University of Oklahoma College of Medicine
OU Health is Oklahoma's only academic health system and clinical arm of the University of Oklahoma College of Medicine, operating hospitals and specialty centers across all 77 Oklahoma counties — anchored by the state's only NCI-Designated Cancer Center and pediatric heart transplant program.
- Company typePrivate
- Founded1998
- HeadquartersEdmond, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What University of Oklahoma College of Medicine does
OU Health is the academic health system of the University of Oklahoma, operating as the only comprehensive academic medical enterprise in the state and serving patients across all 77 Oklahoma counties through hospitals, outpatient clinics, and specialty centers in Oklahoma City, Edmond, and Tulsa. The system is anchored by flagship clinical assets including the Stephenson Cancer Center — Oklahoma's only NCI-Designated Cancer Center and one of 73 nationally — Harold Hamm Diabetes Center, Oklahoma Children's (which houses the state's only comprehensive pediatric heart transplant program), the Oklahoma Center for Geroscience & Healthy Brain Aging, and a Level I trauma program that has led the state for 30 years. The enterprise is a nonprofit component of the University of Oklahoma Health Sciences Center, with no private equity, venture capital, or public-market ownership.
The business model blends clinical care delivery, academic medical education, and research funding. Revenue is generated through hospital and physician services billed primarily to insurance and government payors, supplemented by federal and sponsored research grants (e.g., $20M NIGMS award in 2018) and clinical trial participation with pharmaceutical sponsors. The digital surface area includes the MyChart patient portal for scheduling and records access, plus a StayWell/WebMD Ignite-powered eHealth Library offering interactive tools (calculators, risk assessments, symptom checker), video content, and a health encyclopedia for patient education and community engagement.
Go-to-market is essentially geographic and clinical rather than sales-driven: patients access services through direct hospital visits, physician referrals, emergency admissions, and clinic appointments, with regional awareness generated through community health events, screenings, and educational seminars. Customer segmentation spans all Oklahoma demographics — pediatric through geriatric, with concentrated demand in oncology, diabetes (where the state exceeds 14% adult prevalence), trauma, and complex surgical subspecialties. As a state-university-owned nonprofit, OU Health is not equity-financed and operates under a public-service mandate to deliver complex care within Oklahoma rather than compete in adjacent state markets.
University of Oklahoma College of Medicine firmographics
Firmographics- Name
- University of Oklahoma College of Medicine
- Legal name
- OU Health
- Website
- https://oumedicine.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OU Health is Oklahoma's only academic health system and clinical arm of the University of Oklahoma College of Medicine, operating hospitals and specialty centers across all 77 Oklahoma counties — anchored by the state's only NCI-Designated Cancer Center and pediatric heart transplant program.
- Ownership category
- akta.pro rank
University of Oklahoma College of Medicine industry classification
Industry- Product category
- Academic Healthcare Services
- NAICS
- Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)
- SIC
- Services-Hospitals (8060)
- akta.pro primary industry
- Veterans/Military Hospitals & Federal Health Systems (HLAFAAAH)
- akta.pro secondary industry
- Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD)
Keywords
Where University of Oklahoma College of Medicine is headquartered
LocationHeadquarters
- HQ city
- Edmond
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
University of Oklahoma College of Medicine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Healthcare Services Revenue: OU Health generates revenue through providing medical services including hospital care, physician services, outpatient clinics, and specialty treatments across its network of facilities in Oklahoma
- Research and Clinical Trials: Academic medical research funding and clinical trial participation generates revenue through grants, sponsored research agreements, and pharmaceutical trial collaborations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per service | Standard healthcare services with insurance billing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
University of Oklahoma College of Medicine product offering
Product offeringCore offering
OU Health is the University of Oklahoma's academic health system delivering comprehensive healthcare services across all 77 Oklahoma counties through hospitals, outpatient clinics, and specialty centers. Core offerings include adult and pediatric care, cancer treatment at the NCI-Designated Stephenson Cancer Center, diabetes management at the Harold Hamm Diabetes Center, the state's only pediatric heart transplant program, Level I trauma care, and research-driven specialty care across neurosciences, orthopedics, primary care, and geriatrics.
Product overview
OU Health operates as a unified academic health system consisting of clinical care services and digital health education platforms. The core healthcare services include adult and pediatric care across specialties such as cancer, diabetes, emergency, neurosciences, orthopedics, and primary care. Supporting the clinical services is the Health Library (eHealth Library) - a comprehensive digital patient education platform offering conditions and treatments information, an A-Z Health Encyclopedia, interactive tools (calculators, quizzes, risk assessments, symptom checker), and a Video Library for health education. Specialized centers include the NCI-Designated Stephenson Cancer Center, Harold Hamm Diabetes Center, Oklahoma Children's with the state's only pediatric heart transplant program, and the Oklahoma Center for Geroscience & Healthy Brain Aging. The product architecture combines in-person clinical services with digital self-service tools and educational content for patient engagement and health literacy.
Differentiator
Problem solved
Functional benefit
Brands
- Oklahoma Children's OU Health: Pediatric healthcare services including the state's only comprehensive pediatric heart transplant program
- Harold Hamm Diabetes Center
- Oklahoma Center for Geroscience & Healthy Brain Aging
- Stephenson Cancer Center
Products and services
- Stephenson Cancer Center The only NCI-Designated Cancer Center in Oklahoma and one of only 73 in the nation, the Stephenson Cancer Center provides comprehensive cancer care, advanced treatments, clinical trials, and research for cancer patients.
- Oklahoma Children's Pediatric healthcare services including the state's only comprehensive pediatric heart transplant program, childhood disease treatment, developmental care, and pediatric behavioral health services for children in Oklahoma.
- Harold Hamm Diabetes Center Comprehensive diabetes care, management, prevention, and research center providing treatment services and advancing diabetes management for adults in Oklahoma, where over 14% of the adult population is diagnosed with the disease.
- Oklahoma Center for Geroscience & Healthy Brain Aging Specialized center focusing on research and clinical care for aging-related conditions, brain health, and healthy aging for older adults.
- Cancer Care Services Cancer care services across all cancer types including diagnosis, treatment, clinical trials, and survivorship care for cancer patients across Oklahoma.
- Diabetes Care Services Diabetes treatment and management services for adults including comprehensive care, prevention, and metabolic management delivered through the Harold Hamm Diabetes Center.
- Emergency Care Emergency and Level I Trauma Care services, providing the highest level of surgical care for traumatic injuries; Oklahoma's leader in Level I trauma care for 30 consecutive years.
- Neurosciences Specialty neurosciences services for patients with neurological conditions including diagnosis, treatment, and ongoing care.
- Orthopedics Orthopedic services for the diagnosis, treatment, and surgical management of musculoskeletal conditions and injuries.
- Primary Care for Adults Primary care services for adult patients including preventive care, routine check-ups, chronic disease management, and health maintenance.
- Primary Care for Children Primary care services for children including well-child visits, immunizations, developmental screenings, and routine pediatric care.
- Geriatrics Services Geriatric care services for older adults including specialized clinical care, healthy aging support, and management of age-related conditions.
- Clinical Trials Clinical trial programs providing patients access to investigational treatments and advancing medical research through sponsored research agreements and pharmaceutical trial collaborations.
- Health Library (eHealth Library) Digital patient education platform providing evidence-based information on conditions and treatments, prevention guidelines, drug references, nutrition, wellness content, and an A-Z Health Encyclopedia for patients and families.
Quantifiable outcome
- OU Health is the only NCI-Designated Cancer Center in Oklahoma - one of 73 in the nation
- +3 more outcomes
Companies that use University of Oklahoma College of Medicine
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
University of Oklahoma College of Medicine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
University of Oklahoma College of Medicine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Medical Schools Nutrition Education Initiative (RFK Jr. Initiative)coreUniversity of Oklahoma College of Medicine is among over 50 medical schools pledging to increase nutrition education curricula, following Health Secretary Robert F. Kennedy Jr.'s efforts to encourage better training for future doctors to help prevent chronic diseases through diet. The school plans to provide roughly 40 hours of nutrition education starting in fall.
- Oklahoma City Public SchoolsminorOklahoma Children's OU Health and Oklahoma City Public Schools are partnering to recruit and place seven teachers who will staff the new pediatric behavioral health program, demonstrating community collaboration for healthcare workforce development.
- StayWell/WebMD IgnitecoreOU Health utilizes StayWell (now WebMD Ignite) digital health education content for its Health Library, providing evidence-based patient education materials, interactive tools, prevention guidelines, and multimedia health resources to patients and families.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
University of Oklahoma College of Medicine competitors and assessment
Company assessmentBroad incumbents
- Mayo Clinic: Preeminent academic medical center with NCI-Designated Cancer Center and Level I trauma, operating at the highest tier of academic medicine. Comparable as a destination academic medical center with research-driven specialty care, though at materially greater scale and out-of-state to OU Health.
- Indiana University Health: Indiana's largest academic health system with statewide network, NCI-Designated Cancer Center (IU Simon Comprehensive Cancer Center), and pediatric transplant capability. Comparable as a larger-scale state-dominant academic health system.
- Vanderbilt University Medical Center: Larger academic health system with NCI-Designated cancer center, Level I trauma, and broad specialty footprint. Comparable in academic health system model and service mix, though materially larger and operating in a higher-population market.
- Mercy: Large Catholic not-for-profit health system with significant Oklahoma presence (including Mercy Hospital Oklahoma City) competing directly with OU Health across the state. Comparable as a multi-state integrated delivery system with academic-style specialty services.
Direct peers
- University of Mississippi Medical Center: Mississippi's only academic health science center, providing statewide tertiary care in a similarly rural, lower-population, and high-burden disease state. Closely comparable in scale, mission, and statewide referral capture role.
- University of Nebraska Medical Center: Academic health system serving Nebraska and the surrounding region with NCI-Designated cancer care, transplant programs, and statewide referral capture. Comparable as a public academic system anchoring specialty care for a lower-population state.
- University of Kansas Health System: Academic health system affiliated with the University of Kansas Medical Center, operating as the primary academic referral center for Kansas. Highly comparable in mission, scope, NCI-Designated Cancer Center presence, and role as the dominant specialty provider in its state.
- University of Iowa Health Care: Academic health system affiliated with the University of Iowa, providing tertiary and quaternary care for Iowa and adjacent states. Comparable in academic medical center model and as a regional referral hub — notably, OU Health attracted an Iowa patient for complex pediatric surgery.
- University of Arkansas for Medical Sciences (UAMS): State's only academic health sciences center in Arkansas, operating as the primary referral center for complex care in a similarly rural, lower-population state. Highly comparable in scale, mission, and statewide integrated delivery model.
- INTEGRIS Health: Oklahoma's largest private not-for-profit health system and OU Health's most direct in-market competitor for hospital services, physician practices, and specialty referrals across the state.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
University of Oklahoma College of Medicine social profiles
Digital presenceUniversity of Oklahoma College of Medicine financial estimates
Financial estimateRevenue estimate
Valuation estimate
University of Oklahoma College of Medicine leadership team
Management profileNumber of profiles
Profiles3 records
University of Oklahoma College of Medicine subsidiaries and ownership
Company hierarchySubsidiaries4 records
University of Oklahoma College of Medicine funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
University of Oklahoma College of Medicine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about University of Oklahoma College of Medicine
What does University of Oklahoma College of Medicine do?
OU Health is the University of Oklahoma's academic health system delivering comprehensive healthcare services across all 77 Oklahoma counties through hospitals, outpatient clinics, and specialty centers. Core offerings include adult and pediatric care, cancer treatment at the NCI-Designated Stephenson Cancer Center, diabetes management at the Harold Hamm Diabetes Center, the state's only pediatric heart transplant program, Level I trauma care, and research-driven specialty care across neurosciences, orthopedics, primary care, and geriatrics.
Is University of Oklahoma College of Medicine a public or private company?
University of Oklahoma College of Medicine is a private company. It is classified as state government owned and is currently operating.
When was University of Oklahoma College of Medicine founded?
University of Oklahoma College of Medicine was founded in 1998. It employs 51 to 100 people.
Where is University of Oklahoma College of Medicine based?
University of Oklahoma College of Medicine is headquartered in Edmond, United States, in the North America region.
How does University of Oklahoma College of Medicine make money?
Two revenue lines are on record. Healthcare Services Revenue is the primary driver. The others are research and Clinical Trials.
Who are University of Oklahoma College of Medicine's main competitors?
Broad incumbents on record are Mayo Clinic, Indiana University Health, Vanderbilt University Medical Center and Mercy. Direct peers are University of Mississippi Medical Center, University of Nebraska Medical Center, University of Kansas Health System, University of Iowa Health Care, University of Arkansas for Medical Sciences (UAMS) and INTEGRIS Health.
Does University of Oklahoma College of Medicine have an API?
No public API is recorded for University of Oklahoma College of Medicine.
What industry is University of Oklahoma College of Medicine in?
University of Oklahoma College of Medicine's product category is Academic Healthcare Services. Its primary akta.pro industry code is HLAFAAAH, Veterans/Military Hospitals & Federal Health Systems, with a secondary code of HLALABAD, Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology). Its NAICS code is 622310 and its SIC code is 8060.