NutriLeads
NutriLeads B.V. is a Dutch biotech company that develops and supplies Benicaros®, a clinically validated, plant-based precision prebiotic fiber derived from carrot pomace, to dietary supplement and functional food and beverage manufacturers globally.
- Company typePrivate
- Founded2015
- HeadquartersWageningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What NutriLeads does
NutriLeads B.V. is a Dutch biotechnology company that develops and supplies plant-based precision prebiotic fibers to the dietary supplement and functional food and beverage industries. Founded in 2012 as a spin-off from Unilever research — acquiring rights to an immune-supporting ingredient (IMPP-1) — and headquartered in Wageningen, Netherlands, the company commercializes Benicaros®, a precision prebiotic fiber derived from upcycled carrot pomace using a patented extraction process to isolate rhamnogalacturonan-I (RG-I) pectin. The technology is backed by an unusually deep clinical evidence base for a company of its size, including peer-reviewed publications on gut microbiome modulation and innate immune training, plus EFSA, ANVISA, and TGA regulatory approvals in major markets.
The company's business model is B2B ingredient sales: it supplies Benicaros® as a raw ingredient (300mg-1g daily dose) to dietary supplement and functional food/beverage manufacturers who incorporate it into finished products sold under third-party brands. In July 2025 it extended into a formulation-ready Benicaros F&B grade optimized for beverages, dairy, bars, and powders, and in October 2025 it launched WECARROT®, a consumer-facing supplement combining Benicaros® with vitamin C and zinc, sold directly via Bol.com in the Netherlands. Go-to-market combines direct B2B sales in Western Europe with an extensive network of regional distribution partners covering 13+ markets across the Americas, EMEA, South Asia, East Asia, Southeast Asia, and Oceania.
NutriLeads operated with a lean team of 9 employees representing six nationalities (October 2024), funded across multiple venture rounds — most notably a €4.5M Series C in December 2023 led by dsm-firmenich Venturing. In June 2026, Ingredion Incorporated acquired the Benicaros® ingredient business in an asset deal encompassing IP, trademarks, clinical trials, and manufacturing know-how, while NutriLeads B.V. as an entity continues to operate.
NutriLeads firmographics
Firmographics- Name
- NutriLeads
- Legal name
- NutriLeads B.V.
- Website
- https://nutrileads.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NutriLeads B.V. is a Dutch biotech company that develops and supplies Benicaros®, a clinically validated, plant-based precision prebiotic fiber derived from carrot pomace, to dietary supplement and functional food and beverage manufacturers globally.
- Ownership category
- akta.pro rank
NutriLeads industry classification
Industry- Product category
- Nutraceutical Ingredients
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF)
- akta.pro secondary industries
- Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD), Probiotics, Prebiotics & Postbiotics (Direct-Fed Microbials) (AFADALAE)
Keywords
Where NutriLeads is headquartered
LocationHeadquarters
- HQ city
- Wageningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
NutriLeads business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- B2B Ingredient Sales: Sale of Benicaros® ingredient to dietary supplement and functional food/beverage manufacturers. Revenue generated through ingredient supply contracts with product formulators and manufacturers in the nutrition industry.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
NutriLeads product offering
Product offeringCore offering
NutriLeads develops and supplies plant-based precision prebiotic fibers (Benicaros®) derived from upcycled carrot pomace for use by dietary supplement and functional food/beverage manufacturers. The company sells its flagship Benicaros ingredient in formats optimized for supplements and F&B applications, and also markets a consumer-facing daily supplement (WECARROT) combining Benicaros with vitamin C and zinc.
Product overview
NutriLeads operates as an ingredient technology company supplying plant-based precision prebiotic fibers to the dietary supplement and functional food & beverage industries. The core product is Benicaros, an award-winning precision prebiotic fiber (rhamnogalacturonan-I) upcycled from carrot pomace, which is sold both as a standalone ingredient (Benicaros) and in specialized formats (Benicaros F&B for food and beverage applications). The company also markets WECARROT, a consumer-facing supplement combining Benicaros with vitamin C and zinc, and holds the Xtramune trademark. Benicaros is incorporated by third-party manufacturers into various finished products including synbiotic supplements, functional beverages, nutritional bars, and dairy products across global markets.
Differentiator
Problem solved
Functional benefit
Brands
- Benicaros®: Award-winning precision prebiotic fiber derived from upcycled carrot pomace, clinically proven to support gut and immune health. The flagship product of NutriLeads, now acquired by Ingredion.
- WECARROT®
Products and services
- Benicaros® Benicaros® is an award-winning precision prebiotic fiber (rhamnogalacturonan-I) upcycled from carrot pomace, clinically proven to improve gut microbiome composition and train innate immune responses at low daily doses (300 mg–1 g). Sold as a B2B ingredient to dietary supplement and functional food/beverage manufacturers.
- Benicaros F&B Benicaros F&B is a food and beverage format of the Benicaros precision prebiotic ingredient, optimized for functional F&B formulations. It delivers the same clinically validated gut and immune health benefits in a one-gram daily serving that is pH- and heat-stable, water-soluble, with little to no impact on taste, odor, or texture.
- WECARROT® WECARROT® is a daily gut and immune health supplement combining Benicaros® precision prebiotic with vitamin C and zinc, formulated to support gut microbiome balance and immune resilience. Available in capsule format (60 capsules/30-day supply) in the Netherlands through Bol.com, with an orange-flavored gummy format planned for 2026.
- Xtramune® Xtramune® is a NutriLeads trademarked immune health ingredient brand, part of the company's intellectual property portfolio alongside Benicaros® and NutriLeads® trademarks.
Quantifiable outcome
- Multiple peer-reviewed clinical studies demonstrating gut health and immune health benefits
- +1 more outcomes
Companies that use NutriLeads
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
NutriLeads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NutriLeads partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- IngredionflagshipAcquired the Benicaros ingredient business from NutriLeads in June 2026. Represents a major strategic transaction for the company's core product line.
- Quadra IngredientscoreExclusive distributor for US and Canadian markets, providing local sales and distribution support for Benicaros ingredient to dietary supplement and food manufacturers
- LEHVOSS NutritioncoreRegional distribution partner for EMEA (Europe, Middle East, Africa) markets
- Yasham Specialty Ingredients Pvt. Ltd.coreDistribution partner for Indian market
- InvitacoreExclusive distributor for Australia and New Zealand markets
- Kilyos NutritioncoreDistribution partner for Brazilian market
- Pathway InternationalcoreDistribution partner for Australia and New Zealand region
- Shanghai Toong Yeuan Food Tech Ltd.coreDistribution partner for China market
- Toong Yeuan Enterprise Co., Ltd.coreDistribution partner for Taiwan market
- Maxcare Inc.coreDistribution partner for Taiwan market
- VICA (PT. Verentia Inti Cipta Alami)coreDistribution partner for Indonesian market
- Nexus WisecoreDistribution partner for Malaysian market
- Safe IberoamericanacoreDistribution partner for Mexican market
- 1-2 TasteminorDistribution partner for ingredient sales
- FMCG GurusminorCo-marketing partner with joint webinar and market education initiatives
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NutriLeads competitors and assessment
Company assessmentDirect peers
- Clasado Biosciences: Clasado Biosciences produces Bimuno, a galactooligosaccharide (GOS) prebiotic ingredient backed by clinical evidence for gut health. It competes directly with Benicaros in the clinically validated prebiotic B2B ingredient space targeting supplement and functional food formulators.
- BENEO: BENEO (part of Südzucker Group) is one of the world's leading producers of chicory-derived prebiotic fibers (inulin, FOS, oligofructose) sold as B2B ingredients to food, beverage, and supplement manufacturers. It is the most direct competitor to NutriLeads' Benicaros, addressing the same precision prebiotic category with a different botanical source.
- Sensus (Royal Cosun): Sensus, part of Royal Cosun, manufactures chicory inulin (Frutafit) and oligofructose for use in functional foods and supplements. It directly competes with NutriLeads in the soluble prebiotic fiber category serving dairy, beverage, and supplement formulators.
Broad incumbents
- Roquette: Roquette is a global starch, polyol, and fiber ingredient supplier with a portfolio including Nutriose soluble fiber. It competes with NutriLeads for formulators seeking soluble, low-dose prebiotic fibers with documented health benefits.
- ADM Health & Wellness: ADM's Health & Wellness segment supplies prebiotics, probiotics, flavors, and functional ingredients to global nutrition brands. As a broad incumbent, ADM competes with NutriLeads for formulators seeking clinically supported functional ingredients, though at much greater scale.
- Kerry Group: Kerry Group supplies taste and nutrition ingredients to global food and beverage manufacturers, including prebiotic and functional fiber ingredients. It competes with NutriLeads across functional F&B formulation categories.
- Tate & Lyle: Tate & Lyle supplies specialty food ingredients including dietary fibers and prebiotics (e.g., Promitor) to food, beverage, and supplement manufacturers globally. As a broad incumbent, it competes with NutriLeads for share of formulators' prebiotic fiber budgets.
- IFF Health & Biosciences (formerly DuPont Nutrition): IFF Health & Biosciences (incorporating the former DuPont Danisco cultures and fibers portfolio) supplies prebiotic fibers, probiotics, enzymes, and functional food ingredients globally. It is a broad incumbent competing with NutriLeads in precision gut-health ingredient categories.
- Cargill Health Technologies: Cargill's Health Technologies division supplies a broad portfolio of functional ingredients including fibers, sweeteners, and texturizers to global food, beverage, and supplement manufacturers. It is a broad incumbent that competes with NutriLeads across multiple ingredient categories, including prebiotic fibers.
Emerging players
- Gnosis by Lesaffre: Gnosis by Lesaffre supplies probiotics, yeast-based ingredients, and human nutrition solutions to supplement and functional food manufacturers. It is an emerging player with partial overlap to NutriLeads in the gut-health B2B ingredient space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NutriLeads social profiles
Digital presenceNutriLeads compliance and trust
Trust signalCompliance4 records
NutriLeads financial estimates
Financial estimateRevenue estimate
Valuation estimate
NutriLeads leadership team
Management profileNumber of profiles
Profiles6 records
NutriLeads funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NutriLeads M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NutriLeads
What does NutriLeads do?
NutriLeads develops and supplies plant-based precision prebiotic fibers (Benicaros®) derived from upcycled carrot pomace for use by dietary supplement and functional food/beverage manufacturers. The company sells its flagship Benicaros ingredient in formats optimized for supplements and F&B applications, and also markets a consumer-facing daily supplement (WECARROT) combining Benicaros with vitamin C and zinc.
Is NutriLeads a public or private company?
NutriLeads is a private company. It is classified as venture growth investor backed and is currently operating.
When was NutriLeads founded?
NutriLeads was founded in 2015. It employs 11 to 50 people.
Where is NutriLeads based?
NutriLeads is headquartered in Wageningen, Netherlands, in the Europe region.
How does NutriLeads make money?
One revenue line is on record: B2B Ingredient Sales.
Who are NutriLeads's main competitors?
Direct peers on record are Clasado Biosciences, BENEO and Sensus (Royal Cosun). Broad incumbents are Roquette, ADM Health & Wellness, Kerry Group, Tate & Lyle, IFF Health & Biosciences (formerly DuPont Nutrition) and Cargill Health Technologies. Gnosis by Lesaffre is listed as an emerging player.
Does NutriLeads have an API?
No public API is recorded for NutriLeads.
What industry is NutriLeads in?
NutriLeads's product category is Nutraceutical Ingredients. Its primary akta.pro industry code is AFAJAKAF, Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium), with a secondary code of AFAKAJAD, Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium). Its NAICS code is 311 and its SIC code is 2000.