What Rize does

RIZE (now operating through successor entity Palitra) was a Concord, Massachusetts-based 3D printing company founded in 2012 by Eugene Giller. The company developed filament-based 3D printers — including the RIZE 2XC, RIZE 7XC, and xRize systems — differentiated by the ability to print with composite filaments (glass-fiber and carbon-fiber reinforced RIZIUM materials) and to produce full-color parts using proprietary color and release ink chemistries. Supporting the hardware were dedicated support materials, the Palitra OneTouch print management software, and RIZE/xRIZE firmware, forming a vertically integrated hardware-consumables-software stack. The technology was positioned for functional end-use parts rather than prototyping or hobby use.

The business model was hardware-led and direct-sales oriented, with revenue from printer unit sales, recurring consumable filament orders from the installed base, and — under Palitra's stated forward strategy — technology licensing and full-color 3D printing services. The customer segment targeted professional and industrial users requiring composite material performance and color capability in a desktop filament platform. RIZE had no public listing and raised approximately $29 million across three funding rounds between 2016 and 2019 from investors including SoftBank Group, Innospark Ventures, Lerer Hippeau, Converge, and Dassault Systemes.

RIZE ceased operations and transferred customer support, filament supply, and software/firmware distribution to Palitra, which now serves existing equipment owners via email-based support while exploring licensing and service extensions of the underlying technology.

Name

Rize

Website

https://rize3d.com

Company type

Private

Founded year

2012

Operating status

Closed

Headcount range

11–50 employees

Short description

Rize (operating via successor Palitra) developed filament-based 3D printers with proprietary RIZIUM composite filaments and full-color printing capabilities for professional and industrial users requiring functional end-use parts. The company ceased active operations and now supports its installed base.

Ownership category

akta.pro rank

Product category

Industrial 3D Printing

NAICS

Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252), Printing Ink Manufacturing (325910)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Composite & Continuous-Fiber 3D Printers (IMAAAAAD)

akta.pro secondary industries

Polymer 3D Printers (FDM/FFF, SLA/DLP/LCD, SLS, Material Jetting) (IMAAAAAA), Composite Materials (Fiber-Reinforced Polymers & Continuous Fiber) (IMAAABAH), Composite & Continuous-Fiber 3D Printing Services (IMAAADAD), Hotend/Extrusion & Material Delivery Components (Nozzles, Extruders, Feed Tubes) (IMAAAIAB)

Keywords

• Industrial 3D printing
• Composite filament materials
• Full-color 3D printing
• Additive manufacturing
• 3D printing consumables

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. 3D Printer Hardware Sales: Sale of RIZE-branded 3D printers including RIZE 2XC, RIZE 7XC, and xRize systems. Hardware sales were the primary revenue driver during RIZE's operational period.
2. Proprietary Filament & Consumables: Sale of RIZIUM filament products including Glass-Fiber, Carbon-Fiber, Support Materials (2XC & 7XC), xRize Color Inks, and Release Ink. Recurring consumable revenue from existing printer installations.
3. Technology Licensing: Palitra intends to license core technology to expand its reach, as stated in their strategic plans for the future.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

RIZE manufactured and sold filament-based office-friendly industrial 3D printers (RIZE 2XC, RIZE 7XC, and xRize) that combined proprietary composite-material filaments (glass-fiber, carbon-fiber, support materials) with full-color printing capability. The hardware was supported by a proprietary RIZIUM filament consumable line, xRize color and release inks, and Palitra OneTouch software plus RIZE One/xRIZE firmware for printer management. RIZE has since ceased operations, with Palitra continuing support and filament supply for existing customers.

Product overview

RIZE was a 3D printing technology company offering a comprehensive ecosystem of filament-based 3D printers and complementary products. The core offering included RIZE 3D printers (such as the RIZE One and xRize systems) that provided functional printing with advanced features like composite materials and full-color 3D printing. Supporting the hardware were specialized filaments including Glass Fiber, Carbon Fiber, and Support Materials for the RIZE 2XC/7XC printers, as well as dedicated filaments, color inks, and release ink for the xRize system. The product portfolio was complemented by software (Palitra OneTouch) and firmware offerings for both printer platforms. The technology ecosystem was designed to bring functional printing to the masses with composite materials capabilities unlike any other filament 3D printer.

Differentiator

Problem solved

Functional benefit

Products and services

• RIZE 3D Printers Line of filament-based 3D printers including RIZE 2XC, RIZE 7XC, and xRize systems offering composite materials printing and full-color 3D printing in an office-friendly industrial form factor, targeted at professional and industrial users needing functional end-use parts.
• RIZIUM Glass-Fiber Filament (RIZE 2XC / 7XC) Proprietary glass-fiber reinforced RIZIUM filament for RIZE 2XC and 7XC 3D printers, designed for functional printing with enhanced mechanical properties.
• RIZIUM Carbon-Fiber Filament (RIZE 2XC / 7XC) Proprietary carbon-fiber reinforced RIZIUM filament for RIZE 2XC and 7XC 3D printers, providing strength and durability for functional printed parts.
• Support Material (RIZE 2XC / 7XC) Proprietary support material filament for RIZE 2XC and 7XC printers used in complex multi-material printing workflows.
• xRize Glass-Fiber Filament Glass-fiber filament compatible with the xRize 3D printing system for functional composite printing.
• xRize Carbon-Fiber Filament Carbon-fiber filament for the xRize 3D printing system, offering high-strength composite printing capabilities.
• xRize Color Inks Color ink system for the xRize full-color 3D printing platform, enabling vibrant multi-colored printed objects.
• xRize Release Ink Release ink for the xRize 3D printing system, used in the printing process for material separation.
• Palitra OneTouch Software Proprietary software platform for managing and operating RIZE/xRize 3D printers, providing printer control and print job management.
• RIZE One Firmware Proprietary firmware for the RIZE One 3D printer, controlling printer operations and print processes.
• xRIZE Firmware Proprietary firmware for the xRize 3D printer system, enabling advanced composite and full-color printing capabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Desktop Metal: Desktop Metal is a broad additive manufacturing incumbent spanning metal, polymer, and composite 3D printing technologies. Its Fiber desktop and Production systems push into fiber-reinforced composite printing, directly adjacent to RIZE's composite filament value proposition.
• Formlabs: Formlabs is a broad incumbent in professional desktop 3D printing, primarily serving engineering and design teams with resin-based SLA printers. It competes for the same office-friendly, professional/industrial customer use case RIZE targeted, although via a different (resin) technology platform.
• 3D Systems: 3D Systems is a broad industrial 3D printing incumbent offering plastic, metal, and composite solutions. Like Stratasys, it sells integrated printer + materials workflows into the same professional/industrial customer segment RIZE targeted, and represents the kind of well-funded competitor Palitra would face if scaling its technology.
• Stratasys: Stratasys is a broad incumbent in industrial 3D printing, with FDM, PolyJet, and SAF product lines serving professional and industrial customers. It competes with RIZE in filament-based industrial printing and offers its own materials ecosystem, making it the closest large-scale analog to RIZE's full-stack approach.

Emerging players

• BigRep: BigRep is an emerging player in industrial FDM 3D printing, focused on large-format printers and engineering-grade materials. It overlaps with RIZE on filament-based industrial printing and the value proposition of composite/engineering-grade filaments for functional parts.
• Essentium: Essentium is an emerging player in industrial FDM 3D printing, offering high-speed printers and composite (carbon-fiber, glass-fiber) filaments. It is one of the closest niche peers to RIZE in terms of composite filament technology positioning and industrial customer focus.
• Arris Composites: Arris Composites is an emerging player in continuous-fiber composite 3D printing for high-performance structural applications. While Arris focuses on metal-matrix composites rather than polymer filaments, it overlaps with RIZE on the broader thesis that fiber-reinforced additive manufacturing can displace traditional composites manufacturing.

Direct peers

• Markforged: Markforged is a direct competitor in the composite and continuous-fiber 3D printer market, offering carbon-fiber and fiberglass-reinforced filaments for industrial FDM printing. It targets the same functional, end-use parts use case that RIZE positioned its RIZIUM-based systems around, with a comparable razor-and-blade consumables model.
• Prusa Research: Prusa Research is a direct peer in filament-based (FDM) 3D printers, selling prosumer and prosumer-industrial printers and materials. While Prusa focuses on the open-material ecosystem and RIZE on a closed proprietary system, they overlap on customers, channel, and printer category.
• Ultimaker: Ultimaker is a direct peer in professional FDM 3D printing, offering office-friendly printers and a materials program for engineering and manufacturing users. It targets the same professional segment as RIZE and competes on print quality, materials breadth, and software ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rize3d
• Facebookfacebook.com/rize3d
• LinkedInlinkedin.com/company/rize-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rize