Bloom
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Bloom firmographics
Firmographics- Name
- Bloom
- Legal name
- Bloom Finance Company Ltd.
- Website
- https://bloomfin.ca
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bloom industry classification
Industry- Product category
- Reverse Mortgages
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA)
- akta.pro secondary industries
- Reverse Mortgage Brokerage & Lead Generation (FSALAIAB), Reverse Mortgage Valuation, Title & Closing Services (Appraisal/Settlement) (FSALAIAH)
Keywords
Where Bloom is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Bloom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Reverse Mortgage Interest: Bloom earns interest on reverse mortgages, which accrues over time and is added to the loan balance. Borrowers do not make regular monthly payments; the total amount is repaid when the homeowner passes away, moves, or sells the home.
- Processing and Appraisal Fees: A processing and appraisal fee is deducted from mortgage proceeds at funding time. This is an upfront fee component of the reverse mortgage product.
- Bloom Prepaid Mastercard Interchange: The Bloom Prepaid Mastercard, issued by Peoples Trust Company, generates revenue through transaction interchange fees when cardholders make purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Reverse Mortgage - Access up to 55% of home value |
| Other | Pay-as-you-go | Bloom Prepaid Mastercard - No monthly fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Bloom product offering
Product offeringCore offering
Bloom Finance provides reverse mortgage products that allow Canadian homeowners aged 55 and older to access up to 55% of their home's value in tax-free cash without selling their home or making monthly payments. Its core products include the Bloom Reverse Mortgage, the SafeRate lifetime fixed-rate reverse mortgage, and the Bloom Prepaid Mastercard for on-demand access to home equity funds.
Product overview
Bloom Finance offers a suite of home equity release solutions for Canadian homeowners aged 55 and older. The core product is the Bloom Reverse Mortgage, which allows homeowners to access up to 55% of their home value tax-free without monthly payments. The product lineup includes SafeRate, Canada's first lifetime fixed-rate reverse mortgage launched in November 2025, and the Bloom Prepaid Mastercard for convenient access to home equity funds. Supporting tools include a free online calculator and a broker portal for mortgage professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Bloom Reverse Mortgage™: A reverse mortgage product allowing Canadian homeowners 55+ to access up to 55% of their home's value in tax-free cash without moving or losing ownership of their home.
- Bloom Prepaid Mastercard®
- SafeRate
Products and services
- Bloom Reverse Mortgage A reverse mortgage that allows Canadian homeowners aged 55 and older to access up to 55% of their home's appraised value in tax-free cash, without making regular monthly payments or losing ownership of their home; the loan is repaid when the homeowner passes away, moves, or sells.
- SafeRate (Lifetime Fixed-Rate Reverse Mortgage) Canada's first reverse mortgage with a lifetime fixed interest rate, guaranteeing a fixed rate for the full loan term and offering a 'Right to Move' option for borrower flexibility; allows 55+ homeowners to release equity as a lump sum or through on-demand draws.
- Bloom Prepaid Mastercard A prepaid Mastercard issued by Peoples Trust Company under licence from Mastercard International that lets qualified 55+ homeowners access home equity funds on-demand to cover monthly expenses, with no monthly bill.
Quantifiable outcome
- Access up to 55% of home value
- +2 more outcomes
Companies that use Bloom
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Bloom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bloom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Peoples Trust CompanycorePeoples Trust Company issues the Bloom Prepaid Mastercard under licence from Mastercard International. The card allows Bloom's reverse mortgage customers to access their home equity on-demand through a prepaid payment card with no monthly bill.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Bloom competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bloom social profiles
Digital presenceBloom compliance and trust
Trust signalCompliance3 records
Bloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bloom leadership team
Management profileNumber of profiles
Profiles7 records
Bloom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bloom
What does Bloom do?
Bloom Finance provides reverse mortgage products that allow Canadian homeowners aged 55 and older to access up to 55% of their home's value in tax-free cash without selling their home or making monthly payments. Its core products include the Bloom Reverse Mortgage, the SafeRate lifetime fixed-rate reverse mortgage, and the Bloom Prepaid Mastercard for on-demand access to home equity funds.
Is Bloom a public or private company?
Bloom is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bloom founded?
Bloom was founded in 2019. It employs 11 to 50 people.
Where is Bloom based?
Bloom is headquartered in Toronto, Canada, in the North America region.
How does Bloom make money?
Three revenue lines are on record. Reverse Mortgage Interest is the primary driver. The others are processing and Appraisal Fees and bloom Prepaid Mastercard Interchange.
Does Bloom have an API?
No public API is recorded for Bloom.
What industry is Bloom in?
Bloom's product category is Reverse Mortgages. Its primary akta.pro industry code is FSALAIAA, Reverse Mortgage Origination (HECM & Proprietary), with a secondary code of FSALAIAB, Reverse Mortgage Brokerage & Lead Generation. Its NAICS code is 522310 and its SIC code is 6162.