Albert

What Albert does

Albert is a Los Angeles-based financial technology company founded in 2015 that operates a mobile-first personal finance platform serving over 20 million individual consumers in the United States. The platform unifies checking, savings, investing, credit, budgeting, forecasting, and identity protection into a single self-serve app, with subscription plans priced at $19.99 to $39.99 per month and a 30-day free trial. Banking services are delivered through partner banks (Sutton Bank, Stride Bank, Wells Fargo) under FDIC-insured pass-through arrangements, brokerage is offered via wholly-owned Albert Securities, LLC (FINRA/SIPC member), and investment advisory is provided by Albert Investments, LLC. The company's go-to-market is product-led growth: users download the app, sign up in minutes, and progressively adopt additional products through in-app onboarding supported by performance marketing and brand partnerships including a four-year WNBA Atlanta Dream jersey patch deal.

The company's technical core is an AI-powered financial assistant called Genius, which operates as an autonomous agent — analyzing user accounts, building personalized financial plans, and executing multi-step actions such as transferring funds, buying and selling investments, detecting recurring bills, and creating travel itineraries. Supporting AI capabilities include natural language processing for conversational finance queries, predictive analytics for 365-day balance forecasting, anomaly detection for 24/7 fraud monitoring, and recommendation engines that power Smart Money automatic savings. The platform auto-categorizes billions of transactions across thousands of connected financial institutions, creating a data flywheel that improves personalization with scale.

Albert generates revenue through four primary streams: tiered monthly subscriptions ($19.99-$39.99), transaction-based fees on credit products (Instant Advance, Line of Credit, and Instant Loans issued through FinWise Bank with draw and transfer fees), debit card interchange (cash back rewards at up to 20% at select merchants), and investment management fees on assets under management through managed portfolio strategies. Total disclosed funding to date exceeds $175 million across multiple rounds, with a $100 million Series C led by General Atlantic in January 2021 and an undisclosed 2025 round from Friends & Family Capital. The company employs 101-250 people and is led by co-founders Yinon Ravid and Andrzej Baraniak.

Name

Albert

Legal name

Albert Corporation

Website

https://albert.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Albert is a US-based mobile personal finance platform serving over 20 million consumers with an AI-powered assistant (Genius) that automates budgeting, banking, saving, investing, credit, and identity protection through a single subscription app.

Ownership category

akta.pro rank

Product category

Personal Finance Software

NAICS

Portfolio Management and Investment Advice (523940), Credit Card Issuing (522210), Credit Bureaus (56145)

SIC

Personal Credit Institutions (6141), Investment Advice (6282)

akta.pro primary industry

Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ)

akta.pro secondary industries

Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH), Robo-Advisors & Digital Wealth Managers (FSAAAAAD), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Personal finance management
• Mobile banking services
• Investment advisory
• AI financial assistant
• Budgeting software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Plans: Albert offers tiered subscription plans ranging from $19.99/month to $39.99/month. Plans auto-renew monthly until canceled. A 30-day free trial is offered before charging.
2. Loans and Credit Products: Short-term loans and lines of credit issued through FinWise Bank. Includes Instant Advance (no subscription required), Instant Line of Credit with draw fees, and Instant Loans starting at $1,000 with potential transfer fees.
3. Cash Back Rewards: Cash back earned on Albert debit card spending at participating merchants including gas stations (up to 10%), groceries (up to 20%), food delivery (up to 15%), and other categories.
4. Investment Services: Investment advisory services through Albert Investments, LLC (Registered Investment Advisor) and brokerage through Albert Securities, LLC (Member FINRA/SIPC). Revenue from investment management fees on assets under management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Albert operates a mobile-first personal finance platform that combines a checking account, high-yield savings, investing, automated budgeting, identity protection, and short-term credit products in a single app. Its flagship offering is Genius, an AI-powered financial assistant that automates money management tasks such as transfers, investment trades, savings, and budgeting on the user's behalf. Revenue comes primarily from tiered monthly subscriptions ($19.99-$39.99), credit products issued via FinWise Bank, cash-back rewards, and investment management fees.

Product overview

Albert is a comprehensive personal finance platform built around its AI-powered assistant Genius. The platform offers a unified ecosystem of banking, saving, investing, budgeting, and protection products that work together through a mobile-first approach. Albert Cash provides checking with cash back rewards and fee-free ATM access; Albert Savings offers high-yield savings (3.25% APY) with goal-based vaults; Albert Investing enables stock and ETF trading with managed portfolio strategies; Albert Protect delivers identity theft insurance and credit monitoring; and Genius serves as the central AI layer that automates money management across all services. Additional financial products include Instant Advance (cash advances up to $1,000), Instant Line of Credit, Instant Loans, and bill negotiation services. The platform serves over 20 million customers with subscription plans ranging from $19.99/month to $39.99/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Albert Genius AI-powered financial assistant that automates money management tasks — including budgeting, fund transfers, investment trades, travel itineraries, and document storage — through natural language interaction, for individual consumers.
• Albert Cash Mobile checking account with an Albert Mastercard debit card offering cash back rewards (up to 20% at select merchants), early direct deposit (up to 2 days early), and access to 55,000+ fee-free ATMs, for individual consumers. Account issued by Sutton Bank and Stride Bank, N.A., Members FDIC.
• Albert Savings High-yield savings account offering 3.25% APY with FDIC insurance, goal-based Savings vaults, and automatic savings functionality, for individual consumers. Accounts held at Wells Fargo, N.A., Member FDIC.
• Albert Investing Self-directed and managed investing platform enabling users to buy stocks and ETFs starting at $1, with Albert-managed strategies, dynamic rebalancing, and consolidated portfolio tracking across all accounts. Brokerage through Albert Securities, LLC (Member FINRA/SIPC); advisory through Albert Investments, LLC (RIA).
• Albert Protect Identity protection and credit monitoring service providing 24/7 fraud monitoring, dark web surveillance, credit report alerts, up to $1M identity theft insurance, and online data removal, for individual consumers.
• Albert Budgeting Automatic budget creation and spending tracking feature that categorizes transactions, monitors cash flow, detects recurring bills and subscriptions, and adapts based on user customizations, for individual consumers.
• Albert Forecasting Financial planning tool that predicts future account balances up to 365 days ahead, tracks milestones for major expenses, and visualizes how big purchases fit into long-term financial plans, for individual consumers.
• Albert Smart Money Automatic savings and investing feature that analyzes income and spending to identify small amounts users can afford to set aside and moves funds to Savings vaults or investment accounts, for individual consumers.
• Albert Instant Advance Short-term cash advance service offering up to $1,000 with no late fees or interest, available without an Albert subscription, for individual consumers.
• Albert Instant Line of Credit Revolving unsecured line of credit with limits from $25-$1,000 issued by FinWise Bank, available without a subscription and subject to draw fees, for individual consumers.
• Albert Instant Loan Personal loans starting at $1,000 issued by FinWise Bank or Albert, with soft credit pull for rate check and hard pull for application; transfer fees may apply for instant transfers, for individual consumers.
• Albert Lower Bills Bill negotiation service in which expert negotiators contact providers to lower cell phone, internet, cable, and other bills on behalf of users, for individual consumers.

Quantifiable outcome

• $2B+ saved and invested by Albert users
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Atlanta DreamflagshipGTM or Marketing Partner · 10 April 2026Four-year jersey patch sponsorship deal running through the 2030 WNBA season. The partnership goes beyond traditional branding to include financial literacy workshops and community outreach programs aimed at empowering Atlanta residents. Aligns with Atlanta Dream's history of social activism and Albert's mission of promoting financial wellness. Described as one of the franchise's most significant investments in its history.
• MastercardcoreTechnology or IntegrationAlbert Mastercard debit card issued pursuant to license by Mastercard International Incorporated. Provides payment network infrastructure for Albert's debit card services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SoFi: SoFi offers a comprehensive suite of checking, savings, investing, and lending products within a single app. Competes with Albert at the super-app layer and overlaps particularly on the investing and personal loan products.
• Dave: Dave is a direct competitor offering cash advances, budgeting, and banking for everyday Americans via a subscription app. Overlaps heavily with Albert's Instant Advance, budgeting, and Cash features, targeting the same underbanked/mass-market consumer.
• MoneyLion: MoneyLion provides an all-in-one mobile finance platform spanning banking, lending, investing, and credit tracking. Comparable to Albert's bundled fintech super-app approach targeting mass-market and underbanked consumers.
• Chime: Chime is a leading neobank offering fee-free checking, savings, and credit products to everyday Americans. Competes with Albert Cash/Savings/credit and shares the mission of accessible financial services for underbanked consumers.
• Current: Current is a mobile-first banking and money management platform offering checking, savings, and credit-building tools. Directly comparable to Albert's consumer banking plus personal finance management value proposition.
• Varo Bank: Varo is a digital bank offering checking, savings, and credit products with a similar target audience of everyday Americans seeking fee-free banking. Comparable in product scope and customer demographic to Albert Cash/Savings.
• Empower (Personal Capital): Empower (formerly Personal Capital) provides budgeting, cash management, and wealth advisory. Comparable to Albert's budgeting and Albert Investing features, with a stronger emphasis on higher-balance wealth management.
• Acorns: Acorns offers micro-investing, saving, and banking via a subscription app targeting first-time investors. Comparable to Albert Investing and Smart Money for entry-level consumers building savings and investment habits.
• Brigit: Brigit provides cash advances, budgeting, and identity protection for everyday Americans on a subscription basis. Directly competes with Albert Instant Advance and the broader budgeting/financial wellness offering.

Broad incumbents

• Cash App (Block): Cash App is a mass-market P2P, banking, and investing platform with a far larger installed base than Albert. Overlaps with Albert Cash, savings, and investing products at the mass-market consumer layer, though Albert differentiates with deeper AI-driven automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/albertapp
• Facebookfacebook.com/albertapp
• LinkedInlinkedin.com/company/albertapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albert