United Group

What United Group does

United Group B.V. is a privately held multi-play telecommunications and media provider headquartered in Hoofddorp, Netherlands, operating across Southeast Europe with approximately 11,898 full-time equivalent employees as of March 31, 2026. The company serves residential consumers, businesses, and wholesale carriers in Bulgaria, Greece, Croatia, and Slovenia, reaching roughly 40 million inhabitants plus 4 million expatriates through 13.87 million Revenue Generating Units. Its core product stack combines fixed-line telephony, mobile (including 5G Standalone), broadband internet (FTTH/FTTO over 60,000 km of fiber), pay-TV, and the proprietary EON TV OTT streaming platform, with content rights spanning Greek Super League, UEFA Champions League, Premier League, LaLiga, Serie A, NBA, and Wimbledon.

Revenue is generated primarily through recurring subscription contracts across residential multi-play bundles, B2B managed ICT services, wholesale carrier services via UGI, satellite ground-station services (serving clients such as Disney, National Geographic, Eutelsat, and Viasat through Vivacom's Tier 4 Plana Teleport and LEO ground stations), and adjacent operations in clean energy (UG Energy, UG Solar, Tessa Energy), e-commerce (Shoppster), and previously news media (Adria News Network, under sale agreement to Alpac Capital as of May 2026). GTM combines sales-led enterprise field teams, self-serve consumer PLG via EON TV, retail stores, and channel partnerships (SkyShowtime, TIDAL, Marquee TV, Discovery/Eurosport). The group is majority-owned by BC Partners since March 2019, with KKR retaining a minority stake, and is led by CEO Stan Miller (appointed June 2025) following a strategic pivot toward EU-focused operations after divesting €1.5B of Serbian assets and announcing exits from Bosnia and Montenegro.

Name

United Group

Legal name

United Group B.V.

Website

https://united.group

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

United Group is a privately held multi-play telecommunications and media provider in Southeast Europe, offering integrated fixed, mobile, broadband, pay-TV, and streaming services across Bulgaria, Greece, Croatia, and Slovenia, serving approximately 40 million inhabitants through 13.87 million RGUs.

Ownership category

akta.pro rank

Product category

Multi-play Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Wireless Telecommunications Carriers (except Satellite) (517112), Broadcasting and Content Providers (516), Satellite Telecommunications (517410), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813), Television Broadcasting Stations (4833), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

akta.pro secondary industries

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Multi-play telecommunications
• Pay-TV services
• Fiber broadband networks
• OTT streaming platform
• Wholesale carrier services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel

Revenue model

1. Telecommunications Services: Recurring subscription revenue from fixed and mobile telephony, broadband internet, and pay-TV services to residential and business customers across Bulgaria, Greece, Croatia, Slovenia, and other Southeast European markets.
2. Media and Content: Revenue from pay-TV channels, content production (Sport Klub, Nova channels), advertising sales through United Media, and streaming platform subscriptions via EON TV.
3. Wholesale Infrastructure: Wholesale fiber, data, voice, mobile and roaming services to major carriers and technology providers through UGI Wholesale subsidiary, including transit services connecting Europe with Middle East and Asia.
4. B2B ICT Solutions: Managed services, IT solutions and equipment sales to enterprise and government clients, with strong demand particularly in Greece market.
5. Satellite Services: Business satellite connectivity services through Vivacom's ground stations serving international clients including Disney, National Geographic, and Eutelsat.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

United Group is the leading multi-play telecommunications and media provider in Southeast Europe, delivering fixed-line telephony, mobile, broadband internet, and pay-TV through its regional brands Vivacom (Bulgaria), Nova (Greece), and Telemach (Slovenia/Croatia). The company also operates the EON TV OTT streaming platform, content production via United Media, wholesale carrier services through UGI, fiber infrastructure via United Fiber, and B2B ICT solutions, serving over 13.87 million revenue generating units across 8 countries.

Product overview

United Group operates as a multi-play telecommunications and media provider in Southeast Europe, offering a unified platform of telecom services (fixed-line, mobile, broadband, fiber) combined with content production and streaming capabilities. The core product ecosystem centers on the EON TV streaming platform, supported by technology development through United Cloud, and wholesale infrastructure via United Fiber and UGI Wholesale. Regional telecom brands (Vivacom in Bulgaria, Nova in Greece, Telemach in Slovenia/Croatia) provide retail services, while United Media produces and distributes content across sports, news, entertainment, and movies. The company also operates adjacent businesses including energy generation (UG Energy), e-commerce (Shoppster), and news media (Adria News Network), with AI-powered tools like NewsBuild.ai and Vbox8 enhancing content operations.

Differentiator

Problem solved

Functional benefit

Products and services

• EON TV
• Vivacom (Bulgaria Telecom Services)
• Nova (Greece Converged Telecom and Pay-TV)
• Telemach (Slovenia and Croatia Telecom)
• UGI Wholesale

Quantifiable outcome

• Q1 2026 revenue of €717.7 million, up 14% year-on-year
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• SkyShowtimecoreChannel Partner/ Reseller/ Distributor · 2 December 2025Partnership to launch SkyShowtime streaming service on Vivacom in Bulgaria and on Telemach in Croatia and Slovenia. Service integrates Hollywood blockbusters, hit series from Paramount+, SHOWTIME, Sky Studios, and Peacock into EON TV platform.
• Joint Alliance for Corporate Social Responsibility (JAC)minorStrategic or Co-development Partner · 4 November 2024United Group joined JAC alliance aligning with global industry leaders to enhance responsible supply chain action in the telecom sector through joint audits and best practice sharing.
• T-2majorStrategic or Co-development Partner · 14 August 2024Telemach Slovenia signed share purchase agreement to acquire at least 98.06% of T-2 company shares, enabling consolidation of mobile and fixed networks and enhanced fiber deployment in Slovenia.
• Google / FT StrategiescoreTechnology or Integration · 1 January 2024Collaborative development of NewsBuild.ai - AI-driven editorial platform that automates routine newsroom processes and expands research capabilities for Nova Broadcasting Group.
• nrg (Greek energy supplier)coreStrategic or Co-development Partner · 1 January 2024Strategic partnership between Nova Greece and nrg combining connectivity and energy services for consumers, creating bundled offering across telecommunications and utilities.
• Eutelsat GroupcoreTechnology or Integration · 30 November 2022Vivacom and Eutelsat Group launched fourth European ground station in Bulgaria for LEO satellite connectivity services. The facility includes 18 antennas and mini data centre connecting LEO satellites to optical network.
• Responsible Business Alliance (RBA)minorStrategic or Co-development Partner · 30 November 2022United Group became member of RBA, the world's largest industry coalition dedicated to responsible business conduct in global supply chains, committed to improving working conditions and environmental standards.
• Marquee TVminorStrategic or Co-development Partner · 9 November 2021United Group made strategic investment in Marquee TV, the global specialist streaming service for arts and culture dubbed 'Netflix for the arts', as part of £6.7million Series A funding.
• Solford Alpine GmbHcoreChannel Partner/ Reseller/ Distributor · 24 June 2021EON TV platform provided by Solford Alpine GmbH, distributed internationally through United Group's sales channels and partnerships.
• NokiacoreTechnology or Integration · 1 March 2019United Group selected Nokia to support rollout of next-generation fibre network across Southeast Europe, providing network equipment and technical partnership.

Scale indicators24 records

Recent moves6 records

Expansion highlights7 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/UnitedGroupBV

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries17 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Group