Magneto Global

What Magneto Global does

Magneto Global is a Colombia-based SaaS company that operates the Magneto 365 AI talent management platform, providing recruitment, evaluation, and selection software to small businesses, mid-market firms, and large enterprises primarily across Latin America with stated expansion into the United States. The platform unites labor supply and demand through an AI-powered applicant tracking system that combines job posting, automated candidate screening, omnichannel attraction, psychometric testing, and employer-branding tooling, serving customers that include recognizable brands such as Starbucks, Coca-Cola, Grupo Éxito, MANGO, and AXA COLPATRIA alongside a long tail of more than 7,000 companies.

The technology stack is built around a proprietary deep-learning candidate ranking engine (Talent Ranker IA), a real-time recommendation layer over a database of more than 7 million candidate profiles, generative AI for job-description creation and candidate communications, predictive psychometric assessments (DISC, WPI, MCSA, Talent Map 5D with vendor-claimed 97% reliability), and conversational AI agents (Nati Bot, Juan AI Agent) for automated candidate engagement. The platform is delivered in tiered product lines — Magneto Pymes (freemium and Basic/Standard/Plus/Premium subscriptions for SMEs), Magneto Midmarket (Starter/Silver/Gold/Platinum), Magneto Enterprise (custom implementations for large employers), and Magneto Distribuidores (annual licensing for reseller partners) — supplemented by sub-brands including Marble Headhunter (executive search), Magneto 365 Academy (training and certification), the Magneto Empleos mobile app, the AI Job Descriptor tool, and the Hotto visual storytelling tool.

The business model combines subscription-based SaaS with usage-based credit consumption: SMB customers subscribe monthly or annually in Colombian pesos with a free tier of 20 credits, while enterprise and mid-market pricing is quote-based and negotiated individually. Distribution is multi-channel, blending self-serve PLG via magneto365.com, a direct enterprise sales force, a distributor/reseller channel for SME aggregation, and official partnerships with LinkedIn Talent Solutions in Latin America and Colombian public employment regulatory bodies. The company has raised a $7 million seed round (May 2024) led by Alive Ventures with participation from Pashin, Impact Ventures PSM, and Latin Leap, and uses a Cayman Islands vehicle (Magneto Global Ltd) for SEC-registered US capital raises, supporting its expansion plans across Colombia, Mexico, Peru, Brazil, and the United States.

Name

Magneto Global

Legal name

Magneto Global S.A.S

Website

https://magneto365.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Magneto Global is an AI-powered talent management SaaS company based in Medellín, Colombia, offering recruitment, evaluation, and selection software to SMBs, mid-market firms, and enterprises across Latin America with stated expansion into the United States.

Ownership category

akta.pro rank

Product category

Recruitment Software

NAICS

Human Resources Consulting Services (541612)

akta.pro primary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

Keywords

• AI recruitment platform
• Talent acquisition software
• Applicant tracking system
• HR technology solutions
• Candidate matching software

Headquarters

HQ city

Antioquia

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Magneto Pymes SaaS Subscription: Cloud-based recruitment software for small businesses with tiered subscription plans (Basic, Standard, Plus, Premium). Includes free posting with credit-based pricing for viewing candidate contact details.
2. Credit System: Credits consumed when viewing candidate contact information (name, email, phone). Free tier includes 20 credits. Additional credits purchasable individually or through subscription plans.
3. Magneto Enterprise: Paid cloud-based software for large employers providing talent attraction and selection services with custom implementations.
4. Magneto Midmarket: Paid cloud software for mid-market companies with talent attraction, evaluation and selection services including event access.
5. Psychometric Tests: Cloud-based psychometric testing software sold to employer clients with unlimited, pay-per-use, or package pricing models.
6. Employer Brand Agency Services: Consulting and implementation services for employer branding strategies, including video production and social media recruiting.
7. Integration Services: One-time deployment fees plus annual maintenance for API integrations and automated process optimization with third-party platforms.
8. Magneto Distributors: Annual licensing model for distributors who aggregate SMEs and resell Magneto services to affiliated companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Magneto Global is a Colombian SaaS company that sells AI-powered talent acquisition software through its Magneto 365 platform. The platform provides employers with cloud-based applicant tracking, automated job posting, AI-driven candidate ranking, psychometric testing, and video interview capabilities. It is offered across tiered plans for small businesses, mid-market, and enterprise customers, with supplementary services such as employer branding consulting and integration development.

Product overview

Magneto Global operates as a multi-product talent management technology company offering a platform-plus-modules architecture centered on Magneto 365 AI. The core Magneto 365 platform (covering Enterprise, Pymes, Midmarket, and Distribuidores tiers) provides AI-powered talent attraction, evaluation, and selection services through cloud-based ATS functionality. This is complemented by specialized modules including Psychotechnical Tests (DISC, WPI, MCSA, Talent Map 5D), Integrations (API and third-party connectivity via ESB architecture), Employer Brand Agency services, and Virtual Agents (Nati Bot, Juan AI Agent). Supporting products include Magneto 365 Academy (certification and training), the AI Job Descriptor tool, Marble Headhunter (executive search), and the Magneto Empleos mobile app for candidates. The company also offers Hotto for visual storytelling. All products interconnect through shared candidate databases, AI algorithms, and integration APIs, enabling unified talent management workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Magneto Enterprise: Cloud-based software providing talent attraction and selection services for large employer clients.
• Magneto Pymes
• Magneto Midmarket
• Magneto Distribuidores
• Marble Headhunter
• Magneto Academy

Products and services

• Magneto 365 AI Cloud-based AI-powered talent attraction, evaluation, and selection platform serving as the company's primary product brand. Provides intelligent job matching, automated candidate screening, omnichannel job posting, and AI ranking for employer clients of all sizes.
• Pruebas Psicométricas (Psychometric Tests) Cloud-based psychometric testing software enabling application of DISC, WPI (Work Place Index), MCSA (Mapping Commercial Styles), and Talent Map 5D assessments for candidate and employee evaluation. Sold in Unlimited, Pay-per-use, and Package modalities.
• Integraciones (Integration Services) API and integration services managed through an Enterprise Service Bus (ESB) architecture that automates selection process tasks. Includes one-time deployment fees plus annual maintenance for third-party platform connections.
• Agencia de Marca Empleadora (Employer Brand Agency) Consulting and implementation services for employer brand strategies including employer branding video production, social media recruiting with conversational WhatsApp agents, and job fair organization.
• Asistentes Virtuales (Virtual Agents) AI-powered virtual agents for candidate registration, vacancy matching, and referral management. Includes Nati Bot for conversational candidate interaction, custom bots for distributors, and Juan AI Agent for automated talent engagement.
• Magneto 365 Academy Training and certification platform teaching AI recruitment, DISC mapping, psychometric testing, and digital selection. Offers courses and instructor-led sessions for HR professionals across Latin America.
• Descriptor de Cargos con IA (AI Job Descriptor) AI-powered job description library and creation tool providing ready-to-use job descriptors optimized for sectors including ICT, Health, Sales, and Production, usable as prompts for AI vacancy creation.
• Marble Headhunter Executive search and headhunting service operated as a separate brand, complementing the self-service platform for specialized senior-level recruitment needs.

Quantifiable outcome

• 70% reduction in manual recruitment workload
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• LinkedIn Talent SolutionscoreTechnology or IntegrationOfficial partnership making Magneto a LinkedIn Talent Solutions partner in Latin America, enabling exclusive integration capabilities for candidate sourcing.
• OpenpaysupportingTechnology or IntegrationPayment gateway provider for online transactions (credit/debit cards and PSE) with PCI Level 1 certification ensuring secure payment processing.
• Google MeetsupportingTechnology or IntegrationNative integration for scheduling virtual interviews directly from the Magneto recruitment platform.
• Microsoft TeamssupportingTechnology or IntegrationNative integration for scheduling virtual interviews directly from the Magneto recruitment platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Magnetoempleos
• Facebookfacebook.com/MagnetoEmpleos
• LinkedInlinkedin.com/company/magnetoempleos
• Instagraminstagram.com/magnetoempleos
• TikToktiktok.com/@magnetoempleos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magneto Global