Haelixa
Haelixa is a Swiss ETH Zurich spin-off that provides DNA-based product authentication and supply chain traceability solutions to fashion brands, textile manufacturers, and luxury goods companies, using proprietary DNA markers verified through qPCR testing.
- Company typePrivate
- Founded2016
- HeadquartersKemptthal, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Haelixa does
Haelixa is a Swiss-based traceability technology company founded in 2016 as a spin-off of ETH Zurich, providing DNA-based product authentication and supply chain transparency solutions to fashion brands, textile manufacturers, luxury goods producers, and precious metals companies. The company's proprietary platform centers on synthetic DNA markers derived from Swiss mountain herbs, encapsulated for industrial stability and applied to raw materials or finished products via a spray process; these markers survive spinning, dyeing, bleaching, and manufacturing and are verified through quantitative PCR (qPCR) laboratory testing that returns a Certificate of Analysis within five business days. The company operates two core products: TraceDNA™, which tracks premium materials like cashmere, organic cotton, and recycled fibers from source to finished product, and ProofDNA™, an anti-counterfeiting solution providing forensic-level authentication for luxury watches, jewelry, handbags, and art.
The business operates a hybrid revenue model combining DNA marker licensing (royalty-based) to brands and manufacturers, qPCR-based testing and verification services (professional services), and recurring subscription access to verification platforms and supply chain data. Go-to-market is primarily direct enterprise field sales targeting major fashion brands and retailers, supplemented by channel partnerships with technology platforms including TextileGenesis, TrusTrace, TraceBale, and CottonConnect, and alignment with standards bodies such as Oeko-Tex, GOTS, Textile Exchange, and Regenagri. The company's DNA markers carry OEKO-TEX ECO-PASSPORT, OEKO-TEX Standard 100, GOTS, and FDA GRAS certifications, materially de-risking adoption for regulated buyers and aligning the technology with the incoming EU Digital Product Passport requirements.
Haelixa is headquartered in Kemptthal, Switzerland, with regional offices in Hong Kong and India supporting Asia-Pacific sourcing corridors, and has achieved what it describes as scaled commercial adoption with seven-figure revenues and multi-year agreements with leading fashion and textile brands including Hugo Boss, C&A, OVS, Diesel, Argor-Heraeus, Trudel Silk, Soorty, and WEBA. The company employs between 11 and 50 people, has received 20+ global industry awards, qualified for the Innosuisse Scale-up Programme Phase 2 (April 2026), and is led by CEO Patrick Strumpf alongside CTO and co-founder Dr. Gediminas Mikutis, with a board that includes Petri Alava (founder of Infinited Fiber Company) and Anne-Laure Descours (ex-Chief Sourcing Officer at PUMA).
Haelixa firmographics
Firmographics- Name
- Haelixa
- Legal name
- Haelixa Ltd
- Website
- https://haelixa.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haelixa is a Swiss ETH Zurich spin-off that provides DNA-based product authentication and supply chain traceability solutions to fashion brands, textile manufacturers, and luxury goods companies, using proprietary DNA markers verified through qPCR testing.
- Ownership category
- akta.pro rank
Haelixa industry classification
Industry- Product category
- Supply Chain Traceability and Product Authentication Technology
- NAICS
- In-Vitro Diagnostic Substance Manufacturing (325413)
- SIC
- Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ)
- akta.pro secondary industries
- Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Authentication, Grading & Provenance Services (CRAKAKAI), Product Authentication & Adulteration Testing (Origin, Species, Fraud) (AFALAGAE)
Keywords
Where Haelixa is headquartered
LocationHeadquarters
- HQ city
- Kemptthal
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Haelixa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- DNA Marker Licensing: Licensing of proprietary DNA markers to brands and manufacturers for supply chain authentication applications
- Testing and Verification Services: qPCR-based testing services to verify the presence and authenticity of DNA markers in materials and finished products
- Subscription Services: Ongoing subscription-based access to verification platforms and supply chain data
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Haelixa product offering
Product offeringCore offering
Haelixa provides DNA-based traceability and authentication solutions that enable brands, manufacturers, and recyclers to trace material origins and verify the authenticity of finished products. The company's proprietary DNA markers, derived from Swiss mountain herbs, are applied via a simple spray method to fibres, raw materials, and finished goods, then verified through quantitative PCR (qPCR) testing in certified laboratories. Two flagship offerings, TraceDNA™ (supply chain traceability) and ProofDNA™ (luxury anti-counterfeiting), serve fashion brands, textile manufacturers, and precious metals/jewellery producers.
Product overview
Haelixa offers a DNA-based traceability and authenticity platform comprising two core products: TraceDNA™ for supply chain traceability and ProofDNA™ for luxury product authentication. Both products leverage proprietary DNA marker technology that is applied via spray to raw materials or finished products, creating invisible, tamper-proof identifiers that survive throughout production and product lifecycles. The DNA markers are verified using qPCR testing in certified laboratories, delivering results within five business days via Certificate of Analysis. The company serves multiple industries including textiles/apparel, precious metals, gemstones, and luxury goods, with applications spanning origin verification, recycled content authentication, and anti-counterfeiting.
Differentiator
Problem solved
Functional benefit
Products and services
- TraceDNA™
Quantifiable outcome
- Enables compliance with EU Digital Product Passport requirements
- +1 more outcomes
Companies that use Haelixa
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles3 records
Haelixa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Haelixa partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic and minor.
- TextileGenesiscoreTechnology integration partner for supply chain traceability data exchange; enables seamless connectivity between Haelixa's DNA verification and the TextileGenesis platform
- TrusTracecoreTechnology integration partner for supply chain traceability; provides AI-driven traceability platform integrated with Haelixa's authentication technology
- Provenance Proof (Gübelin Gem Lab)strategicTechnology partner for gemstone provenance verification; combines DNA marker technology with Gübelin Gem Lab's provenancing expertise
- CottonConnectstrategicStrategic partner focused on responsible cotton sourcing and supply chain programs; collaborates on traceability solutions for sustainable cotton
- Trudel SilkstrategicStrategic partner for silk supply chain authentication; implements DNA marker technology in silk production and sourcing
- WEBAstrategicStrategic partner providing supply chain traceability solutions to fashion brands including Hugo Boss; deploys Haelixa's technology
- Oeko-TexminorIndustry standards body for textile sustainability; Haelixa maintains alignment with Oeko-Tex standards for chemical safety
- Textile ExchangeminorIndustry standards organization for preferred fiber and materials; alignment with Textile Exchange standards for sustainable textiles
- GOTS (Global Organic Textile Standard)minorInternational standard for organic textiles; Haelixa's technology supports GOTS certification verification
- Swiss TextilesminorSwiss textile industry association; represents Switzerland's textile sector and sustainability initiatives
- RegenagriminorRegenerative agriculture certification program; Haelixa's traceability supports regenagri-certified materials
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Haelixa competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Haelixa social profiles
Digital presenceHaelixa compliance and trust
Trust signalCompliance4 records
Haelixa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haelixa leadership team
Management profileNumber of profiles
Profiles15 records
Haelixa funding detail
Funding detailFunding overview
Funding rounds10 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haelixa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haelixa
What does Haelixa do?
Haelixa provides DNA-based traceability and authentication solutions that enable brands, manufacturers, and recyclers to trace material origins and verify the authenticity of finished products. The company's proprietary DNA markers, derived from Swiss mountain herbs, are applied via a simple spray method to fibres, raw materials, and finished goods, then verified through quantitative PCR (qPCR) testing in certified laboratories. Two flagship offerings, TraceDNA™ (supply chain traceability) and ProofDNA™ (luxury anti-counterfeiting), serve fashion brands, textile manufacturers, and precious metals/jewellery producers.
Is Haelixa a public or private company?
Haelixa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Haelixa founded?
Haelixa was founded in 2016. It employs 11 to 50 people.
Where is Haelixa based?
Haelixa is headquartered in Kemptthal, Switzerland, in the Europe region.
How does Haelixa make money?
Three revenue lines are on record. DNA Marker Licensing is the primary driver. The others are testing and Verification Services and subscription Services.
Does Haelixa have an API?
No public API is recorded for Haelixa.
What industry is Haelixa in?
Haelixa's product category is Supply Chain Traceability and Product Authentication Technology. Its primary akta.pro industry code is IMALANAJ, Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace), with a secondary code of IMALAKAJ, Security, Tamper-Evident & Track-and-Trace Printing. Its NAICS code is 325413 and its SIC code is 3826.