Hasura
Hasura is a developer-focused data access platform that auto-generates GraphQL and REST APIs from 25+ data sources via a compiler-based query engine, serving Fortune 100 enterprises and AI agent deployments through its GraphQL Engine, DDN, and PromptQL product lines.
- Company typePrivate
- Founded2017
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hasura does
Hasura is a developer-focused data access and API platform company founded in 2017 and headquartered in San Francisco, with operational roots in Bangalore, India. The company's core technology is a metadata-driven API platform that automatically generates GraphQL and REST APIs from connected data sources via a compiler-based query engine designed to eliminate the GraphQL N+1 query problem. Hasura supports 25+ data connectors covering SQL, NoSQL, cloud data warehouses, and SaaS APIs through its open Native Data Connector (NDC) specification, with SDKs available in Rust, Go, Python, and TypeScript. The platform spans three branded product lines: Hasura GraphQL Engine (HGE), the battle-tested original product with over one billion downloads; Hasura Data Delivery Network (DDN), the next-generation metadata-driven API platform launched as v3.x in 2024; and PromptQL, an AI-native spin-off launched in 2025 that translates natural language into executable query plans for AI agents.
Hasura operates a hybrid go-to-market model combining product-led growth through a self-serve free tier and open-source distribution with enterprise field sales targeting Fortune 500 and government accounts. Revenue is generated through SaaS subscriptions for Hasura DDN and GraphQL Cloud (freemium to enterprise tiers with custom annual pricing), enterprise licensing for on-premises deployments, and a high-margin professional services stream through PromptQL deploying AI engineers at $900 per hour. The customer base spans Fortune 100 enterprises across healthcare (Philips Healthcare, Penumbra), aerospace and defense (NASA, Airbus, Matternet), financial services (BBVA, Bank BRI), government (US House of Representatives), and technology (OpenAI, Atlassian, Siemens), with stated adoption by 50% of Fortune 100 companies. Compliance posture includes SOC 2 Type II, HIPAA, GDPR, CCPA, and Data Privacy Framework certifications, supporting regulated enterprise deployments. In February 2022, Hasura raised a $100 million Series C led by Greenoaks Capital at a $1 billion valuation, and in 2025 the PromptQL spin-off itself achieved unicorn status.
Hasura firmographics
Firmographics- Name
- Hasura
- Legal name
- Hasura, Inc.
- Website
- https://hasura.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hasura is a developer-focused data access platform that auto-generates GraphQL and REST APIs from 25+ data sources via a compiler-based query engine, serving Fortune 100 enterprises and AI agent deployments through its GraphQL Engine, DDN, and PromptQL product lines.
- Ownership category
- akta.pro rank
Hasura industry classification
Industry- Product category
- API Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
- akta.pro secondary industries
- Knowledge Graphs, Ontologies & Entity Resolution (HDAAADAI), Managed Databases (Relational/NoSQL/In-Memory DBaaS) (HDABAAAE)
Keywords
Where Hasura is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Hasura business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Hasura DDN / GraphQL Cloud: SaaS subscription model for Hasura Data Delivery Network (DDN) and cloud-hosted GraphQL Engine. Offers free tier for development and paid tiers for production deployments with SLA guarantees, advanced security, and support. Pricing is tiered based on usage, data sources, and team size.
- Enterprise Licensing: Enterprise agreements for large organizations with custom pricing, dedicated support, SLAs, and on-premises deployment options. Targets Fortune 500 companies, government agencies, and global enterprises.
- Professional Services - PromptQL AI Consulting: PromptQL, the AI spin-off from Hasura, deploys AI engineers as consultants at $900 per hour to address enterprise AI transformation failures. Early clients report millions in savings. This is a high-margin professional services revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for developers and small projects |
| Subscription | Annual | Enterprise plans with custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels12 records
Hasura product offering
Product offeringCore offering
Hasura provides a metadata-driven universal data access platform that auto-generates production-ready GraphQL and REST APIs from connected databases, warehouses, and SaaS sources. Its two flagship offerings are the Hasura Data Delivery Network (DDN) / GraphQL Engine for API development, and PromptQL, an AI-native data access layer that translates natural language into executable queries for AI agents. Hasura sells subscriptions to its cloud platform and on-premises enterprise licenses, and operates a high-end AI consulting practice through PromptQL.
Product overview
Hasura offers a portfolio of data access products centered on two generations: its established GraphQL engine (Hasura GraphQL Engine / DDN) and its newer AI-native platform (PromptQL). Hasura DDN is a metadata-driven API platform that auto-generates GraphQL and REST APIs from any connected data source, with 40+ official and community connectors. PromptQL is the AI successor product that wraps natural language around the same data access infrastructure, enabling AI agents to query enterprise data via natural language. Both products share the same underlying connector ecosystem and are positioned for developers building modern applications and AI-powered workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Hasura GraphQL Engine (HGE): Battle-tested GraphQL engine that automatically creates CRUD GraphQL APIs with fine-grained authorization for rapid application development.
- Hasura DDN
- PromptQL
Products and services
- PromptQL PromptQL is an AI-native data access platform that translates natural language prompts into structured, executable query plans across enterprise data sources. It maintains a semantic metadata layer derived from introspected databases and prior interactions, enabling AI agents and business users to reliably retrieve, analyze, and act on enterprise data using natural language. It is sold to enterprises deploying AI initiatives and is supported by a high-end AI consulting practice.
- Hasura Data Delivery Network (DDN) Hasura DDN is a metadata-driven universal data access layer that auto-generates GraphQL and REST APIs from connected data sources. It provides a federated query engine, declarative metadata governance, built-in authorization, end-to-end caching, and 25+ data connectors, and is sold via cloud subscription and on-premises enterprise licenses.
- Hasura GraphQL Engine Hasura GraphQL Engine is the open-source, battle-tested GraphQL engine that introspects databases (PostgreSQL, MySQL, SQL Server, etc.) and automatically generates GraphQL schemas and resolvers with fine-grained authorization. It uses a compiler-based query engine to avoid N+1 query problems and delivers up to 3x faster performance than handwritten GraphQL subgraphs.
Quantifiable outcome
- 50% reduction in development timeline (2-4 years to under 1 year for clinical platform at Philips Healthcare)
- +8 more outcomes
Companies that use Hasura
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles3 records
Hasura technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature10 records
Hasura partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Hasura competitors and assessment
Company assessmentDirect peers
- Apollo GraphQL: Apollo is a leading GraphQL API platform with a federated supergraph architecture. Directly comparable to Hasura as both target enterprise developers building GraphQL APIs at scale, with overlapping features like schema federation and managed runtime.
- Supabase: Supabase provides a managed Postgres platform with auto-generated APIs (REST, GraphQL, Realtime) and is one of Hasura's closest direct competitors. Both target developers wanting instant APIs on top of Postgres with PostgreSQL-first architectures.
- WunderGraph: WunderGraph is an open-source API gateway that builds GraphQL APIs by composing multiple data sources into a single supergraph. Directly comparable to Hasura DDN's federated query engine and metadata-driven approach.
- StepZen: StepZen provides a GraphQL API platform that federates data across multiple backends with declarative schemas. Competes with Hasura in the enterprise GraphQL federation space with similar positioning around unified data access.
- Prisma: Prisma is a database ORM and data access layer that abstracts database interactions for TypeScript/Node.js developers. Comparable to Hasura as a data layer tool for modern application developers, though Prisma is code-first vs Hasura's metadata-driven.
Broad incumbents
- AWS AppSync: AWS AppSync is the hyperscaler's managed GraphQL service bundled into AWS enterprise contracts. Represents the broad incumbent threat — overlapping GraphQL capabilities with the convenience of being part of a larger cloud platform.
- Google Cloud Apigee: Apigee is Google Cloud's enterprise API management platform supporting GraphQL, REST, and gRPC. Competes indirectly with Hasura at the enterprise API governance layer, especially among regulated industries.
- Azure API Management: Azure API Management is Microsoft's hyperscaler-scale API gateway and management platform with GraphQL support. Overlaps with Hasura DDN in the enterprise API governance and federated data access category.
Emerging players
- PostGraphile: PostGraphile auto-generates GraphQL APIs from PostgreSQL schemas with strong performance. Comparable as an open-source GraphQL-from-Postgres alternative; competes with Hasura in the developer community but lacks enterprise GTM.
- Neptune.ai / DataHub (Metadata & AI Platform): Neptune.ai provides metadata and experiment tracking for AI/ML platforms. Adjacent to PromptQL in serving AI-native enterprise data needs, though focused on ML lifecycle rather than natural language data access.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hasura social profiles
Digital presenceHasura compliance and trust
Trust signalCompliance5 records
Hasura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hasura leadership team
Management profileNumber of profiles
Profiles5 records
Hasura subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hasura funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hasura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hasura
What does Hasura do?
Hasura provides a metadata-driven universal data access platform that auto-generates production-ready GraphQL and REST APIs from connected databases, warehouses, and SaaS sources. Its two flagship offerings are the Hasura Data Delivery Network (DDN) / GraphQL Engine for API development, and PromptQL, an AI-native data access layer that translates natural language into executable queries for AI agents. Hasura sells subscriptions to its cloud platform and on-premises enterprise licenses, and operates a high-end AI consulting practice through PromptQL.
Is Hasura a public or private company?
Hasura is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hasura founded?
Hasura was founded in 2017. It employs 101 to 250 people.
Where is Hasura based?
Hasura is headquartered in Bangalore, India, in the Asia region.
How does Hasura make money?
Three revenue lines are on record. Subscription - Hasura DDN / GraphQL Cloud is the primary driver. The others are enterprise Licensing and professional Services - PromptQL AI Consulting.
Who are Hasura's main competitors?
Direct peers on record are Apollo GraphQL, Supabase, WunderGraph, StepZen and Prisma. Broad incumbents are AWS AppSync, Google Cloud Apigee and Azure API Management. Emerging players are PostGraphile and Neptune.ai / DataHub (Metadata & AI Platform).
Does Hasura have an API?
Yes. Hasura DDN exposes both GraphQL and REST/JSON:API endpoints over connected data sources. The GraphQL API is introspected and auto-generated from database schemas (tables, views, functions). Developers can also define and expose REST endpoints via the JSON:API layer. Authentication is handled via JWT secrets and session variables. Hasura provides an open Native Data Connector (NDC) specification with SDKs in Rust, Go, Python, and TypeScript for building custom connectors. Developer documentation is at hasura.io/docs/3.0/index.
What industry is Hasura in?
Hasura's product category is API Platform. Its primary akta.pro industry code is BPAEAFAL, Database/Application Data Layer Modernization (DB migration, ORM, caching), with a secondary code of HDAAADAI, Knowledge Graphs, Ontologies & Entity Resolution. Its NAICS code is 51821 and its SIC code is 7370.