Durioo
Durioo is a Malaysia-based Islamic kids entertainment company operating a premium streaming platform (Durioo+), YouTube channels with 20M+ subscribers, original 3D animated series, IP licensing, and branded content. It serves Muslim families globally with halal-certified, scholar-endorsed content for children aged 0–12.
- Company typePrivate
- Founded2022
- HeadquartersKuala Lumpur, Malaysia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Durioo does
Durioo is a Malaysia-based Islamic kids entertainment company that operates a vertically integrated ecosystem spanning original content production, streaming, YouTube distribution, advertising, and IP licensing. The company produces 3D animated and live-action series targeted at Muslim children aged 0–12 across six core IPs (Little Ammar, Mina & Mila, ILM, Showtime!, Sirah Nabawiyyah, and Abibi), with content reviewed for Islamic authenticity and COPPA compliance. The platform serves Muslim families primarily in Southeast Asia and the Middle East, with reach reported across 180+ countries via YouTube (4 channels, 20M+ subscribers, 10B+ views).
Durioo's commercial model runs across four revenue streams: the Durioo+ premium subscription service (with a Movie Pack disclosed at RM10/month), reservation-based YouTube advertising and in-app advertising within Durioo+, branded content partnerships including sponsored episodes and jingles, and a four-pronged licensing programme covering character IP, broadcast content, original music, and merchandise (200+ SKUs across 15+ countries, 30+ broadcast partners). Content is produced in-house in HD and 4K, with in-house dubbing in Malay, Arabic, English, and Indonesian, and subtitling across 6 languages.
The company distributes Durioo+ via web, mobile, and Samsung and LG Smart TVs, and runs the Durioo Creator grant programme (RM500,000) to fund independent Muslim content creators. Durioo raised approximately US$2.94 million in seed funding in February 2023 from a syndicate led by Gobi Partners and Y Combinator, with reported RM100 million valuation at one year of operations. The company is privately held as Durioo Entertainment Sdn. Bhd., headquartered in Kuala Lumpur, with founder Sinan Ismail serving as CEO.
Durioo firmographics
Firmographics- Name
- Durioo
- Legal name
- Durioo Entertainment Sdn. Bhd.
- Website
- https://durioo.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Durioo is a Malaysia-based Islamic kids entertainment company operating a premium streaming platform (Durioo+), YouTube channels with 20M+ subscribers, original 3D animated series, IP licensing, and branded content. It serves Muslim families globally with halal-certified, scholar-endorsed content for children aged 0–12.
- Ownership category
- akta.pro rank
Durioo industry classification
Industry- Product category
- Islamic Children's Entertainment Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Kids & Family Streaming Platforms (MPACAAAG)
- akta.pro secondary industries
- Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Religious Education, Kids & Family Faith Programming (MPABALAM), Islamic Broadcasting (MPABALAG)
Keywords
Where Durioo is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Durioo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription (Durioo+): Premium subscription platform offering unlimited access to ad-free shows, interactive learning games, and exclusive content for families. Durioo+ Movie Pack available at RM10/month for exclusive film screenings. Revenue generated through recurring monthly/annual subscriptions with tiered access levels.
- YouTube Advertising: Video ad spots (pre-roll, mid-roll, 6-second bumpers, non-skippable formats) embedded within Durioo's YouTube channels. Thumbnail takeover and YouTube Shorts advertising. Reservation-based model with guaranteed placements in brand-safe kids' content environment reaching 10B+ views.
- In-App Advertising: Banner, interstitial, and native ad formats integrated inside the Durioo+ app experience. Ad formats include content cards, push notifications, and explore screen placements. Guaranteed completion rates and brand-safe environment.
- Licensing (Character IP): Four licensing pathways: character licensing (6 IPs across 15+ countries), content licensing (500+ episodes to 30+ broadcast partners), music and dubbing (300+ original songs, master/sync rights), and merchandising (200+ licensed product SKUs across 15 categories). Revenue from flat-fee and royalty structures.
- Branded Content Partnerships: Sponsored branded content including original songs, jingles, short stories (1-2 minutes), 30-second public service announcements, UGC content, and full sponsored episodes. Revenue from production fees plus distribution rights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Durioo+ Movie Pack - exclusive film content subscription |
| Subscription | Monthly | In-Video Ad Package (Starter tier) |
| Subscription | Monthly | In-App Advertising Package (Growth tier) |
| Subscription | Monthly | Top 100 Content Package (Premium tier for YouTube Ads) |
| Other | Multi-year contract | Character License Package (Standard) |
| Other | Multi-year contract | Content Licensing Package (Broadcast) |
| Other | Multi-year contract | Complete IP Bundle (Full IP) |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
Durioo product offering
Product offeringCore offering
Durioo produces and distributes original, Islamic-values-based animated and educational entertainment aimed at Muslim children aged roughly 1–12. Its core commercial offering is the Durioo+ subscription streaming service, complemented by free ad-supported streaming TV (FAST) channels, a YouTube ad-funded network, and global licensing of its owned IP catalogue to broadcasters and OTT platforms.
Product overview
Durioo is a comprehensive Islamic kids entertainment ecosystem comprising multiple integrated products. The core offering is Durioo+, a premium subscription streaming platform providing ad-free, halal-safe animated and live-action content for children aged 0-12. Supporting the platform are advertising solutions (YouTube Ads, Content Partnerships) and a Licensing programme enabling third parties to use Durioo's IP (characters, content, music, merchandising). The portfolio includes six original content IPs: Little Ammar (ages 0-4), Mina & Mila (ages 4-8), Showtime! (ages 4-8), Abibi (ages 4-8), ILM (ages 9-12), and Sirah Nabawiyyah (ages 9-12). The Durioo Creator Programme provides grants to support independent content creators. The company also operates YouTube channels reaching 20M+ subscribers with over 10 billion views.
Differentiator
Problem solved
Functional benefit
Brands
- Durioo+: Premium subscription streaming platform offering unlimited access to ad-free shows, interactive learning games, and exclusive content for kids aged 2 to 8.
Products and services
- Durioo+ Subscription Streaming Subscription streaming service giving Muslim families on-demand access to Durioo's original, ad-free, Islamic-values-based animated and educational content for children on mobile devices and smart TVs.
- Durioo FAST Channels Free ad-supported streaming TV channels carrying Durioo's original Islamic children's content, monetised through advertising rather than viewer subscription.
- YouTube Ads / YouTube Network Media product that monetises Durioo's owned YouTube channels by selling advertising placements to brands and agencies seeking Muslim family audiences in a brand-safe environment.
- Content Partnerships B2B offering that develops co-branded or customised Islamic children's content collaborations with brands, agencies and media partners for distribution via Durioo's channels.
- Content Licensing Licensing of Durioo's owned-and-produced original children's IP catalogue to broadcasters, cable networks and OTT platforms worldwide on a per-title or per-territory basis.
- Durioo Creator Programme Creator programme that recruits and supports independent Islamic children's content creators, distributing their work through Durioo's platform and audience reach.
Quantifiable outcome
- 98% ad completion rate for 10-second in-video ads
- +5 more outcomes
Companies that use Durioo
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Durioo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Durioo partnerships and signals
Strategic signalScale indicators16 records
Recent moves6 records
Expansion highlights5 records
Durioo competitors and assessment
Company assessmentDirect peers
- Muslim Kids TV: A direct competitor offering Islamic-themed video content and apps for Muslim children worldwide. Closely matches Durioo's halal-certified, faith-aligned kids entertainment positioning with a similar target audience.
- One4Kids (Zaky): Produces Islamic animated series and songs featuring the Zaky character. Directly comparable to Durioo's IP-driven Islamic kids content model with similar scholar-endorsed, animated content approach.
- IQRA Cartoon: Islamic-focused kids animation channel and content producer targeting Muslim children globally. Comparable as a niche Islamic animation competitor with similar content licensing and YouTube distribution model.
- Kidoodle.TV: COPPA-compliant, brand-safe kids streaming platform with multi-platform distribution (web, mobile, smart TV). Directly comparable business model as a subscription-based, ad-supported kids streaming service.
Broad incumbents
- YouTube Kids: Google's dedicated kids content platform and Durioo's largest indirect competitor. Comparable in targeting kids audiences with curated, COPPA-compliant content across smart TVs, mobile, and web.
- Moonbug Entertainment (CoComelon): Major kids entertainment company behind CoComelon and other global franchises, owned by Candle Media. Comparable as a leading kids IP creator and licensor with global distribution and multi-language content.
- Netflix Jr. Netflix's dedicated kids content vertical offering original animated series and films. A broad incumbent competitor with global streaming reach that could expand into Islamic-content niches.
- BBC Kids / CBeebies: Established public broadcaster kids brand offering educational and entertainment programming. Comparable as a trusted, brand-safe kids content platform with multi-platform distribution and educational positioning.
- Shahid (MBC Group): Leading Arabic streaming platform with growing kids content vertical. Comparable as a regional incumbent in Middle Eastern streaming that serves overlapping Arabic-speaking Muslim family audiences.
- WildBrain: Canadian kids entertainment company managing major IP franchises (Peppa Pig, Teletubbies) and operating the WildBrain Spark YouTube network. Comparable as a kids IP licensor and multi-platform content distributor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Durioo social profiles
Digital presenceDurioo compliance and trust
Trust signalCompliance2 records
Durioo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Durioo leadership team
Management profileNumber of profiles
Profiles1 record
Durioo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Durioo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Durioo
What does Durioo do?
Durioo produces and distributes original, Islamic-values-based animated and educational entertainment aimed at Muslim children aged roughly 1–12. Its core commercial offering is the Durioo+ subscription streaming service, complemented by free ad-supported streaming TV (FAST) channels, a YouTube ad-funded network, and global licensing of its owned IP catalogue to broadcasters and OTT platforms.
Is Durioo a public or private company?
Durioo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Durioo founded?
Durioo was founded in 2022. It employs 51 to 100 people.
Where is Durioo based?
Durioo is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Durioo make money?
Five revenue lines are on record. Subscription (Durioo+) is the primary driver. The others are youTube Advertising, in-App Advertising, licensing (Character IP) and branded Content Partnerships.
Who are Durioo's main competitors?
Direct peers on record are Muslim Kids TV, One4Kids (Zaky), IQRA Cartoon and Kidoodle.TV. Broad incumbents are YouTube Kids, Moonbug Entertainment (CoComelon), Netflix Jr., BBC Kids / CBeebies, Shahid (MBC Group) and WildBrain.
Does Durioo have an API?
No public API is recorded for Durioo.
What industry is Durioo in?
Durioo's product category is Islamic Children's Entertainment Streaming. Its primary akta.pro industry code is MPACAAAG, Kids & Family Streaming Platforms, with a secondary code of EDAGALAK, Children’s & Youth Educational Entertainment (Edutainment). Its NAICS code is 5162 and its SIC code is 4833.