8percent
8percent is a South Korean online investment-linked lending platform founded in 2014 that uses a big-data alternative credit scoring model to connect individual investors with mid- and low-credit borrowers and platform/gig workers underserved by traditional banks.
- Company typePrivate
- Founded2014
- HeadquartersYongdungpo, South Korea
- Headcount101–250
- GTM typeB2C
- OfferingServices
8percent firmographics
Firmographics- Name
- 8percent
- Legal name
- 8percent (에잇퍼센트)
- Website
- https://8percent.kr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 8percent is a South Korean online investment-linked lending platform founded in 2014 that uses a big-data alternative credit scoring model to connect individual investors with mid- and low-credit borrowers and platform/gig workers underserved by traditional banks.
- Ownership category
- akta.pro rank
8percent industry classification
Industry- Product category
- Online P2P Lending Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Activities Related to Credit Intermediation (5223), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141)
- akta.pro primary industry
- Consumer P2P Personal Loans (Unsecured) (FSAKAHAA)
- akta.pro secondary industries
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL), Open Banking / Bank Data Underwriting (Consumer) (FSAKAKAF), Earned Wage Access (EWA) & Salary Advances (FSAKAMAE)
Keywords
Where 8percent is headquartered
LocationHeadquarters
- HQ city
- Yongdungpo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
8percent business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Interest Income from Loans: The platform facilitates lending between investors and borrowers, generating interest income from loan origination and refinancing activities
- Investment Platform Services: Online investment-linked financial services connecting investors with borrowers, earning fees from investment account holders and loan products
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
8percent product offering
Product offeringCore offering
8percent operates an online investment-linked financial platform that matches individual investors with borrowers, primarily mid- and low-credit individuals and platform/gig workers. The platform applies a proprietary big-data alternative credit scoring model to evaluate borrowers overlooked by traditional Korean financial institutions and originates loans funded through investor accounts on 8percent.kr. The company also plans refinancing products and tailored financial solutions for non-traditional employment segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Investment-Linked Lending Platform Core product: an online platform at 8percent.kr where South Korean individual investors open investment accounts to fund loans originated to individual borrowers, using 8percent's proprietary big-data alternative credit scoring model to evaluate creditworthiness of borrowers overlooked by traditional financial institutions.
Companies that use 8percent
Customer profileSegments3 records
Ideal customer profiles3 records
8percent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
8percent partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Credit Finance Companiescore8percent and other industry companies are exploring investment opportunities and partnership models with specialized credit finance companies. Credit finance companies would participate as institutional investors in the online investment-linked finance ecosystem, expanding loan supply capacity.
- Onto Business Associationcore8percent is a member of the Onto Business Association which co-organizes industry briefing sessions with the Credit Finance Association. The association is pushing to expand lending supply to underserved borrowers through regulatory and partnership frameworks.
- Savings BanksminorPrevious partnership model involved savings bank-linked investment that demonstrated industry viability by supplying over 100 billion won in loans within six months. Savings banks serve as institutional partners for loan distribution.
- Capital CompaniesminorCapital companies participate as institutional investors in the proposed industry model. 8percent is reportedly exploring investment opportunities alongside other major industry companies like PFC Technologies.
Scale indicators3 records
8percent competitors and assessment
Company assessmentDirect peers
- PeopleFund: Korean online P2P lending platform connecting retail investors with consumer borrowers. Directly comparable to 8percent in product (marketplace personal lending), target market (Korean retail), and revenue model (transaction fees on originated loans).
- HonestFund: Korean P2P/investment-linked lending platform serving individual investors and consumer borrowers. Closely comparable to 8percent in offering, customer base, and Korean regulatory context.
- Lendit: Korean online P2P lending marketplace. Directly competes with 8percent in connecting individual investors with consumer and SMB borrowers through an online platform.
- PFC Technologies: Korean online investment-linked lending company explicitly referenced alongside 8percent in industry partnership discussions with credit finance companies and capital companies. Operates the same business model in the same regulatory regime.
- Terafintech: Korean fintech operating online P2P/investment-linked finance for retail investors and consumer borrowers. Comparable to 8percent in product set and Korean-market focus.
Broad incumbents
- Kakao Bank: Major Korean digital bank offering consumer credit, deposits, and payments. Competes with 8percent for the same borrower pool with substantially larger balance sheet and broader product portfolio, setting the competitive ceiling for Korean online lenders.
- Toss Bank: Korean digital bank spun off from the Toss super-app. Extends consumer credit and deposits to a broad Korean audience, including younger and thin-file borrowers that 8percent targets, raising the competitive bar in underwriting and UX.
- LendingClub: US online P2P lending marketplace turned bank. Comparable as a global reference point for marketplace personal lending, fee model, and underwriting-on-alternative-data strategy that 8percent's Korean business mirrors.
- Funding Circle: Global online P2P/SME lending platform. Useful comparable for 8percent's marketplace lending model, institutional capital partnerships, and alternative credit underwriting approach.
- 8Securities / Zopa: Established UK P2P lending platform. Comparable as a long-running marketplace lending reference for product design, retail investor onboarding, and fee economics relevant to 8percent's Korean business.
Market position
Customer concentration
8percent social profiles
Digital presence8percent financial estimates
Financial estimateRevenue estimate
Valuation estimate
8percent leadership team
Management profileNumber of profiles
Profiles1 record
8percent funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
8percent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 8percent
What does 8percent do?
8percent operates an online investment-linked financial platform that matches individual investors with borrowers, primarily mid- and low-credit individuals and platform/gig workers. The platform applies a proprietary big-data alternative credit scoring model to evaluate borrowers overlooked by traditional Korean financial institutions and originates loans funded through investor accounts on 8percent.kr. The company also plans refinancing products and tailored financial solutions for non-traditional employment segments.
Is 8percent a public or private company?
8percent is a private company. It is classified as venture growth investor backed and is currently operating.
When was 8percent founded?
8percent was founded in 2014. It employs 101 to 250 people.
Where is 8percent based?
8percent is headquartered in Yongdungpo, South Korea, in the Asia region.
How does 8percent make money?
Two revenue lines are on record. Interest Income from Loans are the primary driver. The others are investment Platform Services.
Who are 8percent's main competitors?
Direct peers on record are PeopleFund, HonestFund, Lendit, PFC Technologies and Terafintech. Broad incumbents are Kakao Bank, Toss Bank, LendingClub, Funding Circle and 8Securities / Zopa.
Does 8percent have an API?
No public API is recorded for 8percent.
What industry is 8percent in?
8percent's product category is Online P2P Lending Platform. Its primary akta.pro industry code is FSAKAHAA, Consumer P2P Personal Loans (Unsecured), with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 52231 and its SIC code is 6163.