Zayndu
Zayndu is a UK-based Loughborough University spinout that manufactures on-site cold plasma seed priming systems (ActivatedAir) for Controlled Environment Agriculture operators, delivering chemical-free disinfection and yield gains of up to 30% on a hardware-plus-service subscription.
- Company typePrivate
- Founded2019
- HeadquartersLoughborough, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Zayndu does
Zayndu Limited is a UK-based agritech company founded in 2019 as a spinout from Loughborough University's Wolfson School of Mechanical, Electrical and Manufacturing Engineering. It develops and manufactures ActivatedAir, an on-site cold plasma seed priming system that uses reactive oxygen and nitrogen species (RONS) to disinfect and prime seeds without chemicals, hot water, or residues. The technology originated from research by Technical Director Dr Felipe Iza and is delivered via two hardware systems — the Aurora Z10 (1 kg per batch, launched January 2021) and the Z25 (5-litre, double plasma, launched at GreenTech 2025) — accompanied by SeedCloud, an award-winning cloud platform for remote machine monitoring, protocol management, and food-safety audit trails.
The company sells exclusively to Controlled Environment Agriculture (CEA) operators — primarily vertical farms and commercial greenhouses growing short-cycle crops such as lettuce, spinach, basil, and rocket — with secondary reach into plant breeders, seed multipliers, and academic researchers. Go-to-market combines enterprise field sales with two regional business development representatives (Europe/GCC and North America/UK), heavy presence at industry events (GreenTech, CEA 4.0, Indoor Ag-Con, VertiFarm, Seed Meets Technology, GVF Show Dubai), a free-trial 'Try Before You Buy' programme, and content marketing via its Seed Matters blog.
The revenue model is a hardware-plus-service subscription with no upfront capital cost, billed monthly, annually, or on multi-year terms with tiered discounts. Pricing is quote-based. Per-batch usage tiers accommodate seasonal demand, and crop-specific protocol packages (S-Prime for Spinach launched April 2025) are delivered via SeedCloud as a software overlay. Strategic partners include Loughborough University, NIAB, Vertical Future (CHOPS Innovate UK project), Seed Valley/Vertify, UKUAT, and the Association for Vertical Farming; Foresight Group led a £3.0M funding round in June 2025.
Zayndu firmographics
Firmographics- Name
- Zayndu
- Legal name
- Zayndu Limited
- Website
- https://zayndu.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zayndu is a UK-based Loughborough University spinout that manufactures on-site cold plasma seed priming systems (ActivatedAir) for Controlled Environment Agriculture operators, delivering chemical-free disinfection and yield gains of up to 30% on a hardware-plus-service subscription.
- Ownership category
- akta.pro rank
Zayndu industry classification
Industry- Product category
- Agricultural Equipment and Seed Treatment Technology
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Industrial Process Furnaces & Ovens (3567)
- akta.pro primary industry
- On-Farm Cold Chain & Pre-Cooling Equipment (Hydrocoolers, Vacuum Cooling) (AFAAAJAL)
- akta.pro secondary industry
- Cold Storage for Seed & Planting Material (AFAOADAI)
Keywords
Where Zayndu is headquartered
LocationHeadquarters
- HQ city
- Loughborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Zayndu business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- ActivatedAir™ Subscription (Hardware + Service): Zayndu provides its ActivatedAir seed priming system on a subscription basis. The machine is loaned or provided as part of the service subscription; there is no upfront capital cost for the system. Subscribers pay monthly, annually, or for longer terms, with discounts for longer commitments. The subscription covers agreed quantities of seed treatment capacity, with the ability to scale up or down based on growing needs. Protocols are downloaded via SeedCloud. This is the primary revenue model.
- Per-Batch Seed Treatment: Growers can also access the system on a per-batch basis within their subscription, processing agreed quantities of seeds per month. Seasonal demand peaks can be accommodated, and the company works with growers to smooth payments through the year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription — flexible rolling monthly commitment |
| Subscription | Annual | Annual subscription — discounted rate for 12-month commitment |
| Subscription | Multi-year contract | Multi-year subscription — largest discounts for extended commitments |
| Freemium | Pay-as-you-go | Free trial programme — system loaned for evaluation |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels9 records
Zayndu product offering
Product offeringCore offering
Zayndu manufactures and supplies cold plasma seed priming systems (Aurora Z10 and Z25) under the ActivatedAir™ brand, which use reactive oxygen and nitrogen species to simultaneously disinfect and prime seeds on-site at the grower's facility. Systems are delivered on a subscription basis (monthly, annual, or multi-year) with no upfront capital cost, supported by the SeedCloud cloud platform for remote monitoring, treatment protocol downloads, and food safety audit trails.
Product overview
Zayndu provides ActivatedAir™, an on-site cold plasma seed priming technology for Controlled Environment Agriculture (CEA) that boosts plant health and increases yield without chemicals. The product portfolio centers on two hardware systems: the Aurora Z10 (1kg capacity, first commercial system launched 2021) and the Z25 (5-litre capacity, launched 2022) cold plasma seed treatment machines. SeedCloud, an award-winning cloud-based monitoring and data management platform, accompanies the hardware to optimize performance and enable protocol downloads. The systems are offered on a subscription basis with no upfront capital cost, allowing growers to prime seeds on-demand for various crops including lettuce, basil, spinach, rocket, kale, and microgreens.
Differentiator
Problem solved
Functional benefit
Products and services
- ActivatedAir™ Seed Priming Service Subscription-based on-site cold plasma seed priming service that delivers reactive oxygen and nitrogen species (RONS) to seeds in a sealed rotating drum, simultaneously disinfecting them and priming them for faster germination and higher yield. Delivered via Aurora Z10 or Z25 hardware on a monthly, annual, or multi-year subscription with no upfront capital cost.
- Aurora Z10 Cold Plasma System Zayndu's first commercial cold plasma seed treatment machine, offering 1kg seed capacity per batch and providing a dry, chemical-free alternative to chemical seed treatments with no residues. Used as part of the ActivatedAir™ subscription offering.
- Z25 Cold Plasma System Larger capacity cold plasma seed priming system featuring 5-litre treatment capacity and a double plasma system, designed for vertical farms and greenhouses requiring higher seed throughput. Launched in 2022.
- SeedCloud Platform Award-winning cloud-based data management platform that connects to Zayndu's ActivatedAir™ machines, enabling remote monitoring, downloading of treatment protocols, recording of batch-level treatment audit trails, and communication with Zayndu's support team.
- S-Prime Crop Protocol Package (Spinach) Crop-optimised priming protocol package dedicated to spinach, the first in a planned range of crop-specific protocol packages. Delivered via the SeedCloud platform to ActivatedAir™ machines to optimise treatment parameters for spinach seeds.
Quantifiable outcome
- Average 17% yield increase across 40+ commercial grower trials
- +14 more outcomes
Companies that use Zayndu
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Zayndu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Zayndu partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- NIAB (National Institute of Agricultural Botany)coreNIAB collaborated with Zayndu and Vertical Future on the Innovate UK-funded CHOPS (CEA Heirloom Optimisation & Pathogen Control for Seeds) project. NIAB provided seed and plant health expertise, specifying a high-health seed protocol and working on seed testing and certification frameworks for the CEA sector. Dr Tom Wood (NIAB) and Dr Jane Thomas (Senior Pathologist, NIAB) are quoted advocates of the technology.
- Vertical FuturecoreVertical Future collaborated with Zayndu and NIAB on the CHOPS (CEA Heirloom Optimisation & Pathogen Control for Seeds) project funded by Innovate UK. Vertical Future provided CEA growing facilities for trials and has adopted Zayndu's technology in their own vertical farms. CEO Jamie Burrows is a quoted advocate. Vertical Future also collaborated with Zayndu in cleaning heritage seeds as part of the CHOPS project.
- Agri-TechEminorAgri-TechE is a membership organisation bringing together technologists with farmers, growers, and scientists to create an innovation ecosystem. Zayndu has presented at multiple Agri-TechE events including 'Keeping It Clean' (January 2021) where the Z10 was launched. Agri-TechE director Dr Belinda Clarke has publicly endorsed Zayndu's technology.
- Loughborough University (Wolfson School of Mechanical, Electrical and Manufacturing Engineering)coreZayndu is a spinout from Loughborough University's Wolfson School of Mechanical, Electrical and Manufacturing Engineering. The cold plasma seed disinfection technology originated from research by Dr Felipe Iza. The university remains a key research partner and Zayndu is headquartered at the Advanced Technology Innovation Centre (ATIC) on the Loughborough University Science & Enterprise Park.
- Seed Valley (Vertify)minorSeed Valley in the Netherlands is the centre of plant breeding and seed technology activities. Zayndu exhibited at Seed Meets Technology 2022 event at Vertify (Seed Valley). Provides access to world-leading plant breeders including Takii Europe, Wing Seed, Gautier Semences, Sakata, Bejo, Hazera & HM Clause, Syngenta, Seminis for potential partnerships.
- UK Urban AgriTech (UKUAT)minorUK Urban AgriTech (UKUAT) is a UK-based AgriTech network. Zayndu is a member of UKUAT and produced a video explaining its ActivatedAir technology for UKUAT.
- Association for Vertical Farming (AVF)minorThe Association for Vertical Farming is a global non-profit organisation. Zayndu participated in AVF activities and Christine Zimmermann-Loessl, Chairwoman of AVF, visited the Zayndu stand at GreenTech 2025.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Zayndu competitors and assessment
Company assessmentBroad incumbents
- Bayer Crop Science:
- Syngenta: Global agrochemical and seed treatment leader owned by ChemChina/Sinochem. Comparable as the dominant incumbent in chemical seed treatment that Zayndu's chemical-free ActivatedAir technology is positioned to disrupt, particularly as Thiram withdrawal and neonicotinoid restrictions erode the chemical seed treatment market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zayndu social profiles
Digital presenceZayndu compliance and trust
Trust signalCompliance3 records
Zayndu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zayndu leadership team
Management profileNumber of profiles
Profiles14 records
Zayndu funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zayndu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zayndu
What does Zayndu do?
Zayndu manufactures and supplies cold plasma seed priming systems (Aurora Z10 and Z25) under the ActivatedAir™ brand, which use reactive oxygen and nitrogen species to simultaneously disinfect and prime seeds on-site at the grower's facility. Systems are delivered on a subscription basis (monthly, annual, or multi-year) with no upfront capital cost, supported by the SeedCloud cloud platform for remote monitoring, treatment protocol downloads, and food safety audit trails.
Is Zayndu a public or private company?
Zayndu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zayndu founded?
Zayndu was founded in 2019. It employs 11 to 50 people.
Where is Zayndu based?
Zayndu is headquartered in Loughborough, United Kingdom, in the Europe region.
How does Zayndu make money?
Two revenue lines are on record. ActivatedAir™ Subscription (Hardware + Service) is the primary driver. The others are per-Batch Seed Treatment.
Who are Zayndu's main competitors?
Broad incumbents on record are Bayer Crop Science and Syngenta.
Does Zayndu have an API?
No public API is recorded for Zayndu.
What industry is Zayndu in?
Zayndu's product category is Agricultural Equipment and Seed Treatment Technology. Its primary akta.pro industry code is AFAAAJAL, On-Farm Cold Chain & Pre-Cooling Equipment (Hydrocoolers, Vacuum Cooling), with a secondary code of AFAOADAI, Cold Storage for Seed & Planting Material. Its NAICS code is 333415 and its SIC code is 3567.