Alpkit

Name

Alpkit

Legal name

Alpkit Group Ltd

Website

https://alpkit.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Alpkit is a UK-based direct-to-consumer outdoor retailer selling performance apparel, camping gear, and Sonder bikes through Shopify e-commerce, 10 UK stores, and US/EU storefronts, supported by a repair service and B Corp certified sustainability programmes.

Ownership category

akta.pro rank

Product category

Outdoor Apparel & Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Textile Bag and Canvas Mills (314910)

SIC

Motorcycles, Bicycles & Parts (3751), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Climbing & Mountaineering Gear Retail (CRAMAAAB), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Outdoor clothing
• Outdoor equipment
• Mountain bikes
• Camping gear
• Adventure apparel

Headquarters

HQ city

Hathersage

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Direct online sales of outdoor clothing, footwear, camping equipment, and accessories through alpkit.com with free UK delivery over £60.
2. Bicycle Sales (Sonder Brand): Sale of gravel, mountain, and road bikes under the Sonder brand, including custom frames and components. Bikes are built to order in UK.
3. Retail Store Sales: Physical retail stores across 10 UK locations selling the full product range plus providing repair services.
4. Repair and Wash Services: Professional outdoor clothing repair and cleaning services including zip replacement, patch repairs, waterproof reproofing, and down jacket washing.
5. Foundation Impact: Alpkit contributes 1% of sales to the Alpkit Foundation supporting grassroots outdoor projects. This drives brand loyalty and customer engagement rather than direct revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Alpkit designs, manufactures, and sells performance outdoor clothing, footwear, camping equipment, and bicycles direct to consumers through its own e-commerce platform and a network of 10 UK retail stores. The company operates the Alpkit core brand, the Sonder Bikes sub-brand (UK-built gravel, mountain, and road bicycles, including custom titanium frames), and Trakke Bags (handcrafted Scottish waxed canvas bags), complemented by the UK's largest in-store outdoor gear repair service and the Alpkit Foundation charity.

Product overview

Alpkit is a UK-based performance outdoor gear retailer operating under the tagline 'Go Nice Places Do Good Things.' Its product portfolio consists of multiple distinct brands and services unified by an outdoor adventure theme. The core Alpkit brand offers technical apparel (waterproofs, insulation, baselayers, merino, fleece, footwear), camping equipment (tents, sleeping gear, camp kitchens, lighting), adventure equipment (bikepacking bags, backpacks, paddlesports, trekking poles), and outdoor swimming kit. The sub-brand Sonder Bikes provides gravel, road, and mountain bicycles designed and manufactured to order in the UK, including custom titanium frames and a full components and clothing range. A second sub-brand, Trakke Bags, offers handcrafted Scottish waxed canvas backpacks, messengers, and totes. Services include the UK's largest instore repair station (repairing all brands), the Alpkit Foundation (1% of sales funding grassroots outdoor grants), the Continuum circular economy initiative, a Member Rewards loyalty programme, cycle-to-work finance, bike try-before-you-buy rental, and event programmes including the Big Shakeout Festival and Sonder Winter Gravel Rounds. All Alpkit, Sonder, and Trakke products are B Corp certified.

Differentiator

Problem solved

Functional benefit

Brands

• Sonder Bikes: Gravel bikes, mountain bikes, road bikes, and cycling apparel. Bikes are designed and built to order in the UK.
• Trakke
• Alpkit Foundation
• Continuum

Products and services

• Alpkit Apparel & Clothing

Quantifiable outcome

• 12,657 repairs completed
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Re:DownminorStrategic or Co-development PartnerDown recycling company partnered with Alpkit to collect and repurpose used down products through circular economy initiatives. Alpkit has collected and repurposed over 2 tons of used down products since 2022.
• TrakkeminorStrategic or Co-development PartnerScottish waxed canvas bag brand that joined the Alpkit family. Trakke handcrafts responsibly made gear for adventure, using premium Scottish-made wax canvas free from PFCs.
• SondercoreStrategic or Co-development PartnerSonder is Alpkit's own bike brand offering gravel, mountain, and road bikes designed and built to order in the UK, including custom titanium frames.

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Mountain Warehouse: Mountain Warehouse is one of the largest UK-based outdoor and hiking apparel retailers with a broad multi-category assortment and ~200+ UK stores. Directly comparable to Alpkit in target customer (UK outdoor enthusiasts) and category breadth, though it competes primarily on price rather than sustainability credentials.
• Cotswold Outdoor: Cotswold Outdoor is a UK specialist outdoor retailer with a store network and a longstanding in-store boot-fitting and repair service. Highly comparable to Alpkit on retail-store-and-service hybrid model, target customer, and product mix spanning apparel, footwear, camping, and equipment.
• Go Outdoors: Go Outdoors is one of the UK's largest outdoor specialty retailers, owned by JD Sports Fashion. It competes head-to-head with Alpkit across camping, hiking, cycling, and outdoor apparel but operates at significantly larger scale with broader assortment and more aggressive pricing.
• Rohan Outdoor Clothing: Rohan is a UK-based specialist in technical outdoor and travel clothing, with stores and a focus on durability and packability. Directly comparable to Alpkit on target customer, UK retail footprint, and durable-performance positioning, with similar mid-market premium positioning.
• Ribble Cycles: Ribble Cycles is a UK direct-to-consumer bike brand offering custom-built road, gravel, and e-bikes designed and assembled in the UK. Directly comparable to Sonder (Alpkit's bike sub-brand) on the build-to-order model, UK assembly, and gravel/road focus.

Broad incumbents

• Decathlon: Decathlon is the world's largest sporting goods retailer, offering own-brand outdoor, cycling, camping, and apparel at aggressive prices. Comparable to Alpkit as an outdoor retailer, but operates at vastly greater scale and competes on price, creating downside pressure on Alpkit's mid-market positioning.
• Patagonia: Patagonia is a global outdoor apparel leader and 1% for the Planet originator with deep sustainability credentials and repair services (Worn Wear). Comparable to Alpkit on purpose-driven branding, environmental positioning, and repair-led customer engagement, though operating at vastly larger global scale.
• Arc'teryx: Arc'teryx is a premium technical outdoor apparel and equipment brand owned by Amer Sports. Comparable to Alpkit on technical-performance positioning and apparel category, but competes in the premium tier and at much larger scale with a global retail network.
• Fjällräven: Fjällräven is a heritage Scandinavian outdoor brand known for durable backpacks (Kånken), outdoor apparel, and tents, with strong sustainability messaging. Comparable to Alpkit on heritage/quality positioning, outdoor apparel, and backpack/bag categories, though it operates at a much larger international scale.

Emerging players

• Finisterre: Finisterre is a UK-based sustainable outdoor and surfing apparel brand, B Corp certified. Comparable to Alpkit on sustainability positioning, B Corp credentials, and UK-based DTC strategy, though smaller in scale and focused on coastal/sea activities rather than mountain activities.

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Alpkit
• Instagraminstagram.com/alpkit
• Xx.com/Alpkit
• LinkedInlinkedin.com/company/alpkit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpkit