JMK Group

What JMK Group does

JMK Group is a privately held, family-controlled UK and Irish hospitality company founded in 2009 by John Kajani. The group operates as a vertically integrated developer, owner, and operator of branded hotels, holding long-term franchise agreements with four of the world's largest hospitality companies: Hilton (Home2 Suites, Hampton by Hilton, Tapestry Collection), Marriott International (Aloft, Residence Inn, Moxy), IHG Hotels & Resorts (Holiday Inn, Holiday Inn Express), and Accor Hotels (Adagio). As of mid-2026, the portfolio comprises 1,959 open hotel rooms across London, Dublin, Belfast, Cork, and Waterford, supplemented by an owned residential and commercial Central London property portfolio of 337 units and the proprietary Guud Day coffee house brand. The company targets a diversified customer base spanning business and corporate travellers, airport transit guests, extended-stay professionals, leisure visitors, and upscale boutique travellers, served through brand-partner global distribution and loyalty programs rather than proprietary technology.

JMK's business model is anchored on three revenue streams: (1) hotel room revenue, generated through direct bookings, brand-operated reservation systems, OTAs (Booking.com, Expedia, TripAdvisor), and corporate negotiated rates; (2) food and beverage revenue from on-site restaurants, bars, and integrated Guud Day coffee houses; and (3) property rental and lease income from the Central London portfolio. Pricing is delegated to individual brand partners and varies by property, season, and brand tier. The company pursues growth through site identification in undersupplied UK and Irish cities, securing planning consent for heritage and brownfield conversions, and partnering with established brand operators to deliver branded hotels — a model that minimises brand-building burden while accessing global distribution.

The group has accelerated its expansion materially since 2021, completing four major hotel openings in 2026 alone (Home2 Suites Dublin, Aloft/Residence Inn Belfast, The Kensington Hideaway, Moxy/Residence Inn Cork), securing a £20.8M debt facility from OakNorth and REL Finance in January 2025, and acquiring the 122,733 sq ft Peninsular House in the City of London for luxury hotel redevelopment. Development pipeline totals 1,241,485 sq ft of land, with projects in Galway, Monument London, Waterford, and Dublin in various planning or construction stages. Sustainability credentials are a deliberate differentiator, with BREEAM In-Use 'Excellent' certification achieved at Hampton by Hilton Dublin and BREEAM Excellent / LEED Gold targeted across new developments.

Name

JMK Group

Legal name

JMK Management Service Limited

Website

https://jmk-group.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

JMK Group is a privately held, family-controlled UK and Irish hospitality developer, owner, and operator of branded hotels under franchise agreements with Hilton, Marriott, IHG, and Accor, managing 1,959 open rooms across London, Dublin, Belfast, Cork, and Waterford.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Residential Property Managers (531311)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Branded hotel operations
• Hospitality development
• Franchise hotel ownership
• Extended-stay accommodation
• Commercial property portfolio

Headquarters

HQ city

Harrow

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Hotel Room Revenue: Primary revenue from room bookings across owned and operated hotels spanning multiple brands (Hilton, Marriott, IHG, Accor) in the UK and Ireland. Revenue is generated through direct walk-ins, brand-owned booking engines, OTAs, and corporate negotiated rates.
2. Food & Beverage: Revenue from on-site restaurants, bars, cafes, and coffee houses (Guud Day brand) integrated within hotel properties, including room service, casual dining, and grab-and-go offerings.
3. Property Rental & Lease Income: Revenue from commercial and residential property portfolio in Central London, including short-term and long-term lease arrangements across owned real estate assets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

JMK Group develops, owns, and operates branded hotels across the UK and Ireland under franchise agreements with major international hospitality brands including Hilton (Home2 Suites, Hampton by Hilton, Tapestry Collection), Marriott International (Aloft, Residence Inn, Moxy), IHG Hotels & Resorts (Holiday Inn, Holiday Inn Express), and Accor (Adagio). The group also operates proprietary boutique brands (Seraphine, The Kensington Hideaway) and its own coffee house concept (Guud Day), alongside a residential and commercial Central London property portfolio.

Product overview

JMK Group is a privately owned hospitality company operating a portfolio of hotels, coffee houses, and properties across the UK and Ireland. The company's hotel portfolio consists primarily of branded properties operated under franchise agreements with major international hotel chains including Hilton (Home2 Suites, Hampton by Hilton), Marriott (Aloft, Residence Inn, Moxy), and IHG (Holiday Inn, Holiday Inn Express). JMK Group also operates its own proprietary brands including the boutique Seraphine and The Kensington Hideaway hotels, and Guud Day coffee houses. The company operates as a developer, owner, and operator, with properties ranging from extended-stay hotels to luxury boutique accommodations, featuring sustainability certifications such as BREEAM and LEED on newer developments.

Differentiator

Problem solved

Functional benefit

Brands

• Guud Day Coffee: Coffee house brand offering quality coffee and casual dining spaces in Ireland.

Products and services

• Home2 Suites by Hilton Dublin City Centre A 290-suite extended-stay hotel in central Dublin featuring fully equipped kitchens, adaptable living areas, complimentary hot breakfast, a 24/7 self-service market, fitness and laundry facilities, targeting project workers, relocations, and longer leisure stays. First Home2 Suites property in EMEA.
• Aloft & Residence Inn by Marriott Belfast Titanic Quarter A 228-room dual-brand hotel at Titanic Quarter, Belfast, comprising 135 Aloft contemporary guestrooms with W XYZ Bar and Re:fuel pantry, and 93 Residence Inn extended-stay suites with fully equipped kitchens and complimentary breakfast. Northern Ireland's first Aloft property.
• Moxy Hotel and Residence Inn by Marriott Cork City A 206-room dual-brand hotel at Camden Quay, Cork, with 153 Moxy lifestyle bedrooms (50-inch TVs, USB ports, free Wi-Fi) and 53 Residence Inn extended-stay suites. Includes Plug and Meet areas, video wall, bar, and continental breakfast. The first Marriott-branded hotel in Cork city centre.
• Hampton by Hilton Dublin City Centre A 249-room hotel at 21-25 Chancery Street, Dublin, near the historic Four Courts. Features casual dining lounge, 24-hour resident's bar, and gym. Implements Hilton CleanStay program. Walking distance to Dublinia Museum, Guinness Brewery, and Temple Bar. Awarded BREEAM In-Use 'Excellent' certification.
• Hampton by Hilton London Ealing A 182-room hotel at 111 Uxbridge Road, Ealing, London — the first of the new-generation Hampton by Hilton brand in the UK and Europe. Features meeting space, restaurant, bar, and fitness suite. Located near Ealing Broadway Shopping Centre and Ealing Film Studio.
• Holiday Inn Express Dublin City Centre A 198-room hotel at 28-32 Upper O'Connell Street, Dublin, on O'Connell Street. Features 3 air-conditioned meeting rooms, complimentary breakfast, and free Wi-Fi. Twenty minutes from Dublin Airport. Near 3 Arena, Convention Centre Dublin, and Croke Park.
• Holiday Inn Dublin Airport A 421-room four-star hotel 10 minutes from Dublin Airport T1 and T2, featuring the Open Lobby design, meeting rooms for up to 120 delegates, parking for 400 cars, and Kids Stay & Eat Free policies. Operated under IHG franchise.
• Waterford Marina Hotel An 81-bedroom four-star hotel on Canada Street, Waterford, on the banks of the River Suir with free onsite parking. Full refurbishment completed July 2023 featuring Art Deco-inspired design across 82 guest bedrooms, bar, restaurant, and reception areas.
• Seraphine Hammersmith Hotel A 41-room boutique hotel at 84-94 King Street, Hammersmith, London. Features double, triple and superior bedrooms with flat-screen TVs, workspace, laptop safe, and air-conditioning. Rainfall showers in en-suite bathrooms. Includes complimentary continental breakfast box.
• The Kensington Hideaway A 59-room four-star boutique hotel at 225 Kensington High Street, London. Features a literary-inspired design drawing influence from writers associated with Kensington, an intimate restaurant and bar for 35 guests, and interiors designed by Tonik studio.
• Guud Day Coffee House JMK Group's proprietary coffee house brand offering quality coffee and casual dining experiences in Dublin. Currently operating multiple locations including O'Connell Street and Four Courts. Committed to fairly traded coffee and quality service.

Quantifiable outcome

• 620 construction jobs created from Belfast Titanic Quarter £36m development
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core flagship, supporting, secondary and core.

• Marriott International (Aloft, Residence Inn, Moxy)core flagshipChannel Partner/ Reseller/ Distributor · 1 June 2026JMK Group operates hotels under Marriott International franchise brands including Aloft Belfast (Northern Ireland's first Aloft), Residence Inn Belfast (extended-stay), Moxy Cork (lifestyle), and Residence Inn Cork (extended-stay). Marriott provides the Bonvoy loyalty program, global distribution, brand standards, and operational support. The Belfast dual-brand property opened June 2026.
• Hilton (Home2 Suites, Hampton by Hilton, Tapestry Collection)core flagshipChannel Partner/ Reseller/ Distributor · 20 March 2026JMK Group develops, owns, and operates hotels under Hilton franchise agreements. The partnership spans multiple brands including Home2 Suites (extended-stay, EMEA debut in Dublin), Hampton by Hilton (upscale select-service in Dublin and London Ealing), and Tapestry Collection by Hilton (luxury boutique, planned Cork property). Hilton provides global distribution, the Hilton Honors loyalty program, brand operating standards, and global sales support. This is JMK's most prominent hospitality brand partnership.
• Tonik (Interior Design Studio)supportingStrategic or Co-development Partner · 2 February 2026London-based Tonik studio designed the interiors of The Kensington Hideaway boutique hotel, balancing residential warmth with understated elegance across guest rooms and public areas. The design reflects a literary-inspired concept drawing from writers associated with Kensington.
• Millimetre Design (Interior Design)supportingStrategic or Co-development Partner · 13 June 2023Millimetre Design led the interior design of Waterford Marina Hotel's complete renovation (82 guest bedrooms, bar, restaurant, reception), completed July 2023, creating a tranquil Art Deco-inspired aesthetic.
• DFL Ltd (Construction Contractor)supportingImplementation/ SI/ Consulting Partner · 13 June 2023DFL Ltd, a local Irish construction company, was the main contractor for the Waterford Marina Hotel complete renovation completed in July 2023, including 82 guest bedroom refurbishment and ground floor redesign.
• BRE (Building Research Establishment)supportingStrategic or Co-development Partner · 25 November 2022BRE assessed and certified Hampton by Hilton Dublin City Centre with a BREEAM In-Use 'Excellent' rating, covering nine sustainability categories including energy, water, health and wellbeing, and pollution. JMK Group targets BREEAM certification across all new developments as part of its ESG strategy.
• Accor Hotels (Adagio Aparthotel)secondaryChannel Partner/ Reseller/ Distributor · 28 February 2022JMK Group signed to open the first Adagio Aparthotel in Ireland, a 103-key property on South Street, Cork City, planned for summer 2024. Accor provides the Adagio brand platform, global distribution, and loyalty program access (ALL - Accor Live Limitless).
• IHG Hotels & Resorts (Holiday Inn, Holiday Inn Express)coreChannel Partner/ Reseller/ Distributor · 7 July 2021JMK Group operates Holiday Inn Dublin Airport (421 rooms, opened July 2021) and Holiday Inn Express Dublin City Centre (198 rooms, opened 2016) under IHG franchise. IHG provides the IHG Rewards Club loyalty program, global brand distribution, Meet With Confidence program for corporate events, and brand-level sales and marketing support.

Scale indicators11 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Dalata Hotel Group: Ireland's largest hotel operator with ~12,000 rooms across Maldron and Clayton brands, plus partner brands. Comparable to JMK as both are Irish-headquartered hotel owner-operators focused on Ireland and UK markets with multi-brand franchise and proprietary strategies.
• Whitbread PLC: UK's largest hospitality company operating Premier Inn budget hotels across UK, Ireland, and Germany. Comparable to JMK as a UK-headquartered hotel owner-operator with significant UK and Ireland presence, focusing on consistent branded accommodation delivery.
• Travelodge UK: Major UK budget hotel chain with ~600 hotels across UK, Ireland, and Spain. Comparable to JMK as a multi-brand hotel owner-operator targeting value-tier accommodation in UK and Ireland, with similar franchise/brand licensing structure.
• Pandox AB: Swedish hotel property investor and operator with ~160 hotels across Europe. Comparable to JMK as a European hotel owner-operator focused on asset-heavy hotel real estate investment with operating partnerships, though Pandox is publicly listed and significantly larger.
• Fattal Hotels (Leonardo Hotels): European hotel group operating ~230 Leonardo-branded hotels plus partner brands across UK and Europe. Comparable to JMK as a multi-brand hotel owner-operator expanding across European cities with both owned and franchise properties.

Broad incumbents

• Hilton Worldwide: One of the world's largest hotel companies with global franchise, management, and owned portfolio across luxury, upscale, and focused-service tiers. Comparable to JMK as JMK is a multi-brand Hilton franchisee (Hampton, Home2 Suites, Tapestry Collection), making Hilton a critical brand partner and broader incumbent reference.
• Marriott International: World's largest hotel company with 30+ brands and ~8,800 properties globally. Comparable to JMK as JMK operates multiple Marriott franchise brands (Aloft, Residence Inn, Moxy), making Marriott a critical brand partner for JMK's Belfast and Cork dual-brand developments.
• InterContinental Hotels Group (IHG): Global hotel franchisor with 6,000+ hotels across luxury and mainstream brands (Holiday Inn, Holiday Inn Express, Crowne Plaza). Comparable to JMK as JMK operates Holiday Inn Dublin Airport and Holiday Inn Express Dublin under IHG franchise agreements.
• Accor SA: European-headquartered global hotel group with 5,400+ properties across luxury, premium, midscale, and economy tiers. Comparable to JMK as JMK operates the planned first Adagio aparthotel in Ireland under Accor franchise, making Accor a key brand partner.

Others

• Wyndham Hotels & Resorts: World's largest hotel franchisor focused on economy and midscale segments with ~9,000 hotels. Comparable to JMK as a major global hotel franchisor with economy-tier brands that compete for similar value-tier guests, though not currently a brand partner of JMK.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jmkgroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMK Group