What Aromatica does

Aromatica is a South Korean clean beauty company founded in 2004 that develops and sells vegan, aromatherapy-based personal care products across hair and scalp care, skincare, body care, feminine care, and home aromatherapy categories. Its core technology centers on plant-derived formulation using proprietary botanical extraction methods (low-temperature decoction and alcohol tincture) for rosemary, pine, basil, oregano, ginger, and other ingredients, combined with delivery systems such as VITA-LIPOSOME™ (liposomized vitamins and peptides) and a 3-layer protein structure for hair repair. The flagship Rosemary line (Scalp Scaling Shampoo, Root Enhancer, Volumizing Scalp Ampoule, PDRN Scalp Serum) carries MFDS functional cosmetics certification for anti-hair loss claims and is supported by clinical trial data (e.g., 73% reduction in hair shedding, 95% user satisfaction in a 21-subject trial).

The company operates a primarily D2C e-commerce model through owned platforms (aromatica.co.kr domestically and global.aromatica.co internationally) shipping to over 100 countries, supplemented by two Seoul flagship stores (Bukchon and Sinsa) and B2B/wholesale distribution. Revenue mechanics include tiered membership pricing (Bloom 25%, Leaf 10%, Seed 5%, Soil 0% discounts) and refill-pouch packaging that reduces plastic usage by 66–77%, supported by a broader sustainability platform including the Refill Day campaign, JOIN THE CIRCLE bottle recycling, and Project Soil soil restoration. The brand has expanded internationally, with Refill Day rolling out to North America and Europe in 2026 and the company entering physical retail in those markets. Notable credentials include UK vegan certification, an 88% natural-derived index per ISO 16128, four consecutive Olive Young Awards (2018–2021) for Rosemary Scalp Scaling Shampoo, and a 15 billion KRW (~$13.1M) private equity investment from Keystone Partners (NPS-affiliated) in July 2021 to fund global expansion.

Name

Aromatica

Legal name

(주)아로마티카

Website

https://aromatica.co.kr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Aromatica is a South Korean clean beauty brand founded in 2004 that sells vegan, aromatherapy-based hair, scalp, skincare, body, feminine, and aromatherapy products globally via D2C e-commerce (100+ countries), two Seoul flagship stores, and B2B wholesale, with sustainability-led refill packaging and MFDS-certified anti-hair loss functional cosmetics as core differentiators.

Ownership category

akta.pro rank

Product category

Clean beauty and scalp care personal care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)

Keywords

• Vegan skincare products
• Scalp care cosmetics
• Aromatherapy personal care
• Clean beauty brand
• Anti-hair loss shampoo

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct-to-Consumer E-commerce: Aromatica generates revenue primarily through its owned e-commerce platforms (aromatica.co.kr domestic, global.aromatica.co international). Products are sold at retail prices with tiered membership discounts (Bloom 25%, Leaf 10%, Seed 5%), free shipping threshold of 30,000 KRW, and periodic promotional discounts.
2. Offline Retail / Flagship Stores: Revenue from brick-and-mortar flagship stores in Seoul (Bukchon and Sinsa), which serve as brand experience centers alongside point-of-sale locations.
3. B2B / Wholesale: B2B bulk purchasing and distribution channels, including wholesale supply to retailers and international distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Aromatica develops and sells vegan, plant-derived, aromatherapy-based personal care products with a primary focus on scalp care and anti-hair loss functional cosmetics under its Rosemary, Tea Tree, Quinoa, and Ritual Hair Oil lines. The company also offers body care, feminine care, skincare, and home/lifestyle aromatherapy products, including essential oils, roll-ons, and refill pouches designed to reduce plastic usage. Products are distributed through owned D2C e-commerce platforms (Korean and global), two Seoul flagship stores, and B2B wholesale channels, with international shipping to over 100 countries.

Product overview

Aromatica is a Korean clean beauty brand founded in 2004, offering a comprehensive portfolio of sustainable, vegan, and aromatherapy-based personal care products. The product lineup centers on hair and scalp care with the flagship Rosemary line (including Scalp Scaling Shampoo, Root Enhancer, Scalp Ampoule, and 3-in-1 Treatment), complemented by Tea Tree purifying products, Quinoa protein line, and Ritual Hair Oils. The company provides a complete hair care ecosystem spanning shampoos, conditioners, treatments, scalp tonics, ampoules, and styling tools (Dual Scalp Care Brush, Wooden Scalp Brush). Beyond hair care, Aromatica offers body care, feminine care, and aromatherapy products including roll-on essential oils. A key differentiator is the company's strong sustainability focus with refill products that reduce plastic waste by 66-77%, plus the JOIN THE CIRCLE recycling program for empty bottles. The brand operates through its official e-commerce platform, global store, flagship stores (Bukchon, Shinsa), and various retail channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosemary Scalp Scaling Shampoo (로즈마리 스칼프 스케일링 샴푸) Anti-hair loss shampoo combining rosemary essential oil, probiotics, caffeine, and biotin to cleanse the scalp, remove dead skin cells, and deliver nutrition to hair roots. Targeted at consumers concerned about hair loss and scalp buildup.
• Rosemary PDRN Scalp Serum (로즈마리 PDRN 스칼프 세럼) Anti-hair loss scalp serum combining rosemary with PDRN (polydeoxyribonucleotide) and vegan spicules for enhanced absorption, targeting weak scalp and hair from roots. Launched as an advanced functional cosmetic for consumers seeking intensive scalp treatment.
• Rosemary Root Enhancer (로즈마리 루트 인핸서) Scalp nutrition tonic containing 7 vitamins, a 6 black foods complex, probiotics, and caffeine; lightweight, non-sticky texture suitable for frequent application to deliver nutrients to hair roots.
• Rosemary Root Volumizing Scalp Ampoule (로즈마리 루트 볼류마이징 스칼프 앰플) Concentrated anti-hair-loss ampoule with rosemary and 10,000 ppm caffeine delivered via roll-on applicator for targeted application on hairline and parting; clinically validated to reduce hair shedding by 73% in 4 weeks and achieve 95% user satisfaction in human trials.
• Rosemary Hair Thickening Conditioner (로즈마리 헤어 씨크딩 컨디셔너) Silicone-free vegan conditioner formulated with rosemary, babassu oil, moringa oil, glycerin, and betaine to nourish thin or weak hair without clogging scalp pores.
• Rosemary Scalp Scrub (로즈마리 스칼프 스크럽) Scalp exfoliator with Andes lake salt (from 3,700 m altitude) and BHA (salicylic acid); pointed-tip applicator for use along part lines to gently remove buildup and dead skin cells.
• Tea Tree Purifying Tonic (티트리 퍼리파잉 토닉) Cooling, soothing scalp tonic for oily scalp; formulated with tea tree essential oil, peppermint, and BHA; clinically shown to reduce scalp sebum by 32% and scalp itchiness by 63% in human trials.
• Quinoa Protein Hair Ampoule (퀴노아 프로틴 헤어 앰플) High-protein hair ampoule cream mist combining the 3-Layer Protein Structure (quinoa, oat, hydrolyzed proteins, LPP protein) with tonka bean ceramide, tamarind, and pracaxi oil to repair damaged hair.
• Ritual Hair Oil Lavender & Patchouli (리추얼 헤어오일 라벤더 & 패츌리) Silicone-free hair oil blend with moringa, argan, and jojoba oils for nourishment and shine, scented with lavender and patchouli essential oils for a calming aromatherapy experience.
• Aromatherapy Roll-On (Good Vibes / Clear Focus / Deep Sleep) Aromatherapy roll-on essential oil blend offered in three variants — Good Vibes (energy), Clear Focus (clarity), and Deep Sleep (relaxation) — applied to pulse points and the trapezius muscle.
• Pure & Soft Feminine Wash (퓨어 앤 소프트 여성청결제) Low-irritation, mildly acidic foam-type feminine wash with a gentle formula suitable for sensitive areas; Hwahae Award first-place winner in the feminine wash category.
• Body Oil & Body Massager Kit Body oil bundled with a massage tool to deliver an aromatherapy body-care experience by stimulating skin and muscles during application.
• Rosemary Salt Scrub Shampoo (아로마티카 로즈마리 솔트 스크럽 샴푸) Daily-use scalp scaling shampoo combining shampoo and gentle scalp exfoliation with clean Andes lake salt and rosemary for everyday scalp care.
• Rosemary Dry Shampoo Powder (로즈마리 드라이 샴푸 파우더) Powder-type dry shampoo that absorbs excess oil in 3 seconds via tapping application, refreshing hair without water washing.
• Rosemary All-In-One Haircare Starter Set (로즈마리 올인원 헤어케어 스타터 세트) Starter set bundling Rosemary Scalp Scaling Shampoo (180 ml), Rosemary Hair Thickening Conditioner (180 ml), Rosemary Root Enhancer (100 ml), and Wooden Scalp Brush S — a complete introductory Rosemary scalp care routine offered as an official mall exclusive.
• Rosemary Special Scalp Care Set (로즈마리 스페셜 스칼프 케어 세트) Targeted set combining Rosemary Root Volumizing Scalp Ampoule (20 ml), Rosemary Root Enhancer (100 ml), and a 100 ml refill to address sparse crown and hairline concerns.
• Rosemary Scalp Care Large Capacity Set (로즈마리 스칼프케어 대용량 세트) Large-capacity set bundling Rosemary Scalp Scaling Shampoo (750 ml), Rosemary Hair Thickening Conditioner (400 ml), and a Dual Scalp Care Shampoo Brush for a premium at-home scalp care routine.

Quantifiable outcome

• 73% reduction in hair shedding after 4 weeks of using Rosemary Root Volumizing Scalp Ampoule
• +5 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Innisfree: Amorepacific-owned K-beauty clean beauty brand with global D2C and retail presence. Direct competitor in vegan/natural-positioned skincare and hair care targeting similar conscious beauty consumers.
• COSRX: K-beauty skincare brand focused on ingredient-led, effective, and minimal formulations. Comparable D2C-led, global shipping, and ingredient-transparency positioning to Aromatica, with overlapping skincare and body care SKUs.
• Klairs (Wishtrend): K-beauty indie brand focused on gentle, vegan, fragrance-free skincare for sensitive skin. Overlaps Aromatica's clean, ingredient-conscious consumer base and D2C-led global shipping model.
• Briogeo: US-based clean hair care brand specializing in scalp and hair treatments with clinical efficacy claims. Closest direct peer to Aromatica's Rosemary Scalp line in positioning, channel mix, and target consumer.
• Drunk Elephant: Clean beauty brand with biopic-compatible, ingredient-focused formulations and strong D2C + Sephora distribution. Comparable vegan/clean positioning, premium pricing tier, and clinical-leaning product marketing.
• Olaplex: Premium hair care brand built around patented bond-building technology for damaged hair and scalp treatment. Comparable in premium pricing, treatment-led positioning, and D2C plus salon/retail distribution.

Broad incumbents

• The Body Shop: Global clean beauty and aromatherapy brand with refill programs and ethically-positioned personal care across hair, body, and skincare. Comparable to Aromatica in sustainability claims, aromatherapy heritage, and broad personal care assortment.
• Lush Cosmetics: Global clean beauty brand with strong refill/naked packaging ethos and aromatherapy-led product philosophy. Comparable to Aromatica in sustainability positioning and aromatherapy-based product design across bath, body, and hair.
• Amorepacific: South Korea's largest cosmetics conglomerate with a portfolio including Innisfree, Sulwhasoo, Laneige, and Etude. Broader incumbent with overlapping hair/scalp, skincare, and aromatherapy-adjacent categories and superior global retail distribution.

Emerging players

• Beauty of Joseon: Rapidly growing indie K-beauty brand with clean, ingredient-focused skincare and global D2C reach. Comparable in indie K-beauty heritage, ingredient-led marketing, and social-media-driven international expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqRPGc9Jxj9-E5SxaHrpKOQ
• Instagraminstagram.com/aromatica.life
• TikToktiktok.com/@aromatica_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aromatica