HealthMetrics

What HealthMetrics does

HealthMetrics, founded in 2015 and headquartered in Petaling Jaya, Malaysia, operates a cloud-based digital Third-Party Administrator (TPA) platform that automates employee healthcare benefits administration for corporate employers and insurance companies across Southeast Asia. The platform unifies claims processing, guarantee letter issuance, panel management, wellness programmes, and AI-driven cost containment within a single dashboard, complemented by member-facing mobile applications (iOS, Android, Huawei AppGallery) and dedicated web portals for corporate clients and healthcare partners. HealthMetrics operates through three regional entities—HealthMetrics Sdn Bhd (Malaysia), HealthMetrics Singapore Pte Ltd, and PT. AA International Indonesia (formerly Across Asia Assist Indonesia)—serving 1,000+ businesses connected to a network of 15,000+ healthcare providers across Malaysia, Singapore, and Indonesia. The company is ISO 27001 certified (TÜV Austria Deutschland) and discloses named customers including KLK, FamilyMart, Taylor's University, Ausenco, Chubb, Pacific Insurance, United Malayan Land, and Suruhanjaya Koperasi Malaysia.

The business model is B2B SaaS with annual subscription billing to corporates and insurers, complemented by a channel partner programme that onboards clinics, hospitals, and specialists onto the platform's provider network. Pricing is not publicly disclosed and is described as tailored to organisation size and feature set. Go-to-market relies on direct enterprise sales with a demo-led conversion motion, supported by content marketing, SEO, and PR coverage in regional outlets (The Star, Astro Awani, BFM 89.9, The Edge Malaysia). HealthMetrics has raised approximately $6.55M across four funding rounds between 2017 and 2020 (Google Launchpad Accelerator, Spiral Ventures, RHL Ventures, and a $5M round led by Asian Capital Alliance in 2020), and operates without a disclosed parent company or institutional control. The 2024 rebrand of Across Asia Assist Indonesia into HealthMetrics Indonesia and the strategic investment in that entity represent the company's most significant geographic and inorganic moves to date.

Name

HealthMetrics

Legal name

HealthMetrics Sdn Bhd

Website

https://healthmetrics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

HealthMetrics is a cloud-based digital Third-Party Administrator platform that automates employee healthcare benefits administration for corporate employers and insurers across Malaysia, Singapore, and Indonesia, connecting them to a network of 15,000+ healthcare providers.

Ownership category

akta.pro rank

Product category

Healthcare Benefits Administration Software

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Direct Health and Medical Insurance Carriers (524114), Agencies, Brokerages, and Other Insurance Related Activities (5242), Health and Welfare Funds (525120)

SIC

Services-Health Services (8000), Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321)

akta.pro primary industry

Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN)

akta.pro secondary industry

Claims Management & Digital FNOL Platforms (FSAGAGAC)

Keywords

• Healthcare benefits administration
• Digital TPA platform
• Insurance claims processing
• Employee benefits management
• Healthcare cost containment

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: HealthMetrics operates as a B2B SaaS platform charging corporate clients (insurers and employers) subscription fees for access to their digital TPA platform, claims processing, benefit management, and analytics tools. Pricing varies based on features and services included in selected plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

HealthMetrics operates a cloud-based digital Third-Party Administrator (TPA) platform that enables insurers and corporate employers across Southeast Asia to administer employee healthcare benefits. The platform provides real-time claims processing, AI-driven cost containment, fraud detection, digital guarantee letter issuance, and member-facing mobile applications, connecting corporates, insurers, and a network of 15,000+ healthcare providers across Malaysia, Singapore, and Indonesia.

Product overview

HealthMetrics is a unified digital Third-Party Administrator (TPA) platform that streamlines healthcare administration for insurers, corporates, and members across Southeast Asia. The core HealthMetrics Dashboard serves as the central platform offering real-time claims processing, benefit management, AI-driven cost containment, and fraud detection. The Smart Insurance module enables insurers to manage all operations on a single platform. The Global Member App and Find Panel App provide mobile access for employees to view benefits, track claims, and locate healthcare providers. Corporate Clients Portal and Healthcare Partners Portal offer web-based access for HR administrators and healthcare providers respectively. The platform connects to a regional network of 15,000+ healthcare providers in Malaysia, Singapore, and Indonesia, with solutions tailored for Manufacturing, Retail, Food & Beverage, Property and Developer, and Education sectors.

Differentiator

Problem solved

Functional benefit

Brands

• HealthMetrics Global Member App: Mobile application for employees and dependents to view benefits, track claims, locate healthcare providers, and access 24/7 support.
• HMS Global Member App (ID)
• HealthMetrics Dashboard
• Smart Insurance

Products and services

• HealthMetrics Dashboard A unified digital TPA platform providing holistic employee benefits management, real-time claims data, utilisation trends, cost insights, and AI-driven cost containment tools for insurers and corporates across Southeast Asia.
• Smart Insurance An insurance management module that enables insurers to manage all insurance operations on a single platform, streamlining claims processing, policy management, and provider payments.
• HealthMetrics Global Member App A mobile application for employees and dependents to instantly view benefits, track claims, locate healthcare providers, request guarantee letters, and access 24/7 member support.
• HealthMetrics Find Panel App A mobile application for Malaysia and Singapore users to find panel clinics, manage medical claims instantly, and access healthcare providers through the HealthMetrics app.
• Panel Finder A web-based panel locator tool enabling members to find nearby healthcare providers by location, specialisation, services offered, and operating hours.
• Healthcare Partner Network A regional network of 15,000+ healthcare providers across Southeast Asia providing seamless access to outpatient, inpatient, and preventive care services for members.

Quantifiable outcome

• 48 hours saved per month in healthcare administrative processes
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Across Asia Assist Indonesia (AAA ID)coreStrategic or Co-development PartnerHealthMetrics made a strategic investment in Across Asia Assist Indonesia, which has been rebranded as HealthMetrics Indonesia. This strategic move supports Indonesia Emas 2045 and builds a borderless healthcare ecosystem across Southeast Asia.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AIA Group: Pan-Asian life and health insurer with significant group benefits and corporate health insurance offerings across SEA. Comparable as a broad incumbent that competes for the same corporate group benefits budget and increasingly builds digital claims capabilities.
• Cigna (International Health): Global health insurer with significant corporate group benefits operations in Asia and growing digital claims capabilities. Comparable as a broad incumbent that competes for multinational employer benefits accounts in SEA and may build or acquire TPA infrastructure.
• Aon (Health & Benefits): Global insurance brokerage and benefits consulting firm that advises corporates on group health benefits design and TPA/vendor selection. Comparable as a broad incumbent ecosystem player whose clients overlap HealthMetrics' target buyers.
• Sedgwick: Global third-party administrator with claims management and absence/occupational health capabilities across Asia Pacific. Comparable as a broad incumbent TPA competing for the same corporate and insurer claims processing budgets that HealthMetrics targets.
• Allianz Care: Global health and life insurer with international group health benefits offerings for multinational employers in Asia. Comparable as a broad incumbent competing for the same corporate group benefits wallet, often with proprietary claims infrastructure.
• Bupa (Asia Pacific): Global health insurer and provider with growing corporate health insurance and wellness offerings in Australia and Asia. Comparable as a broad incumbent in the corporate health benefits space, with capabilities overlapping HealthMetrics' insurer and corporate customers.
• Prudential (Asia): Major life and health insurer with extensive group insurance distribution across Malaysia, Singapore, and Indonesia. Comparable as a broad incumbent competitor to HealthMetrics' insurer-side claims module and corporate group benefits customers.

Direct peers

• Mednefits: Singapore-headquartered digital employee benefits platform with claims and panel-clinic workflows across Southeast Asia. Directly comparable to HealthMetrics in target customers (SMEs and corporates), product offering (digital benefits/claims), and SEA geographic footprint.
• MiCare: Malaysian digital health benefits and TPA provider serving corporates with panel clinic networks, cashless claims, and HR integration. Most direct domestic competitor to HealthMetrics in Malaysia, with overlapping customer profile and similar product set.

Emerging players

• Fullerton Health: Singapore-based corporate healthcare provider with regional clinic networks and occupational health services. Comparable as an emerging regional player combining provider-side assets with corporate health offerings across SEA, intersecting HealthMetrics' TPA and corporate benefits space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HealthMetricsMY
• Facebookfacebook.com/myhealthmetrics
• LinkedInlinkedin.com/company/healthmetrics-sdn-bhd
• Instagraminstagram.com/healthmetrics.co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthMetrics