Magnetis
Magnetis is a São Paulo-based digital wealth management platform founded in 2012 that offers automated investment advisory, portfolio management, and financial planning tools to individual retail clients in Brazil. It was acquired by BTG Pactual in August 2023 and now operates within BTG's digital banking ecosystem.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Magnetis does
Magnetis is a Brazilian digital wealth management platform founded in 2012 and headquartered in São Paulo, serving individual retail clients with automated investment advisory, portfolio management, and financial planning tools. The company operated a B2C robo-advisor model, delivering technology-driven portfolio construction and personalized financial guidance to Brazilian consumers seeking accessible long-term investment solutions. Its core offering was a unified digital advisory platform designed to lower the friction and cost of wealth management for retail investors in Brazil.
The company raised approximately $17.4 million across multiple funding rounds from 2015 through 2020, with investors including 500 Global, MONASHEES, NH Investimentos, Redpoint eventures, VEF, and Google for Startups. Headcount grew to 51–100 employees, led by co-founder and CEO Luciano Tavares, alongside a CMO, Director of Investment Advisory, and senior product management. On August 23, 2023, BTG Pactual — one of Latin America's largest investment banks — acquired Magnetis to integrate its digital wealth management capabilities into BTG Pactual's digital banking ecosystem, with the stated objective of enhancing scale, efficiency, and product offerings for individual clients.
Following the acquisition, Magnetis operates as a subsidiary within BTG Pactual's digital platform rather than as an independent entity. Specific pricing, revenue model mechanics, and customer count are not publicly disclosed. The combined entity's go-to-market leverages BTG Pactual's distribution, regulatory infrastructure, and capital base to scale the digital advisory proposition across BTG Pactual's client footprint.
Magnetis firmographics
Firmographics- Name
- Magnetis
- Website
- https://magnetis.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Magnetis is a São Paulo-based digital wealth management platform founded in 2012 that offers automated investment advisory, portfolio management, and financial planning tools to individual retail clients in Brazil. It was acquired by BTG Pactual in August 2023 and now operates within BTG's digital banking ecosystem.
- Ownership category
- akta.pro rank
Magnetis industry classification
Industry- Product category
- Digital Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward) (FSAAACAJ)
Keywords
Where Magnetis is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Magnetis business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Magnetis product offering
Product offeringCore offering
Magnetis operates a digital wealth management platform that delivers automated investment advisory, portfolio management, and financial planning tools to individual clients in Brazil. The platform enables retail investors to build and manage long-term investment plans through a unified digital advisory service. Following its acquisition by BTG Pactual, the offering is being integrated into BTG Pactual's broader digital banking ecosystem.
Product overview
Magnetis operates as a digital wealth management platform, functioning as a single unified digital advisory service. The platform was designed to provide automated investment management, portfolio optimization, and personalized financial guidance for retail clients. Following its acquisition by BTG Pactual, the platform is being integrated into BTG Pactual's digital banking ecosystem to enhance the bank's digital wealth management offerings for individual clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Wealth Management Platform A digital wealth management platform that provides automated investment advisory services, portfolio optimization, and financial planning tools for individual retail clients in Brazil. The platform is designed to enable clients to build and manage long-term investment portfolios through a unified digital advisory experience, and following BTG Pactual's 2023 acquisition it is being integrated into BTG Pactual's broader digital banking ecosystem.
Companies that use Magnetis
Customer profileSegments1 record
Ideal customer profiles1 record
Magnetis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Magnetis partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Magnetis competitors and assessment
Company assessmentDirect peers
- XP Inc. Brazil's largest digital wealth and investment platform serving retail and HNW clients. Directly comparable to Magnetis in product (digital advisory, portfolio management), customer base (Brazilian retail investors), and business model (platform-led wealth distribution).
- Gorila Investimentos: Brazilian fintech offering digital portfolio tracking and wealth management to individual investors. Comparable to Magnetis in serving Brazilian retail clients with tech-enabled investment management tools.
- Wealthfront: US digital wealth management platform offering automated investment advisory and financial planning. Comparable to Magnetis in automated portfolio management and tech-enabled advisory for retail clients.
- Warren Investimentos: Brazilian digital wealth management platform offering automated portfolio management and advisory to retail clients. Closely comparable to Magnetis in digital-first RIA positioning and Brazilian individual investor target market.
- Betterment: US-based pioneer in digital robo-advisory and automated portfolio management for retail investors. Closely comparable to Magnetis in digital-first RIA model and automated investment advisory product.
- Modal Mais: Brazilian digital wealth and brokerage platform serving retail investors. Comparable to Magnetis in digital advisory, portfolio management, and Brazilian individual investor target market.
- Original (by Mercado Livre): Brazilian digital wealth platform (formerly a startup, now part of Mercado Livre). Comparable to Magnetis as a Brazilian robo-advisor for retail investors that was acquired by a larger ecosystem player.
Broad incumbents
- BTG Pactual Digital: BTG Pactual's consumer-facing digital investment platform. Following Magnetis's acquisition, BTG's own digital wealth offering is the most direct comparable incumbent, sharing both customer base and now product capability.
- NuInvest (Nubank): Brazilian digital investment platform operated by Nubank. Comparable to Magnetis as a digital-first wealth offering targeting Brazilian retail clients, though embedded within a broader digital banking ecosystem.
Emerging players
- Vesto (formerly Vérios): Brazilian digital asset and wealth management platform offering portfolio management to individual clients. Comparable to Magnetis in digital-first advisory and Brazilian retail focus, but with stronger crypto-asset positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Magnetis social profiles
Digital presenceMagnetis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magnetis leadership team
Management profileNumber of profiles
Profiles4 records
Magnetis funding detail
Funding detailFunding overview
Funding rounds6 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magnetis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magnetis
What does Magnetis do?
Magnetis operates a digital wealth management platform that delivers automated investment advisory, portfolio management, and financial planning tools to individual clients in Brazil. The platform enables retail investors to build and manage long-term investment plans through a unified digital advisory service. Following its acquisition by BTG Pactual, the offering is being integrated into BTG Pactual's broader digital banking ecosystem.
Is Magnetis a public or private company?
Magnetis is a private company. It is classified as corporate owned and is currently acquired.
When was Magnetis founded?
Magnetis was founded in 2012. It employs 51 to 100 people.
Where is Magnetis based?
Magnetis is headquartered in São Paulo, Brazil, in the Latin America region.
Who are Magnetis's main competitors?
Direct peers on record are XP Inc., Gorila Investimentos, Wealthfront, Warren Investimentos, Betterment, Modal Mais and Original (by Mercado Livre). Broad incumbents are BTG Pactual Digital and NuInvest (Nubank). Vesto (formerly Vérios) is listed as an emerging player.
Does Magnetis have an API?
No public API is recorded for Magnetis.
What industry is Magnetis in?
Magnetis's product category is Digital Wealth Management. Its primary akta.pro industry code is FSAAACAJ, Digital/Hybrid RIAs (Robo-Enabled, Tech-Forward). Its NAICS code is 523940 and its SIC code is 6199.