Integrity Life
Integrity Life is a privately held Australian life insurance company founded in 2019 and based in Pyrmont, offering life insurance products to Australian consumers under founder and CEO Sean McCormack, with 11-50 employees.
- Company typePrivate
- Founded2019
- HeadquartersPyrmont, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Integrity Life firmographics
Firmographics- Name
- Integrity Life
- Website
- https://integritylife.com.au
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 11–50 employees
- Short description
- Integrity Life is a privately held Australian life insurance company founded in 2019 and based in Pyrmont, offering life insurance products to Australian consumers under founder and CEO Sean McCormack, with 11-50 employees.
- Ownership category
- akta.pro rank
Integrity Life industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Insurance Carriers (5241)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Level Term Life Insurance (FSAIAAAA)
- akta.pro secondary industries
- Guaranteed Issue Term Life Insurance (FSAIAAAG), Guaranteed Issue Whole Life Insurance (FSAIABAG)
Keywords
Where Integrity Life is headquartered
LocationHeadquarters
- HQ city
- Pyrmont
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Integrity Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Integrity Life product offering
Product offeringCore offering
Integrity Life is an Australian life insurance company that offers life insurance services to individual consumers and families. The company provides protection/life cover products, with operations founded in 2019 and headquartered in Pyrmont, Australia. Detailed product descriptions, policy features, and benefit structures could not be verified because the corporate website at integritylife.com.au returned a Cloudflare DNS resolution error (Error 1001) at the time of retrieval.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance Life insurance products and services offered by Integrity Life to individual Australian consumers and families, providing financial protection/coverage in the event of death. Specific policy types, benefit structures, and product details could not be verified because the corporate website at integritylife.com.au is currently returning a Cloudflare DNS resolution error (Error 1001).
Companies that use Integrity Life
Customer profileIdeal customer profiles1 record
Integrity Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integrity Life competitors and assessment
Company assessmentBroad incumbents
- TAL (Dai-ichi Life): TAL is one of Australia's largest life insurers, offering a broad range of life, total and permanent disability (TPD), trauma, and income protection products. It is comparable to Integrity Life as a direct life insurance carrier operating in the same Australian regulatory and distribution environment.
- AIA Australia: AIA Australia is a major life and health insurer providing individual and group life, disability, and wealth products to Australian consumers. It competes with Integrity Life in the same APRA-regulated life insurance market with overlapping product lines.
- Zurich Australia (OnePath): Zurich Australia is a large multi-line insurer offering life insurance, TPD, trauma, and income protection products. It is comparable to Integrity Life in the life and living benefits product categories within the Australian market.
- MLC Life Insurance: MLC Life is a major Australian life insurer offering a comprehensive suite of individual and group life insurance and wealth products. It is comparable to Integrity Life in life and living benefits insurance, though at significantly larger scale.
Direct peers
- ClearView Life Assurance: ClearView is an Australian life insurance carrier focused on advised life, TPD, trauma, and income protection products. It is closely comparable to Integrity Life as a domestically focused life insurance underwriter with a similar product mix and target customer base.
- NobleOak Life Insurance: NobleOak is an Australian direct-to-consumer life insurer offering term life, TPD, trauma, and income protection cover. It is a strong direct peer given its focus on life insurance in Australia and emphasis on low-cost, direct distribution, similar to how a digital life insurer like Integrity Life would compete.
- Real Insurance: Real Insurance is an Australian direct life insurance provider offering term life, funeral, and accidental death cover primarily online and by phone. It is a relevant peer given its direct, non-advised life insurance distribution model in Australia.
- Asteron Life: Asteron Life is an Australian life insurance carrier offering life, trauma, TPD, and income protection products through adviser and direct channels. It is comparable to Integrity Life as a domestic life insurance underwriter with a similar product portfolio.
Others
- Swiss Re: Swiss Re is a leading global life and health reinsurer. It is comparable to Integrity Life in the life insurance risk-transfer value chain and represents a likely reinsurance counterparty that a small Australian life carrier like Integrity Life would need to partner with to scale.
- Munich Re (Life): Munich Re is a top global reinsurer with major life and health reinsurance operations. It is comparable to Integrity Life in the life insurance risk-transfer chain and would be a relevant reinsurance or capital partner for a growing Australian life carrier.
Market position
Customer concentration
Integrity Life social profiles
Digital presenceIntegrity Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrity Life leadership team
Management profileNumber of profiles
Profiles1 record
Integrity Life funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrity Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrity Life
What does Integrity Life do?
Integrity Life is an Australian life insurance company that offers life insurance services to individual consumers and families. The company provides protection/life cover products, with operations founded in 2019 and headquartered in Pyrmont, Australia. Detailed product descriptions, policy features, and benefit structures could not be verified because the corporate website at integritylife.com.au returned a Cloudflare DNS resolution error (Error 1001) at the time of retrieval.
When was Integrity Life founded?
Integrity Life was founded in 2019. It employs 11 to 50 people.
Where is Integrity Life based?
Integrity Life is headquartered in Pyrmont, Australia, in the Oceania region.
Who are Integrity Life's main competitors?
Broad incumbents on record are TAL (Dai-ichi Life), AIA Australia, Zurich Australia (OnePath) and MLC Life Insurance. Direct peers are ClearView Life Assurance, NobleOak Life Insurance, Real Insurance and Asteron Life. Others are Swiss Re and Munich Re (Life).
Does Integrity Life have an API?
No public API is recorded for Integrity Life.
What industry is Integrity Life in?
Integrity Life's product category is Life Insurance. Its primary akta.pro industry code is FSAIAAAA, Level Term Life Insurance, with a secondary code of FSAIAAAG, Guaranteed Issue Term Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.