What KABOB does

KABOB (operating as Kabob Retail Cloud, legally KABOB HOLDING Co.,LTD., incorporated in Samoa) is a Taipei-headquartered SaaS provider founded on 2016-01-28 that delivers cloud-based digital operations and customer-engagement software to multi-location retail and restaurant chains. Its platform consolidates digital signage (Lookr), in-store audio/BGM (Voicer), staff training (Teachor), POS (YAKI, integrated with Clover/Fiserv), AI surveillance (Vortex), queue and reservation systems (Tico, Tabble), self-service kiosks, and computer-vision modules (Facer, Wipor, Mimi, Waitor) into a single cloud-managed portal controlling 180,000+ devices across 50,000+ stores for 600+ brands. Underlying infrastructure runs on AWS SOC 2-accredited data centers with ISO 27001 certification, and an open API (openapi.kabob.io) supports integrations with Google Maps, Canva, and AWS.

The company monetizes primarily through annual per-device SaaS subscriptions, supplemented by one-time software licensing for sub-10-store brands, hardware sales (KABOB Pro Player media players), and enterprise implementation services. A freemium tier (3 free units) supports a self-serve PLG motion layered on top of the core enterprise field-sales motion. Go-to-market combines direct regional business units in Taiwan, Mainland China (Shanghai/Nanjing), Singapore, Japan, and North America with reseller partners in Canada and Australia. A 2024 rebrand from KABOB Creative Co., LTD to Kabob Retail Cloud explicitly broadened positioning from F&B into retail, pharmacy, supermarket, and shopping-mall verticals, alongside new product lines such as AI Drive Thru (voice ordering, BETA) and a Retail Media Network (DSP/SSP).

KABOB is privately held with no public listing and no disclosed external equity investors beyond Alibaba Entrepreneurs Fund and WI Harper Group (co-led a $2M round in July 2020; subsequent undisclosed activity in 2021). The corporate group includes wholly-owned operating subsidiaries across APAC plus a separately-named labor dispatch entity (Fu Fu Labor Dispatch Co.,LTD.) whose relationship to the core SaaS business is not disclosed. CEO Steve Tsai leads the company.

Name

KABOB

Legal name

KABOB HOLDING Co.,LTD.

Website

https://kabob.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

KABOB (Kabob Retail Cloud) is a Taipei-based SaaS provider of cloud-managed digital signage, audio, POS, queue, reservation, and AI-surveillance software for multi-location retail and restaurant chains, managing 180,000+ devices across 50,000+ stores for 600+ brands in APAC, North America, and Oceania.

Ownership category

akta.pro rank

Product category

Retail Chain Management Software

NAICS

Software Publishers (513210), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Self-Checkout Kiosks & Interactive Retail Kiosks (HDACAKAH)

akta.pro secondary industries

Merchant Services Aggregators & SMB Acquirers (FSAMABAK), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• Retail chain software
• Cloud-based digital signage
• Cloud point of sale
• Queue management software
• AI retail surveillance

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription (Device Subscription): Annual device subscription model for accessing cloud-based management platforms. Core platform features delivered via subscription.
2. Software Licensing: One-time charges for new brands or chains with less than 10 stores, offering basic POS and management features.
3. Hardware Sales: Sale of KABOB Pro Player devices and media players for digital signage and audio systems.
4. Enterprise Consulting/Implementation: Regional sales representatives provide consultation and implementation support for medium and large business deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

KABOB provides a cloud-based SaaS platform (Kabob Retail Cloud) that consolidates digital signage (Lookr), in-store audio management (Voicer), point of sale (YAKI POS), AI-powered cloud surveillance (Vortex), reservation and queue management (Tabble, Tico GO/RUN), staff training (Teachor), and omnichannel/retail media network tools for multi-location retail and F&B chain operators. The platform is sold primarily via annual device subscription for medium and large enterprises and one-time license for small chains, complemented by proprietary KABOB Pro Player hardware and professional implementation services.

Product overview

Kabob Retail Cloud is a comprehensive platform-plus-modules architecture built around 3 Core Apps: Displays (Lookr digital signage), BGM (Voicer in-store music), and Staff Management (Teachor training). The platform extends with Automation Operation modules including Tico GO/RUN queue systems, Tabble reservation system, Kiosk self-service, and AIoT solutions like Vortex surveillance, Facer facial detection, and AI Drive Thru. Retail Media Network components enable content marketing and media monetization. The ecosystem manages 600+ brands across 50,000+ stores with 180,000+ devices.

Differentiator

Problem solved

Functional benefit

Brands

• Lookr: Digital Signage - Cloud-based web management portal for digital menu boards and promotional signage.
• Voicer
• VORTEX
• YAKI POS
• Tico
• Tabble
• Kiosk
• Teachor
• OMObot
• Bobo
• Fafa
• Adder
• Devicer
• Facer
• Mimi
• Wipor
• Waitor
• AI Drive Thru

Products and services

• Kabob Retail Cloud Platform Cloud-based web management portal serving as the central hub for chain brand operations; integrates digital customer engagement (digital signage, BGM, RMN) and store operations management (POS, queue, reservation, AI surveillance, staff training) into one platform built for scale, delivered primarily via annual device subscription for medium and large enterprises and perpetual license for small chains under 10 stores.
• Lookr Digital Signage Cloud-based content management system for managing digital menu boards and promotional signage at scale across stores, controllable from anywhere with an Internet connection; supports central content sync, multi-client OS (Android, Windows, Linux, iOS), and large media libraries (JPG up to 5MB, PNG up to 12MB, GIF up to 25MB per file).
• Voicer BGM Master Cross-platform store music manager for in-store audio, on-demand background music, broadcast and promotional audio messaging, and text-to-speech (TTS) announcements; enables remote management of audio across multiple locations.
• YAKI POS System Point of Sale system integrated with Clover (Fiserv) payment services for transaction processing, payment clearing, and settlement; PCI-DSS compliant with merchant onboarding handled through Clover's acquiring partners.
• Vortex AI Cloud Surveillance AI-Powered Cloud Surveillance Platform with anomaly alerts, video playback, and remote management across multiple store locations.
• Tico GO Order Queuing Order queuing service for food pickup waiting numbers; multi-platform and multi-device system that enhances customer experience with TTS voice calling and integration to Lookr digital signage displays.
• Tico RUN Service Reservation & Queuing Service reservation and queuing system for counter service scenarios; multi-situation system that supports appointment management for service-based operations.
• Tabble Reservation & Table Waiting Reservation and table waiting system for full-service restaurants; supports online reservation, on-site waiting, and reservation management with automatic SMS/email notifications and Google Maps reservation integration.
• Kiosk Floor Guide & Self Service Floor guide and self-service station for retail environments with floor guide content editing and customizable style options.
• Teachor Staff Training & Evaluation Staff training and evaluation management system; supports teaching, testing, and reviewing with multimedia training materials, online exams, and authorization management; offered in explicit FREE, GO (annual subscription), and RUN (advanced tier) pricing tiers.
• Retail Media Network (RMN) Omnichannel content marketing platform for customer engagement and media monetization by centralizing in-store content and media; includes Demand-side Platform (DSP) and Supply-side Platform (SSP) components with Adder DOOH ad integration.
• OMObot IM Marketing Multi-channel chatbot and customer service solution providing LIVE customer service, target audience messaging, and precision marketing via instant-messaging channels; integrates with reservation and waiting notification workflows.
• Bobo Sync Menu Board Dynamic pricing and menu display solution; multi-platform, multi-device, multi-scenario system for optimizing user experience through synchronized menu board content.

Quantifiable outcome

• Labor reduction through AI automation
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core infrastructure, core, compliance certification and feature integration.

• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationKABOB Cloud's information systems and technical infrastructure are hosted within world-class, SOC 2 accredited AWS data centers. AWS provides the underlying cloud infrastructure for KABOB's SaaS platform serving retail and restaurant chains globally.
• Clover (Fiserv)coreTechnology or IntegrationYAKI POS system is integrated with Clover payment services. Clover handles payment clearing and settlement through its acquiring partners. This integration provides PCI-DSS compliant payment processing for KABOB's POS customers.
• ISO 27001compliance certificationOthersKABOB Cloud has achieved ISO 27001 certification for information security management, demonstrating compliance with globally recognized information security frameworks.
• Google Mapsfeature integrationTechnology or IntegrationTabble reservation system supports Google map reservation functionality, allowing customers to make reservations through Google Maps integration.
• Canvafeature integrationTechnology or IntegrationFafa omnichannel content marketing platform supports Canva Design Editor integration for creative asset management.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kabob.hello
• LinkedInlinkedin.com/company/kabobcloud
• Instagraminstagram.com/kabob_cloud

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KABOB