Kaishu Jianggushi

Name

Kaishu Jianggushi

Legal name

凯叔讲故事科技(北京)有限公司

Website

https://kaishustory.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kaishu Jianggushi is a Beijing-based children's content platform producing original Chinese audio stories distributed through a proprietary mobile app, audio-enabled story dolls, children's books, animated series, and live stage productions targeting Chinese families with children aged 3-12.

Ownership category

akta.pro rank

Product category

Children's Audio Content and Edutainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Record Production and Distribution (512250), Doll, Toy, and Game Manufacturing (33993)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652), Dolls & Stuffed Toys (3942), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Children’s Audio Publishing (Audiobooks & Podcasts) (MPAJAFAI)

akta.pro secondary industries

Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ), Kids & Preschool Animation Production (MPADACAJ)

Keywords

• Children's audio content
• Educational storytelling
• Children's books publishing
• Original animation production
• Family edutainment

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mobile App Content Subscription: The 凯叔讲故事App offers aggregated original children's audio content including classical literature, Chinese cultural heritage, mystery/sci-fi stories, science education, biographies, safety education, and youth development content. Revenue generated through app downloads and presumably in-app purchases/subscriptions.
2. Audio Hardware Products: Proprietary 'story dolls' (故事玩偶) combining IP toy imagery with age-appropriate audio content covering enlightenment, classical poetry, science, history, and literary classics. Physical product sales.
3. Children's Books Publishing: Four product lines covering traditional culture, children's literature, extracurricular reading, and science education. Additional categories include comics, sound books, and educational games. Books include titles such as 'I Don't Know What to Do', 'Daily Ancient Chinese Prose', and 'Young Red Mansions'.
4. Original Animation and Stage Productions: Content licensing and co-production partnerships with major video platforms for original animated series (e.g., 'Magic Library', 'Meow School') and live stage productions featuring IP characters.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Kaishu Jianggushi produces and distributes original Chinese children's audio storytelling content through its proprietary mobile application, complemented by physical audio story dolls, children's books, original animated series co-produced with major Chinese video platforms, and live family stage performances. The company operates a multi-format IP ecosystem extending content across audio, print, visual animation, and live entertainment formats.

Differentiator

Problem solved

Functional benefit

Brands

• 神奇图书馆: Original children's animation series
• 喵学堂
• 凯叔讲故事App
• 故事玩偶
• 凯叔图书

Products and services

• Kaishu Jianggushi App (凯叔讲故事App) Proprietary mobile application aggregating premium original children's audio content covering classical literature, Chinese cultural heritage, detective stories, science education, biographies, safety education, and youth growth stories. Targeted at Chinese families with children as a subscription-based content platform.
• Audio Story Dolls (有声故事玩偶) Innovative hardware product combining IP character doll imagery with embedded audio content. Covering early childhood enlightenment, Chinese poetry, science, history, and classical literature content with scientific age-based segmentation. Targeted at Chinese families seeking physical merchandise with integrated digital audio experiences.
• Original Children's Books (原创儿童图书 / 凯叔图书) Original children's book product line across four categories: traditional culture, children's literature, extracurricular reading, and science encyclopedia. Includes titles such as 'I Don't Know What to Do' (《我不知道怎么办》), 'Daily Ancient Chinese Prose' (《每日小古文》), and 'Young Red Mansions' (《少年红楼梦》). Expanding into comics, sound books, and educational games. Targeted at Chinese families seeking high-quality reading materials for children.
• Original Animation Series (原创动画片) Animated content based on original IP properties co-produced with major Chinese video platforms. Titles include 'Magic Library' (《神奇图书馆》) and 'Meow Academy' (《喵学堂》). Licensed for distribution through leading Chinese video streaming platforms.
• Family Stage Plays (亲子舞台剧) Live theatrical performances bringing original IP stories to life through multi-dimensional stage presentations. Performed at dedicated venues to provide immersive family entertainment experiences, extending the company's content beyond audio and visual formats into live experiential entertainment.

Quantifiable outcome

• Only Asian institution nominated for 2018 International Publishing Excellence Award - Audiobook Publisher category
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 国内头部视频平台 (Major Chinese Video Platforms)coreStrategic or Co-development PartnerKaishu Jianggushi collaborates with leading Chinese video platforms to produce and distribute original children's animation content. Based on IP properties such as 'Magic Library' (神奇图书馆) and 'Meow School' (喵学堂), these partnerships extend audio content into visual animated formats, expanding audience reach and IP value.
• 公安部刑侦局/童卫工程 (Ministry of Public Security - Child Protection Program)minorStrategic or Co-development PartnerKaishu Jianggushi partnered with the Ministry of Public Security's criminal investigation bureau on the 'Child Protection Project' (童卫工程) to create child safety themed audio content 'Little Rhino Safe Home' (小犀牛安全到家), supporting government child safety education initiatives.
• 中国盲文出版社 (China Braille Publishing House)minorStrategic or Co-development PartnerDonated publishing rights for 'Kaishu's Poetry for Children' to China Braille Publishing House, enabling production of Braille bilingual editions for visually impaired children. Also donated to Beijing School for the Blind and New Promotion Association.
• 乡村伴读计划/新促会 (Rural Companionship Reading Plan / China International Technology Promotion Association)minorGTM or Marketing PartnerParticipated in the 'Rural Companionship Reading Plan' initiative, providing audio content resources including revolutionary artifacts, pioneering figures, and classical poetry for rural audio libraries, promoting reading culture in rural areas.

Scale indicators2 records

Market position

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaishu Jianggushi