Focus Tree
Focus Tree SAS is a French mobile productivity app for students, combining focus timers, flashcards, social study features, digital gardens, and AI quizzes. Built on Starknet blockchain, it monetizes via freemium subscriptions, in-app purchases, and a digital asset marketplace.
- Company typePrivate
- Founded2022
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Focus Tree does
Focus Tree SAS is a French private company founded in 2022 that operates a mobile productivity application targeted primarily at students. The app, available on iOS and Android, combines a customizable focus timer with automatic distraction blocking, flashcards using spaced repetition algorithms, social features that surface friends' study activity, a virtual digital garden that grows with completed sessions, and AI-generated quizzes for community-based challenges. The product is built on the Starknet Layer 2 blockchain and includes optional Digital Asset Features (restricted to users aged 18+) such as cryptocurrency wallets, digital token rewards, NFTs, and an in-app marketplace.
The company monetizes through a freemium model: core focus, flashcard, garden, and social features are free, while premium subscriptions are billed weekly, monthly, or annually with auto-renewal. Additional revenue streams include in-app purchases for virtual items, marketplace transaction activity for digital assets, and advertising (including third-party offer walls). Distribution is exclusively mobile-app-store based with a product-led growth motion, leveraging in-app social features for organic referrals.
Focus Tree raised a $2 million seed round in May 2024 led by Sfermion, with participation from Foresight Ventures, Psalion VC, StarkWare Industries, Volt Capital, and Typhon Ventures. The company is organized as a French société par actions simplifiée with its headquarters and arbitration jurisdiction in Paris. It maintains GDPR and CCPA/CPRA compliance frameworks and is positioned within the Starknet ecosystem alongside apps such as Ekubo, Dojo, and Paradex.
Focus Tree firmographics
Firmographics- Name
- Focus Tree
- Legal name
- Focus Tree SAS
- Website
- https://focustree.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Focus Tree SAS is a French mobile productivity app for students, combining focus timers, flashcards, social study features, digital gardens, and AI quizzes. Built on Starknet blockchain, it monetizes via freemium subscriptions, in-app purchases, and a digital asset marketplace.
- Ownership category
- akta.pro rank
Where Focus Tree is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Focus Tree business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Freemium Subscription Model: Core focus timer, flashcards, gardens, and social features are available for free. Premium features require paid subscriptions billed weekly, monthly, or annually with auto-renewal. Subscription changes take effect at the start of the next billing period.
- In-App Purchases: Users can purchase virtual items, currency, and other content through in-app purchases. All in-app purchases are final and non-refundable. These include virtual garden items and decorations.
- Marketplace for Digital Assets: Platform for buying, selling, or trading digital assets including NFTs and tokens. Users aged 18+ can participate in marketplace transactions with cryptocurrency.
- Advertising: Display of advertisements and affiliate offers within the Services, including offer walls from third-party advertisers that offer rewards in exchange for completing certain actions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free core features with optional premium subscription |
| Unit Pricing | Pay-as-you-go | In-app purchases for virtual items |
| Subscription | Monthly | Digital Asset Features for users 18+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Focus Tree product offering
Product offeringCore offering
Focus Tree is a mobile productivity application for iOS and Android that combines a customizable focus timer with automatic distraction blocking, spaced repetition flashcards, social study features, AI-generated quizzes, and a gamified digital garden. The app operates on a freemium model and integrates optional Web3 digital asset features (cryptocurrency wallets, tokens, NFTs, and a marketplace) built on the Starknet blockchain, restricted to users aged 18 and older.
Product overview
Focus Tree is a single, unified mobile productivity application for iOS and Android designed primarily for students. The core app combines a customizable Focus Timer with automatic distraction blocking, Flashcards with spaced repetition algorithms, social features allowing users to see friends' study activity, and a digital Garden that grows as users complete focus sessions. The app integrates AI Quizzes for community-based challenges and includes optional Digital Asset Features (restricted to users aged 18+) involving cryptocurrency wallets, NFTs, and Starknet blockchain integration. The app offers a free tier alongside Premium Subscriptions with in-app purchases for virtual items.
Differentiator
Problem solved
Functional benefit
Products and services
- Focus Tree App Mobile productivity application for iOS and Android positioned as '#1 Focus app for students.' Combines a customizable focus timer with automatic distraction blocking, spaced repetition flashcards, social study features (seeing what and how much friends are studying), AI-generated quizzes, and a gamified digital garden that grows with completed focus sessions. Includes optional Web3 digital asset features (cryptocurrency wallets, digital token rewards, NFTs, and a marketplace) built on the Starknet blockchain, restricted to users aged 18 and older. Available via freemium model with optional premium subscriptions.
Quantifiable outcome
- Users can block distracting apps automatically during focus sessions
- +1 more outcomes
Companies that use Focus Tree
Customer profileSegments3 records
Ideal customer profiles3 records
Focus Tree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
Focus Tree partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Starknet FoundationcoreFocus Tree is listed as one of the ecosystem apps demonstrating real-world adoption on Starknet. The partnership involves integration with Starknet's Layer 2 blockchain infrastructure for digital asset features including wallets, tokens, and NFTs. Starknet Foundation supports projects building on its network.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Focus Tree competitors and assessment
Company assessmentDirect peers
- Flora: Gamified focus app where users plant virtual trees and co-plant with friends. Closely comparable to Focus Tree's shared-garden and social accountability features, with the same student-skewing audience and freemium mobile distribution model.
- Forest: The flagship focus/productivity app that uses a tree-growing metaphor to incentivize phone-free time. It is the closest direct competitor to Focus Tree, sharing the focus timer, distraction blocking, and tree/garden gamification mechanic, and explicitly targets the same student and productivity-seeking audience.
- Be Focused: Pomodoro-style focus timer app across iOS, macOS, and watchOS. Direct overlap with Focus Tree's customizable focus sessions and distraction-blocking mechanic, targeting students and professionals seeking structured deep work.
- Anki: Open-source, spaced-repetition flashcard platform that pioneered the algorithmic review schedules Focus Tree also employs. Competes directly for the same exam-prep use cases among serious students, though as a desktop/mobile tool rather than a gamified social app.
- Quizlet: Dominant flashcard and study platform with spaced repetition, used heavily by students worldwide. Overlaps with Focus Tree's flashcards and spaced-repetition feature set and competes for the same student mindshare and time spent studying.
- Opal: App and screen-time blocker that lets users schedule focus sessions that automatically restrict distracting apps. Direct overlap with Focus Tree's distraction-blocking focus timer for productivity-seeking consumers, especially students and knowledge workers.
- Engross: Productivity app combining focus timer, to-do lists, and habit tracking. Comparable to Focus Tree's session-based productivity offering, targeting students and professionals, though without the social or Web3 layers.
- Tide: Focus, sleep, and meditation app that combines pomodoro-style focus timers with nature-themed visuals and audio. Direct competitor in the nature/metaphor-driven focus category, targeting the same general productivity-seeker audience with a broader wellness positioning.
Emerging players
- STEPN: Move-to-earn Web3 consumer app on Solana that pioneered token rewards for real-world activity. Comparable to Focus Tree's Web3 productivity concept where users earn tokenized rewards for productive behavior, serving as a useful comparator for token-incentive unit economics.
- Sweatcoin: Move-to-earn app that converts physical activity into a digital token economy. Comparable to Focus Tree in the broader 'earn-for-productive-behavior' category; though Sweatcoin rewards movement rather than focus, the engagement model and freemium consumer structure are analogous.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Focus Tree social profiles
Digital presenceFocus Tree compliance and trust
Trust signalCompliance2 records
Focus Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus Tree leadership team
Management profileNumber of profiles
Profiles1 record
Focus Tree funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus Tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus Tree
What does Focus Tree do?
Focus Tree is a mobile productivity application for iOS and Android that combines a customizable focus timer with automatic distraction blocking, spaced repetition flashcards, social study features, AI-generated quizzes, and a gamified digital garden. The app operates on a freemium model and integrates optional Web3 digital asset features (cryptocurrency wallets, tokens, NFTs, and a marketplace) built on the Starknet blockchain, restricted to users aged 18 and older.
Is Focus Tree a public or private company?
Focus Tree is a private company. It is classified as venture growth investor backed and is currently operating.
When was Focus Tree founded?
Focus Tree was founded in 2022. It employs 1 to 10 people.
Where is Focus Tree based?
Focus Tree is headquartered in Paris, France, in the Europe region.
How does Focus Tree make money?
Four revenue lines are on record. Freemium Subscription Model is the primary driver. The others are in-App Purchases, marketplace for Digital Assets and advertising.
Who are Focus Tree's main competitors?
Direct peers on record are Flora, Forest, Be Focused, Anki, Quizlet, Opal, Engross and Tide. Emerging players are STEPN and Sweatcoin.
Does Focus Tree have an API?
No public API is recorded for Focus Tree.