Homesearch
Homesearch is a UK property technology company operating a dual-sided platform: a free consumer property search portal and a B2B SaaS suite (ReContact, Hailo, Insights, Pro) for estate agents. Its listings are structured for AI agent discovery and integrated with major AI search platforms including ChatGPT, Gemini, and Claude.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Homesearch does
Homesearch is a UK property technology company that operates a dual-sided platform: a free consumer property search portal (homesearch.co.uk) and a B2B SaaS suite for estate agents (agents.homesearch.co.uk). The consumer side aggregates live UK property listings with direct links to estate agents, verified contact details, and no advertising or portal intermediary layers. The agent side is a four-product suite — ReContact (identifies active prospects within an agent's database), Hailo (ensures agent listings surface in AI search results with agency attribution), Insights (delivers real-time market evidence to negotiators), and Pro (builds structured prospecting systems around likely movers).
The platform's core technical differentiator is "AI-optimised" property data architecture — listings are structured specifically for consumption by AI search tools rather than just traditional portals. Homesearch claims integration and trust relationships with five major AI platforms: ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity, and Copilot (Microsoft). Property listings are sourced directly from estate agents rather than scraped from third-party portals, giving the platform a verified, first-party data feed with contact attribution.
The company monetizes through recurring subscription revenue from estate agents for its B2B product suite. The consumer-facing search experience is free, with the agent SaaS side serving as the revenue engine. Distribution combines a self-serve consumer platform with direct sales to estate agencies. Homesearch operates across England and Scotland, with live listings in London, Manchester, Birmingham, Leeds, Bristol, and Edinburgh. The company is privately held, founded in 2017, headquartered in London, and led by founder-CEO Giles Ellwood. It has raised approximately $6.8M in a Series 2 round led by Octopus Ventures in January 2022.
Homesearch firmographics
Firmographics- Name
- Homesearch
- Legal name
- Homesearch
- Website
- https://homesearch.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Homesearch is a UK property technology company operating a dual-sided platform: a free consumer property search portal and a B2B SaaS suite (ReContact, Hailo, Insights, Pro) for estate agents. Its listings are structured for AI agent discovery and integrated with major AI search platforms including ChatGPT, Gemini, and Claude.
- Ownership category
- akta.pro rank
Homesearch industry classification
Industry- Product category
- Real Estate Technology / Property Data Analytics
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Homesearch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Homesearch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Estate Agent Subscriptions: Estate agents subscribe to the agent solutions platform (agents.homesearch.co.uk) which offers products including ReContact, Hailo, Insights, and Pro for visibility, pipeline management, and conversion optimization
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Homesearch product offering
Product offeringCore offering
Homesearch operates an AI-optimized UK property search platform that aggregates live property listings sourced directly from estate agents. It provides a free consumer-facing property search portal and a B2B subscription suite of four tools (ReContact, Hailo, Insights, and Pro) that give estate agents visibility in AI search, pipeline management, conversation tools, and conversion optimization.
Product overview
Homesearch is a UK property search platform built for AI agents, offering a consumer-facing property search portal alongside a suite of four agent tools (ReContact, Hailo, Insights, and Pro) designed as a unified growth system for estate agents. The platform connects property seekers directly with estate agents without ads or portal layers, while providing agents with tools covering visibility, pipeline management, conversations, and conversion optimization.
Differentiator
Problem solved
Functional benefit
Brands
- ReContact: Identifies people in database who are active in the market now
- Hailo
- Insights
- Pro
Products and services
- ReContact Identifies people in an estate agent's database who are active in the property market now, enabling targeted outreach to in-market prospects. Designed for estate agency sales teams and negotiators.
- Hailo Ensures estate agent listings are discovered in AI search results, with agency details clearly displayed alongside properties. Built for estate agents seeking AI-driven visibility.
- Insights Provides negotiators with instant, usable evidence during property transactions to support valuation discussions and decision-making in the moment. Designed for estate agent negotiators and valuers.
- Pro Builds a structured prospecting system around likely movers, helping estate agents identify and target potential clients through organised, data-driven outreach workflows.
- Homesearch Consumer Property Search Free AI-optimized UK property search portal for buyers and renters, providing live listings sourced directly from estate agents, verified contact details, and direct links to agents without ads or portal intermediaries.
Companies that use Homesearch
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Homesearch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Homesearch partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- ChatGPT (OpenAI)core
- Gemini (Google)core
- Claude (Anthropic)core
- Perplexitycore
- Copilot (Microsoft)core
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Homesearch competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Homesearch social profiles
Digital presenceHomesearch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homesearch leadership team
Management profileNumber of profiles
Profiles1 record
Homesearch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homesearch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homesearch
What does Homesearch do?
Homesearch operates an AI-optimized UK property search platform that aggregates live property listings sourced directly from estate agents. It provides a free consumer-facing property search portal and a B2B subscription suite of four tools (ReContact, Hailo, Insights, and Pro) that give estate agents visibility in AI search, pipeline management, conversation tools, and conversion optimization.
Is Homesearch a public or private company?
Homesearch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Homesearch founded?
Homesearch was founded in 2017. It employs 51 to 100 people.
Where is Homesearch based?
Homesearch is headquartered in London, United Kingdom, in the Europe region.
How does Homesearch make money?
One revenue line is on record: estate Agent Subscriptions.
Does Homesearch have an API?
No public API is recorded for Homesearch.
What industry is Homesearch in?
Homesearch's product category is Real Estate Technology / Property Data Analytics. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.