ($8.5M), Louis Dreyfus ($6.5M), and Mortenson ($2M advance).
- HECTOR Monitoring System IoT-enabled telemetry system that actively monitors and documents water supply and discharge across all project sites. Provides daily timestamped records, visual validation, automated anomaly flagging, and proactive intervention capabilities. Achieved >98% device data capture rate. Used for institutional water treatment project monitoring and digital MRV verification.
- Drought Resilience Impact Platform (DRIP) Satellite-connected IoT monitoring platform deployed on 480 pumps across East Africa. Part of a $35M resilience platform serving 3M people. Reduced repair time from 214 to 26 days and improved functionality from 56% to 91%. Supported by NASA, USAID, and Swiss SDC funding.
- Digital MRV (Monitoring, Reporting and Verification) Services Digital Monitoring, Reporting and Verification services using IoT sensors to quantify water and climate benefits. Approved by Gold Standard under Pilot 14 DMRV Programme. Replaces manual water sampling with continuous sensor verification for carbon credit quantification across drinking water, in-stream, wildfire, and water quality programs.
Quantifiable outcome
- 29-49% reduction in childhood diarrhea (peer-reviewed RCTs)
- +8 more outcomes
Companies that use Virridy
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Virridy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature4 records
Virridy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- NASAcoreDRIP (Drought Resilience Impact Platform) monitoring water security with satellite-connected sensors. NASA SERVIR hub collaboration for geospatial analysis. Congressional Earmark of $1M. Satellite connectivity for remote sensor deployment.
- Millennium Water AlliancecorePartnership to drive improved water security through climate finance. MWA, Virridy, and CU Boulder combining water monitoring technologies with carbon finance expertise. Supporting millions of people's water supplies in Ethiopia and Kenya.
- LifeStrawcoreLifeStraw School Program in Kenya reaching 2M+ students in 4,500 schools with point-of-use water purifiers. Gold Standard certified. Carbon credits from avoided fuelwood boiling fund operations.
- HelvetascoreRanovola Water Program in Madagascar reaching 350K people by 2030. Partnership implementing household water treatment in Diana, Menabe, and Amoron'i Mania regions. Gold Standard methodology.
- Water MissioncorePartnership for safe water solar-powered systems in Tanzania reaching 500K people. Gold Standard certified programs for rural and refugee communities.
- Orbia NetafimcoreExclusive global developer and offtaker for Netafim irrigation carbon credits. Precision irrigation carbon program in Turkey with 1,000+ hectares. Reduces nitrous oxide emissions and increases soil sequestration. Builds on drip-irrigated rice carbon credits from 2022.
- Amazi WatercorePartnership to expand clean water access in Burundi through carbon finance. Amazi implements solar-powered water supply systems. Program to reach 300K+ people by 2026. Carbon credits under Gold Standard methodology.
- AsilicorePartnership to sustain clean water access in eastern Democratic Republic of Congo. Asili operates community water kiosks serving 80K people now, scaling to 350K by 2030. Carbon credits support ongoing operations in conflict-affected communities.
- Gold StandardcoreCarbon credit certification under Gold Standard's Methodology for Emission Reductions from Safe Drinking Water Supply. Gold Standard DMRV Pilot 14 approved validating IoT-based verification approach. Rwanda project authorized under Article 6.2 of Paris Agreement.
- VerracoreCarbon credit certification under Verra VCS (VM0042). Turkey precision irrigation program Verra certified. Watershed carbon methodology development for green infrastructure projects.
- Regen RegistrycoreFirst-ever watershed carbon credit class developed with Regen Registry. Nature-Based Watershed & Green Infrastructure Solutions methodology. Yahara WINS project issued first 24,143 watershed carbon credits in January 2026.
- University of Colorado BouldercoreMortenson Center in Global Engineering and Resilience led by CEO Evan Thomas. Research partnership for sensor technology, machine learning, and carbon methodology development. Dr. Evan Thomas is professor and director.
- Colorado State UniversitycoreNSF ASCEND collaboration with Dr. Matt Ross (Associate Professor of watershed science). Sensor network deployment across Colorado watersheds. Faculty director of Geospatial Centroid.
- Charles River Watershed AssociationminorPartnership to test Lume E. coli monitoring sensor in Charles River. CRWA maintains robust water quality dataset relied upon by EPA and Massachusetts DEP.
- Current (H2NOW Chicago)minorH2NOW x Virridy sensor pilot in Calumet River. First pilot of Lume in urban river system. Current anchors Great Lakes ReNEW with $160M NSF award.
- U.S. Air Force (AFRL)minorAFRL evaluation of Lume sensor technology. Lab visit scheduled April 2026 with field validation and procurement targeted.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Virridy competitors and assessment
Company assessmentDirect peers
- Hach (Danaher): Hach is a global leader in water quality testing and analysis instruments, offering laboratory and field-probe solutions for drinking water, wastewater, and industrial applications. Competes with Lume in the water quality sensor market, particularly for EPA compliance use cases.
- In-Situ Inc. In-Situ manufactures water quality monitoring instruments and telemetry systems for environmental, aquaculture, and industrial applications. Comparable to Lume for continuous water quality telemetry with cellular connectivity in remote field deployments.
- YSI Incorporated (Xylem brand): YSI manufactures water quality sensors and sondes for continuous monitoring of parameters like turbidity, dissolved oxygen, and chlorophyll. Directly competes with Virridy's Lume sensor in the continuous water quality monitoring category, particularly for utility and environmental monitoring customers.
Broad incumbents
- Xylem Inc. Xylem is a major water technology company owning YSI, Sensus, and other water monitoring/utility brands. As a broad incumbent, Xylem offers overlapping water quality and smart water metering solutions across utility, industrial, and residential markets, and could enter Lume's niche through its portfolio.
- Itron Inc. Itron is a leading provider of smart metering, IoT, and utility network solutions for water, gas, and electric utilities. Overlaps with Virridy's HECTOR system and Lume subscription model in delivering utility IoT infrastructure for water monitoring.
- Mueller Water Products: Mueller Water Products manufactures water infrastructure products including smart water meters, leak detection, and pressure monitoring for North American utilities. Overlaps with Virridy's distribution system monitoring capabilities for water utility customers.
- Trimble Inc. Trimble offers field operations and asset management technology for utilities including water/wastewater network monitoring and field data collection. Overlaps with Virridy's HECTOR monitoring system and digital MRV platform for water infrastructure operators.
Emerging players
- South Pole Group: South Pole is a major carbon credit project developer and climate solutions provider working across forestry, renewable energy, and water. Comparable to Virridy Carbon in developing carbon projects with rigorous MRV, though focused on a broader project portfolio.
- ClimeCo: ClimeCo develops and manages carbon credit projects across multiple sectors including methane, forestry, and industrial emissions. Comparable to Virridy Carbon as a carbon project developer focused on high-integrity methodologies and ESG-aligned environmental commodities.
Others
- Verra: Verra operates the Verified Carbon Standard (VCS) registry used by Virridy for carbon credit certification (VM0042 methodology). Verra is an ecosystem participant rather than direct competitor, as Virridy's business depends on registry certification for credit issuance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Virridy social profiles
Digital presenceVirridy compliance and trust
Trust signalCompliance5 records
Virridy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virridy leadership team
Management profileNumber of profiles
Profiles19 records
Virridy subsidiaries and ownership
Company hierarchySubsidiaries6 records
Virridy funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virridy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virridy
What does Virridy do?
Virridy provides IoT-based continuous water quality monitoring sensors (Lume) and develops carbon credit programs that finance clean water access, precision irrigation, and watershed restoration projects globally. The company combines patented fluorescence sensor technology with machine learning analytics to deliver real-time contamination detection and verifiable environmental impact measurement for utilities, municipalities, governments, and international development organizations.
Is Virridy a public or private company?
Virridy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Virridy founded?
Virridy was founded in 2007. It employs 1 to 10 people.
Where is Virridy based?
Virridy is headquartered in Boulder, United States, in the North America region.
How does Virridy make money?
Three revenue lines are on record. Lume Sensor Hardware/Subscription is the primary driver. The others are carbon Credit Generation and Sales and digital MRV Services.
Who are Virridy's main competitors?
Direct peers on record are Hach (Danaher), In-Situ Inc. and YSI Incorporated (Xylem brand). Broad incumbents are Xylem Inc., Itron Inc., Mueller Water Products and Trimble Inc.. Emerging players are South Pole Group and ClimeCo. Verra is listed as an others.
Does Virridy have an API?
Yes. The Lume sensor includes API access as part of its $200/month per site subscription. The API provides access to ML contamination risk classification, sensor data, and dashboard analytics. Includes cloud dashboard, API access, and firmware updates.
What industry is Virridy in?
Virridy's product category is Water Quality Monitoring Technology. Its primary akta.pro industry code is EUADAPAK, Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring), with a secondary code of EUANAJAC, Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers). Its NAICS code is 334514 and its SIC code is 3826.