Jaipur Watch Company

What Jaipur Watch Company does

Jaipur Watch Company, founded in 2013 by Gaurav Mehta, is a Jaipur-based bespoke luxury watchmaker that positions itself as India's first heritage-rooted watch brand. The company handcrafts mechanical and quartz timepieces that embed authentic Indian historical elements — including 1947 one-rupee coins with the walking-tiger motif, Quarter Anna coins (1938–1940), One Pice coins, Maharana Pratap stamps, Pichwai miniature paintings, filigree metalwork, and hand-painted deity motifs — into dial designs. Core technical components include Japanese Miyota movements (8215 Automatic, 6T28 Automatic, NH35A, plus 203A and 2039 quartz calibers), sapphire crystal with AR coating, 5 ATM water resistance, and 42-hour power reserves. The product portfolio spans roughly two dozen collections, from entry-level pieces at Rs 23,000 ($243) to diamond-studded special editions above Rs 11,843.

The business operates a direct-to-consumer model through its own e-commerce platform at jaipur.watch (supporting INR, USD, EUR, GBP, CAD, and AED) and 19 retail boutiques located in India's premium malls (Select CityWalk, Nexus Koramangala, R-CITY, Phoenix Citadel, Sarath City Capital, VR Surat) and heritage hotels (Rambagh Palace, Oberoi RajVilas, Oberoi Amarvilas, Taj West End, Taj Lands End, Trident BKC, Six Senses Vana). Average order value is approximately Rs 45,000. Revenue is generated through one-time watch sales, bespoke commissions where clients supply personal coins/stamps, accessories (watch rolls, keychains, table clocks), and gift certificates, with no subscription component. A BMW Excellence Club partnership adds a co-branded distribution channel.

Customer segments span luxury watch collectors and heritage enthusiasts, luxury gift buyers (including the Brides of Jaipur bridal collection), accessible-luxury seekers priced out of Swiss brands (Rs 25,000–Rs 2 lakh band), corporate and HNI bespoke commissions, and the NRI/global Indian community. The company has raised Rs 2.4 crore in angel funding (May 2024, Lemon Funds and Dev Diamonds/Lucky Jewellery) and Rs 1.6 crore from Klub (April 2024), is on track for Rs 40 Cr revenue in FY26 with a Rs 100 Cr three-year target, and gained substantial national visibility after Prime Minister Narendra Modi wore its Roman Baagh timepiece in April 2026.

Name

Jaipur Watch Company

Legal name

Jaipur Watch Company Company Pvt Ltd

Website

https://jaipur.watch

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Jaipur Watch Company is a Jaipur-based bespoke luxury watchmaker, founded in 2013, that handcrafts mechanical and quartz timepieces embedding authentic Indian heritage elements such as 1947 coins, vintage stamps, Pichwai art, and filigree, sold through 19 India boutiques, luxury-hotel retail points, and a global D2C e-commerce site serving collectors, gift buyers, and accessible-luxury seekers.

Ownership category

akta.pro rank

Product category

Luxury Watches

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Luxury Mechanical Watches (CRAKADAA)

akta.pro secondary industry

Luxury Quartz Watches (CRAKADAB)

Keywords

• Handcrafted luxury watches
• Heritage watchmaking
• Bespoke timepieces
• Mechanical watch manufacturing
• Indian heritage jewelry

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices19 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Luxury Watch Sales: Primary revenue stream from direct sale of handcrafted luxury mechanical watches. Products range from entry-level timepieces around Rs 23,000 ($243) to premium diamond-studded pieces up to Rs 11,843 ($11,843). Average order value approximately Rs 45,000. One-time purchase model with no subscription component.
2. Bespoke/Custom Watch Commissions: Revenue from fully customized and bespoke timepieces commissioned by clients. Clients provide personal coins, stamps, and motifs for transformation into unique heirloom watches through an intensive design process.
3. Accessories: Secondary revenue from watch accessories including watch rolls (single and triple), keychains, and heritage table clocks priced between Rs 53-127.
4. Gift Certificates: Gift certificate program allowing customers to purchase gift vouchers for recipients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Jaipur Watch Company designs, manufactures, and sells handcrafted luxury mechanical and quartz watches that integrate authentic Indian heritage elements such as certified historical coins (1947 one-rupee tiger coin, Quarter Anna 1938-1940, One Pice), vintage stamps (Maharana Pratap, Queen Victoria), miniature paintings (Pichwai, Raja Ravi Varma), filigree metalwork, and semi-precious stones into each timepiece. The company offers ready-made collections spanning entry-level (around Rs 23,000) to diamond-studded luxury pieces (up to Rs 11,84,300), alongside a bespoke customization service that commissions one-of-a-kind heirloom watches from clients' personal artifacts.

Product overview

Jaipur Watch Company is India's first bespoke luxury watch brand, founded in 2013, offering handcrafted limited edition timepieces that blend Indian heritage with contemporary horology. The product portfolio centers on unique heritage watch collections including Coin Watches (featuring certified Indian coins like the 1947 one-rupee tiger coin), Stamp Watches (with vintage stamps), Jump Hour Watches, and the flagship Baagh Collection. Additional collections include Imperial, The One (featuring 1938-1940 Quarter Anna coins), The Pice Heritage, Peacock Collection, Filigree, Raja Ravi Varma art-inspired pieces, Pichwai Art, and Diamond-studded watches. The company offers automatic and quartz movements (Japanese Miyota calibers), customization services for bespoke commissions, and accessories including straps and watch rolls. Core products leverage Indian design elements (coins, stamps, miniature paintings, engraving) with prices ranging from approximately ₹25,000 to ₹2 lakh in the accessible luxury segment.

Differentiator

Problem solved

Functional benefit

Products and services

• The Baagh Collection Flagship collection featuring the iconic 1947 one-rupee coin with walking tiger as dial, available in Roman and Devanagari numeral variants with steel and gold-plated options. Water resistant up to 5 ATM with Japanese Miyota 8215 Automatic movement.
• The Royal Baagh Premium evolution of the Baagh collection featuring CNC-carved cases with intricate 3D reliefs of a prowling tiger and floral motifs inspired by Indian royal courts. Features sapphire crystal and rotating date disc.
• Coin Watches Heritage watches featuring certified Indian coins (such as 1947 one-rupee coins with tiger motif) as dials, blending numismatic history with horology.
• Stamp Watches Luxury timepieces featuring authentic vintage stamps embedded in the dial, commemorating Indian historical figures and events.
• The One Tribute timepiece featuring authentic Quarter Anna coin from 1938-1940 embedded in dial, available in Royal Green and Classic Black with Devanagari numerals. 39mm stainless steel case with Miyota 8215 automatic movement and 42-hour power reserve.
• Maharana Pratap Stamp Watch Automatic Limited edition featuring genuine 10 Rupee Maharana Pratap vintage stamp in dial, powered by Miyota 6T28 automatic movement, marking evolution from earlier Swiss quartz models.
• Jump Hour Watches Specialty watches with jumping hour display mechanism, part of the Rare Earth Collection featuring unique stone dials.
• Imperial Collection Heritage collection including Imperial I 2013 Re-Issue and Imperial IV/V Wristwear series featuring automatic movements and premium finishes.
• The Pice Heritage Collection Heritage watches featuring genuine One Pice coins (1943-1947) from British India era, seated on hand-hammered brass-inspired dials with Devanagari numerals.
• Peacock Collection Elegant watches featuring peacock feather dials and rotating stone dials, handcrafted with American diamonds and Miyota Quartz movement.
• Filigree Collection Delicate timepieces incorporating traditional filigree jewelry-making techniques with vintage coins (2 naya Paisa 1957-1963), featuring intricate metalwork patterns.
• Raja Ravi Varma Collection Art-inspired automatic watches featuring mythological and classical Indian art motifs including Lord Ram, Lord Ganesha, Lord Krishna, and other deities from Indian heritage.
• Pichwai Art Watches Hand-painted watches inspired by traditional Pichwai art featuring cows, lotus, and divine motifs from Shrinathji temple art tradition.
• Eternal Watch Collection Luxury timepieces featuring opal stone dials and Aventurine stone accents, combining vintage coins with precious gemstone aesthetics.
• Diamond Watches Premium timepieces studded with American diamonds, including Diamond Studded Baagh and Diamond Studded Eternal watch variants.
• Brides of Jaipur Watch Company Wedding-themed collection featuring elegant feminine designs including Blossom Radiance, Golden Embrace, Regal Majesty, and Timeless Mirage with rose gold and colored dial options.
• Rajasthan Polo Watch (Flip Watch) Unique flip-style watches featuring semi-precious stone dials including Lapis Lazuli, Aventurine, Malachite, and Tiger's Eye.
• Engraved Watches Handcrafted watches with intricate engraving work on cases and dials, including Silver Engraved Watch and The Baagh Hand Engraved Watch.
• Hand Painted Watches Artisanal watches featuring hand-painted dials with religious and mythological themes including Lord Shiva, Lord Ganesha, Lord Krishna, Lord Buddha, and scenic artwork.
• Kings Wristwear Watches Bold timepieces featuring 1947 chrome finish cases with unique color variations, designed for masculine appeal.
• Automatic Watches Mechanical self-winding watches powered by Japanese Miyota automatic movements including Miyota 8215 and Miyota 6T28 calibers.
• Bespoke Custom Watch Commission Service Fully customizable timepieces allowing customers to commission watches with personal coins, stamps, monograms, and custom motifs to create unique heirlooms through a multi-stage design process.
• Indian Pegasus Watch Heritage watch featuring first coin of Republic of India (One Paisa Galloping Horse Coin 1950-55) on Carbon Fibre dial with Hindi numeral markings.
• Special Editions Limited edition timepieces including Swami Vivekananda Automatic Watch, Queen Victoria Stamp Watch, MG Select X JWC collaboration, and The Majestic Elephant Ring Watch.
• Watch Accessories Watch accessories including Single and Triple Watch Rolls, Heritage Table Clocks, Ram Darbar Keychain, and Dual Dial Table Clock.

Quantifiable outcome

• Revenue projected to reach Rs 40 Cr in FY26, up from current levels, with goal of Rs 100 Cr within three years
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor.

• Dhruv JurelminorGTM or Marketing Partner · 7 April 2026Indian cricketer Dhruv Jurel partnered with Jaipur Watch Company ahead of the T20 cricket season. The association highlights synergy between sport and craftsmanship, emphasizing shared values of precision, heritage, and modern relevance.
• BMW Excellence ClubminorGTM or Marketing PartnerBMW Excellence Club collaboration offering exclusive Jaipur Watch Company timepieces to BMW customers through the BMW Excellence Club platform.
• Taj Hotels (Taj Lands End, Taj West End)minorChannel Partner/ Reseller/ DistributorRetail points at Taj Hotels including Taj Lands End (Mumbai Bandra), Taj West End (Bengaluru Race Course Road), and Oberoi properties, positioning watches in luxury hotel boutiques.
• Oberoi Hotels (Rambagh Palace, RajVilas, Amarvilas)minorChannel Partner/ Reseller/ DistributorRetail boutiques at Oberoi properties including Rambagh Palace Jaipur, The Oberoi RajVilas Jaipur, and The Oberoi Amarvilas Agra, leveraging heritage hotel locations for luxury retail.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Fossil Group: Global watch and accessories conglomerate owning Fossil, Michael Kors, Armani, Diesel, and Skagen brands, with significant India retail presence. Comparable as a fashion watch brand operating multi-brand retail boutiques in Indian luxury malls and airports.
• Tag Heuer (LVMH): Swiss luxury watch brand owned by LVMH with strong Indian presence in luxury malls and through cricket sponsorships (similar to JWC's Dhruv Jurel partnership). Comparable as a luxury mechanical watch brand leveraging sports partnerships for Indian visibility.
• Bvlgari (LVMH): Italian luxury watch and jewelry house that uses heritage Italian design motifs in mechanical watchmaking, sold in Taj and Oberoi-adjacent luxury Indian retail. Comparable as a heritage-rooted luxury watch brand selling through the same luxury hotel retail channels JWC uses.
• Casio India: Japanese watch manufacturer with broad presence in Indian retail across G-Shock and Edifice lines. Comparable as a watch brand selling through Indian multi-brand retail outlets at the accessible premium price band.
• Rado (Indian operations): Swiss luxury watch brand with established Indian boutique network targeting accessible luxury buyers. Comparable as a premium watch brand competing in the Rs 25,000-Rs 2 lakh price band that JWC is targeting.

Direct peers

• Titan Raga: Titan's premium women's watch line designed for Indian bridal and gift markets with heritage-inspired designs. Comparable to JWC's "Brides of Jaipur" bridal collection as an Indian-heritage-styled watch targeting wedding gifting.
• Ethos Watches: India's largest luxury watch retailer carrying 60+ premium brands including Rolex, Omega, and Breitling across 50+ stores. Comparable as a multi-brand luxury watch retailer serving affluent Indian consumers in the same accessible-to-premium luxury segment JWC targets.
• HMT Watches: Government-owned Indian watch brand historically known for heritage mechanical timepieces sold through Indian retail. Comparable as a Made-in-India watchmaker with cultural/historical positioning targeting Indian consumers.
• Titan Company (Watch Division): India's dominant watch manufacturer and retailer (Titan, Sonata, Xylys, Nebula brands) operating hundreds of stores across India. Directly comparable as a domestic watch brand targeting Indian consumers at multiple price tiers, including premium and accessible luxury segments.

Emerging players

• Just Corseca / Indian watch D2C brands: Indian D2C accessories and watch brand competing in online-first premium watch segments. Comparable as a domestic direct-to-consumer watch brand targeting young Indian consumers seeking alternatives to global luxury brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jaipurwatchco
• YouTubeyoutube.com/channel/UCKadgg7Obp0OCCmtAX4yACA
• Facebookfacebook.com/JaipurWatchCompany
• Instagraminstagram.com/jaipurwatchcompany
• LinkedInlinkedin.com/company/jaipur-watch-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaipur Watch Company