Give and Go

What Give and Go does

Give & Go Prepared Foods Corp. is a Toronto-based manufacturer of fully-finished sweet baked goods, founded in 1989 and operating as a majority-owned subsidiary of Mondelēz International since April 2020. The company produces frozen, thawed, and ready-to-serve products that require no further preparation by the buyer — eliminating the need for in-store baking infrastructure, bakery labor, or foodservice prep labor on the customer side.

Give & Go's product portfolio spans six proprietary consumer brands organized around four consumption occasions: Celebration Solutions (Kimberley's Bakeshoppe® gourmet cupcakes, decorated treats, Create-A-Treat® decorating kits), Breakfast Solutions (two-bite® cinnamon rolls, muffins, croissants, scones, Worthy Crumb pastries), Everyday Treats (two-bite® brownies, cookies, danish, tarts), and Better For You Snacking (Mason St. Bakehouse® granola, Uncle Wally's Bake Shoppe®). Core manufacturing is concentrated in seven production facilities plus two co-pack/warehouse facilities and a dedicated frozen goods distribution center in the Greater Toronto Area, with North American reach into retail in-store bakery and foodservice channels (hotels, restaurants, catering, convenience stores, coffee shops).

The business model is B2B sales of branded baked goods through direct sales relationships with leading retailers and foodservice operators across North America. Go-to-market is sales-led via dedicated sales representatives (separate contacts for US foodservice, Canadian foodservice, and retail) and supported by foodservice distribution channels. The company is currently investing in a portfolio-wide transition to naturally derived colors under Project TrueHue, with full North American adoption targeted by January 1, 2027. As of January 1, 2026, the US subsidiary Give and Go Prepared Foods (U.S.A.) Corp. ceased to be a subsidiary of Give & Go, indicating a corporate restructuring of the US legal entity.

Name

Give and Go

Legal name

Give and Go Prepared Foods Corp.

Website

https://giveandgo.com

Company type

Private

Founded year

1989

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Give & Go is a Toronto-based manufacturer of fully-finished sweet baked goods sold under six proprietary brands to North American retailers and foodservice operators. Operating as a Mondelēz subsidiary since 2020, it runs seven production facilities in the Greater Toronto Area serving in-store bakery and foodservice channels.

Ownership category

akta.pro rank

Product category

Commercial Bakery / Baked Goods Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Commercial baked goods
• Frozen bakery products
• Thaw-and-serve pastries
• Mini baked treats
• In-store bakery supplies

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Baked Goods Sales: Sale of fully-finished, sweet baked goods to retailers and foodservice operators. Products marketed under proprietary brands including two-bite, Create-A-Treat, Kimberley's Bakeshoppe, Uncle Wally's Bake Shoppe, Mason St. Bakehouse, and The Worthy Crumb Pastry Co. Products sold across four key consumer consumption occasions: Celebration Solutions, Breakfast Solutions, Everyday Treats, and Better For You Snacking.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Give & Go manufactures fully-finished, thaw-and-serve sweet baked goods (brownies, cupcakes, cinnamon rolls, cookies, croissants, granola, muffins, danish, scones, tarts, macaroons) under proprietary brands such as two-bite®, Kimberley's Bakeshoppe™, Create-A-Treat®, Mason St. Bakehouse®, Uncle Wally's Bake Shoppe®, and The Worthy Crumb Pastry Co.™. The company sells these products on a B2B basis to leading retailers for their in-store bakery departments and to foodservice operators across North America, with seven production facilities and a frozen goods distribution center in the Greater Toronto Area.

Product overview

Give & Go is a manufacturer of fully-finished, sweet baked goods operating as a subsidiary of Mondelēz International since 2020. The company produces items across four key consumer consumption occasions: Celebration Solutions, Breakfast Solutions, Everyday Treats, and Better For You Snacking. The product portfolio includes multiple proprietary brands: two-bite® (brownies, cinnamon rolls, cookies, croissants, Danish, macaroons, mini cupcakes, scones, and tarts), Kimberley's Bakeshoppe™ (gourmet cupcakes), Mason St. Bakehouse® (granola and cereal clusters), The Worthy Crumb Pastry Co.™ (muffins and croissants), Create-A-Treat® (decorating kits), and Uncle Wally's Bake Shoppe® (regional baked goods). Products are sold to leading retailers and foodservice operators throughout North America, with operations located in the Greater Toronto Area.

Differentiator

Problem solved

Functional benefit

Brands

• two-bite®: Mini brownies and sweet baked goods brand, including brownies, cinnamon rolls, cookies, danish, cupcakes, macaroons, tarts, scones, and croissants
• Create-A-Treat®
• Kimberley's Bakeshoppe®
• Uncle Wally's Bake Shoppe®
• Mason St. Bakehouse®
• The Worthy Crumb Pastry Co.®
• Homestyle™
• Uncle Wally's

Products and services

• two-bite® Brownies
• two-bite® Cinnamon Rolls Cinnamon swirl rolls with brown sugar and honey glaze, available with sweet drizzle or cream cheese frosting options; for retail and foodservice channels.
• two-bite® Cookies Soft, chewy cookies made with premium and natural ingredients, available in snack packs for grab-and-go occasions.
• two-bite® Croissants Light, fluffy croissants made with authentic laminated pastry dough, available in Chocolate and Cinnamon flavors.
• Kimberley's Bakeshoppe™ Gourmet Cupcakes Premium gourmet cupcakes in flavors such as Vanilla Bean, Triple Chocolate, Red Velvet, and seasonal varieties, targeted at celebration occasions.
• two-bite® Danish Mini Danish pastries with fruit filling or cream cheese dipped in honey glaze, suited for breakfast and snack occasions.
• Mason St. Bakehouse® Granola Small-batch granola and granola clusters made with whole grain rolled oats, seeds, and fruits; positioned as a Better For You product with no artificial flavors, colors, or preservatives.
• two-bite® Macaroons Soft, chewy coconut macaroons available with chocolate coating or drizzle.
• two-bite® Mini Cupcakes Bite-size cupcakes in flavors such as vanilla, chocolate, red velvet, and salty caramel, suited for catering and banquet operations.
• The Worthy Crumb Pastry Co.™ Muffins Muffins with gourmet streusel toppings, available from mini to large sizes in bulk or individually wrapped formats; sold to retail and foodservice.
• two-bite® Scones Triangular scones with sweet glaze and inclusions such as blueberries, cranberries, and vanilla beans, targeted at breakfast and snack occasions.
• two-bite® Tarts Mini tarts in golden pastry shells with pecan butter or fruit fillings such as raspberry and lemon.
• Create-A-Treat® Decorating Kits Cookie and gingerbread house decorating kits brand offering seasonal decorating products for celebration occasions.
• Uncle Wally's Bake Shoppe® Premium Baked Goods Regional baked goods brand offering premium brownies and other sweet treats, primarily in the US market.

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rich Products Corporation: Rich Products is one of North America's largest frozen, fully-finished bakery manufacturers, supplying retail in-store bakery and foodservice operators — directly comparable to Give & Go's thaw-and-serve value proposition and B2B go-to-market model.
• Flowers Foods: Flowers Foods is a major US packaged baked goods producer (Nature's Own, Wonder, Dave's Killer Bread) with deep relationships with mass and grocery retailers across North America, competing with Give & Go for retail in-store bakery and packaged sweet treats shelf space.
• Aryzta: Aryzta is a Swiss-headquartered frozen and par-baked bakery manufacturer serving retail in-store bakery and foodservice customers across North America and Europe — a direct competitor in frozen, fully-finished baked goods for retail and foodservice channels.
• Hostess Brands: Hostess Brands produces branded sweet baked goods (Twinkies, CupCakes, Donettes) distributed through US and Canadian retailers and convenience outlets, competing head-to-head with Give & Go in celebration snacks and impulse-purchase sweet treats.
• Dawn Foods: Dawn Foods is a global bakery manufacturer and ingredients supplier serving retail in-store bakery, foodservice, and artisan bakeries across North America, competing with Give & Go for bakery and foodservice accounts in donuts, muffins, cookies, and breakfast pastries.
• Bimbo Bakeries USA: Bimbo Bakeries USA is the largest commercial baker in the United States, supplying in-store bakery and branded packaged baked goods to leading North American retailers — directly overlapping Give & Go's core retail in-store bakery channel and B2B foodservice customers.
• McKee Foods (Little Debbie): McKee Foods is a leading US manufacturer of individually wrapped snack cakes, brownies, and cookies sold through retail and vending channels — directly competing with Give & Go's two-bite and Everyday Treats portfolios on convenience-store, retail, and foodservice shelves.

Emerging players

• Chipita: Chipita is a Mondelēz-owned European croissant and pastry brand — a sister-portfolio bolt-on analogous to Give & Go and useful for benchmarking cross-region expansion potential for North American sweet baked goods brands within Mondelēz's portfolio.
• Tate's Bake Shop: Tate's Bake Shop is a Mondelēz-owned premium cookie brand acquired in 2018 alongside Give & Go's parent — a sister-portfolio company and indirect competitor that benchmarks premium baked-goods brand-building potential within Mondelēz's North American snacks strategy.

Broad incumbents

• Pepperidge Farm (Campbell Soup Company): Pepperidge Farm is the branded baked goods and frozen dessert business of Campbell Soup, offering cookies, crackers, breads, and frozen pastries in US retail — a broad incumbent with overlapping retail and frozen channels even though it does not specialize in mini treats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GiveandGoPreparedFoods
• LinkedInlinkedin.com/company/give-and-go-prepared-foods
• Instagraminstagram.com/giveandgo_preparedfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Give and Go