ElectraEV
Electra EV is an India-based independent Tier-1 supplier of integrated EV powertrains — battery packs, eDrives, iBMS, and ePowertrain OS — co-engineered with OEMs like Tata Motors for passenger, commercial, off-highway, and stationary storage applications.
- Company typePrivate
- Founded2017
- HeadquartersPune, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What ElectraEV does
Electra EV (legal entity Electrodrive Powertrain Solutions Pvt. Ltd.) is an India-headquartered, independent Tier-1 supplier of integrated electric vehicle powertrains and stationary energy storage systems, founded in 2017 and based in Pune with manufacturing in Coimbatore. The company's portfolio is anchored on three core hardware products — modular Battery Packs (48V to 1000V+), integrated eDrives combining motor, controller, and gearbox (1 kW to 500 kW), and an Edge-AI-enabled intelligent Battery Management System (iBMS) — unified under a proprietary ePowertrain OS software platform that delivers adaptive, real-time powertrain control and digital twin prognostics. End-to-end solution services span traction systems design, battery systems development, full-system integration, and BESS (5 kWh residential to 5 MWh containerized). Electra is the first independent Indian pure-play EV powertrain company to hold IATF 16949:2016 certification, with additional ISO 9001/14001/45001/27001, AIS 038/156, UNECE R100, ISO 26262 (ASIL-D design intent), and UL/IEC energy storage certifications.
The business model is B2B OEM-embedded: Electra co-engineers powertrains from concept through serial production, warranty, and after-sales support with vehicle manufacturers and fleet operators, pricing via quote-based direct engagement (no public list pricing). Revenue streams derive primarily from hardware sales of powertrain systems, with secondary revenue from after-sales service, diagnostics, battery refurbishment, and dealer enablement programs. Tata Motors is the flagship customer across the Tigor EV, XPRES-T, and Ace EV programs, with the FY20 e4W partnership underpinning a 25% share of India's electric four-wheeler market. The customer base also extends to fleet operators (e.g., CAB-EEZ INFRA TECH), international OEMs (EU bus packs, UK vehicle assembly), and emerging segments in eLCV, e3W, eBus/eTruck, off-highway, and BESS. Service coverage spans 120+ Indian cities supporting 200+ OEM dealerships, with over 20,000 powertrains deployed and 200M+ km of safe operation reported.
The company is privately held, backed by Ratan Tata's Trust and GEF Capital Partners (which invested over $25 million in November 2022 through its South Asia Growth Fund II). Headcount sits in the 101-250 range, and Coimbatore manufacturing capacity is sized at 72,000 motors annually, positioning Electra at the intersection of automotive Tier-1 supply and software-defined EV architecture in the Indian market.
ElectraEV firmographics
Firmographics- Name
- ElectraEV
- Legal name
- Electrodrive Powertrain Solutions Pvt. Ltd.
- Website
- https://electraev.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Electra EV is an India-based independent Tier-1 supplier of integrated EV powertrains — battery packs, eDrives, iBMS, and ePowertrain OS — co-engineered with OEMs like Tata Motors for passenger, commercial, off-highway, and stationary storage applications.
- Ownership category
- akta.pro rank
ElectraEV industry classification
Industry- Product category
- EV Powertrain Systems
- NAICS
- Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor and Generator Manufacturing (335312), Relay and Industrial Control Manufacturing (335314)
- SIC
- Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)
- akta.pro secondary industry
- EV Power Electronics & Drivetrain Electrification Service (Inverters, DC-DC, eAxles) (TLAKAMAI)
Keywords
Where ElectraEV is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
ElectraEV business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- EV Powertrain Hardware Sales: Electra EV generates primary revenue through the sale of complete EV powertrain systems including battery packs, eDrives, and integrated powertrain kits to OEM manufacturers. The company delivers end-to-end ePowertrain solutions from concept design through serial production, providing a single-source revenue stream for hardware components.
- After-Sales Service and Diagnostics: Comprehensive service partnership model supporting vehicles across 120+ cities with 24x7 remote diagnostics, on-site assistance, and tiered service resolution. Revenue generated from service support, battery refurbishment programs, and dealer enablement services.
- Battery Energy Storage Systems (BESS): Stationary energy storage solutions for residential (5 kWh units), commercial & industrial, and utility-scale applications (up to containerized 5 MWh packs). Revenue from BESS product sales expanding the company's footprint beyond mobility into energy storage markets.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ElectraEV product offering
Product offeringCore offering
ElectraEV designs, engineers, manufactures, and supplies complete EV powertrain systems—including lithium-ion battery packs, eDrives (motor-controller-gearbox units), and the Edge AI-enabled iBMS—integrated under its proprietary ePowertrain OS software platform. The company delivers end-to-end ePowertrain solutions from concept design and co-engineering through serial production, localization, warranty management, and after-sales service for OEM customers (notably Tata Motors) across 48V to 1000+V architectures, alongside a complementary Battery Energy Storage Systems (BESS) line for stationary applications.
Product overview
ElectraEV operates as an integrated full-system EV powertrain and new energy solutions company offering a modular portfolio anchored by three core hardware products—Battery Packs, eDrives, and iBMS (intelligent Battery Management System)—unified under the ePowertrain OS software platform. These components are combined within end-to-end solution services spanning traction system design, battery systems development, BESS, and full-system integration for applications from e3W through heavy-duty trucks and buses. The architecture supports 48V to 1000+V platforms and is designed for scalability across passenger, commercial, off-highway, and stationary energy storage segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Battery Packs Intelligent lithium-ion battery packs designed for applications from electric two-wheelers to heavy-duty trucks and buses, and for Battery Energy Storage Systems. Feature iBMS integration, 48V to 1000+V scalability, AIS 038/AIS 156/ECE R100 certifications, IP67-rated protection, and neural SoC/SoH/SoP estimation. Sold to OEMs and BESS customers.
- eDrives Advanced electric drive systems combining motor, controller, and gearbox with x-in-1 integrated architecture across 48V to 750V platforms delivering 1 kW to 500 kW power output. Feature field-oriented control algorithms, regenerative braking, and IATF 16949/ISO 9001/ISO 14001 certifications. Sold to OEM customers across e2W, e3W, eLCV, e4W, eTruck, and eBus applications.
- iBMS (Intelligent Battery Management System) Edge AI-enabled Battery Management System for low-voltage and high-voltage programs scalable up to 800V. Features on-board neural compute engine, real-time digital twin for prognosis, ASIL-D functional safety, OTA-ready firmware, neural SOH/RUL estimation, and adaptive individualized energy management. Sold as a standalone product to OEM and BESS customers.
- ePowertrain OS (eVehicle Operating System) Edge AI-enabled digital operating system for EV powertrains combining adaptive intelligence, predictive control, and edge computing. Enables real-time individualization based on driving style, terrain, and load conditions, integrating iBMS with VCU and MCU systems to support full EV programs with ISO 26262 functional safety standards. Sold as a software platform layer that unifies ElectraEV's battery, eDrive, and BMS products.
- Traction Systems Design and Development Customized traction power and control systems engineering services spanning 48V to 750V platforms for e3W, eLCV, passenger cars, trucks, buses, off-highway equipment, and speciality vehicles. Delivered as a co-engineered solution service to OEM customers.
- Battery Systems Design and Development Comprehensive battery system development services from 48V to 1000+V for mobility applications and from 5 kWh to 650 kWh for stationary storage, leveraging CAE/CFD modelling, HIL testing, and iBMS integration. Delivered to OEM and BESS customers.
- Battery Energy Storage Systems (BESS) Intelligent stationary energy storage solutions ranging from 5 kWh residential units to 5 MWh containerised systems for residential, commercial and industrial (C&I), and utility-scale applications including data centers, telecom towers, and renewable integration. Certified to UN38.3, UL9540A, UL1973, EN62477, and IEC62619.
- Integrated Full-System ePowertrain Development End-to-end EV powertrain integration service from concept to production and after-sales support, encompassing battery packs, motors, power electronics, software, and vehicle integration for e2W through heavy-duty applications. Delivered as a single-source co-engineering engagement to OEM manufacturers.
- Tata Ace EV Powertrain (96V ePowertrain) 96V ePowertrain solution supplied to Tata Motors for the Tata Ace EV mini-truck platform, delivering certified range of 154 km, 130Nm peak torque, IP67-rated water and dustproof drive parts, liquid cooling, and regenerative braking. Designed for last-mile light commercial vehicle applications.
- Tata Tigor EV Extended Range Powertrain (72V) 72V extended-range ePowertrain supplied to Tata Motors for the Tigor EV (and XPRES-T variant) electric passenger car, extending ARAI-certified range from 140 km to 213 km. Powered approximately 25% of electric four-wheelers sold in India in FY20.
Quantifiable outcome
- Deployed over 20,000 ePowertrains with over 200 million kilometers of safe operation and zero safety failures
- +5 more outcomes
Companies that use ElectraEV
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles2 records
ElectraEV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
ElectraEV partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic, flagship and minor.
- CALB (China Aviation Lithium Battery)strategicStrategic partnership with CALB for battery cell supply, enabling incorporation of safer chemistries and designs. Collaboration for compliance with new AIS norms for battery safety in India and access to advanced cell technologies.
- Tata MotorsflagshipLong-standing co-engineering partnership for EV powertrain development including Tata Tigor EV (highest selling fleet EV in FY20), Tata XPRES-T, and Tata Ace EV. Electra EV provides complete powertrain solutions from concept to warranty management.
- Steer AdvisorsminorFacilitated the partnership and capital investment between Electra EV and GEF Capital Partners, serving as financial advisor for the $25 million investment transaction.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
ElectraEV competitors and assessment
Company assessmentBroad incumbents
- ZF Friedrichshafen: Global drivetrain and chassis technology major with comprehensive EV powertrain portfolio including electric drives, power electronics, and complete e-axle solutions. Comparable in integrated EV drivetrain offering but at much greater scale and global reach.
- Valeo: Global automotive supplier with leading positions in EV powertrain electronics including inverters, DC-DC converters, onboard chargers, and electric motors. Directly comparable component overlap to ElectraEV's eDrive and power electronics offering.
- BorgWarner: Global Tier-1 automotive supplier with leading EV powertrain portfolio including eMotors, power electronics, and integrated drive modules. Represents the global incumbent threat as it expands India presence and competes for the same OEM electrification programs.
- Mahle Group: Global automotive supplier with strong EV motor, power electronics, and thermal management portfolio. Comparable in EV traction system manufacturing; competes for OEM electrification programs in India and globally.
Direct peers
- Bharat Forge: Leading Indian auto component manufacturer that has pivoted aggressively into EV powertrain components through subsidiaries including Battrixx (battery packs) and Tevva Motors (e-drivetrains). Comparable in EV component diversification strategy and India-centric OEM customer base.
- Tata AutoComp Systems: Tata Group's automotive component arm offering EV powertrain components, battery packs, and motors to OEMs including Tata Motors. Most direct comparable as an India-headquartered EV component supplier serving the same OEM customer base, with greater capital backing from the Tata Group.
- Sona Comstar: India-listed automotive technology company specializing in drivetrain components including EV motors, motor controllers, and integrated drivetrains. Directly comparable in EV traction system manufacturing and OEM supply model.
- Uno Minda: India-listed auto component manufacturer expanding into EV electronics, motors, controllers, and battery management. Comparable in India-centric OEM supply model and EV component diversification across product portfolio.
Emerging players
- Battrixx: India-based battery pack manufacturer (a Bharat Forge subsidiary) serving two-wheeler and three-wheeler EV OEMs. Most directly comparable emerging competitor in India's battery pack segment with overlapping target customers in EV applications.
- Ather Energy: Indian EV OEM that develops in-house battery packs, BMS, motor controllers, and connected vehicle software. While primarily an OEM, its in-house powertrain development overlaps with ElectraEV's technology stack and represents a potential customer-competing threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
ElectraEV social profiles
Digital presenceElectraEV compliance and trust
Trust signalCompliance12 records
ElectraEV financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElectraEV leadership team
Management profileNumber of profiles
Profiles12 records
ElectraEV funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElectraEV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElectraEV
What does ElectraEV do?
ElectraEV designs, engineers, manufactures, and supplies complete EV powertrain systems—including lithium-ion battery packs, eDrives (motor-controller-gearbox units), and the Edge AI-enabled iBMS—integrated under its proprietary ePowertrain OS software platform. The company delivers end-to-end ePowertrain solutions from concept design and co-engineering through serial production, localization, warranty management, and after-sales service for OEM customers (notably Tata Motors) across 48V to 1000+V architectures, alongside a complementary Battery Energy Storage Systems (BESS) line for stationary applications.
Is ElectraEV a public or private company?
ElectraEV is a private company. It is classified as venture growth investor backed and is currently operating.
When was ElectraEV founded?
ElectraEV was founded in 2017. It employs 101 to 250 people.
Where is ElectraEV based?
ElectraEV is headquartered in Pune, India, in the Asia region.
How does ElectraEV make money?
Three revenue lines are on record. EV Powertrain Hardware Sales are the primary driver. The others are after-Sales Service and Diagnostics and battery Energy Storage Systems (BESS).
Who are ElectraEV's main competitors?
Broad incumbents on record are ZF Friedrichshafen, Valeo, BorgWarner and Mahle Group. Direct peers are Bharat Forge, Tata AutoComp Systems, Sona Comstar and Uno Minda. Emerging players are Battrixx and Ather Energy.
Does ElectraEV have an API?
No public API is recorded for ElectraEV.
What industry is ElectraEV in?
ElectraEV's product category is EV Powertrain Systems. Its primary akta.pro industry code is IMACAHAJ, Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules), with a secondary code of TLAKAMAI, EV Power Electronics & Drivetrain Electrification Service (Inverters, DC-DC, eAxles). Its NAICS code is 33635 and its SIC code is 3621.