PLASTICFRI

What PLASTICFRI does

PLASTICFRI, now operating commercially as Grale, is a Sweden-based GreenTech company founded in 2018 that develops plant-based material alternatives to conventional petroleum-derived plastics. Its core technology converts renewable feedstocks — cellulose, agricultural waste, forestry side streams, non-edible plants, starch, and wood fibers — into functional products positioned as a scalable substitute for single-use and durable plastic items. The company is headquartered in Stockholm and operates with a headcount of 11-50 employees.

Grale runs a dual-channel commercial model. On the consumer side, products are sold direct-to-consumer through the shop.grale.com e-commerce storefront. On the business side, the company operates a dedicated B2B portal at business.grale.com and engages enterprise customers through direct field sales. The named enterprise customer base spans hospitality (Grand Hotel), food service (Sodexo), food distribution (Menigo), facilities management (Coor), banking (SEB), professional services (KPMG), events (World Cup Åre), waste management (Avfall Sverige), workspaces (Convendum), and outdoor advertising (Clear Channel) — collectively framed by the company as its 'conscious network'. Pricing is not publicly disclosed and appears to be quote-based for B2B engagements.

The company has raised approximately $5.47M across five funding events from 2020 through 2023, with the largest single round of approximately $3.23M closed in December 2023 led by impact-focused investor Norrsken Launcher. Founder Max Mohammadi serves as Founder, CTO, and Chairman. The business is privately held with no disclosed ownership structure, patents, or trademarks in the available source material, and no specific revenue figures have been publicly disclosed.

Name

PLASTICFRI

Website

https://plasticfri.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

PLASTICFRI (Grale) is a Sweden-based GreenTech company founded in 2018 that converts agricultural waste and plant-based feedstocks into sustainable plastic-alternative products, selling direct-to-consumer via shop.grale.com and to enterprise customers across hospitality, food service, banking, and events.

Ownership category

akta.pro rank

Product category

Sustainable Bioplastics

NAICS

Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611), All Other Plastics Product Manufacturing (326199)

SIC

Plastics Products, Nec (3089), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Compostable & Bio-Based Flexible Packaging (PLA, PHA, Cellulose Films) (IMALABAO)

akta.pro secondary industries

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Biodegradable Packaging Materials (films, trays, foams) (IMAEAOAB)

Keywords

• Plant-based materials
• Bioplastic alternatives
• Sustainable packaging
• Agricultural waste products
• Microplastic replacement

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Consumer: Direct-to-consumer sales of sustainable home products through e-commerce storefront (shop.grale.com)
2. Product Sales - Business: B2B product sales to businesses seeking sustainable plastic alternatives, sold through dedicated business portal (business.grale.com)

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PLASTICFRI (commercial brand: Grale) manufactures and sells plant-based circular products that replace conventional plastics. Raw inputs include cellulose, agricultural waste, forestry side streams, non-edible plants, starch, and wood fibers. The company sells consumer products through shop.grale.com and B2B solutions through business.grale.com, marketed under the tagline "The End of Microplastics."

Product overview

Grale (PlasticFri) offers a unified portfolio of plant-based sustainable alternatives to conventional plastic. The core offering consists of circular products made from agricultural waste, cellulose, forestry side streams, non-edible plants, starch, and wood fibers. The product line is delivered through two storefronts: Grale Sustainable Products for home consumers and Grale Business Solutions for enterprise customers, both providing scalable, cost-effective, and third-party validated alternatives to petroleum-based plastics with superior functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Grale Sustainable Products (Home/Consumer Line) Plant-based sustainable alternatives to conventional plastic for home consumers, crafted from cellulose, agricultural waste, forestry side streams, non-edible plants, starch, and wood fibers. Sold direct-to-consumer through shop.grale.com.
• Grale Business Solutions (B2B Line) Scalable, third-party validated plant-based plastic alternatives designed for enterprise customers across hospitality, food service, facilities management, and corporate sustainability initiatives. Sold via business.grale.com.

Quantifiable outcome

• Products address microplastic pollution problem

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Grand HotelminorOthersPart of the Grale conscious network - an environmentally conscious customer in the hospitality sector
• SodexocoreOthersMajor food service provider part of the Grale conscious network, using sustainable plastic alternatives in food service operations
• MenigocoreOthersFood distribution company in the Grale conscious network utilizing sustainable solutions
• KPMGminorOthersProfessional services firm part of Grale's conscious network, demonstrating corporate sustainability commitment
• SEBminorOthersBanking group in the Grale conscious network focused on sustainability initiatives
• CoorminorOthersFacilities management company in the Grale conscious network
• World Cup ÅreminorOthersMajor event organization in the Grale conscious network, using sustainable products for events
• Avfall SverigeminorOthersSwedish waste management association in the Grale conscious network, supporting sustainability mission
• ConvendumminorOthersWorkspace provider in the Grale conscious network
• Clear ChannelminorOthersOutdoor advertising company in the Grale conscious network

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Notpla: UK-based company making packaging from seaweed and plant-based materials. Directly comparable to PlasticFri as a bio-based single-use packaging alternative targeting both enterprise food service and consumer markets.
• TIPA: Israel-based company producing fully compostable flexible packaging films for food and apparel. Comparable as a bio-based packaging manufacturer competing for the same B2B brand-owner and food-service customers.
• Sulapac: Finland-based company producing bio-based, microplastic-free materials for cosmetics and food packaging. Nordic regional peer with similar cellulose/plant-based feedstock approach targeting global FMCG brands.
• Loliware: US-based company producing seaweed-based single-use cups and straws. Comparable as a plant/marine-based alternative to conventional plastic disposables in food service and hospitality channels.
• Sway: US-based startup making flexible packaging films from seaweed. Directly comparable as an early-stage bio-based packaging alternative targeting brand owners seeking plastic replacement.

Broad incumbents

• Novamont: Italy-based established bioplastics producer (Mater-Bi) with manufacturing scale and broad product portfolio. Comparable as a larger, more mature player in the same compostable/biodegradable materials space.
• Danimer Scientific: US-based public company producing PHA bioplastic resins used in packaging and food service. Comparable as a larger, capital-markets-backed bioplastics competitor with broader applications.
• BioPak: Australia-headquartered company producing compostable food service packaging (cups, containers, cutlery) from PLA and bagasse. Comparable as a broader sustainable foodservice packaging player serving enterprise hospitality and QSR customers.
• Amcor: Global packaging giant increasingly investing in recyclable and bio-based packaging formats. Comparable as a broad incumbent whose scale, customer relationships, and ESG commitments represent both a competitive threat and a potential partnership/exit path for PlasticFri.

Emerging players

• Ecovative Design: US-based company using mycelium to produce protective packaging and food products. Comparable as an emerging sustainable packaging player using bio-based feedstocks for replacement of plastic foams and inserts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PlasticFri
• Facebookfacebook.com/PlasticFri
• LinkedInlinkedin.com/company/graledotcom
• Instagraminstagram.com/graledotcom
• TikToktiktok.com/@graledotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLASTICFRI