Noviflow
NoviFlow develops P4-programmable network operating software (NoviWare) and switching solutions for Communication Service Providers and cybersecurity vendors, enabling multi-Terabit service chaining, visibility, and DDoS mitigation on Intel Tofino-based white-box hardware. The Montreal-based firm was acquired by E.C.I. Networks in October 2024.
- Company typePrivate
- Founded2013
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Noviflow does
NoviFlow Inc. is a Montreal-headquartered, privately-held software company specializing in programmable networking for carrier and cybersecurity infrastructure. Founded in 2012 and acquired by E.C.I. Networks in October 2024, the company develops the NoviWare Network Operating System (NOS), a P4-programmable match-action pipeline stack that controls behavior from silicon (primarily Intel Tofino) through to application, running on white-box switching platforms from Lanner, Edgecore, and UfiSpace. Its product portfolio includes NoviSwitch programmable switches, NoviMapper and NoviMapper SB for service chaining and packet processing at the network edge, NoviFabric for SRv6/SR-MPLS service proxy, NoviBroker for multi-Terabit out-of-band packet aggregation, and NoviAccelerator for volumetric DDoS mitigation integrated with Suricata IDS.
NoviFlow sells primarily to Communication Service Providers (CSPs) such as Bell Canada, Telstra, and MTN, and to cybersecurity solution providers needing programmable infrastructure for service insertion, traffic steering, and threat mitigation. The company also engages research and education networks including CSIRO Data61 and AARNet for early-stage SDN testbeds and reference deployments. Commercial deployments span Canada, the United States, Africa, and Australia, and the company claims deployments across dozens of points-of-presence and millions of end-client devices for tier-1 operators.
Revenue is generated through one-time license sales of NoviWare NOS and NoviSwitch appliances, supplemented by professional services (integration services for MEC solutions and technical training). GTM is primarily direct enterprise field sales to CSPs, complemented by a value-added channel partner program and a technology partner ecosystem including Intel, Fortinet, Ordnance Networks, Red Hat, and Palo Alto Networks. The company is recognized as a three-time Intel Network Builders Winners' Circle partner (2019, 2021, 2022) and a 2017 Red Herring Top 100 North America winner. Pricing is quote-based and not publicly disclosed.
Noviflow firmographics
Firmographics- Name
- Noviflow
- Legal name
- NoviFlow Inc.
- Website
- https://noviflow.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NoviFlow develops P4-programmable network operating software (NoviWare) and switching solutions for Communication Service Providers and cybersecurity vendors, enabling multi-Terabit service chaining, visibility, and DDoS mitigation on Intel Tofino-based white-box hardware. The Montreal-based firm was acquired by E.C.I. Networks in October 2024.
- Ownership category
- akta.pro rank
Noviflow industry classification
Industry- Product category
- Network Infrastructure Software
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (513210)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Network Operating Systems (NOS) for Data Centers (HDABAFAE)
- akta.pro secondary industries
- SDN & Controller-Based Management (Campus/DC Fabrics) (HDAFAMAD), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where Noviflow is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Noviflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Software Licenses and Appliances: Noviflow generates revenue through sale of programmable network switches (NoviSwitch) and associated NoviWare NOS software licenses, along with application software for service programming, visibility, and cybersecurity scaling.
- Professional Services and Integration: Noviflow offers integration services including NoviFlow Integration Services for MEC Solution and technical training services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Noviflow product offering
Product offeringCore offering
Noviflow develops and sells high-performance, programmable SDN networking solutions, including the NoviWare NOS that runs on merchant switching ASICs and the NoviSwitch hardware appliance family (1G to 400G). Its portfolio enables service chaining, traffic steering, load balancing, SRv6-based fabrics, OpenFlow/SDN control, and DDoS attack mitigation for communication service providers and cybersecurity vendors.
Differentiator
Problem solved
Functional benefit
Brands
- NoviMapper: Bump-in-the-wire service programming at the Network Edge with low latency and multi-Tbps speeds. Provides service chaining, load balancing, packet filtering, and elastic scaling of PNFs, VNFs and CNFs.
- NoviFabric
- NoviBroker
- NoviWare
- NoviSwitch
- NoviAccelerator
Products and services
- NoviWare NOS High-performance Network Operating System designed for programmable match-action pipelines on commodity switching ASICs, providing a feature-rich data plane for SDN applications targeted at service providers and data centers.
- NoviSwitch
- NoviSwitch Accessories
- NoviMapper
- NoviMapper Service Bus
- NoviFabric
- NoviBroker
- NoviAccelerator Custom P4 data-plane accelerator running on NoviWare-based switches that delivers line-rate DDoS attack mitigation, load balancing and other performance-intensive network functions.
- Noviflow Technical Training
- Noviflow Integration Services for MEC Solution
Quantifiable outcome
- Up to 90% reduction in OpEx and CapEx for network services
- +3 more outcomes
Companies that use Noviflow
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Noviflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Noviflow partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered strategic, minor and core.
- FortinetstrategicJoint cybersecurity solution partnership. Noviflow CyberMapper provides line-rate traffic filtering, steering, load balancing and security mitigation services integrated with Fortinet security fabric.
- Ordnance NetworksstrategicJoint development and go-to-market partnership for cloud-based BNG/BRAS solution. Noviflow's NoviSwitches combined with Ordnance's Broadband Aggregation Software deliver scalable carrier-grade BNG/BRAS-as-a-Service solution.
- Blue Orbit CommunityminorNoviflow joined the Blue Orbit Ecosystem, a community of 64+ companies dedicated to accelerating real-world SDN and NFV deployments. Membership provides privileged access to ONOS-based solution partners.
- AARNetstrategicAustralia's Academic and Research Network partnered with Noviflow to launch the Australia Wide-Area SDN Testbed, a 16,000 km wide router using NoviSwitch switches with ONOS controllers.
- Intel CorporationcoreStrategic technology partnership where Noviflow leverages Intel Tofino programmable silicon for its network operating system. Noviflow is a member of Intel Network Builders Winners' Circle program and has received Intel solution validation and co-marketing support.
- E.C. I. NetworkscoreE.C.I. Networks Inc. is the parent company of Noviflow. Noviflow is described as 'An E.C.I. NETWORKS Company' on the company website.
- Lanner ElectronicscoreWhite-box hardware partner providing COTS switches for Noviflow software. Noviflow runs on Lanner switches and the companies co-exhibit at events like Intel Sustainability Day.
- EdgecorecoreWhite-box switch manufacturer partner whose COTS platforms support Noviflow's programmable networking solutions.
- UfiSpacecoreWhite-box hardware partner providing disaggregated switch platforms for Noviflow's NoviMapper and other solutions.
- Open Networking Foundation (ONF)strategicStrategic ecosystem participation in ONF initiatives including the Atrium Project for SDN-based BGP routing. Noviflow VP Marc LeClerc served as ONF Market Area Director.
- Bell CanadastrategicTier-1 Canadian CSP and strategic customer deploying Noviflow SRv6 Service Chaining Proxy solution. Bell featured Noviflow solutions at MPLS WC23 and participates in joint SRv6 technology discussions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Noviflow competitors and assessment
Company assessmentBroad incumbents
- Nokia: Nokia Networks (post Alcatel-Lucent acquisition) provides SR OS platforms and FP4/FP5 silicon for tier-1 telcos globally. It is the largest direct incumbent competitor to NoviFlow in carrier-grade routing and service chaining.
- Cisco Systems: Cisco is the dominant incumbent in enterprise and service provider networking with Nexus switches, IOS XR, and ACI. It competes broadly with NoviFlow in CSP networks and is progressively incorporating programmability and P4 support into its portfolio.
- Juniper Networks: Juniper offers PTX/MX platforms for CSPs and acquired Big Switch Networks (SDN) plus Apstra (intent-based networking). It is a broad incumbent peer with overlapping SDN and programmable fabric capabilities.
Direct peers
- Corsa Technology: Corsa Technology builds programmable P4-based switching and security platforms for service providers, closely mirroring NoviFlow's programmable NOS and service-chaining approach. It is one of the closest comparable niche players in P4 networking.
- Pluribus Networks: Pluribus Networks (now part of StorMagic) built an SDN distributed switch OS for enterprises and CSPs. It is a directly comparable SDN/networking-software peer in programmable switching, although focused more on enterprise than carrier.
- Arista Networks: Arista Networks is a leading data center and cloud networking vendor with EOS and programmable switch platforms (including P4 support). It is the most direct large-scale competitor to NoviFlow in programmable, high-performance switching for telco and cloud networks.
- Volta Networks: Volta Networks offers a programmable data plane using P4 on Tofino silicon, focused on cloud and 5G networks. It is a small, comparable emerging player with similar technology foundations to NoviFlow.
- Kaloom: Kaloom delivers a P4-based programmable data center and telco fabric with its own software stack, targeting5G, edge, and cloud operators. It competes head-to-head with NoviFlow's NoviWare-based offerings in programmable CSP and DC fabrics.
Emerging players
- Radware: Radware provides DDoS mitigation, application delivery, and security scaling, with a long-standing partnership/integration with NoviFlow on DDoS scrubbing. It is a peer/partner in the security-scaling segment NoviFlow targets.
Others
- Intel Corporation: Intel supplies the Tofino and Tofino2 programmable ASICs that power NoviFlow's NoviWare NOS. As a silicon ecosystem enabler and long-standing technology partner (Winners' Circle 2019, 2021, 2022), Intel is the foundational upstream peer in the programmable networking value chain.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Noviflow social profiles
Digital presenceNoviflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noviflow leadership team
Management profileNumber of profiles
Profiles6 records
Noviflow funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noviflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noviflow
What does Noviflow do?
Noviflow develops and sells high-performance, programmable SDN networking solutions, including the NoviWare NOS that runs on merchant switching ASICs and the NoviSwitch hardware appliance family (1G to 400G). Its portfolio enables service chaining, traffic steering, load balancing, SRv6-based fabrics, OpenFlow/SDN control, and DDoS attack mitigation for communication service providers and cybersecurity vendors.
Is Noviflow a public or private company?
Noviflow is a private company. It is classified as corporate owned and is currently operating.
When was Noviflow founded?
Noviflow was founded in 2013. It employs 11 to 50 people.
Where is Noviflow based?
Noviflow is headquartered in Montréal, Canada, in the North America region.
How does Noviflow make money?
Two revenue lines are on record. Software Licenses and Appliances are the primary driver. The others are professional Services and Integration.
Who are Noviflow's main competitors?
Broad incumbents on record are Nokia, Cisco Systems and Juniper Networks. Direct peers are Corsa Technology, Pluribus Networks, Arista Networks, Volta Networks and Kaloom. Radware is listed as an emerging player. Intel Corporation is listed as an others.
Does Noviflow have an API?
No public API is recorded for Noviflow.
What industry is Noviflow in?
Noviflow's product category is Network Infrastructure Software. Its primary akta.pro industry code is HDABAFAE, Network Operating Systems (NOS) for Data Centers, with a secondary code of HDAFAMAD, SDN & Controller-Based Management (Campus/DC Fabrics). Its NAICS code is 54151 and its SIC code is 7373.