Simusolar
Simusolar (Tulima Solar Ltd) sells and finances solar-powered water pumps and agricultural processing machines to smallholder farmers across Tanzania and Uganda, distributing through 10 regional offices and an impact-investor-backed pay-over-22-months model.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simusolar does
Simusolar (legal entity Tulima Solar Ltd, incorporated in Uganda) is a private for-profit company that designs, distributes, and finances solar-powered water pumping and agricultural processing equipment for smallholder farmers and rural businesses in East Africa, with operational headquarters in Dar es Salaam, Tanzania. The company's hardware portfolio spans two product families: the 'Kilimo' line of solar water pumps (six surface models and six submersible models covering extraction depths from surface water to 140m boreholes) and the 'VUNA' line of solar processing machines (milling, hulling, chaff cutting, and threshing). All systems are sold as complete off-grid kits including solar PV panels, a proprietary 'Smart Control Box' for power optimization and pump protection, and on processing machines, a 100Ah 48V battery providing 2–4 hours of backup operation. Pricing is quote-based with submersible pump systems starting around 4,500,000 UGX (~$1,200), bundled with a 2-year warranty.
Simusolar monetizes primarily through one-time hardware sales, complemented by a 22-month equipment financing program that lets farmers pay in monthly installments offset by displaced diesel fuel costs, plus installation and after-sales services. Distribution is anchored by 10 regional offices — 9 across Tanzania (Dar es Salaam HQ plus Iringa, Arusha, Dodoma, Njombe, Morogoro, Mwanza, Musoma, Mbeya) and one in Mbarara, Uganda — supported by an active distributor partnership program recruiting local agents for asset-light expansion. Marketing relies on educational blog content, WhatsApp-based customer engagement, free farm surveys, and referrals from a deep impact-investor and development-partner ecosystem including Acumen, Kiva, USAID, DOEN Foundation, EDFI ElectriFI, KfW DEG, GSMA Innovation Fund, SNV, Energy 4 Impact, CLASP, Efficiency for Access, Miller Center, SEVIA, Byne Ventures, and Chroma Impact.
The company reports serving 10,000+ farmers cumulatively since 2016, with an average 98% reported income increase among customers and case-study yield improvements of up to 300% (e.g., a maize farmer raising output from 800 kg to 2,400 kg per season). Founded in 2014/2016 by Marianne Walpert and Michael Kuntz, Simusolar has raised roughly $2.5M in disclosed funding across 6+ rounds through early 2025, with headquarters at 9 Eyasi Road in Dar es Salaam and a separately registered San Francisco mailing address. The business remains early-stage with 11–50 employees, no disclosed revenue, and a primary customer base of SMB smallholders rather than enterprise accounts.
Simusolar firmographics
Firmographics- Name
- Simusolar
- Legal name
- Tulima Solar Ltd
- Website
- https://simusolar.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simusolar (Tulima Solar Ltd) sells and finances solar-powered water pumps and agricultural processing machines to smallholder farmers across Tanzania and Uganda, distributing through 10 regional offices and an impact-investor-backed pay-over-22-months model.
- Ownership category
- akta.pro rank
Simusolar industry classification
Industry- Product category
- Agricultural Solar Equipment
- NAICS
- Fluid Power Pump and Motor Manufacturing (333996), Solar Electric Power Generation (221114)
- SIC
- Pumps & Pumping Equipment (3561), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)
- akta.pro secondary industry
- Pump, Well & Booster System Service for Irrigation (HSAIAEAI)
Keywords
Where Simusolar is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Simusolar business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Solar Water Pump Sales: One-time sale of complete solar pumping systems including pump, solar panels, wiring, piping, and smart control box. Revenue recognized at point of sale with optional financing.
- Agricultural Processing Machine Sales: Sale of solar-powered processing equipment including milling machines, hulling machines, chaff cutters, and threshing machines. Complete off-grid kits with panels and battery backup.
- Equipment Financing: 22-month financing program enabling farmers to pay in monthly installments. Savings from eliminated fuel costs help cover monthly payments.
- Installation and Support Services: Professional installation, system design, and ongoing maintenance services provided alongside equipment sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kilimo Fursa submersible pump system |
| One time/ perpetual license | Multi-year contract | Standard 2-year warranty on pumps |
| Other | Multi-year contract | 22-month financing program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Simusolar product offering
Product offeringCore offering
Simusolar sells and finances solar-powered water pumping systems (surface and submersible pumps) and solar-powered agricultural processing machines (milling, hulling, chaff cutting, threshing) for smallholder farmers and small businesses in East Africa. The company delivers complete off-grid kits that include solar panels, smart control boxes, batteries, and installation services, with flexible 22-month financing to make the equipment accessible.
Product overview
Simusolar offers a comprehensive portfolio of solar-powered agricultural solutions organized into two main product lines: Solar Water Pumps and Agricultural Processing Machines. The Solar Water Pump portfolio includes Surface Pumps (PK310: Kilimo Kwanza, PJ550: KILIMO PESA, PJ480: KILIMO JIWEZESHE, PJ630: KILIMO BORA, PJ390: KILIMO MASIKA, PJ370: KILIMO FAIDIKA) for extraction from rivers, ponds, lakes, and shallow wells; and Submersible Pumps (PK 440: KILIMO TIJA, PK: 930 KILIMO KINA, PK 540: KILIMO CHEMCHEM, PK320: KILIMO TOSHA, PK520: KILIMO FURSA, PK470: KILIMO MTO) for deep water extraction from boreholes and deep wells. The Agricultural Processing Machines line includes the VUNA SOLAR MILLING MACHINE, VUNA SOLAR HULLING MACHINE, VUNA SOLAR CHAFF CUTTER, and VUNA SOLAR THRESHING MACHINE for post-harvest value addition. All products come as complete off-grid kits with solar panels, smart control boxes, and include 2-year warranties. The company provides flexible financing options and operates regional offices across Uganda and Tanzania.
Differentiator
Problem solved
Functional benefit
Brands
- Kilimo Kwanza: Surface pump water system for shallow water extraction from rivers, ponds, and lakes near the surface.
- Kilimo Pesa
- Kilimo Jiwezeshe
- Kilimo Bora
- Kilimo Masika
- Kilimo Faidika
- Kilimo TjA
- Kilimo Kina
- Kilimo Chemchem
- Kilimo Mto
- Kilimo Tosha
- Kilimo Fursa
- VUNA Solar Milling Machine
- VUNA Solar Hulling Machine
- VUNA Solar Chaff Cutter
- VUNA Solar Threshing Machine
Products and services
- Solar Surface Pumps (Kilimo series) Solar-powered surface water pump systems for extracting water from rivers, ponds, lakes, and shallow wells. The line includes Kilimo Kwanza (942-1,170 L/hr), Kilimo Pesa (1,227-9,800 L/hr), Kilimo Jiwezeshe (14,768-36,000 L/hr, commercial-grade), Kilimo Bora (1,090-4,800 L/hr, 3-5 acres), Kilimo Masika (19,414-55,000 L/hr, industrial-grade), and Kilimo Faidika (3,840-13,000 L/hr). Complete kits include pump, solar panels, wiring, piping, and smart control box, with 2-year warranty. Sold to smallholder farmers for irrigation.
- Solar Submersible Pumps (Kilimo series) Solar-powered submersible pump systems for deep water extraction from boreholes, deep hand-dug wells, and large lakes or dams. The line includes Kilimo TjA (1,453-3,482 L/hr), Kilimo Kina (1,920-7,298 L/hr, 50-140m head, up to 12 acres), Kilimo Chemchem (1,094-11,500 L/hr, up to 12 acres), Kilimo Tosha (800-2,400 L/hr, easy-deploy), Kilimo Fursa (600-1,600 L/hr), and Kilimo Mto. Complete kits include solar panels, smart control box, and 2-year warranty. Sold to smallholder farmers for irrigation.
- Solar Agricultural Processing Machines (VUNA series) Solar-powered off-grid machines for on-farm value addition, including VUNA Solar Milling Machine (80-250 kg/hr), VUNA Solar Hulling Machine (60-150 kg/hr), VUNA Solar Chaff Cutter (up to 1,000 kg/hr), and VUNA Solar Threshing Machine (1,500-2,000 kg/hr). Complete kits include solar panels, 100Ah 48V batteries providing 2-4 hours of operation after sunset or in cloudy conditions, and dedicated battery chargers. Sold to farmers and agro-processors to add value to harvest on-site and reduce transport costs.
- Equipment Installation and Support Services Professional installation, free farm surveys and consultations, system design, and ongoing maintenance services provided alongside equipment sales. Installation typically takes 1-3 days. Provided to customers purchasing solar pump and processing systems across Tanzania and Uganda.
- 22-Month Equipment Financing Program Flexible monthly installment financing program enabling farmers to pay for solar equipment over 22 months, with fuel cost savings offsetting monthly payments. Makes solar technology accessible to smallholder farmers who cannot afford upfront costs.
Quantifiable outcome
- 98% average income increase for farmers using solar irrigation
- +4 more outcomes
Companies that use Simusolar
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Simusolar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simusolar partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CLASPcoreClean Cooking Leadership Collaborative working to accelerate development and deployment of clean cooking solutions. Partnership supports Simusolar's clean energy mission.
- Efficiency for AccesscoreGlobal partnership promoting energy efficiency and renewable energy access in developing countries. Supports development and deployment of efficient off-grid technologies.
- SNVcoreInternational development organization working in agriculture, energy, and water sectors across Asia and Africa. Partnership supports agricultural development programs.
- Miller CenterminorSocial entrepreneurship accelerator associated with Santa Clara University. Provides mentorship and support to promising ventures.
- SEVIAminorOrganization focused on sustainable development and agricultural interventions in East Africa.
- Energy 4 ImpactcoreNonprofit supporting the growth of sustainable energy markets in Africa. Provides financing and business development support to energy enterprises.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Simusolar competitors and assessment
Company assessmentEmerging players
- M-KOPA: Kenya-based pay-as-you-go solar home systems provider with deep East African distribution and a financing-led model that overlaps with Simusolar's 22-month installment approach, though focused on lighting and home power rather than agricultural pumping.
- Zola Electric: Off-grid solar provider serving rural customers in Tanzania and other East African markets. Operates in the same geographies with adjacent off-grid energy offerings, though focused on household and small-commercial power rather than productive-use agriculture.
- Sun King (formerly Greenlight Planet): Large-scale pay-as-you-go solar home systems company with significant East African presence. Comparable on last-mile distribution and off-grid customer financing in the same geographies Simusolar serves, but a broader product focus.
- BBOXX: UK-headquartered solar energy provider operating across multiple African markets with pay-as-you-go distributed solar solutions. Comparable on off-grid customer acquisition and financing in similar geographies; less direct overlap on agricultural pumping.
Broad incumbents
- Grundfos: Global Danish pump manufacturer with a dedicated solar/renewable pumping product line (SQFlex) active in off-grid African markets. Comparable at the product level but operates as a broad incumbent rather than a smallholder-focused specialist.
- Lorentz: German manufacturer of solar pump systems widely deployed in African agriculture and drinking-water applications. Overlaps with Simusolar's core product line but as a global equipment manufacturer selling through distributors rather than as a vertically integrated local operator.
Direct peers
- Davis & Shirtliff: East Africa's leading supplier of water-related equipment (pumps, boreholes, irrigation) with operations across Kenya, Tanzania, Uganda, and beyond. Directly comparable on the pumps and water-solutions side for the regional smallholder and commercial customer base Simusolar serves.
- SunCulture: Kenya-based solar irrigation company serving smallholder farmers with solar water pumps and pay-as-you-go financing across East Africa. The most direct competitor to Simusolar, offering overlapping products, customer segments (smallholder farmers), and a financing-led go-to-market model.
- KickStart International: Non-profit social enterprise that designs, manufactures, and sells the MoneyMaker line of human-powered and solar-powered irrigation pumps for smallholder farmers across East Africa. Comparable customer base, product category, and distribution approach.
- Futurepump: UK and Kenya-based manufacturer of solar irrigation pumps (SF1, SF2) targeted at smallholder farmers in East Africa. Directly comparable product offering and end-customer profile to Simusolar's Kilimo range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Simusolar social profiles
Digital presenceSimusolar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simusolar leadership team
Management profileNumber of profiles
Profiles2 records
Simusolar funding detail
Funding detailFunding overview
Funding rounds13 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simusolar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simusolar
What does Simusolar do?
Simusolar sells and finances solar-powered water pumping systems (surface and submersible pumps) and solar-powered agricultural processing machines (milling, hulling, chaff cutting, threshing) for smallholder farmers and small businesses in East Africa. The company delivers complete off-grid kits that include solar panels, smart control boxes, batteries, and installation services, with flexible 22-month financing to make the equipment accessible.
Is Simusolar a public or private company?
Simusolar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Simusolar founded?
Simusolar was founded in 2016. It employs 11 to 50 people.
Where is Simusolar based?
Simusolar is headquartered in San Francisco, United States, in the North America region.
How does Simusolar make money?
Four revenue lines are on record. Solar Water Pump Sales are the primary driver. The others are agricultural Processing Machine Sales, equipment Financing and installation and Support Services.
Who are Simusolar's main competitors?
Emerging players on record are M-KOPA, Zola Electric, Sun King (formerly Greenlight Planet) and BBOXX. Broad incumbents are Grundfos and Lorentz. Direct peers are Davis & Shirtliff, SunCulture, KickStart International and Futurepump.
Does Simusolar have an API?
No public API is recorded for Simusolar.
What industry is Simusolar in?
Simusolar's product category is Agricultural Solar Equipment. Its primary akta.pro industry code is AFAAACAC, Pump Systems & Pumping Stations (Surface, Submersible, Booster), with a secondary code of HSAIAEAI, Pump, Well & Booster System Service for Irrigation. Its NAICS code is 333996 and its SIC code is 3561.