trama
Trama is a digital trademark registration and brand protection platform serving startups, e-commerce sellers, and growth-stage tech companies across 100+ jurisdictions via a self-serve online process, supported by affiliated IP law firms and subscription-based brand monitoring services.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What trama does
Trama (TramaTM) is a digital trademark registration and brand protection platform founded in April 2020 and headquartered in Košice, Slovak Republic, with affiliated IP law firms in Bratislava (Trama Legal s. r. o.) and New York (Trama Legal, PLLC, established September 2025). The company provides a self-serve, product-led service for registering trademarks across 100+ jurisdictions, anchored by a free initial lawyer's check, a proprietary online application drafting tool, and one-time country-specific pricing that ranges from $395 (Australia) to $1,285 (EU) per mark. Trama cites a 96.90% application success rate versus a 64.40% industry average and reports 36,706 cumulative trademarks registered across 30,000+ brands.
The company's product surface has expanded from a one-time registration business into a recurring-revenue ecosystem. The July 2023 Trademark Management Platform introduced a customer portal with portfolio tracking and automated notifications; the December 2024 brand monitoring launch added Essential ($20/month) and Advanced ($105/month) subscription tiers covering trademark registers, business registers, domains, social media, e-commerce platforms, and app stores. An optional End-to-End (E2E) Guarantee backs filings with money-back or continued-handling coverage. Legal services (opposition and office-action responses, cease-and-desist letters, renewals, ownership transfers) are delivered through the affiliated law-firm entities from $180 per engagement.
Trama serves startups, e-commerce businesses (with particular emphasis on Amazon Brand Registry use cases), and growth-stage tech companies, primarily through a self-serve online channel augmented by inside-sales consultations for enterprise accounts. Its team of 47 includes licensed attorneys and former USPTO and EUIPO examiners; the company has been recognized by Deloitte (Technology Fast 50 Central Europe), World Trademark Review (WTR 1000), and Legal Insider Awards. To date, total disclosed funding is approximately €600,000 across two undisclosed rounds (April 2020 and September 2021) plus a $1,668,655 round led by Vision Ventures in July 2022, with offices in the UK, Canada, and Australia supporting its global distribution.
trama firmographics
Firmographics- Name
- trama
- Legal name
- TramaTM s. r. o.
- Website
- https://tramatm.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trama is a digital trademark registration and brand protection platform serving startups, e-commerce sellers, and growth-stage tech companies across 100+ jurisdictions via a self-serve online process, supported by affiliated IP law firms and subscription-based brand monitoring services.
- Ownership category
- akta.pro rank
trama industry classification
Industry- Product category
- Trademark Registration and IP Services
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Trademark Prosecution & Brand Protection (BPAHAMAB)
Keywords
Where trama is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
trama business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Trademark Registration Services: One-time fee trademark registration services across multiple countries. Pricing varies by jurisdiction with additional class fees. Service includes free initial lawyer's check, application drafting, and filing representation.
- Brand Monitoring Subscriptions: Monthly subscription-based brand monitoring services. Essential tier at $20/month covers trademark and business registers. Advanced tier at $105/month adds domains, social media, e-commerce platforms, and app stores.
- IP Legal Services: Additional legal services including opposition responses, office action responses, cease and desist letters, trademark renewals, and ownership transfers. Billed per service engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trademark Registration - Country-specific pricing (example: United States) |
| Subscription | Monthly | Brand Monitoring - Essential |
| Subscription | Monthly | Brand Monitoring - Advanced |
| Unit Pricing | Pay-as-you-go | IP Legal Services |
| Unit Pricing | Pay-as-you-go | International Trademark Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
trama product offering
Product offeringCore offering
Trama operates a digital trademark registration and brand protection platform enabling businesses to register trademarks across 100+ jurisdictions through a three-step online process (verification, application drafting, IPO filing). The service combines a free initial lawyer's check, proprietary document-drafting technology, and representation by licensed attorneys and former IPO examiners, complemented by subscription-based brand monitoring and on-demand IP legal services.
Product overview
Trama operates as a digital trademark registration and brand protection platform that provides end-to-end intellectual property services through a combination of proprietary technology and affiliated legal entities. The core offering is the Trademark Registration Service, which is complemented by the Trademark Management Platform (launched July 2023) for portfolio tracking and the Brand Monitoring add-on for ongoing protection. IP Legal Services handle post-registration needs including oppositions, renewals, and enforcement. The ecosystem also includes a Free Lawyer's Check for initial trademark assessment and an optional End-to-End (E2E) Guarantee for application protection. Legal services are delivered through affiliated law firms: Trama Legal s.r.o. (EU) and Trama Legal PLLC (US).
Differentiator
Problem solved
Functional benefit
Products and services
- Trademark Registration Service Digital trademark registration service enabling businesses to register trademarks across multiple jurisdictions worldwide. The process includes a free lawyer's check, application drafting, and IPO examination, with a 96.90% success rate and 10-year validity upon registration.
- Brand Protection (Brand Monitoring) Subscription-based monitoring service that identifies and removes brand infringements across trademark registers, business registers, web domains, social media, e-commerce platforms, and app stores. Available in Essential ($20/month) and Advanced ($105/month) tiers.
- IP Legal Services Comprehensive legal services covering trademark registration, response to office actions and oppositions, maintenance, renewals, transfers, and brand infringement enforcement. Includes representation before IP offices globally. Services start from $180.
- Free Lawyer's Check (Trademark Verification) Complimentary trademark assessment evaluating distinctiveness, searching for conflicting trademarks, assessing opposition risk, and providing recommended goods & services classes. Results delivered within 24 hours.
- Trademark Management Platform Customer portal launched in July 2023 offering 1-click access to all brand protection needs, including trademark portfolio tracking, application status monitoring, and automated notifications throughout the registration process.
- End-to-End (E2E) Guarantee Optional protection program that covers unexpected hurdles during the trademark application process. If the application fails despite E2E coverage, Trama either reimburses all paid fees or continues handling the case at no additional cost.
Quantifiable outcome
- 96.90% application success rate vs 64.40% industry average
- +3 more outcomes
Companies that use trama
Customer profileNamed customers10 records
Segments3 records
trama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
trama partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- RevolutminorPayment partner. Trama accepts payments through Revolut for trademark registration and service fees.
- SparringminorStrategic partnership for business development and growth initiatives.
- Eagle Labs (Barclays)minorInnovation lab partnership with Barclays Eagle Labs for startup ecosystem support.
- SaaSHubminorMarketing and referral partnership through SaaSHub platform.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
trama competitors and assessment
Company assessmentBroad incumbents
- CompuMark (Clarivate): Trademark search, screening, and watch services from Clarivate serving IP professionals and corporate brand teams. Comparable as the upstream search/research data source that powers much of the legal industry's trademark workflows.
- LegalZoom: Large, well-funded online legal services platform offering trademark registration alongside business formation and a broad legal document catalog. Operates as the mass-market incumbent Trama targets with its streamlined UX and lower pricing.
- Corporation Service Company (CSC): Global provider of corporate, trademark, and domain management services to mid-market and enterprise customers. A broad incumbent with IP services that overlap Trama's portfolio management and global filing coverage at the higher end.
Direct peers
- Trademarkia: Online trademark search, registration, and monitoring platform serving SMBs and entrepreneurs with a similar self-serve model to Trama. Direct head-to-head competitor in the U.S. trademark filing funnel with overlapping customer profiles.
- IPfolio (Anaqua): Cloud IP management platform for trademarks and patents with portfolio tracking and docketing capabilities. Comparable as a SaaS layer for trademark portfolio visibility that could be positioned against Trama's customer portal for growth-stage customers.
- Northwest Registered Agent: Registered agent and business services company with bundled trademark filing offerings for SMBs and startups. Direct competitor in the same low-touch, fixed-fee SMB legal services category.
- Incfile (now Bizee): Online business formation and registered-agent services that also offer trademark registration as an add-on for the same SMB/startup audience Trama serves. Competes on the same platform-led, low-touch registration experience.
Regional players
- Namecheap (via Market): Domain registrar that has expanded into brand protection services including trademark monitoring and registration, targeting similar SMB/startup customers. Adjacent in product (domains + brand protection) and partially overlapping in customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
trama social profiles
Digital presencetrama financial estimates
Financial estimateRevenue estimate
Valuation estimate
trama leadership team
Management profileNumber of profiles
trama funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trama
What does trama do?
Trama operates a digital trademark registration and brand protection platform enabling businesses to register trademarks across 100+ jurisdictions through a three-step online process (verification, application drafting, IPO filing). The service combines a free initial lawyer's check, proprietary document-drafting technology, and representation by licensed attorneys and former IPO examiners, complemented by subscription-based brand monitoring and on-demand IP legal services.
Is trama a public or private company?
trama is a private company. It is classified as venture growth investor backed and is currently operating.
When was trama founded?
trama was founded in 2020. It employs 11 to 50 people.
Where is trama based?
trama is headquartered in London, United Kingdom, in the Europe region.
How does trama make money?
Three revenue lines are on record. Trademark Registration Services are the primary driver. The others are brand Monitoring Subscriptions and IP Legal Services.
Who are trama's main competitors?
Broad incumbents on record are CompuMark (Clarivate), LegalZoom and Corporation Service Company (CSC). Direct peers are Trademarkia, IPfolio (Anaqua), Northwest Registered Agent and Incfile (now Bizee). Namecheap (via Market) is listed as a regional player.
Does trama have an API?
No public API is recorded for trama.
What industry is trama in?
trama's product category is Trademark Registration and IP Services. Its primary akta.pro industry code is BPAHAMAB, Trademark Prosecution & Brand Protection. Its SIC code is 8111.