What PRTI does

PRTI, Inc. is a North Carolina-based waste management technology company founded in 2013 that operates a patented thermal process — branded PRTI Thermal DeManufacturing® — to convert end-of-life tires into industrial commodities and energy. The electronically managed process uses carefully controlled temperature and pressure to break whole waste tires down into four saleable commodities — oil, syngas, carbon, and steel — plus energy, without the pre-shredding step required by pyrolysis-based alternatives. The company is headquartered at its Franklinton, NC processing facility (2105 US 1 Hwy), which processed more than 15,000,000 pounds of waste rubber within its first few months of commercial operation. A modular, scalable plant design enables right-sized facilities to be sited near waste-tire sources, reducing transportation cost and carbon footprint.

PRTI's business model combines paid tire disposal services with commodity offtake: the company charges large tire manufacturers, waste management companies, and state/local government entities to accept their waste tires, and separately sells the recovered oil, syngas, carbon, steel, and energy at market rates. Go-to-market is enterprise/B2B via direct contracts and strategic partnerships with what the company describes as "some of the largest tire manufacturers and waste management companies in the world." PRTI has raised approximately $25.2 million across five SEC Form D exempt securities offerings between 2015 and 2022, though specific investors are undisclosed. The company is led by Executive Chairman and founder Jason A. Williams (previously founder/CEO of FastMed), CEO Chris Hare (former Sony Ericsson executive), and CTO Wayne Machon.

PRTI has publicly stated plans to expand across the USA and internationally over the next five years through its partnership network. The company addresses a sizable addressable market — roughly 317 million waste tires are generated annually in the USA, with municipalities spending over $750 million per year on tire burial alone — and positions its technology against the three incumbent disposal methods (burning, burying, grinding), which it characterizes as environmentally harmful and energy-wasteful.

Name

PRTI

Legal name

PRTI, Inc.

Website

https://prtitech.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

PRTI operates a patented Thermal DeManufacturing process at its Franklinton, NC facility, converting whole waste tires into oil, syngas, carbon, steel, and energy for sale to industrial buyers. It serves large tire manufacturers, waste management firms, and municipalities.

Ownership category

akta.pro rank

Product category

Waste Tire Recycling Services

NAICS

Tire and Tube Merchant Wholesalers (42313)

akta.pro primary industry

Plastics Sorting & Recovery Facilities (PRF) (EUAIADAE)

Keywords

• Waste tire recycling
• Thermal depolymerization
• Rubber processing services
• Industrial commodity recovery
• Tire disposal services

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Infrastructure, Supply Chain

Revenue model

1. Paid Tire Disposal Services: Revenue from charging Tire Manufacturers, Waste Management Companies, and State/Local Governments for accepting and processing their waste tires at PRTI facilities.
2. Commodity Sales: Sale of the industrial commodities produced through the Thermal DeManufacturing process: oil, syngas, carbon, and steel, sold as commodities or converted into energy.
3. Energy Generation & Sale: Revenue from energy produced as a by-product of the Thermal DeManufacturing process.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PRTI provides paid waste tire disposal services at company-owned processing facilities using its patented Thermal DeManufacturing process, accepting whole tires and converting them into four saleable commodities (oil, syngas, carbon, and steel) plus energy. The service is sold B2B to large tire manufacturers, waste management companies, and state and local government entities, with the resulting industrial commodities sold separately to industrial buyers.

Differentiator

Problem solved

Functional benefit

Brands

• PRTI Thermal DeManufacturing®: A registered trademark of PRTI, Inc., referring to the company's patented near zero-waste thermal process that breaks down whole waste tires into oil, syngas, carbon, steel, and energy.

Products and services

• PRTI Thermal DeManufacturing Paid Tire Disposal Service Paid waste tire disposal service delivered at PRTI-owned processing facilities, using the patented Thermal DeManufacturing process to accept whole waste tires (no pre-cutting required) from tire manufacturers, waste management companies, and state/local government entities and convert them into saleable commodities and energy.
• Recovered Industrial Commodities (Oil, Syngas, Carbon, Steel) Industrial commodities (oil, syngas, carbon, and steel) recovered as outputs of the Thermal DeManufacturing process and sold by PRTI as separate saleable products to industrial buyers, in addition to energy generated as a by-product.

Quantifiable outcome

• Processed over 15,000,000 pounds of waste rubber in the first few months of Franklinton plant operation
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Tire Manufacturers (large industry partners, unnamed)flagshipStrategic or Co-development PartnerPRTI states it partners with 'some of the largest tire manufacturers in the world' to provide paid tire disposal services for end-of-life tires and tire manufacturing waste, with plans to expand across the USA and beyond over the next five years with the help of partners. Specific partner names are not disclosed.
• Waste Management Companies (large industry partners, unnamed)flagshipStrategic or Co-development PartnerPRTI states it partners with 'some of the largest waste management companies in the world' to provide paid tire disposal services. Specific partner names are not disclosed.
• State and Local GovernmentcoreStrategic or Co-development PartnerPRTI works with state and local government entities as a customer/partner category to provide paid tire disposal services. Municipalities collectively spend over $750 million per year on tire burial — a major addressable customer group.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Liberty Tire Recycling: Largest tire recycler in North America, processing scrap tires into crumb rubber, tire-derived fuel, and other products. Closest large-scale incumbent to PRTI's tire-disposal-plus-commodity model, but uses legacy shredding and grinding rather than a patented thermal process.
• Genan: European tire-recycling incumbent running large-scale crumb rubber and steel recovery plants. Comparable end-market exposure to PRTI but uses mechanical rather than thermal processing.
• Waste Management, Inc. Largest US waste hauler and an existing PRTI partner/customer category. Comparable customer profile and feedstock access, though WM is not a thermal processor.
• Republic Services: Major US solid waste hauler with tire-disposal programs. Overlaps with PRTI's government and waste-management customer base but does not operate thermal tire processing.

Direct peers

• Scandinavian Enviro Systems: Public Swedish company operating commercial-scale tire pyrolysis plants that recover carbon black, oil, steel, and gas from end-of-life tires. Most directly comparable technology peer to PRTI's Thermal DeManufacturing.
• Wastefront: UK-based tire pyrolysis company building modular plants to convert end-of-life tires into fuel products and recovered carbon black. Comparable modular, distributed-plant strategy to PRTI.
• Lehigh Technologies: Operates one of the largest tire micronization and rubber powder facilities in the world, producing engineered crumb rubber from end-of-life tires for industrial customers. Direct competitor in tire-to-commodity value chain.
• Bolder Industries: US-based tire pyrolysis company converting scrap tires into carbon black, oil, and steel for sale to industrial buyers. Direct technology and product-mix peer to PRTI's Thermal DeManufacturing.

Regional players

• ConTech Tire Recycling: Specialty tire-recycling operator focused on crumb rubber and TDF output. Comparable end-product categories to PRTI's commodity stream but at smaller scale and via legacy shredding.

Emerging players

• Recovered Energy (Renergen / similar thermal tire processors): Emerging thermal tire-processing startups using pyrolysis-style processes to convert scrap tires into fuel and commodity outputs. Emerging-players peers in the same technology category as PRTI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRTI