Rewired
Rewired is a Switzerland-based, privately held venture studio founded in 2017 that invests $5M-$100M growth-stage checks into AI component technologies (robotics, machine learning, sensors, bionics) and esports companies, with a flagship €50 million stake in Team Vitality and a portfolio spanning deep-tech and gaming.
- Company typePrivate
- Founded2017
- HeadquartersLausanne, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rewired does
Rewired is a privately held, Switzerland-based venture studio and deep-tech fund founded in 2017, headquartered in Nyon and operating globally from Lausanne. The firm invests growth-stage capital ($5 million to $100 million per venture) into companies developing the component technologies of the artificial intelligence revolution — specifically across six core verticals: Mapping & Localization, Machine Learning, Robotics, Sensor Technologies, Bionics, and Esports. Its portfolio includes DARPA-funded Aromyx (digitization of taste and scent), the exited Seldon ML deployment platform (148% ROI, 36.7% annualized), Raptor Maps (drone-data analytics), Open Bionics (next-generation prosthetics), and Elementary Robotics (full-stack robotics), alongside its flagship asset Team Vitality, into which Rewired has invested €50 million to become one of Europe's largest esports investors. The firm operates a two-brand structure: Rewired.VC for core deep-tech investing and Rewired.GG for the esports portfolio, and is backed by Cascade Global, a multi-family office. Rewired's business model is return-driven: it deploys both intellectual and financial capital into portfolio companies and generates revenue through equity appreciation and exits (such as the Seldon divestiture) rather than selling a discrete product or service. Distribution is direct, relationship-based enterprise investment with a small internal team (11-50 employees, six named leaders including CEO Amit Jain) supported by senior advisors with deep sector credentials in venture capital, esports media, and entertainment.
Rewired firmographics
Firmographics- Name
- Rewired
- Website
- https://rewired.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rewired is a Switzerland-based, privately held venture studio founded in 2017 that invests $5M-$100M growth-stage checks into AI component technologies (robotics, machine learning, sensors, bionics) and esports companies, with a flagship €50 million stake in Team Vitality and a portfolio spanning deep-tech and gaming.
- Ownership category
- akta.pro rank
Rewired industry classification
Industry- Product category
- Venture Capital / Deep Tech Investing
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Co-Development, Porting & Remaster Publishing Services (MPAFABAG)
- akta.pro secondary industries
- Porting, Remastering & Platform Adaptation Services (PC/Console/Mobile/VR) (MPAFAKAN), Regulatory Reporting & Compliance Automation (FinCEN/CTR/SAR, EMIR/MiFID, etc.) (FSAGAFAG), ESG/Sustainable & Thematic Digital Investing Platforms (FSAGAEAK)
Keywords
Where Rewired is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Rewired business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Venture Capital Returns: Generating returns through equity investments in growth-stage AI, ML, robotics, and esports companies. Maximizes equity value of portfolio ventures through active support and capital deployment. Exited Seldon with 148% ROI (36.7% annualized).
- Portfolio Company Support: Provides intellectual and financial capital to portfolio companies to increase growth and maximize equity value of ventures
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Rewired product offering
Product offeringCore offering
Rewired is a growth-stage venture studio that deploys equity capital (typically $5 million to $100 million) into deep-tech and esports companies developing the component technologies of the AI revolution. It backs ventures across six verticals—mapping & localization, machine learning, robotics, sensor technologies, bionics, and esports—combining financial capital with intellectual and operational support through an interdisciplinary innovation hub.
Product overview
Rewired is a technology and esports focused venture studio operating across two main areas: Rewired.VC (core venture studio brand) and Rewired.GG (esports investment arm). The company does not offer a unified software product but rather operates as an investment vehicle backing portfolio companies across six investment verticals: Mapping & Localization, Esports, Machine Learning, Robotics, Sensor Technologies, and Bionics. The portfolio includes Aromyx (olfactory sensor technology), Seldon (machine learning deployment platform - exited), Raptor Maps (drone data software), Open Bionics (bionic prosthetics), and Elementary Robotics (human-assistive robots), along with a major investment in Team Vitality esports team.
Differentiator
Problem solved
Functional benefit
Products and services
- Rewired.VC Venture Studio Core venture studio brand operating growth-stage equity investments in AI, machine learning, robotics, sensor technologies, mapping/localization, bionics, and esports companies, providing both financial and intellectual capital. Intended for founders and management teams of growth-stage deep-tech ventures.
- Rewired.GG Esports Investment Arm
Quantifiable outcome
- 148% ROI (36.7% annualized) on Seldon exit
- +2 more outcomes
Companies that use Rewired
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Rewired technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rewired partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- City A.M.coreRewired has partnered with City A.M. to create 'Rewired Talks', an online hub of opinion and thought leadership from the deep tech business community, featuring articles on AI, technology, and innovation topics.
- Esports InsiderminorSam Cooke, Senior Advisor at Rewired, is co-founder and Managing Director of Esports Insider, the leading global B2B esports industry news platform, agency, events, and media company.
- QED AssociatesminorPhilippe Erwin, CBO at Rewired, co-founded QED Associates in 2013, a media consultancy business.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Rewired competitors and assessment
Company assessmentDirect peers
- Makers Fund: Gaming-focused VC investing in interactive entertainment and esports infrastructure. Comparable as a specialist gaming/esports investor with a similar portfolio-construction approach.
- Lux Capital: Deep tech VC investing in AI, robotics, sensors, and frontier technologies. Highly comparable on the Rewired.VC side given parallel bets in robotics, ML, and sensing technologies.
- BITKRAFT Ventures: Global gaming, esports, and interactive entertainment venture fund. Most directly comparable to Rewired given the overlapping focus on esports team/organization investing and gaming-adjacent deep tech.
- Andra Capital: Esports-focused investment firm with portfolio exposure to competitive gaming teams and ecosystem companies. Directly comparable to Rewired.GG as an esports-specialist investor.
- The Engine (MIT): Venture firm built specifically for deep tech startups, investing across Tough Tech including robotics, AI, and advanced materials. Comparable as a deep tech specialist operating alongside Rewired's tech verticals.
- Play Ventures: Early-stage gaming-focused VC fund backing game studios, platforms, and gaming-adjacent technology. Comparable to Rewired's gaming/esports investment arm on studio and ecosystem-level bets.
- Galaxy Interactive: Venture fund investing in interactive entertainment, gaming, and esports across stages. Closely comparable as a thesis-aligned investor backing the same esports/gaming ecosystem that Rewired targets.
- Hiro Capital: Early-stage VC fund focused on gaming, esports, AR/VR, and metaverse. Highly comparable given the deep tech / esports dual mandate and similar check size range to Rewired.
Broad incumbents
- Founders Fund: Established tech VC with broad exposure to AI, robotics, and frontier technology. Comparable as a larger incumbent investor overlapping with Rewired's ML/robotics thesis but with significantly broader stage and sector coverage.
- Bloomberg Beta: Early-stage venture firm focused on the future of work, broadly overlapping with Rewired's AI/ML focus area. Comparable as a tech-focused fund investing in similar ML and machine intelligence layers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rewired social profiles
Digital presenceRewired financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewired leadership team
Management profileNumber of profiles
Profiles6 records
Rewired funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewired M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewired
What does Rewired do?
Rewired is a growth-stage venture studio that deploys equity capital (typically $5 million to $100 million) into deep-tech and esports companies developing the component technologies of the AI revolution. It backs ventures across six verticals—mapping & localization, machine learning, robotics, sensor technologies, bionics, and esports—combining financial capital with intellectual and operational support through an interdisciplinary innovation hub.
Is Rewired a public or private company?
Rewired is a private company. It is classified as family owned and is currently operating.
When was Rewired founded?
Rewired was founded in 2017. It employs 11 to 50 people.
Where is Rewired based?
Rewired is headquartered in Lausanne, Switzerland, in the Europe region.
How does Rewired make money?
Two revenue lines are on record. Venture Capital Returns are the primary driver. The others are portfolio Company Support.
Who are Rewired's main competitors?
Direct peers on record are Makers Fund, Lux Capital, BITKRAFT Ventures, Andra Capital, The Engine (MIT), Play Ventures, Galaxy Interactive and Hiro Capital. Broad incumbents are Founders Fund and Bloomberg Beta.
Does Rewired have an API?
No public API is recorded for Rewired.
What industry is Rewired in?
Rewired's product category is Venture Capital / Deep Tech Investing. Its primary akta.pro industry code is MPAFABAG, Co-Development, Porting & Remaster Publishing Services, with a secondary code of MPAFAKAN, Porting, Remastering & Platform Adaptation Services (PC/Console/Mobile/VR). Its NAICS code is 541511 and its SIC code is 7371.