Sablono
Sablono is a Berlin-based SaaS company providing cloud-based construction project management software. The platform enables general contractors and trade contractors to track progress, capture quality data, coordinate handovers, and manage payment valuations in real time.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sablono does
Sablono GmbH is a Berlin-based software company founded in 2012 at Technische Universität Berlin that develops a cloud-based construction project management SaaS platform. The company serves general contractors, specialist trade contractors, quantity surveyors, quality management teams, and planning and project controls roles across residential, commercial, renewable energy, and modular construction segments. Its platform is sold in three tiers — Track (entry-level, real-time progress reporting), Trace (quality assurance and compliance), and Flow (enterprise with advanced analytics and dedicated customer success) — plus a freemium Track Free tier that drives product-led acquisition. The technology stack is AWS-hosted with a multi-account production, non-production, and backup architecture, mobile-first design for on-site workers (Google Play app), and features organised across three functional areas: Progress and Workflows, Quality and Compliance, and Payment Valuation and Intelligence, including geo-tagged photo documentation, QA checklists, automated trade handovers, and dashboards linking costs to site activities.
The company operates a hybrid go-to-market combining a self-serve free tier and direct field sales targeting enterprise Flow-tier customers, with dedicated Project Review Sessions and account management for large contracts. Pricing is quote-based and not publicly disclosed; contracts are typically annual with auto-renewal. Sablono has internationalised across at least eight countries — Germany, Austria, the United Kingdom, the UAE, Australia, Morocco, Paraguay, and Ireland — and counts named enterprise customers including Morgan Sindall, Lendlease, Multiplex, Ballymore, Galliford Try, Q ENERGY, Domis Construction, and FT Construction. The business is privately held and founder-controlled by co-founders Lukas Olbrich (CEO), Sven Richter (CFO), and Florian Meichsner (COO). Disclosed funding includes seed and early-stage rounds in 2013, 2014, and 2015 with Hasso Plattner Ventures, HTGF, EIT Digital, and Allplan, and a later round in 2021 from strategic construction software investor Nemetschek. In 2025 the company achieved ISO 27001:2022 certification, signalling enterprise-grade security maturity.
Sablono firmographics
Firmographics- Name
- Sablono
- Legal name
- Sablono GmbH
- Website
- https://sablono.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sablono is a Berlin-based SaaS company providing cloud-based construction project management software. The platform enables general contractors and trade contractors to track progress, capture quality data, coordinate handovers, and manage payment valuations in real time.
- Ownership category
- akta.pro rank
Sablono industry classification
Industry- Product category
- Construction Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers) (EDABAFAC)
- akta.pro secondary industry
- SaaS Security Posture Management (SSPM) (HDADADAI)
Keywords
Where Sablono is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sablono business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Track Package: Entry-level package for construction management teams or specialist trade contractors replacing manual spreadsheet trackers with real-time progress reporting. Includes real-time progress data, on-site mobile reporting, and insights into progress against plan.
- SaaS Subscription - Trace Package: Mid-tier package enabling construction teams to capture quality against programme to ensure compliance. Includes QA checklists attached to workflow activities, digital audit trail, and built-in schematics for automatic project status visualization.
- SaaS Subscription - Flow Package: Enterprise package for large-scale projects and enterprise teams with unlimited access, advanced tools, and dedicated support. Includes collaboration with subcontractors from single platform, advanced project performance dashboards, dedicated customer success manager, and account manager.
- SaaS Subscription - Track Free: Free tier replacing existing spreadsheet trackers for straightforward on-site progress reporting. Used as a self-serve acquisition channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Track Free - Free entry-level package for basic progress tracking |
| Subscription | Annual | Track - For teams replacing spreadsheets with real-time progress reporting |
| Subscription | Annual | Trace - For teams capturing quality against programme for compliance |
| Subscription | Annual | Flow - Enterprise package for large-scale projects with unlimited access and dedicated support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Sablono product offering
Product offeringCore offering
Sablono is a cloud-based construction management SaaS platform that enables real-time progress tracking, quality assurance documentation, workflow management, and commercial intelligence for complex construction projects. The platform is offered in three tiered packages: Sablono Track (real-time progress reporting), Sablono Trace (quality assurance and compliance), and Sablono Flow (enterprise package with unlimited access, advanced analytics, and dedicated support). A free Track tier is offered for self-serve onboarding. The platform connects the entire construction supply chain from main contractors to specialist trades via mobile-first design and AWS-hosted infrastructure.
Product overview
Sablono is a construction management software platform offered through three tiered packages: Sablono Track (entry-level for real-time progress reporting), Sablono Trace (for quality assurance and compliance), and Sablono Flow (enterprise package with unlimited access and advanced analytics). The platform provides a comprehensive suite of features organized into three main categories: Progress & Workflows (Activity Tracker, Visual Tracker, Mobile App, Automated Handover Notifications, Deliverable Lists & Reports, Workflow Templates, Progress Audit Trail), Quality & Compliance (QA Checklists, Activity Sign-off, Issue Sign-off, Issue List & Reports, Issue Templates, Photo Documentation, Quality Audit Trail), and Payment Valuation & Intelligence (Commercial Dashboard, Commercial Look-Ahead, Commercial Planned Works Valuation, Baseline Scheduling, Look-Ahead Planning, Planned vs Actual Dashboards). The platform also includes a Project Control Center combining multiple dashboards for centralized project oversight. Additionally, Sablono operates an AI-powered chatbot on their website for visitor inquiries, which is separate from the core product software.
Differentiator
Problem solved
Functional benefit
Brands
- Sablono Track: Progress tracking package replacing manual spreadsheet trackers with real-time progress reporting
- Sablono Trace
- Sablono Flow
Products and services
- Sablono Track Entry-level package for construction management teams or specialist trade contractors to replace manual spreadsheet trackers with real-time progress reporting. Includes real-time progress data, on-site mobile reporting, and insights into progress against the plan.
- Sablono Trace Mid-tier package enabling construction teams to capture quality against programme to ensure compliance and get it right first time. Includes QA checklists attached to workflow activities, digital audit trail, and built-in schematics for automatic project status visualization.
- Sablono Flow Enterprise package for large-scale projects and enterprise teams requiring unlimited access, advanced tools, and dedicated support. Includes collaboration with subcontractors from a single platform, advanced project performance dashboards and analytics, and dedicated customer success and account manager.
- Sablono Track Free Free self-serve tier for construction teams replacing spreadsheet trackers with simple on-site progress reporting. No credit card required; functions as a bottom-of-funnel acquisition channel for upgrade to Track, Trace, or Flow packages.
- Sablono Mobile App On-site mobile reporting application for Android that allows construction teams to report progress, capture geo-tagged photos, and access real-time project updates from anywhere. Distributed via Google Play Store.
Quantifiable outcome
- 98% of users say Sablono gives them clarity around progress
- +6 more outcomes
Companies that use Sablono
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles2 records
Sablono technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature11 records
Sablono partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights5 records
Sablono competitors and assessment
Company assessmentEmerging players
- Buildertrend: Buildertrend is a construction project management SaaS focused on residential builders and remodelers — overlapping with Sablono's residential construction segment and trade contractor workflows, though typically serving smaller builders than Sablono's enterprise Flow tier.
- Buildots: Buildots applies computer vision and AI to automated progress tracking on construction sites, overlapping with Sablono's real-time progress monitoring and visual tracker features, though with a fundamentally different (camera-based) data capture approach targeting enterprise GCs.
Broad incumbents
- Oracle Primavera Unifier: Oracle Primavera Unifier is an enterprise project controls and capital program management platform widely used by large GCs and owners — competing with Sablono's baseline scheduling, project controls, and payment valuation capabilities at the upper end of the market.
- Bluebeam (Nemetschek): Bluebeam, a Nemetschek-owned construction document management and markup platform, sits within Sablono's investor's portfolio and overlaps in project documentation and QA workflows for large GCs — making it both an adjacent peer and a potential ecosystem/integration partner.
- Trimble Viewpoint (Trimble Construction): Trimble's construction portfolio (Viewpoint, Trimble Connect) provides ERP, project controls, and field management for specialty contractors and GCs — a broad incumbent competitor in payment valuation, scheduling, and project controls where Sablono's Flow package plays.
Direct peers
- Procore: Procore is the leading cloud-based construction management platform, offering project management, quality and safety, and financial tools to general contractors and owners — directly competing with Sablono's project oversight, QA, and payment valuation modules for the same enterprise GC customer base.
- PlanRadar: PlanRadar offers mobile construction defect management, snagging, and progress documentation across real estate, residential, and infrastructure — directly comparable to Sablono's QA checklists, issue tracking, and progress reporting, especially in European residential and commercial segments.
- Fieldwire: Fieldwire provides mobile-first task management, inspections, and reporting for construction field teams. It competes directly with Sablono's mobile progress tracking and QA checklists for the same specialty contractor and GC use cases.
- Autodesk Construction Cloud: Autodesk Construction Cloud (combining BIM 360 and PlanGrid) provides field execution, progress tracking, and quality management for construction projects. It targets the same enterprise general contractors and overlaps directly with Sablono's mobile progress, QA, and handover workflows.
- LetsBuild: LetsBuild is a European-based construction field management platform offering site progress tracking, quality and snagging, and project controls — a close functional and geographic peer to Sablono's Track/Trace/Flow packages, particularly across DACH and UK markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sablono social profiles
Digital presenceSablono compliance and trust
Trust signalCompliance1 record
Sablono financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sablono leadership team
Management profileNumber of profiles
Profiles3 records
Sablono funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sablono M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sablono
What does Sablono do?
Sablono is a cloud-based construction management SaaS platform that enables real-time progress tracking, quality assurance documentation, workflow management, and commercial intelligence for complex construction projects. The platform is offered in three tiered packages: Sablono Track (real-time progress reporting), Sablono Trace (quality assurance and compliance), and Sablono Flow (enterprise package with unlimited access, advanced analytics, and dedicated support). A free Track tier is offered for self-serve onboarding. The platform connects the entire construction supply chain from main contractors to specialist trades via mobile-first design and AWS-hosted infrastructure.
Is Sablono a public or private company?
Sablono is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sablono founded?
Sablono was founded in 2012. It employs 1 to 10 people.
Where is Sablono based?
Sablono is headquartered in Berlin, Germany, in the Europe region.
How does Sablono make money?
Four revenue lines are on record. SaaS Subscription - Track Package is the primary driver. The others are saaS Subscription - Trace Package, saaS Subscription - Flow Package and saaS Subscription - Track Free.
Who are Sablono's main competitors?
Emerging players on record are Buildertrend and Buildots. Broad incumbents are Oracle Primavera Unifier, Bluebeam (Nemetschek) and Trimble Viewpoint (Trimble Construction). Direct peers are Procore, PlanRadar, Fieldwire, Autodesk Construction Cloud and LetsBuild.
Does Sablono have an API?
No public API is recorded for Sablono.
What industry is Sablono in?
Sablono's product category is Construction Management Software. Its primary akta.pro industry code is EDABAFAC, DevOps, SRE & Platform Engineering (CI/CD, IaC, Containers), with a secondary code of HDADADAI, SaaS Security Posture Management (SSPM). Its NAICS code is 54151 and its SIC code is 7372.